Bearsnacks
Bearsnacks (BEAR) is a fruit snack manufacturer producing no-added-sugar dried Fruit Rolls, Fruit Splits, and Fruit Minis made from whole fruit. The brand serves health-conscious parents and children through DTC e-commerce, Amazon, and Whole Foods Market under parent Lotus Bakeries NV.
- Company typePrivate
- Founded2004
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bearsnacks does
Bearsnacks, operating under the BEAR brand, is a manufacturer of dried fruit snacks targeting families with children. The company's core product is Fruit Rolls, hand-cut and hand-rolled dried fruit snacks made from 100% real whole fruit (never concentrates) with no added sugar, available in five flavors (Strawberry, Apple, Mango, Raspberry, and Strawberry Lemon). The portfolio has expanded to include Fruit Splits (duo-format fruit snacks in two flavor combinations) and Fruit Minis (paw-shaped bite-sized snacks in two flavor combinations), all of which are vegan, gluten-free, and nut-free. The underlying production technology is a slow-drying process at low temperatures that preserves fiber, vitamins, and minerals without the need for concentrates or additives.
The business model is direct product sales to consumers through three channels: the company's own e-commerce storefront at bearsnacks.com, the Amazon online marketplace (with a dedicated BEAR brand store), and physical retail at Whole Foods Market locations. The primary customer segment is parents seeking healthy snack options for their children, with secondary engagement aimed at children themselves through the Amazing Animal collectible card program (60 cards) embedded in Fruit Rolls packs. Marketing is conducted through organic social media (Instagram @bearnibbles_us), nutritionist-authored educational content (the Fruity Facts platform), and packaging-level gamification.
Bearsnacks is a brand operated by Lotus Bakeries North America Inc, a California corporation and wholly-owned subsidiary of Lotus Bakeries NV, a Belgian public company specializing in natural fruit snacks. The US headquarters is located at 1000 Sansome Street, San Francisco, and the company operates multi-country digital storefronts across Western Europe and North America, indicating a coordinated international brand presence under the parent's corporate structure.
Bearsnacks firmographics
Firmographics- Name
- Bearsnacks
- Legal name
- Lotus Bakeries North America Inc
- Website
- https://bearsnacks.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bearsnacks (BEAR) is a fruit snack manufacturer producing no-added-sugar dried Fruit Rolls, Fruit Splits, and Fruit Minis made from whole fruit. The brand serves health-conscious parents and children through DTC e-commerce, Amazon, and Whole Foods Market under parent Lotus Bakeries NV.
- Ownership category
- akta.pro rank
Bearsnacks industry classification
Industry- Product category
- Fruit Snacks
- NAICS
- Other Snack Food Manufacturing (311919)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Fruit Snacks & Dried Fruit (CRADABAJ)
- akta.pro secondary industry
- Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)
Keywords
Where Bearsnacks is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bearsnacks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: BEAR generates revenue through the direct sale of fruit snack products to consumers via its e-commerce website and through retail distribution partners including Amazon and Whole Foods Market.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Bearsnacks product offering
Product offeringCore offering
Bearsnacks (BEAR) manufactures and sells dried fruit snacks made from 100% real whole fruit with no added sugar, including three core product lines: Fruit Rolls (hand-cut and hand-rolled, available in five flavors), Fruit Splits (duo-flavor format), and Fruit Minis (paw-shaped bite-sized). Products are sold direct-to-consumer via bearsnacks.com and through retail partners Amazon and Whole Foods Market, targeting parents and children as a healthy, lunchbox-friendly snack.
Product overview
BEAR (Bearsnacks) is a fruit snack brand offering three core product lines: Fruit Rolls (flagship hand-rolled dried fruit snacks in 5 flavors), Fruit Splits (duo-format fruit snacks in 2 flavors), and Fruit Minis (paw-shaped bite-sized snacks in 2 flavors). All products are made with real whole fruit, no added sugar, and are gently dried to preserve fiber and nutrients. The brand includes an Amazing Animal collectible card promotion in Fruit Rolls packs and provides educational nutrition content through the Fruity Facts platform. Products are sold through Amazon and Whole Foods Market.
