Data Point Partners
Data Point Partners is a Boston-based digital marketing agency offering strategy, website development, and digital marketing services under a partnership model. It serves clients primarily in Travel & Hospitality, with additional exposure to Retail, B2B, Gaming, and Healthcare.
- Company typePrivate
- Founded2015
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Data Point Partners does
Data Point Partners is a Boston-based, privately held digital marketing agency founded in 2015, operating with a 1-10 person team from 50 Milk Street in downtown Boston. The firm operates as a full-service agency organized around three integrated practice areas: Strategy Services (marketing strategy, budgeting, branding, messaging, pricing), Website Development (conversion optimization, UI/UX usability, site merchandising, A/B multivariate testing), and Digital Marketing (paid search, SEO, email, mobile, lead generation, affiliate marketing, display advertising, remarketing, and social media marketing).
The company positions itself around a partnership-based, hands-on engagement model rather than a transactional agency relationship, emphasizing both strategic planning and day-to-day execution. Its stated competitive differentiation is the 30+ years of combined digital marketing and development experience held by its principals, Pat McManus and Max Schonberger, along with vertical expertise concentrated in Travel & Hospitality and extended to Retail & Apparel, B2B, Gaming, and Healthcare.
Revenue is generated through professional services engagements with undisclosed clients, with pricing negotiated on a quote basis per scope. There is no external funding, no parent company, no subsidiaries, and no disclosed revenue figures. The firm maintains no mobile app, no public API, and no technology integrations beyond standard web analytics and testing tools, reflecting a service-based rather than productized operating model.
Data Point Partners firmographics
Firmographics- Name
- Data Point Partners
- Legal name
- Data Point Partners
- Website
- https://datapointpartners.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Data Point Partners is a Boston-based digital marketing agency offering strategy, website development, and digital marketing services under a partnership model. It serves clients primarily in Travel & Hospitality, with additional exposure to Retail, B2B, Gaming, and Healthcare.
- Ownership category
- akta.pro rank
Where Data Point Partners is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Data Point Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Strategic Consulting Services: Provides strategic consulting services including digital marketing strategy, website optimization, and execution support. Revenue is generated through professional service engagements with clients, working in partnership to develop and implement data-driven marketing strategies.
Go-to-market motion1 record
Distribution channels1 record
Data Point Partners product offering
Product offeringCore offering
Data Point Partners is a Boston-based digital marketing and consulting agency that delivers data-driven strategy, website development/optimization, and digital marketing services. They partner with clients to develop integrated digital strategies and execute them hands-on across paid search, SEO, email, mobile, social media, and display advertising channels, with particular depth in the travel and hospitality vertical.
Product overview
Data Point Partners is a full-service digital marketing agency offering an integrated portfolio of three core service areas: Strategy Services, Website Development, and Digital Marketing. The company provides data-driven strategic consulting combined with hands-on execution expertise, helping clients develop integrated digital strategies and implement them across multiple channels including paid search, SEO, email, mobile, social media, and display advertising.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services
Companies that use Data Point Partners
Customer profileSegments5 records
Ideal customer profiles2 records
Data Point Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Data Point Partners partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights1 record
Data Point Partners competitors and assessment
Company assessmentDirect peers
- Miles Partnership: Travel and tourism-focused digital marketing agency offering strategy, content, and media services. The most directly comparable peer given Data Point Partners' primary Travel & Hospitality vertical.
- iCrossing: Digital marketing agency offering strategy, performance media, SEO, and analytics. Overlaps with Data Point Partners across the same core service pillars.
- Wpromote: Full-service digital marketing agency covering paid media, SEO, and analytics. Comparable service breadth and enterprise-leaning client base, though substantially larger headcount.
- Nebo Agency: Mid-sized digital marketing agency offering SEO, paid media, web design, and analytics. Comparable boutique-to-mid-market positioning with a similar integrated service mix.
- SmartBug Media: Mid-market digital marketing agency focused on inbound, demand generation, and HubSpot-driven execution. Comparable in targeting mid-market clients with an integrated strategy plus execution model.
- Skyscraper Marketing: B2B-focused digital marketing agency offering strategy, content, SEO, and paid media. Comparable given Data Point Partners' B2B segment presence and integrated approach.
- Tinuiti: Full-service digital marketing agency spanning paid media, SEO, email, and analytics. Comparable in service breadth and execution orientation, though materially larger in scale.
Broad incumbents
- Razorfish: Large digital transformation agency under Publicis offering strategy, creative, media, and technology services. Overlaps on strategy and digital marketing but operates at enterprise scale across a much broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Data Point Partners social profiles
Digital presenceData Point Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Point Partners leadership team
Management profileNumber of profiles
Profiles3 records
Data Point Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Point Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Point Partners
What does Data Point Partners do?
Data Point Partners is a Boston-based digital marketing and consulting agency that delivers data-driven strategy, website development/optimization, and digital marketing services. They partner with clients to develop integrated digital strategies and execute them hands-on across paid search, SEO, email, mobile, social media, and display advertising channels, with particular depth in the travel and hospitality vertical.
Is Data Point Partners a public or private company?
Data Point Partners is a private company. It is classified as management employee owned and is currently operating.
When was Data Point Partners founded?
Data Point Partners was founded in 2015. It employs 1 to 10 people.
Where is Data Point Partners based?
Data Point Partners is headquartered in Boston, United States, in the North America region.
How does Data Point Partners make money?
One revenue line is on record: strategic Consulting Services.
Who are Data Point Partners's main competitors?
Direct peers on record are Miles Partnership, iCrossing, Wpromote, Nebo Agency, SmartBug Media, Skyscraper Marketing and Tinuiti. Razorfish is listed as a broad incumbent.
Does Data Point Partners have an API?
No public API is recorded for Data Point Partners.