What Hibiya Kadan does

Hibiya Kadan (株式会社日比谷花壇) is a privately held Japanese floristry and greenery company headquartered in Minato-ku, Tokyo, with continuous operation since 1872 (incorporated under its present name in 1950). The company operates a vertically integrated flower business spanning fresh-cut retail, wedding floristry, funeral services, corporate/B2B gifting, wholesale distribution, franchise network operation, and regional revitalization/public facility management.

The company runs 70+ directly managed HIBIYA KADAN and Hibiya-Kadan Style retail stores nationwide alongside an owned e-commerce platform (hibiyakadan.com), Uber Eats delivery from 36 stores, and mobile in-store pickup ordering via the L.B.B. Cloud platform. The subsidiary Frenet HIBIYA handles wholesale flower and plant distribution across Tokyo, Osaka, Chiba, Nagoya, and Fukuoka, while subsidiary E-Flora operates a ~1,100-store affiliated florist network. HIBIYA KADAN WEDDING manages approximately 25,000 wedding floristry engagements annually across ~250 hotel, guesthouse, and specialty venue partnerships. Distinct product lines include the signature Chouchou Fleur self-standing bouquet, the PAPIER vase paper-based gift, modular funeral altar units under the "Dare Demo Hanasaidan" brand with cloud-based F-LINKs instructions, and Disney/Sanrio character collaborations.

Revenue is diversified across transaction-based retail and e-commerce sales, professional-service fees for weddings, funerals, and corporate events, and managed-services contracts for designated public facilities (notably Soleil no Oka in Yokosuka and Akebono Mountain Agricultural Park in Kashiwa). Pricing spans unit-based retail items from ¥880 single stems up to ¥220,000 licensed products, plus quote-based wedding and large event fees and B2B funeral base units of ¥440,000–¥880,000. Customer segments include individual consumers, wedding couples, funeral service companies, corporate clients, and government/municipal clients. The company is independently led by President Miyajima Hiroaki with no parent company, external equity raise, or public listing disclosed.

Name

Hibiya Kadan

Legal name

株式会社日比谷花壇

Website

https://hibiya.co.jp

Company type

Private

Founded year

1872

Operating status

Operating

Short description

Hibiya Kadan (株式会社日比谷花壇) is a 153-year-old Japanese floristry company operating 70+ directly managed retail stores, an e-commerce platform, wedding floristry for ~25,000 couples annually across ~250 venues, funeral, corporate B2B, wholesale, and regional revitalization/park management businesses nationwide.

Ownership category

akta.pro rank

Product category

Floristry Retail Services

NAICS

Florists (4593)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI)

Keywords

• Retail flower shops
• Wedding floristry services
• Funeral flower arrangements
• Online flower delivery
• Corporate floral gifting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Flower Shop Sales: Direct retail sales through 70+ HIBIYA KADAN and Hibiya-Kadan Style stores across Japan, selling fresh flowers, preserved flowers, potted plants, gifts, and seasonal items to individual consumers.
2. E-commerce / Online Shop: Online sales through hibiyakadan.com for nationwide delivery of fresh flowers, preserved flowers, gift items, and seasonal collections. Features mobile ordering, multilingual support, and same-day/advance booking.
3. Wedding Floristry: Full-service wedding floristry through HIBIYA KADAN WEDDING, serving approximately 25,000 couples annually across ~250 hotel, guesthouse, and specialized wedding venue partnerships nationwide. Includes florist-referral service FLOWER CREATION ROOM and rental bouquet service.
4. Funeral Services: Funeral and memorial service floristry through the company's funeral business, including the 'daredemo hanasai' base unit for funeral parlors. Provides dignified funeral flower arrangements with sustainability focus.
5. Corporate / B2B Services: Corporate flower gifting, office interior greening, seasonal decorations, floral graphic services (花屋さんのお花柄), event decoration, and regional revitalization management for government and corporate clients.
6. Wholesale / Flower Shop Network: Wholesale flower distribution through Fre.net HIBIYA (a group company) and the nationwide 'e-Flora' flower shop network covering ~1,100 affiliated stores. Includes daily flower processing and distribution.
7. Regional Revitalization / Park Management: Designated management of public parks and regional facilities including Soleil no Oka (Yokosuka), Akebonoyama Agricultural Park (Kashiwa), and others. Revenue from facility management fees and visitor services.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Hibiya Kadan is a Japanese floral business that operates 70+ directly managed retail flower stores under HIBIYA KADAN and Hibiya-Kadan Style brands, an e-commerce platform for nationwide delivery, a wedding floristry service (HIBIYA KADAN WEDDING) handling approximately 25,000 ceremonies per year across ~250 partner venues, funeral flower arrangement services, corporate floral gifting, and regional revitalization through managed public parks. The company sells fresh flowers, preserved flowers, potted plants, character-licensed collections, and signature products like Chouchou Fleur self-standing bouquets and PAPIER vase paper-based arrangements.

