Fielding Hills Winery

What Fielding Hills Winery does

Fielding Hills Winery is a privately held, family-owned Washington State winery founded in 1999 by Mike and Karen Wade, operating from a Lake Chelan estate that was relocated from East Wenatchee in 2014. The company produces approximately 2,800 cases annually of estate-grown, small-lot red wines (Cabernet Sauvignon, Cabernet Franc, Merlot, Syrah, Malbec, Carménère) and white wines (Chenin Blanc, Roussanne, Chardonnay) plus a dry Cabernet Franc Rosé and a proprietary Tribute red blend, sourced from three estate vineyards including Riverbend on the Wahluke Slope AVA and Riverview near Lake Chelan. Winemaking relies on traditional craft techniques — French and American oak aging, a 30hL conical oak tank constructed in Cognac, hand punch-downs, extended maceration, and tri-vessel aging (oak/concrete egg/stainless) for whites.

Revenue is generated across three lines: direct-to-consumer wine sales (tasting room, e-commerce, direct shipping to most US states), recurring wine club memberships across three tiers (Meridian mixed, Monument red-only, Landmark white-only) and no-commitment subscription boxes at 20–25% discounts, and event/hospitality revenue (private tastings at 50–85 USD/person, winemaker dinners at 88–115 USD/person, a guest house rental at 350–550 USD/night, and venue rentals with a minimum wine purchase and 20% gratuity). Secondary revenue comes from 30+ wholesale accounts at restaurants, wine shops, and hotels across Washington State.

The company's primary customer segments are individual wine enthusiasts seeking limited-production Washington wines, wine club members seeking allocation priority and discounts, and to a lesser extent wholesale restaurant/retail buyers and corporate/private event hosts. Fielding Hills sells in small lots typically under 600 cases per varietal, supports a sub-brand called Concentric Wine Project (Gamay Noir and Pétillant Naturel sparkling wines via carbonic maceration), and has accumulated 18+ years of critical recognition including a 5-star rating in Paul Gregutt's Washington Wines book, multiple Wine Enthusiast Editor's Choice awards at 90–95 points, Wine Spectator 91–93 point ratings, and a 2007 Top 100 Best Wines of the World placement.

Name

Fielding Hills Winery

Legal name

Fielding Hills Winery

Website

https://fieldinghills.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Fielding Hills Winery is a family-owned Washington State winery producing approximately 2,800 cases annually of estate-grown red and white wines, sold primarily through wine clubs, a Lake Chelan tasting room, direct shipping, and wholesale channels across Washington.

Ownership category

akta.pro rank

Product category

Premium Estate Winery and Wine Production

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Estate wine production
• Wine club subscriptions
• Vineyard tasting experiences
• Premium red wines
• Winery hospitality services

Headquarters

HQ city

East Wenatchee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of estate wines including Cabernet Sauvignon, Cabernet Franc, Syrah, Merlot, Malbec, Carménère, Tribute red blend, and white wines (Chardonnay, Roussanne, Chenin Blanc, Rosé). Small-lot production typically under 600 cases per wine.
2. Wine Club Memberships: Three wine club tiers (Meridian mixed, Monument red, Landmark white) providing twice-yearly allocations with 20-25% discounts and priority access to limited wines and events.
3. Subscription Boxes: No-commitment subscription boxes featuring 12 wines released twice yearly, discounted 20-25% with skip option.
4. Private Events: Corporate meetings, rehearsal dinners, birthday celebrations, and private tasting experiences at the winery venue with food pairings.
5. Guest House Rental: Fielding Hills Guest House rental at $350-550/night for 2-4 guests with vineyard views and access to winery.
6. Wholesale: Wholesale accounts to restaurants and retail partners across Washington State.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fielding Hills Winery produces and sells small-lot, hand-crafted premium estate wines from its vineyards in the Wahluke Slope and Lake Chelan AVAs of Washington State, including Cabernet Sauvignon, Cabernet Franc, Syrah, Merlot, Malbec, Carménère, a proprietary Tribute red blend, Chardonnay, Roussanne, Chenin Blanc, and a Cabernet Franc Rosé. The winery sells wines through its Lake Chelan tasting room, three wine club subscriptions (Meridian, Monument, Landmark), an online store with direct shipping, and wholesale partners across Washington State. It also offers hospitality services including private tastings, concierge tours, winemaker dinners, private events, and an on-site guest house rental.

Product overview

Fielding Hills Winery is a family-owned winery in Washington State producing limited quantities of hand-crafted, premium wines. The product portfolio centers on estate wines from Riverbend Vineyard on the Wahluke Slope AVA, including red wines (Cabernet Sauvignon, Cabernet Franc, Merlot, Syrah, Malbec, Carménère) and white wines (Chardonnay, Roussanne, Chenin Blanc), plus a proprietary red blend called Tribute. The company offers wine subscriptions through three wine clubs (Meridian mixed, Monument red-only, Landmark white-only) and Subscription Boxes with no commitment. Hospitality services include a Lake Chelan tasting room, private events venue rental, concierge tastings, Supper Club dinners, and an on-site guest house. A sub-brand called Concentric Wine Project produces Gamay Noir and sparkling wines using carbonic maceration.

