Relationship Impact

What Relationship Impact does

Relationship Impact is a privately held boutique consulting firm that provides executive coaching and leadership team development services to CEOs and senior leadership teams across the United States. Co-founded by Jack McGuinness and Gil Brady, the firm operates from Bethesda, MD, with a headcount of 1-10 employees and has worked with more than 100 executive teams over a 10+ year operating history, serving clients in industries including banking (ConnectOne Bank), pharmaceuticals (Gilead), construction (CoreNICCG, FWT), and trade associations (NSSGA).

The firm's core product is Leadership Team Coaching, delivered through a three-phased methodology (Prepare, Launch, Commit) branded as the "RI Approach" and grounded in four principles: Developmental, Systems View, Balance, and Measurement. Service delivery is anchored by Team Coaching International's validated Team Diagnostic assessment instrument, available in 20+ languages, which measures both the results a team is achieving and how it achieves them. Complementary offerings include a free live webinar series, published articles in Chief Executive Magazine (where McGuinness is a contributing writer), podcast appearances, and two non-profit-focused peer forums (Non-Profit CEO Group and CNOB).

Relationship Impact operates as a professional services firm generating revenue through custom, quote-based consulting engagements sold directly to CEOs and executive leadership teams. Its go-to-market motion is sales-led, combining direct outreach to executives, content marketing through Chief Executive Magazine, free webinars, community events including invitation-only CEO dinners (often co-hosted with SmartHR), speaking engagements at association conferences (e.g., ASAE, Bank Director's Acquire or Be Acquired), and referral-driven growth. The firm is independently owned by its two co-founders with no disclosed external investment, parent company, or M&A activity.

Name

Relationship Impact

Legal name

Relationship Impact, LLC

Website

https://relationship-impact.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Relationship Impact is a privately held boutique consulting firm that provides executive coaching and leadership team development services to CEOs and senior leadership teams across U.S. industries, using a validated team assessment methodology and a three-phase developmental approach.

Ownership category

akta.pro rank

Product category

Executive Leadership Coaching

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Employee Experience, Engagement & Culture Advisory (BPACAJAI), Thought Leadership & Executive Visibility (BPAFADAG)

Keywords

• Leadership team coaching
• Executive team development
• Leadership consulting services
• Team effectiveness coaching
• CEO advisory services

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Leadership Team Coaching Services: Relationship Impact provides executive coaching and leadership team development services directly to organizations. Engagements follow a three-phased methodology: establish baseline, pinpoint root issues, and drive commitment to structural and relational solutions. Revenue is generated through professional services engagements with CEOs and leadership teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Relationship Impact provides executive coaching and leadership team development services to CEOs and their leadership teams. Engagements follow a three-phased developmental methodology (Prepare, Launch, Commit) to establish baseline performance, pinpoint root issues, and drive commitment to structural and relational solutions that improve team cohesion, accountability, and strategic alignment.

Product overview

Relationship Impact is a leadership team development and coaching firm that offers a unified service portfolio centered on its Leadership Team Coaching core product, complemented by its proprietary RI Approach methodology and Team Diagnostic assessment tool. The company delivers services through multiple channels including live webinars, a library of published articles and insights, and peer networking groups (Non Profit CEO Group and CNOB). The core coaching program uses a three-phased approach (Prepare, Launch, Commit) to help leadership teams establish baselines, identify root issues, and implement structural and relational solutions for building aligned, high-impact teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Team Coaching Executive team coaching service that helps leadership teams unlock their full potential through a three-phased developmental methodology focused on building cohesive, high-performing teams. Targeted at CEOs and executive leadership teams.
• RI Approach A proven developmental approach serving as an accelerator for helping leadership teams fulfill their potential as cohesive units, based on four principles: Developmental, Systems View, Balance, and Measurement.
• Non Profit CEO Group Peer networking and discussion group for non-profit CEOs focused on board-CEO relationships and leadership challenges specific to the non-profit sector.
• CNOB (Chief Nonprofit Operating Officer Group) Peer group for Chief Operating Officers of non-profit organizations to discuss leadership and operational challenges.

