Drifti

Name

Drifti

Legal name

Drifti

Website

https://drifti.no

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Recurring subscription revenue from web-based software access at drifti.app/fagsystem. The 10-day free trial ("Prøv Drifti gratis i 10 dager") indicates a trial-to-paid conversion funnel typical of B2B SaaS targeting small and medium HVAC/trades businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels10 records

Core offering

Drifti is a cloud-based SaaS business management system ("fagsystem") purpose-built for small and medium-sized HVAC and craft businesses in Norway. The platform combines project management, invoicing, administration, time tracking, POS/cash register operations, and bookkeeping in a single browser-accessible suite, supported by an integrations ecosystem and an extensive Norwegian-language knowledge base. It is sold as a subscription with a 10-day free trial, targeting craftsmen and trades businesses in HVAC, plumbing, electrical, carpentry, and construction.

Product overview

Drifti operates a unified core business management platform (a fagsystem) targeted at small and medium-sized HVAC and craft businesses in Norway, complemented by an ecosystem of related resources and technologies. The core platform Drifti handles project management, invoicing, and administration, while NEXT-teknologi serves as an associated technology brand for digital transformation, AI-driven automation, and machine-learning optimization in the same customer segment. Around this core, Drifti maintains a content and education layer — including "Drifti forklarer" (an extensive glossary), "Drifti sammenligner" (comparison resource), a Blogg, FAQ, and free content — plus an integrations/add-ons module accessible from the Drifti web app that extends the platform's interoperability with third-party accounting and business systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Drifti Business Management Platform (fagsystem) Cloud-based SaaS business management system for small and medium-sized HVAC and craft businesses in Norway, combining project management, invoicing, administration, time tracking, POS/cash register operations, and bookkeeping in a single browser-accessible platform.
• Drifti Integrasjoner (Integrations / Add-ons)

Quantifiable outcome

• Enables businesses to scale operations without proportional increases in administrative headcount or costs
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TripletexcoreTechnology or IntegrationTripletex is referenced as an example of a leading Norwegian cloud-based financial system ("et fleksibelt, skybasert økonomisystem") integrated with bookkeeping system concepts in the Drifti knowledge base. Drifti explicitly mentions accounting integrations including Tripletex alongside Visma, Xledger, PowerOffice and Finago as part of the broader Norwegian SMB financial software ecosystem relevant to its users.
• TripletexcoreTechnology or IntegrationDrifti's encyclopedia entry for accounting/integration references Tripletex as one of the programvarebaserte bokføringssystemer (software-based bookkeeping systems) alongside Xero, QuickBooks — confirming Tripletex as part of Drifti's integration ecosystem for Norwegian customers.
• Direktoratet for byggkvalitet (DiBK)minorOthersDiBK is referenced as a regulatory reference body in Drifti's glossary entries on byggkvalitet, byggetillatelse and other construction topics. The relationship is informational/regulatory rather than commercial — DiBK provides authoritative guidance that Drifti links to from its knowledge base.
• Arbeidstilsynet (Norwegian Labour Inspection Authority)minorOthersArbeidstilsynet is referenced extensively in Drifti's knowledge base on workplace safety topics (arbeidsmiljø, arbeid i høyden, varmt arbeid, etc.) as the authoritative Norwegian regulatory body for workplace safety and labour standards. Drifti links to Arbeidstilsynet's regulatory guidance as a reference for its customers.
• NEXT-teknologicoreStrategic or Co-development PartnerDrifti and NEXT-teknologi are co-marketed as complementary productivity solutions for HVAC businesses — "Gjennom teknologiske fremskritt som Drifti og NEXT-teknologi, kan bedrifter oppnå markante forbedringer i produktiviteten." NEXT-teknologi provides AI, machine learning and integrated system capabilities, while Drifti delivers the project management, invoicing and administration suite.
• NEXT-teknologicoreStrategic or Co-development PartnerNEXT-teknologi is described as providing the "datadrevne løsninger" (data-driven solutions) layer that complements Drifti — enabling analysis of customer data, maintenance needs and project status. Drifti positions itself as the operational platform while NEXT-teknologi provides the analytics and automation intelligence layer.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FieldEdge: FieldEdge is a US field-service management platform purpose-built for HVAC, plumbing and electrical contractors, covering dispatch, invoicing and customer data. Closely matches Drifti's vertical specialization in HVAC and trades.
• Jobber: Jobber is a Canadian field-service management SaaS for small home-service businesses (HVAC, plumbing, electrical, landscaping) with quoting, scheduling, invoicing and customer management. Directly comparable product surface to Drifti for trades SMBs.
• ServiceTitan: ServiceTitan is a US-based vertical SaaS for HVAC, plumbing and electrical trades SMBs combining field service management, invoicing, POS and customer management. It is the international template for Drifti's product strategy, though at vastly larger scale and in a different geography.
• Housecall Pro: Housecall Pro is a US SaaS platform for home-service SMBs (plumbers, electricians, HVAC, cleaners) offering scheduling, dispatching, invoicing and payments. Same end customer profile and product breadth as Drifti.
• Holte: Holte is a Norwegian software provider for the construction and trades sector, offering project management, calculation (kalkyle), HMS and quality tools for craftsmen and builders. It is the closest direct peer to Drifti in Norway's trades SMB software category.

Broad incumbents

• Visma: Visma is the dominant Nordic SMB business software suite (eAccounting, PowerOffice Go, Visma.net, Visma Payroll, etc.). It serves overlapping customers with broader, generic accounting/ERP/payroll products and represents Drifti's largest competitive threat.
• Tripletex: Tripletex is a leading Norwegian cloud-based accounting, payroll and project management platform widely used by SMBs. Although broader than Drifti, it directly overlaps on invoicing, project management and bookkeeping for the same trades/HVAC customers and is named as an integration partner.
• PowerOffice Go: PowerOffice Go is a Norwegian cloud accounting and invoicing platform for SMBs, including trades and construction. It overlaps with Drifti on invoicing and bookkeeping for the same target customers, although it does not specialize in HVAC.
• EG Norge: EG Norge is a Norwegian provider of ERP, accounting and HR software for SMBs across verticals including construction and trades. It competes with Drifti on broader business management functionality for Norwegian SMBs.

Regional players

• Lime Technologies: Lime Technologies is a Nordic CRM and customer engagement SaaS serving SMBs across Sweden, Norway, Denmark and Finland. Comparable in geography and SMB segment, with partial overlap on customer management for Norwegian trades customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/driftitech
• LinkedInlinkedin.com/company/driftitech
• Instagraminstagram.com/drifti.no

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drifti