Differentiator

Problem solved

Functional benefit

Brands

• Concentric Wine Project: A side project from Fielding Hills Winery producing Gamay Noir and Petillant Naturel sparkling wines in a Beaujolais Nouveau style using carbonic maceration

Products and services

• Estate Cabernet Sauvignon Flagship red wine produced from Riverbend Vineyard on the Wahluke Slope AVA. 2022 vintage: 346 cases, 91-92 pts from multiple reviewers. Blended with Syrah and Malbec. Targeted at premium wine consumers and wine club members.
• Estate Cabernet Franc Red wine from Riverbend Vineyard consistently excelling at Fielding Hills. 2022 vintage: 246 cases, 93 pts, Editors' Choice from Wine Enthusiast. Blended with Cabernet Sauvignon, Syrah, and Malbec.
• Estate Syrah

Quantifiable outcome

• 93 points, Editor's Choice from Wine Enthusiast for 2020 Estate Cabernet Sauvignon
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Beehive CheeseminorGTM or Marketing Partner · 25 June 2021Partnership for cheese and wine pairing events. Fielding Hills paired Riverbend Rosé and 2017 Cabernet Franc with Beehive's Promotory and Seahive cheeses for International Rosé Day Instagram Live tasting on June 25-27, 2021.
• Culinary AppleminorGTM or Marketing Partner · 6 March 2021Restaurant partnership in downtown Chelan for food and wine pairing events. Provided kitchen gadgets review and recipes featuring Fielding Hills wines including Beef Casserole with Le Gruyère Herb Scones paired with 2015 Cabernet Sauvignon.
• TM RanchminorOthersSustainable farming operation in Manson, WA providing premium beef, lamb, and pork for Fielding Hills wine pairing events and recipes.
• Premier CatchminorGTM or Marketing PartnerSeafood partnership for bundles combining Fielding Hills white wines with Alaskan Weathervane Scallops and Wild Pacific Halibut during Taste Washington promotions.
• Wenatchee Golf and Country ClubcoreOthersAnnual winemaker dinner venue hosting Fielding Hills wine events. 2016 dinner featured 4-course meal paired with 2013 vintage wines at $88/person including tax and gratuity.
• All Things Wine (Renton)minorChannel Partner/ Reseller/ DistributorRetail wine shop partner in Renton, WA selling Fielding Hills wines.
• Campbells ResortminorChannel Partner/ Reseller/ DistributorResort and retail partner in Chelan, WA offering Fielding Hills wines to guests.
• Sun Mountain LodgeminorChannel Partner/ Reseller/ DistributorBoutique lodge and wine retail partner in Winthrop, WA with extensive Northwest wine program featuring Fielding Hills selections.
• Harmony MeadowsminorOthersMay 2018 winemaker dinner venue featuring five-course dinner paired with Fielding Hills wines.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Tsillan Cellars: Lake Chelan AVA winery producing estate Italian-varietal wines with a tasting room, restaurant, and event venue on the lake. Comparable in Lake Chelan tourism-driven DTC focus and estate production, though varietal mix differs.
• Vin du Lac: Lake Chelan winery offering estate wines, a tasting room, and on-site bistro. Comparable in Lake Chelan tourism, small-lot production, and DTC experience-led positioning within the same micro-region.

Broad incumbents

• Chateau Ste. Michelle: Washington State's largest and most recognized winery with a broad varietal portfolio, national distribution, and extensive wine club. Comparable in Washington State origin and wine-club model, but at vastly greater scale and broader market positioning.
• Ridge Vineyards: California-based premium boutique winery with estate vineyards, strong critical acclaim, and a flagship wine-club allocation model. Comparable in estate-grown quality focus, allocation scarcity, and DTC-driven premium positioning, though based in a different state.

Direct peers

• Betz Family Winery: Woodinville-based boutique Washington winery producing limited quantities of premium Cabernet Sauvignon, Syrah, and Bordeaux blends. Directly comparable in estate-sourcing, small production, wine-club subscription model, and consistent 90+ point scoring.
• Woodward Canyon: Long-established family-owned Washington winery producing estate and Walla Walla Valley wines with a strong wine club and DTC tasting room in the Walla Walla AVA. Comparable in family ownership, longevity, and premium positioning.
• DeLille Cellars: Family-owned premium Washington winery producing small-lot Bordeaux-style reds with strong critical acclaim. Closely comparable in DTC focus, wine-club model, and 90+ point reputation, though DeLille has broader national distribution.
• Leonetti Cellar: Premium Walla Walla Valley winery producing highly allocated Cabernet Sauvignon, Merlot, and Sangiovese. Directly comparable in small-lot premium positioning, estate vineyards, and strong secondary market demand.
• Quilceda Creek: Snohomish-based cult Washington Cabernet producer with extremely limited production and consistent 95+ point ratings. Comparable in scarcity-driven demand, premium pricing, and family ownership.
• Abeja: Walla Walla boutique winery pairing estate vineyards with a luxury on-site inn and hospitality experiences. Comparable in estate-grown premium wines, on-site lodging, and curated tasting experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fieldinghillswinery
• Xx.com/fieldinghills
• Facebookfacebook.com/fieldinghills

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fielding Hills Winery