Quantifiable outcome

• Only 18% of senior executives rate their teams as 'very effective' while 97% agree increased effectiveness would positively impact their organizations (Center for Creative Leadership study cited by RI).
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Chief Executive MagazinecoreGTM or Marketing Partner · 16 January 2018Jack McGuinness became a contributing writer at Chief Executive Magazine. Articles by McGuinness appeared in Chief Executive Magazine covering topics such as building great leadership teams, accountability, crisis leadership, and productivity. Chief Executive helps CEOs do their jobs better through real-world best practices and peer interactions.
• Team Coaching InternationalcoreTechnology or Integration · 4 December 2017Jack McGuinness became a Certified Team Performance Coach (CTPC) through Team Coaching International's certification program. RI deploys TCI's Team Diagnostic assessment instrument — validated and available in 20+ languages — to measure what results a team is achieving and how it is achieving them. TCI is described as the world leader in team assessment and team coach training, having trained team coaches from more than 45 countries.
• SmartHRminorGTM or Marketing Partner · 28 September 2017SmartHR and Relationship Impact co-hosted an invitation-only CEO dinner at the Army Navy Club DC focused on keeping things simple in complex times, and another dinner discussing the board-CEO relationship. These were community-building events for non-profit CEOs.
• NSSGA (National Stone, Sand and Gravel Association)minorGTM or Marketing Partner · 9 September 2017RI attended the ASAE Awards Summit with NSSGA on October 4, 2017, and sponsored GB Shades' Annual Lollipop Kids Foundation events. These are community and association engagement activities.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Egon Zehnder: Global executive search and leadership advisory firm with deep leadership team coaching and board advisory practices. Comparable to RI's executive team focus, though Egon Zehnder operates at significantly greater scale and geographic reach.
• Korn Ferry: Global organizational consulting firm that offers executive search, leadership development, and team effectiveness services. Comparable to Relationship Impact as a much larger incumbent operating across the leadership advisory category RI targets, though with significantly broader portfolio and scale.
• Heidrick & Struggles: Executive search and leadership consulting firm with dedicated leadership advisory practices focused on accelerating performance of executive teams. Directly comparable to RI in addressing leadership team effectiveness, but at materially larger scale and with global delivery.
• Spencer Stuart: Executive search and leadership advisory firm offering CEO succession, board effectiveness, and leadership team consulting. Comparable to RI in the executive team advisory space but as a much larger incumbent with international operations.
• FranklinCovey: Global leadership and organizational performance company offering leadership development programs, executive coaching, and team effectiveness content. Comparable to RI in leadership and team development methodologies, with a much broader product portfolio including published content (e.g., The 7 Habits).

Emerging players

• GiANT Worldwide: Leadership development company offering team coaching, leadership consulting, and certification programs to growth-stage and mid-market companies. Comparable to RI in serving executives focused on scaling teams, though with a broader productized certification model.
• Marshall Goldsmith Stakeholder Centered Coaching: Executive coaching brand and methodology focused on leadership behavior change for C-suite and senior executives. Comparable to RI in the executive coaching niche, though more individual-leader oriented rather than team-system oriented.
• Bates Executive Development Associates: Boutique leadership consulting firm offering executive coaching and team development for senior leaders and boards. Closely comparable to RI in scope, scale, and team-effectiveness focus, serving similar CEO and leadership team clients.

Direct peers

• Team Coaching International: The assessment and certification organization whose Team Diagnostic instrument RI deploys. While not a direct competitor, TCI is a key ecosystem partner and trains team coaches globally, making it the closest methodological peer for team-level coaching.
• Center for Creative Leadership (CCL): Research-backed leadership development organization that delivers executive coaching and team leadership programs globally. Closely comparable to RI in the team-effectiveness development niche, including the cited 18%/97% statistic on team effectiveness that RI uses; broader in offerings and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RelationshipImpact
• Facebookfacebook.com/Relationship-Impact-106983106046358
• LinkedInlinkedin.com/in/jackmcguinness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relationship Impact