Adsbe

What Adsbe does

Adsbe (legal entity: adsbe GmbH) is a Dresden, Germany-based performance marketing agency founded in 2018 that exclusively serves the live entertainment and events industry across the DACH region. The company's core offering is paid social and paid search advertising management executed on Meta (Facebook/Instagram), TikTok, Google Ads, YouTube, and LinkedIn, paired with a proprietary KPI framework centered on Cost per Ticket (CPT), Ticket Pace, and Break-Even analysis. According to company disclosures, adsbe has supported the sale of more than 100,000 tickets and managed seven-figure (multi-million EUR) cumulative ad spend across a client base spanning festivals, concert tours, sports teams, venues, theaters, and event cruises. The firm is co-founded and led by Sophia Hofmann (CEO) and David Wolschke.

The product portfolio is structured in four service tiers: "Done For You" full-service managed campaigns billed as monthly retainers (the primary revenue stream with no public price list and costs negotiated per client), "Done With You" consulting offered in quote-based tiers from one-time sessions through C-level multi-session packages, "Account Audit" self-serve products priced at €499 and €999 delivered via Stripe, and "Recruiting for Events" social recruiting for the events industry. An educational product, the Event Sold Out Academy (ESOA), extends the offering to event organizers seeking self-service learning. The team comprises approximately 1-10 employees plus active 2025 hiring across performance marketing, sales, communications design, and executive assistant roles.

The go-to-market motion is sales-led via direct outreach to festival organizers, venue operators, concert promoters, sports teams, and artist tour managers, supported by a Typeform consultation booking flow, a self-serve audit purchase path, a 24,000+ Instagram following, an owned blog and newsletter, and a case-study portfolio of 30+ named engagements. adsbe is privately held with no disclosed external investors and has received EU and Free State of Saxony public co-funding for an AI-supported business decision-making project, signaling capability investment in internal data infrastructure.

Name

Adsbe

Legal name

adsbe GmbH

Website

https://adsbe.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Adsbe is a Dresden-based performance marketing agency exclusively serving the live entertainment and events industry in the DACH region, offering paid social and search campaign management, consulting, self-serve account audits, and event recruiting built on a proprietary CPT and ticket-pace framework.

Ownership category

akta.pro rank

Product category

Event Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Event Marketing & Audience Development Services (MPAGAJAD), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Performance marketing services
• Paid social advertising
• Event marketing agency
• Ticket sales campaigns
• Live entertainment advertising

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Done For You (Full-Service Agency): Full outsourced management of paid advertising campaigns including strategy, creative, execution, and optimization. This is adsbe's primary revenue stream, billed as a monthly retainer. Agentur costs are charged separately from the client's adspend (advertising budget). No standard price list exists; costs are negotiated individually per client.
2. Done With You (Consulting): Consulting services where adsbe advises clients' internal teams on strategy, campaign structure, budget allocation, and performance analysis. Offered in tiers: one-time strategy session, monthly ongoing consulting (4x 60 min sessions + Slack support), and executive 1:1 consulting with management. Also includes workshops, in-house training, and individualized consulting.
3. Account Audit & Strategy Playbook: One-time audit product delivering a full account analysis, 90-day strategy playbook, video recording, and 1:1 strategy session. Pricing tiers: Performance Audit at 499 EUR and CEO/Senior Audit at 999 EUR. This is a self-serve product acquisition path.
4. Recruiting for Events: Social recruiting services for event companies to find talent through paid social media campaigns. Full-service package including strategy, creative concept, campaign management, funnel, and talent list compilation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

adsbe is a performance marketing agency that plans, executes, and optimizes paid advertising campaigns on Meta, TikTok, Google Ads, YouTube, and LinkedIn for live entertainment clients (festivals, concert tours, venues, sports teams, and event organizers) across the DACH region. Core offerings include full-service campaign management (Done For You), strategic consulting (Done With You), one-time Account Audits, event-industry social recruiting, and the Event Sold Out Academy educational program, all designed to drive ticket sales and audience growth.