Differentiator
Problem solved
Functional benefit
Products and services
- Fruit Rolls
Companies that use Bearsnacks
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Bearsnacks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Bearsnacks partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights5 records
Bearsnacks competitors and assessment
Company assessmentDirect peers
- Mott's: Mott's (Kellanova) produces applesauce and fruit-flavored snacks marketed to families and kids. Comparable family/kids target market and overlapping retail channels; larger scale and more processed formulations.
- Made Good: Made Good makes allergen-free, vegan, and gluten-free granola bars, cookies, and fruit snacks targeted at kids and schools. Comparable on allergen-free/clean-label positioning and lunchbox occasion, with broader snack-bar adjacency.
- Bare Snacks: Bare Snacks (owned by PepsiCo) makes baked and dried fruit and vegetable snacks (apple chips, coconut chips, etc.) with no added sugar. Same minimally processed, fruit-forward, better-for-you snacking proposition; comparable distribution through natural and mainstream retail.
- YumEarth: YumEarth produces organic, allergen-free fruit snacks, gummies, and candy for kids. Directly comparable on clean-label, allergen-aware, no-artificial-anything positioning aimed at parents of young children.
- Sun-Maid: Sun-Maid is a leading raisin and dried-fruit brand with kid-friendly dried-fruit snack products. Comparable dried-fruit ingredient base and family/healthy-snacking positioning, with much broader distribution and brand recognition.
- Welch's Fruit Snacks: Welch's Fruit Snacks is a leading national fruit-snack brand for children, sold across mainstream grocery and club channels. Direct category competitor in kids' fruit snacks with broader distribution but more processed formulations.
- Stretch Island Fruit Co. Stretch Island Fruit Co. produces fruit leather strips and similar whole-fruit, no-added-sugar snacks marketed to families and kids. Directly comparable product format (dried-fruit rolls/leather), target buyer (parents and children), and clean-label positioning.
- That's it. That's it. manufactures real-fruit bars and fruit-based snacks made from minimal, recognizable ingredients with no added sugar. Closely comparable on 'real fruit, nothing else' clean-label positioning and family/kids target market.
Broad incumbents
- Lotus Bakeries NV: Lotus Bakeries NV is the Belgian parent company and owner of Bearsnacks (BEAR), also producing other natural snack brands (Biscoff, Natural Balance, Kiddylicious). Comparable in the natural/fruit-snack category and a useful signal for distribution, supply chain, and brand-portfolio benchmarking.
- Annie's (Annie's Homegrown): Annie's (General Mills) makes organic and natural kids' snacks including fruit-flavored snacks and bars. Comparable family/kids target audience and clean-label adjacency; broader portfolio and significantly larger distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bearsnacks social profiles
Digital presenceBearsnacks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bearsnacks leadership team
Management profileNumber of profiles
Bearsnacks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bearsnacks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bearsnacks
What does Bearsnacks do?
Bearsnacks (BEAR) manufactures and sells dried fruit snacks made from 100% real whole fruit with no added sugar, including three core product lines: Fruit Rolls (hand-cut and hand-rolled, available in five flavors), Fruit Splits (duo-flavor format), and Fruit Minis (paw-shaped bite-sized). Products are sold direct-to-consumer via bearsnacks.com and through retail partners Amazon and Whole Foods Market, targeting parents and children as a healthy, lunchbox-friendly snack.
Is Bearsnacks a public or private company?
Bearsnacks is a private company. It is classified as corporate owned and is currently operating.
When was Bearsnacks founded?
Bearsnacks was founded in 2004. It employs 11 to 50 people.
Where is Bearsnacks based?
Bearsnacks is headquartered in San Francisco, United States, in the North America region.
How does Bearsnacks make money?
One revenue line is on record: product Sales.
Who are Bearsnacks's main competitors?
Direct peers on record are Mott's, Made Good, Bare Snacks, YumEarth, Sun-Maid, Welch's Fruit Snacks, Stretch Island Fruit Co. and That's it.. Broad incumbents are Lotus Bakeries NV and Annie's (Annie's Homegrown).
Does Bearsnacks have an API?
No public API is recorded for Bearsnacks.
What industry is Bearsnacks in?
Bearsnacks's product category is Fruit Snacks. Its primary akta.pro industry code is CRADABAJ, Fruit Snacks & Dried Fruit, with a secondary code of AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing. Its NAICS code is 311919 and its SIC code is 2030.