Product overview

Hibiya Kadan (株式会社日比谷花壇, est. 1872) operates a multi-channel flower and greenery business centered on physical retail (over 70 HIBIYA KADAN / Hibiya-Kadan Style stores), e-commerce (hibiyakadan.com), wedding services (HIBIYA KADAN WEDDING, ~25,000 ceremonies/year with florist-referral FLOWER CREATION ROOM), funeral services (日比谷花壇のお葬式 with modular altar base だれdemo花祭壇), corporate business (法人事業 including Flower Graphic Service 花屋さんのお花柄), regional revitalization (ソレイユの丘, あけぼの山農業公園), wholesale (フレネットHIBIYA), franchise network (E-Flora, ~1,100 shops), and HR solutions. Core retail products include signature シュシュフルール self-standing bouquets, PAPIER vase paper-based arrangements, preserved/artificial flowers, and seasonal character collaborations (Disney, Sanrio). The product portfolio spans gift flowers, wedding arrangements, funeral altars, potted plants, and experience-based offerings (pop-up shops, flower events, park facilities). The company operates ~190 total locations nationwide and manages public facilities via Park-PFI arrangements.

Differentiator

Problem solved

Functional benefit

Brands

• PAPIER vase（パピエベース）: 花瓶不要・100%紙製パッケージの自立型ボックスブーケ。環境配慮型商品として展開。
• ＆Anniversary
• 日比谷花壇のお葬式
• HIBIYA KADAN WEDDING
• 長井海の手公園 ソレイユの丘
• はなやぎプロジェクト
• サステナチャレンジショップ

Products and services

• HIBIYA KADAN / Hibiya-Kadan Style Stores Network of 70+ directly managed retail stores under HIBIYA KADAN and Hibiya-Kadan Style brands across Japan, offering fresh flowers, bouquets, preserved flowers, potted plants, and seasonal gifts to individual consumers, corporate clients, and funeral service customers.
• Online Shop (hibiyakadan.com) E-commerce platform at hibiyakadan.com enabling nationwide flower and plant delivery with seasonal gifts, occasion bouquets, preserved flowers, potted plants, same-day or scheduled delivery, mobile ordering integration, and Uber Eats integration.
• HIBIYA KADAN WEDDING Wedding floristry service handling approximately 25,000 ceremonies annually across ~250 partner hotels, guesthouses, and specialized wedding venues. Includes florist-referral service FLOWER CREATION ROOM, photo wedding 'Leca Wedding', wedding floral management system LINKs, rental bouquet service, and the Favori diagnostic tool.
• Dare Demo Hanasaidan (Funeral Altar Base Unit) Modular flower altar base unit for funeral parlors that enables non-florist workers to create professional funeral flower arrangements in half the conventional time. Uses flexible pipes with test tubes for water retention and faux greenery pre-attached. Available in Short Set (¥440,000), Standard Set (¥660,000), and Long Set (¥880,000).
• Funeral Services (Hibiya Kadan no O-Sōshiki) Funeral and memorial floral arrangement services including collaborative funeral arrangement kit 'Minna de Tsukuru Osanae Kit' and funeral altar product 'Dare Demo Hanasaidan'. Provides dignified floral presentations with sustainability focus.
• Corporate Business B2B floral solutions including corporate online gifting, office green spaces, seasonal decorations, event decoration, and Flower Graphic Service (花屋さんのお花柄 / Hana-ya-san no Ohana-gara) for branded floral patterns applied to merchandise, packaging, calendars, and promotional materials.
• Regional Revitalization / Park Management Public facility management and community development through Park-PFI and designated management systems. Operates Soleil no Oka (28.1 ha multi-generational entertainment park in Yokosuka), Akebono Mountain Agricultural Park (Kashiwa), and other green spaces.
• Chouchou Fleur (シュシュフルール) Signature standing bouquet that requires no vase or water changes. Features flower-petal-shaped wrapping paper. Available in standard and seasonal designs, with eco-friendly versions using 100% paper wrapping. A core retail product line featuring multiple character and artist collaborations.
• PAPIER vase (パピエベース) Self-standing flower bouquet in an FSC-certified paper box that serves as both container and vase. Eliminates need for water changes and separate vases. Available in S (from ¥11,000), M (¥9,900), and L (¥17,600) sizes. Featured in GREEN×EXPO 2027 licensed products.
• Character Collaboration Collections (Disney, Sanrio, Hello Kitty, etc.) Character-licensed flower collections including Hello Kitty 50th anniversary, My Melody 50th anniversary, Winnie the Pooh 'Honey Yellow Fair', Beauty and the Beast preserved flowers, Little Twin Stars, Donald Duck, and Suntory Kinkona collaborations, sold at select retail stores.
• &Anniversary Gift Collection Anniversary gift collection launched June 2025 with Flower Patissier (cake-shaped arrangements ¥6,000-¥11,000), Anniversary Bouquet (rose bouquets with meaning encoded in stem counts ¥13,200-¥20,350), and rose petal wrapping designs. Art direction by Awatsuji Design.
• Favori Wedding Floral Diagnosis Tool Wedding floral diagnosis and consultation tool with swipe-based interface for couples to identify their ideal wedding flower style and communicate preferences to florists. Originally internal tool, now offered externally from June 2026.
• Mobile Ordering Service (L.B.B. Cloud) Smartphone-based ordering and payment service using L.B.B. Cloud platform. Enables visual product selection, wrapping customization, multi-item orders, and PayPay/credit card payment with same-day in-store pickup. Year-over-year usage grew 150%.
• E-Flora Franchise Network Franchise network of approximately 1,100 member flower shops across Japan offering online floral gifting, overseas flower ordering, and business support systems for member stores. Operated through subsidiary 株式会社イーフローラ.
• Frenet HIBIYA (Wholesale Distribution) Wholesale and distribution subsidiary handling flower and plant sales, market brokerage, product processing, and daily flower processing and distribution across Tokyo, Osaka, Chiba, Nagoya, and Fukuoka. Absorbed Ota Fresh Flowers in October 2024.
• Sunflower Field Relay Event Interactive floral event series across 24 nationwide shopping-center locations featuring indoor sunflower fields, sunflower picking at ¥330/stem, and weekend sunflower scooping activities during July-August 2026.
• Well-blooming HIBIYA-KADAN Sustainable Product Line Environmentally conscious product line featuring products made with sustainable materials, 100% paper packaging, and reduced plastic. First product is PAPIER vase paper-based standing bouquet.
• EATME Fashion Collaboration Collection Fashion collaboration collection with EATME ladies' brand featuring floral and greenery-themed accessories sold through RUNWAY Channel, ZOZOTOWN, and physical retail stores.
• Flower Graphic Service B2B design service creating proprietary flower patterns for corporate clients. Patterns applied to merchandise, packaging, calendars, and promotional materials. Clients include Suntory 'Kinkona', Tokyo Sakura Tram, and Tokyo Weekender magazine.
• Hibiya Kadan Original Floral Calendar Annual floral calendar featuring 13 flower species curated by Hibiya Kadan florists, available for order each October. The 2026 edition features nationally selected flowers from 13 prefectures.

