Makadamia
Makadamia S.r.l. is a Bologna-based DTC e-commerce company that sells customizable dried fruit, nut, and healthy snack mixes to consumers in Italy, Germany, and Austria via a proprietary WooCommerce mix builder integrated with nutritional data.
- Company typePrivate
- Founded2020
- HeadquartersBologna, Italy
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Makadamia does
Makadamia S.r.l. is a Bologna, Italy-based direct-to-consumer e-commerce company founded in 2020 that sells customizable dried fruit, nut, and healthy snack mixes to consumers in Italy, Germany, and Austria. It operates a WooCommerce-based online platform with a proprietary mix builder that lets customers combine 30+ ingredients and view real-time nutritional information drawn from the US National Nutrient Database, supported by Stripe payments and Brevo email automation. The storefront is available in Italian, English, and German.
The product catalogue spans customizable mixes, functional mixes, granola, porridge, legume-based snacks, chocolate-covered nuts, honey-glazed nuts, chocolate bars, the recently launched Nocciolata spread, and reusable MAKA-TOOL containers, distributed through the company's own DTC site with marketing presence on Instagram, TikTok, Facebook, blog, and SEO. The company is small, with 1–10 employees and a €20,000 i.v. share capital.
Revenue is generated through unit-level retail sales of branded snacks and accessories to long-tail consumers across the three served markets, supplemented by a loyalty program intended to drive repeat purchases. Capital formation to date consists of a European regional development grant from the Emilia-Romagna region earmarked for digital and international development, with no disclosed priced-equity funding round.
Makadamia firmographics
Firmographics- Name
- Makadamia
- Legal name
- Makadamia S.r.l.
- Website
- https://makadamia.it
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Makadamia S.r.l. is a Bologna-based DTC e-commerce company that sells customizable dried fruit, nut, and healthy snack mixes to consumers in Italy, Germany, and Austria via a proprietary WooCommerce mix builder integrated with nutritional data.
- Ownership category
- akta.pro rank
Makadamia industry classification
Industry- Product category
- Premium Healthy Snacks
- NAICS
- Food Manufacturing (311), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Nuts, Seeds & Trail Mix Snacks (CRADABAF)
- akta.pro secondary industries
- Fruit Snacks & Dried Fruit (CRADABAJ), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where Makadamia is headquartered
LocationHeadquarters
- HQ city
- Bologna
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Makadamia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream through direct online sales of customizable snack mixes, functional pre-made mixes, granola, porridge, chocolate-covered nuts, nut butters, and complementary products. Customers purchase through the Makadamia e-commerce website with shipping across Europe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
| Unit Pricing | Pay-as-you-go | Free Shipping Threshold |
| Unit Pricing | Pay-as-you-go | Promotional Gift Tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Makadamia product offering
Product offeringCore offering
Makadamia sells premium dried fruits, nuts and healthy snacks direct to European consumers via its own e-commerce store. Its flagship is a custom mix builder that lets customers compose a personalised blend from more than 30 ingredients while a real-time algorithm linked to the US Nutritional Database displays nutritional benefits live. The range is complemented by nutritionist-designed functional mixes, granola, porridge, legume snacks, chocolate-covered nuts, honey-glazed nuts, dark chocolate bars and a hazelnut-cocoa spread, all packaged in 100% compostable materials.
Product overview
Makadamia is an Italian e-commerce company specializing in premium dried fruits, nuts, and healthy snacks. The core offering is a modular, customizable dried fruit and nut mix platform (Crea il tuo Mix) that allows customers to build personalized blends from over 30 ingredients, with real-time nutritional feedback powered by an algorithm linked to the US Nutritional Database. Adjacent to the custom-mix builder, Makadamia sells ready-made Functional Mixes (I Mix Funzionali) designed with a nutritionist for specific health needs, as well as complementary product lines including Granole (5 varieties, 400g), Porridge (4 varieties with grains, dried fruits, and nuts), Legume Snacks (chickpea-based), Chocolate-Covered Nuts, Honey-Glazed Nuts, Chocolate Bars (70% Belgian dark with nut cream fillings), and the Nocciolata hazelnut spread. The MAKA-TOOL — a reusable anodized aluminum snack container in 6 colors and 2 sizes — serves as the brand's signature accessory. A Loyalty Program with Bronze/Silver/Gold/Platinum tiers rounds out the offering. All products are naturally gluten-free, plastic-free packaging, and shipped across Europe with free delivery in Italy above €39.