Product overview

Adsbe is a performance marketing agency specializing in the live entertainment and events industry. The company offers three core service tiers: Done For You (full-service campaign management), Done With You (consulting and guidance), and Account Audit (self-service analysis with strategy playbook). Additional offerings include Recruiting for Events and the Event Sold Out Academy educational program. Services span paid social (Meta, TikTok, Google), organic growth, and data-driven optimization for ticket sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Done For You Full-service performance marketing offering in which adsbe takes complete ownership of paid campaigns from strategy through execution and optimization, including paid social ads, organic growth, and growth operations for event ticket sales; targeted at festival organizers, venues, sports teams, and tour managers in the DACH region; billed as a monthly retainer separate from client adspend.
• Done With You Consulting service for event organizers who manage their own campaigns with adsbe's strategic guidance; offered in tiers including Keep It Basic (one-time deep dive), Get Skilled (monthly ongoing consulting with Slack support), Become an Expert (workshops / in-house training), Boardroom Session (90-min executive session), and C-Level Consulting (6-session package); quote-based pricing.
• Account Audit Comprehensive one-time audit of clients' Meta ad accounts with a strategy playbook, including video recordings, benchmarks, quick wins, and a 1:1 strategy session; priced at 499 EUR for the Performance Audit tier or 999 EUR for the CEO & Senior Audit tier, both excluding VAT; available for direct online purchase via Stripe.
• Recruiting for Events Social recruiting service for event companies to find talent through targeted social media advertising campaigns, including strategy, creative concept, campaign management, and candidate filtering; delivered as a full-service package for event-industry employers.
• Event Sold Out Academy (ESOA) Self-learning program for event organizers who want to understand, set up, and manage paid ticket sales independently; referenced as an educational upsell to the Account Audit service and a top-of-funnel lead magnet for the agency's newsletter funnel.

Quantifiable outcome

• 100,000+ tickets sold across managed events
• +3 more outcomes

Named customers35 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• EU / Freistaat Sachsen (Förderprogramm)minorOthersadsbe received EU and Saxon state funding for the project 'Entwicklung daten- und KI-gestützter Steuerungs- und Entscheidungsverfahren für digitale Unternehmensorganisationen' (Development of data and AI-supported control and decision-making procedures for digital business organizations). The project was co-financed by the European Union.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Bandsintown: Concert discovery and artist marketing platform serving musicians, venues, and event organizers with audience-development tools — overlaps with adsbe's event audience-development and ticketing focus, but as a platform rather than an agency.

Broad incumbents

• WebFX: Large full-service digital marketing agency offering paid media, SEO, and web design — overlaps with adsbe's paid social/search services but operates at much greater scale and across many verticals without event specialization.
• Live Nation / Ticketmaster: Global live entertainment conglomerate with in-house marketing, ticketing, and promotional capabilities. Represents the largest in-house potential competitor/partner for adsbe's festival and tour clients.

Direct peers

• Single Grain: Full-service digital marketing and paid media agency with a similar service tier structure (managed services + consulting + audits). Comparable GTM motion and channel mix (Meta, Google, TikTok) to adsbe.
• KlientBoost: Performance marketing agency focused on paid acquisition, creative, and landing-page optimization for SaaS and e-commerce. Operates the same retainer-style done-for-you model as adsbe but serves different verticals.
• LYFE Marketing: Social media marketing agency offering paid social management, content, and consulting to SMBs. Comparable retainer-based service model with similar channel mix and small-to-mid-market client focus.
• Disruptive Advertising: US-based performance marketing agency offering paid media management, SEO, and conversion optimization across multiple platforms — directly comparable to adsbe's full-service paid social/search model, though at significantly larger scale and without live-event vertical specialization.
• NinjaPromo: Performance marketing agency offering paid social, paid search, and creative services with strong European presence. Comparable service offering, channel stack, and SMB-to-enterprise client mix to adsbe.
• AdVenture Media Group: Performance marketing agency specializing in paid search and paid social with a strong focus on training and education (AdVenture University) — analogous to adsbe's combination of agency services plus the Event Sold Out Academy education product.
• Ladder: Performance marketing agency using a data-driven testing framework for paid acquisition. Closely comparable business model (growth-driven paid media management) and methodology emphasis, though serving broader verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/weareadsbe
• LinkedInlinkedin.com/company/adsbe
• Instagraminstagram.com/weareadsbe

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adsbe