Quantifiable outcome

• Approximately 400,000 Mother's Day flower gifts delivered annually nationwide
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered secondary and core.

• Meijo University - Professor Takashi Yamaoka's Marketing Seminar (名城大学 山岡ゼミ)secondaryStrategic or Co-development Partner · 19 June 2026Fourth annual collaboration where university students design floral products based on market research, with Hibiya Kadan producing them. Products include reusable floral handbags, small-space bouquets, and bouquets with hair ties. Partnership aims to leverage youthful insights to discover untapped customer segments.
• MARK STYLER Co., Ltd. (EATME ladies' brand)secondaryGTM or Marketing Partner · 17 March 2026Collaboration fashion brand EATME's ladies' line with Hibiya Kadan for floral and greenery-themed fashion accessories. Pre-orders start March 17, 2026 on RUNWAY Channel and ZOZOTOWN; in-store sales from April 9, 2026. Combines EATME fashion design with Hibiya Kadan's floral expertise.
• My Farm (株式会社マイファーム)coreStrategic or Co-development Partner · 10 February 2026Capital and business partnership for creating wellness communities combining flowers/greenery with agriculture. Includes joint management of Kawagoe City Greens Tourism Base Facility (from April 2026, 5-year contract) and collaboration on parks and facilities nationwide. My Farm brings agricultural education and community farming expertise; Hibiya Kadan contributes floral and park management experience.
• L.B.B. Cloud (株式会社LBB)secondaryTechnology or Integration · 9 February 2026Technology partnership providing the mobile ordering platform 'L.B.B. Cloud' for Hibiya Kadan stores nationwide. Enables smartphone-based ordering, visual product selection, payment integration (PayPay, credit card), and in-store pickup. LBB provides the cloud platform infrastructure; Hibiya Kadan deploys it across stores.
• Tokyo University of Agriculture and Technology (東京家政大学)secondaryStrategic or Co-development Partner · 30 October 2025Comprehensive partnership agreement for education, human resource development, and revitalization of lifestyle design coexisting with nature. Aims to develop talent and promote flower/greenery-based educational programs and community activities.
• TOWING (株式会社TOWING)coreTechnology or Integration · 22 August 2025Business partnership to promote decarbonization in flower production by supplying high-functionality biochar 'Soratan' to flower growers through Hibiya Kadan Group's Fre.net HIBIYA distribution network. TOWING provides the innovative biochar agricultural material; Hibiya Kadan facilitates distribution to flower producers, targeting carbon reduction across the supply chain.
• YUMI KATSURA (ユミカツラ) and LOVÉCO (ロヴェコ)secondaryStrategic or Co-development Partner · 1 August 2025Hibiya Kadan provides design supervision for textile flowers made from remaining fabric of YUMI KATSURA wedding dresses. The flowers are used in HIBIYA KADAN WEDDING's sustainable wedding floristry, combining rare archive fabrics with professional floral design for unique wedding pieces.
• Tai Jia Development (泰嘉開発股份有限公司, Tai Jia Development & Construction Co., Ltd.)coreStrategic or Co-development Partner · 5 July 2025Collaboration for luxury residential public space floristry in Taiwan. Hibiya Kadan provides floristry design and decoration for architect Kenta Tange-designed 'Tai Jia Pureli' residential complex in Tainan. Multiple additional projects planned including Anping (Tainan) and Qixian Road (Kaohsiung). Combines Japanese ikebana aesthetics with modern interior design.
• MPS Japan (株式会社MPSジャパン)coreTechnology or Integration · 1 July 2025Comprehensive partnership as the first flower industry retail company to sign such an agreement. Aims to expand environmental certification adoption and procurement of environmentally conscious flowers, while supporting producers in obtaining certification. MPS Japan provides international environmental certification (MPS-ABC) for flower production and distribution.
• GREEN×EXPO 2027 (２０２７年国際園芸博覧博览会)coreStrategic or Co-development Partner · 1 October 2024Selected as sole vendor authorized to sell plants at Japan's first A1-class international horticultural expo in Yokohama (March 2027). Will operate the exclusive Green Shop combining retail and café, themed around 'Gokanyouran' (five senses) sensory experience. Also developing official licensed products featuring the official mascot 'Tonkutonk'.

