Chaos

What Chaos does

CHAOS Fishing, legally organized as CHAOS Holdings, LLC and also operating as "The CHAOS Outfitter" and "CHAOS Serious Fishing Equipment," is a privately held specialty fishing gear retailer and custom rod builder established in 1994 and headquartered at 4301 N Federal Hwy, Pompano Beach, Florida. The business sells rods, reels, terminal tackle, lures, apparel, and accessories to recreational saltwater anglers, organized primarily by fishing technique (offshore, nearshore, inshore, surf) and by species (mahi, tuna, wahoo, sailfish, tarpon, snook, redfish). Core house-brand offerings include the CHAOS Classic, Tournament, and Carbon Series rods, CHAOS custom hand-built rods (spec'd with a captain and assembled by a single builder over approximately 14 hours, backed by a lifetime structural warranty with a 6-week build time), and pre-configured boat outfitting packages starting at $2,481.93. The assortment is complemented by third-party brands including Shimano, Penn, Daiwa, Okuma, Van Staal, Accurate, Abu Garcia, G. Loomis, AFTCO, Costa Del Mar, Maui Jim, Nomad Design, and R&R Tackle, with CHAOS-exclusive colorways on select Nomad and R&R Tackle SKUs.

The business model is a hybrid direct-to-consumer retailer combining a single physical flagship store in Pompano Beach (Mon-Sat 8am-6pm) with a Shopify e-commerce storefront (chaosfishing.com) offering free shipping on orders $99+ and same-day Florida shipping on orders placed by 4pm. The go-to-market motion is expert-led: 12 captains staff phone and in-store sales seven days a week, providing boat-, species-, and budget-matched product recommendations, and the company complements this with community channels including Instagram (@chaosfishing), YouTube (@chaosfishing8783), Facebook, email newsletter drops, in-store seminars (e.g., the Summertime Tactics Live Seminar), and editorial coverage in Southern Boating & Yachting (June 2026 edition). Revenue is generated on a one-time purchase basis across all categories, with no subscription or recurring revenue mechanics identified; a 10% GovX-validated discount serves military, veteran, and first-responder buyers as the only documented segment-specific pricing program.

Name

Chaos

Legal name

CHAOS Holdings, LLC

Website

https://chaosfishing.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

CHAOS Fishing is a Pompano Beach, Florida specialty retailer and custom rod builder (Est. 1994) selling house-brand and third-party saltwater fishing rods, reels, tackle, lures, and apparel to recreational offshore, nearshore, inshore, and surf anglers through a single retail store and e-commerce site, supported by 12 captain-staffed sales and custom build services.

Ownership category

akta.pro rank

Product category

Sportfishing Equipment

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Saltwater & Offshore Fishing Specialty Retail (CRAMALAC)

akta.pro secondary industries

Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders) (CRAMALAM), Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)

Keywords

• Saltwater fishing equipment
• Custom fishing rods
• Boat outfitting packages
• Fishing tackle
• Fishing apparel

Headquarters

HQ city

Pompano Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Rods: One-time sales of CHAOS branded fishing rods across Classic, Tournament, and Carbon series, ranging from $139 to $479+ depending on series and specifications.
2. Product Sales - Reels: One-time sales of fishing reels from owned brands (CHAOS) and third-party brands (Shimano, Penn, Daiwa, Okuma, Van Staal, etc.) ranging from $200 to $900+.
3. Custom Rod Building: Custom rod building service where customers work with captains to spec rods. Six-week build time with lifetime structural warranty.
4. Tackle & Accessories: Sales of terminal tackle, lures, lines, hooks, and accessories including exclusive colorways and limited edition products.
5. Apparel & Gear: Sales of fishing apparel including men's, women's, and youth clothing, eyewear, headwear, footwear, and gloves from brands like AFTCO and Costa Del Mar.
6. Boat Packages: Full boat outfitting packages starting at $2,481.93, including matched rods and reels, leader kits, terminal tackle, and optional bench installation.
7. GovX Discount Program: 10% discount program for active military, first responders, and veterans verified through GovX ID.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

CHAOS Fishing operates a specialty retail business selling saltwater sportfishing equipment including proprietary CHAOS-branded rods, custom hand-built rods, third-party reels and tackle, apparel, and boat outfitting packages. The company combines a physical retail store in Pompano Beach, FL with an e-commerce storefront, and offers custom rod building where customers spec rods with on-staff captains and receive hand-wrapped, lifetime-warrantied products. Boat outfitting packages provide matched rod/reel configurations with bench installation services.

