Cooper Real Estate

Name

Cooper Real Estate

Legal name

Cooper Real Estate

Website

https://cooperrealestate.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential property sales
• Commercial property leasing
• Property management services
• Real estate auctions
• Rental property search

Headquarters

HQ city

Bella Vista

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales: Commission-based revenue from residential property sales in Melbourne's western suburbs, including buying and selling transactions.
2. Commercial Property Services: Revenue from commercial property sales and leasing services for commercial investors.
3. Property Management: Ongoing property management services including tenant placement, rent collection, maintenance coordination, and property inspections.
4. Rental Services: Revenue from rental property leasing, tenant placement, and ongoing rental management services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cooper Real Estate is a full-service real estate agency operating in Melbourne's western suburbs from its Williamstown office. It sells residential properties (houses, townhouses, units) and commercial properties on a commission basis, runs rental leasing services for tenants and landlords, and provides ongoing property management including tenant placement, rent collection, maintenance coordination, and inspections.

Product overview

Cooper Real Estate operates as a full-service real estate platform offering a unified suite of services for residential and commercial property transactions. The core product portfolio includes Buy Property Search and Rental Property Search (search and discovery platforms), Commercial Sales & Leasing (commercial property services), Property Appraisal (valuation services), and Property Management (ongoing rental management). Supporting these core offerings are utility tools including Mortgage Calculator, Stamp Duty Calculator, and Recent Sales listings. The platform serves Melbourne's western suburbs with a focus on Williamstown, providing integrated property transaction support from search through to sale, lease, and ongoing management.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales End-to-end residential sales service for buyers and sellers of houses, townhouses and units in Melbourne's western suburbs, including property listings, auctions, open home inspections and buyer alerts.
• Commercial Sales and Leasing Commercial property services covering sales and lease transactions for commercial investors and business occupiers, led by Managing Director Ross Cooper as licensed estate agent and auctioneer.
• Property Management Full-service property management for landlords, covering tenant placement, rent collection, maintenance coordination, rental open homes and inspections across the rental portfolio.
• Rental Leasing Rental leasing service helping tenants find rental properties in Melbourne's western suburbs through search listings, rental open homes and enquiry handling, with ties into the agency's property management operations.
• Property Appraisal Property valuation and appraisal service for prospective sellers in Melbourne's western suburbs, providing pricing guidance as a precursor to a sales listing.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Woodards Real Estate: Melbourne-based independent agency with offices across inner-city and surrounding suburbs. Provides residential sales, leasing, and property management services, directly overlapping with Cooper Real Estate's offering in the broader Melbourne market.
• Biggin & Scott: Melbourne-headquartered real estate agency with offices across inner suburbs and bayside areas. Directly comparable service suite — residential sales, leasing, project marketing, and property management — competing for similar clients in Melbourne's middle-ring suburbs.
• Jellis Craig: Melbourne-based real estate agency with strong presence across inner and bayside western suburbs. Offers residential sales, leasing, and property management, serving a similar mid-to-upper market vendor and renter base as Cooper Real Estate.
• Belle Property: Boutique Australian real estate network with multiple Melbourne offices serving inner and surrounding suburbs. Comparable mid-to-premium residential positioning, auction-led sales, and integrated property management services overlapping with Cooper Real Estate's offering.
• Buxton Real Estate: Independent Melbourne real estate group with multiple branches across the metropolitan area, including the south-east and bayside. Comparable in business model — residential sales, property management, and auctions — and competes for similar vendor and landlord clients in Melbourne suburbs.
• Noel Jones Real Estate: Melbourne-based independent real estate firm with a network of offices across the metropolitan area, offering residential sales, auctions, and property management. Comparable in operating model, agency size band, and Melbourne suburban focus.
• Barry Plant: Long-established Melbourne-headquartered independent real estate network with multiple offices across Melbourne's western and northern suburbs. Directly comparable in service mix (residential sales, auctions, property management) and geographic focus on the same Melbourne catchment as Cooper Real Estate.

Broad incumbents

• Harcourts: Global real estate franchise with a substantial Melbourne and Victorian office network. Provides the same residential sales, leasing, and property management services as Cooper Real Estate but with significantly greater scale, technology investment, and brand reach.
• Ray White: Australia's largest real estate network with hundreds of offices nationwide and a substantial Melbourne western-suburbs footprint. Operates as a broad incumbent offering the same residential sales, auction, and property management services as Cooper Real Estate, but at national scale with deeper marketing and technology budgets.
• McGrath Estate Agents: National Australian real estate agency with a strong eastern-seaboard presence including multiple Melbourne offices. Overlaps with Cooper Real Estate on residential sales, auctions, and property management but operates at materially larger scale and brand spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cooperrealestatewilliamstown
• LinkedInlinkedin.com/company/cooper-homes-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooper Real Estate