Scale indicators7 records

Recent moves11 records

Expansion highlights7 records

Broad incumbents

• 1-800-Flowers.com: US-listed multi-brand gifting platform covering fresh flowers, plants and gift baskets across consumer and corporate segments. Comparable in scale and multi-channel (retail + e-commerce + B2B) model to Hibiya Kadan, though it focuses on US/UK markets and broader gifting categories.
• Interflora: Long-established international flower delivery network connecting thousands of local florists for consumer gifting across multiple countries. Comparable in florist-network business model to Hibiya Kadan's ~1,100-store E-Flora franchise, though it operates globally rather than within a single national market.

Direct peers

• Aoyama Flower Market: Largest Japanese flower retail chain competitor, also a Park Corporation brand. Operates nationwide stores and online sales of fresh flowers, plants and gifts, directly overlapping Hibiya Kadan's core retail and gifting business in the same Japanese market.
• FTD Companies: Historic US flower delivery brand (Florists' Transworld Delivery) serving consumers and partner florists nationwide. Comparable in legacy flower brand recognition and consumer-direct + florist-network dual GTM, mirroring Hibiya Kadan's 150+ year heritage positioning.
• ProFlowers: US online flower and plant delivery retailer (now part of 1-800-Flowers.com group). Closely comparable e-commerce-first flower gifting model to Hibiya Kadan's hibiyakadan.com online shop with seasonal occasion focus.
• Teleflora: US florist network that connects consumer orders to ~10,000 independent member florists for local same-day delivery. Direct analog to Hibiya Kadan's E-Flora franchise model in florist aggregation and same-day delivery economics.
• From You Flowers: US-based online flower delivery platform with a network of local florist partners. Comparable consumer-direct + partner-fulfillment model and seasonal gifting emphasis to Hibiya Kadan's e-commerce and E-Flora hybrid.

Others

• BloomNet: US floral industry service provider offering point-of-sale, wire service and e-commerce technology to member florists. Comparable in providing backbone technology and network services to E-Flora's franchise florists, but as an infrastructure layer rather than a retail brand.
• Edible Arrangements: US-based fruit bouquet and gift delivery franchise. Not a direct flower competitor but a strongly comparable franchise-driven, occasion-based gifting retailer with similar storefront economics and Mother's Day / anniversary demand patterns.

Emerging players

• The Bouqs: US-based farm-to-consumer online flower delivery brand emphasizing sustainable sourcing and direct-from-grower supply chain. Comparable to Hibiya Kadan's sustainability-focused product line (PAPIER vase, MPS-certified flowers) and Eco-First positioning, though operating purely online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hibiyakadan/highlights
• Facebookfacebook.com/hibiyakadan
• Instagraminstagram.com/hibiyakadan_onlineshop

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hibiya Kadan