Product overview

CHAOS Fishing is a specialty fishing gear retailer and outfitter based in Pompano Beach, FL (Est. 1994), offering a combination of proprietary house-brand rods and curated third-party products. The core product portfolio centers on CHAOS-branded fishing rods available in three series tiers: Classic Series (entry-level), Tournament Series (professional), and Carbon Series (premium carbon fiber). The company also offers bespoke custom rod building services where customers spec rods with captain guidance, built hand-wrapped by single builders with lifetime warranties. Boat outfitting packages (4, 8, or 16 rod/reel configurations) provide complete rigging solutions. The retail operation resells premium third-party reels (Shimano, Penn, Daiwa, Okuma, Van Staal, Accurate, Abu Garcia) and rods (G. Loomis, Fenwick, Temple Fork Outfitters), plus branded lures (Nomad Design, R&R Tackle), terminal tackle (Sufix, PowerPro, Mustad), and apparel (AFTCO, Costa Del Mar, Maui Jim). The company operates a single retail location with same-day shipping and local pickup options.

Differentiator

Problem solved

Functional benefit

Products and services

• CHAOS Classic Series Rods
• CHAOS Tournament Series Rods
• CHAOS Carbon Series Rods Premium CHAOS house-brand carbon fiber rod series offering lighter weight and enhanced sensitivity for performance-focused saltwater anglers.
• CHAOS Custom Rods Bespoke custom-built fishing rods where customers spec the build with captain guidance including thread colors, guide spacing, reel seats, and decal script. Each rod is hand-wrapped by a single builder from start to finish over 14 hours, with a 6-week build time and lifetime structural warranty.
• CHAOS Ultimate Full Boat Outfitting Package Full boat outfitting package including 16 matched CHAOS rods and reels, pre-spooled reels to the customer's line class, leader box for target species, rigged gaff, release tools, and bench installation at the Pompano Beach shop. Starting at $2,481.93.
• CHAOS Spinning Outfitting Package Spinner-configured boat outfitting package with matched rod/reel combinations for spinning tackle applications.
• CHAOS Live Bait/Kite Fishing Outfitting Package Boat outfitting package configured for live bait and kite fishing techniques with appropriate rod/reel pairings.
• CHAOS Light Trolling Outfitting Package Light trolling configuration boat outfitting package for mahi, wahoo, and smaller offshore species.
• CHAOS Heavy Trolling Outfitting Package Heavy trolling configuration boat outfitting package for big game species including large tuna, marlin, and swordfish.
• Nomad DTX Minnow - Black Obsidian Chrome Limited Edition Limited edition sinking minnow lure in Black Obsidian Chrome finish, heavy duty configuration for offshore predators, priced at $59.99.
• Nomad Madmacs - Black Obsidian Chrome Limited Edition Limited edition high-speed sinking stickbait in Black Obsidian Chrome finish, designed for fast trolling applications, priced at $59.99.
• R&R Tackle Naughty Lady 10.75" Lure - CHAOS Exclusives Saltwater lure with lifelike profile and responsive action, line-through construction with hand-painted finish. Available in CHAOS-exclusive colorways (Coastal Chrome Lady and Gold Digger Lady), made in U.S.A., priced at $29.99. Targets snook, redfish, trout, and tarpon.
• CHAOS Essential Tools Bundle Bundled set of essential fishing tools including crimpers, cutters, and pliers, priced at $61.99 (19% off from $76.97).
• Third-Party Fishing Reels Curated portfolio of third-party fishing reels from brands including Shimano (Tiagra, Saragosa, TLD), Penn (Fathom, Squall, International), Daiwa (Seaborg), Okuma (Alijos, Tesoro, Salina, X-Series), Van Staal (VRII), Accurate, and Abu Garcia, covering conventional, spinning, baitcasting, and electric configurations priced $245 to $949+.
• Third-Party Fishing Rods Curated selection of premium fishing rods from third-party manufacturers including Shimano (Teramar, Game Type J, Terez, Tallus), G. Loomis (IMX Pro, NRX+, Conquest), Fenwick (Elite, World Class, HMG), Daiwa (SOL), Penn (Carnage, Ally, Prevail), Ugly Stik, and Temple Fork Outfitters.
• Terminal Tackle and Rigging Supplies Terminal tackle including braided lines (Sufix, PowerPro), fluorocarbon leaders, hooks (Mustad, Gamakatsu), swivels, snaps, rigs, and rigging supplies for saltwater fishing applications.
• Fishing Apparel and Eyewear Fishing apparel including sun protection shirts, jackets, and bottoms from AFTCO, polarized sunglasses from Costa Del Mar and Maui Jim, plus headwear, footwear, and gloves.
• Digital Gift Cards Digital gift cards available in various denominations for purchase as gifts.

Quantifiable outcome

• 4.9/5 average rating from 2,847 verified orders across Google, Shopify, and Trustpilot

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered primary, core and supporting.