Differentiator
Problem solved
Functional benefit
Brands
- MAKA-TOOL: Reusable aluminum snack container designed for carrying dried fruit mixes, available in multiple colors and sizes (S for 30g, L for 60g)
Products and services
- Crea il tuo Mix (Create Your Own Mix)
Companies that use Makadamia
Customer profileSegments2 records
Ideal customer profiles2 records
Makadamia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Makadamia partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Makadamia competitors and assessment
Company assessmentRegional players
- Equilibra: Italian wellness food brand with breakfast products, snacks and plant-based spreads. Comparable as an Italian regional player in healthy breakfast/snack categories that overlaps with Makadamia's granola, porridge and spread lines.
- Probios: Italian organic and gluten-free food brand with a broad dried fruit, granola and snack range sold through Italian retail and online. Comparable as an Italy-focused competitor in organic dried fruit and better-for-you snacks.
Broad incumbents
- Foodspring: Berlin-based DTC sports nutrition and healthy food brand with a wide European footprint and granola, porridge and nut-based products. Comparable as a broader European incumbent with overlapping target customers and product categories.
- MyProtein: Large UK-headquartered active nutrition brand (THG) selling protein snacks, nut butters, granola and mixes across Europe. Comparable as a broad incumbent that overlaps with Makadamia's better-for-you, gluten-free positioning and DTC e-commerce model.
Direct peers
- Graze: UK-based personalised snack box subscription service that lets customers customise healthy snack mixes (nuts, dried fruit, seeds). Closest comparable to Makadamia's custom mix builder with a strong online, direct-to-consumer model and similar health/portion-controlled positioning.
- nu3: German DTC nutrition brand offering customisable mixes of nuts, seeds, dried fruit and functional ingredients with an interactive online configurator. Comparable to Makadamia's mix builder in technology, customisation UX, and European DTC focus.
Emerging players
- Pip & Nut: UK DTC nut butter brand selling almond and peanut butters online across Europe. Comparable to Makadamia's nut-based spreads and confectionery line (e.g., Nocciolata, chocolate bars) via a similar premium DTC positioning.
- Bear Snacks: UK-based DTC brand selling natural fruit snacks with a strong health/natural ingredient positioning. Comparable as an emerging European better-for-you snack brand targeting similar health-conscious consumers via online channels.
- Hunter & Gather: UK DTC brand focused on clean-label, refined-sugar-free nut butters, granola and snacks. Comparable on health-positioned, no-added-sugar snacks and DTC European distribution, partially overlapping with Makadamia's granola and nut range.
- Yfood: German functional food brand selling meal replacement drinks and snack bars with a similar better-for-you European DTC positioning. Comparable as an emerging European player targeting busy, health-conscious consumers with convenient nutrition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Makadamia social profiles
Digital presenceMakadamia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Makadamia leadership team
Management profileNumber of profiles
Profiles1 record
Makadamia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Makadamia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Makadamia
What does Makadamia do?
Makadamia sells premium dried fruits, nuts and healthy snacks direct to European consumers via its own e-commerce store. Its flagship is a custom mix builder that lets customers compose a personalised blend from more than 30 ingredients while a real-time algorithm linked to the US Nutritional Database displays nutritional benefits live. The range is complemented by nutritionist-designed functional mixes, granola, porridge, legume snacks, chocolate-covered nuts, honey-glazed nuts, dark chocolate bars and a hazelnut-cocoa spread, all packaged in 100% compostable materials.
Is Makadamia a public or private company?
Makadamia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Makadamia founded?
Makadamia was founded in 2020. It employs 1 to 10 people.
Where is Makadamia based?
Makadamia is headquartered in Bologna, Italy, in the Europe region.
How does Makadamia make money?
One revenue line is on record: direct E-commerce Sales.
Who are Makadamia's main competitors?
Regional players on record are Equilibra and Probios. Broad incumbents are Foodspring and MyProtein. Direct peers are Graze and nu3. Emerging players are Pip & Nut, Bear Snacks, Hunter & Gather and Yfood.
Does Makadamia have an API?
No public API is recorded for Makadamia.
What industry is Makadamia in?
Makadamia's product category is Premium Healthy Snacks. Its primary akta.pro industry code is CRADABAF, Nuts, Seeds & Trail Mix Snacks, with a secondary code of CRADABAJ, Fruit Snacks & Dried Fruit. Its NAICS code is 311 and its SIC code is 2030.