• ShimanoprimaryChannel Partner/ Reseller/ DistributorMajor brand partner. CHAOS stocks and sells full range of Shimano products including Teramar, Terez, Terez BW, Tallus, Game Type J, Curado, Saragosa SW, and Tiagra reels.
• PennprimaryChannel Partner/ Reseller/ DistributorKey brand partner. Stocks Penn International, Squall, Carnage III, Spinfisher VII, Fathom Electric, and Ally II product lines.
• DaiwaprimaryChannel Partner/ Reseller/ DistributorPrimary brand partner carrying Daiwa reels including Tanacom Kite Rod and SOL Inshore series.
• OkumaprimaryChannel Partner/ Reseller/ DistributorBrand partner for Okuma products including Alijos, Tesoro, Salina, and X-Series spinning reels.
• Van StaalcoreChannel Partner/ Reseller/ DistributorPremium brand partner. Stocks Van Staal VRII Series spinning reels.
• Abu GarciacoreChannel Partner/ Reseller/ DistributorBrand partner carrying Abu Garcia Zenon spinning rods and related products.
• AccuratecoreChannel Partner/ Reseller/ DistributorPremium reel brand partner in the CHAOS portfolio.
• G. LoomisprimaryChannel Partner/ Reseller/ DistributorPremium rod brand partner. Stocks G. Loomis IMX Pro, IMX PRO Blue, NRX+, NRX Inshore, and Conquest series rods.
• AFTCOprimaryChannel Partner/ Reseller/ DistributorApparel brand partner for sun protection fishing clothing including Samurai hooded shirts, Solago gloves, and gear.
• Costa Del MarprimaryChannel Partner/ Reseller/ DistributorEyewear brand partner carrying Costa Blackfin 580P and other polarized fishing sunglasses.
• Nomad DesigncoreChannel Partner/ Reseller/ DistributorPremium lure brand partner. Stocks Nomad DTX Minnows and Madmacs including CHAOS-exclusive limited edition Black Obsidian Chrome colors.
• GovXsupportingGTM or Marketing PartnerVerification service partner enabling 10% discount for active military, first responders, and veterans through GovX ID integration at checkout.
• WinthropcoreTechnology or IntegrationRod component partner. CHAOS rods offered with Winthrop Terminator Butt upgrades on select models like Tournament Series Stand-Up rods.
• R&R TacklesupportingChannel Partner/ Reseller/ DistributorLure partner. CHAOS carries R&R Tackle Naughty Lady lures in CHAOS-exclusive colors (Coastal Chrome Lady, Gold Digger Lady).
• Southern Boating & YachtingsupportingGTM or Marketing PartnerMedia partner. Featured in June 2026 edition with interview of owner Tyler Giraud.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Salt Strong: Saltwater fishing education and content brand that has expanded into selling curated tackle and lures online. Comparable to CHAOS in its saltwater-specific focus and education-led community building, though lighter on custom hardware.
• Mertins Custom Rods: Independent custom rod builder offering hand-wrapped saltwater rods with warranty. Comparable to CHAOS on the custom rod-building value proposition, though at a smaller artisanal scale without CHAOS's broader retail catalog.
• Mud Hole Custom Tackle: Specialty retailer and component supplier for custom rod building, offering blanks, guides, reels seats, and epoxy. Directly comparable to CHAOS on the custom rod-building axis, but positioned more as a DIY components supplier than a captain-led service.

Broad incumbents

• Bass Pro Shops: Dominant omni-channel outdoor retailer (now including Cabela's) with deep saltwater and freshwater fishing assortment plus boats, apparel, and outdoor gear. Competes with CHAOS in saltwater tackle but at vastly larger scale and broader category scope.
• West Marine: National marine products retailer carrying saltwater rods, reels, electronics, anchoring, and boat outfitting supplies. Comparable to CHAOS in marine accessories and boat rigging categories, though broader in boating maintenance and electronics.
• Cabela's: Iconic outdoor retailer (now under Bass Pro) carrying rods, reels, tackle, and apparel across hunting, fishing, and marine. Overlaps with CHAOS on saltwater tackle but operates as a national big-box concept.

Direct peers

• Tackle Warehouse: Large online-first fishing tackle retailer carrying rods, reels, and accessories from major saltwater and freshwater brands. Directly comparable to CHAOS Fishing as a multi-brand tackle e-commerce destination, though with a much larger catalog and faster fulfillment.
• American Fishing Tackle Co: Online specialty fishing tackle retailer offering rods, reels, terminal tackle, and accessories across multiple brands. Closely comparable to CHAOS in its online-first, multi-brand saltwater tackle positioning.

Regional players

• Fisherman's Headquarters: Florida-based saltwater fishing tackle retailer serving offshore and inshore anglers with rods, reels, and tackle. Comparable regional competitor focused on the same Southeast US saltwater customer base as CHAOS.
• Capt. Harry's Fishing Tackle: Long-established South Florida saltwater fishing tackle retailer (since 1937) with both retail and online presence. Comparable to CHAOS as a Florida-based specialty saltwater tackle retailer serving offshore anglers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@chaosfishing8783
• Facebookfacebook.com/CHAOSFishing
• Instagraminstagram.com/chaosfishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chaos