Toast
Toast is a Canadian tech-enabled recruitment firm and two-sided talent marketplace connecting women and non-binary professionals in tech with employers committed to equitable hiring, combining AI-powered matching, blind-hiring, subscription memberships, and placement services across North America.
- Company typePrivate
- Founded2022
- HeadquartersOttawa, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Toast does
Toast (Toast Consulting Inc.) is a Canadian tech-enabled recruitment firm and two-sided talent marketplace focused exclusively on women and non-binary professionals in technology. The company operates a dual-sided model: a free and paid membership portal (Toast Portal) for job seekers at $29/month or $313.20/year CAD, and a recruitment/placement service for employers, with 70+ partner organizations across North America. Its core technology combines AI-driven job matching, a 24/7 career chatbot called Rollie, AI resume feedback, and a structurally anonymized blind-hiring process designed to reduce bias at the point of candidate discovery.
The product portfolio spans the Toast Portal, the Toast Talent Marketplace (a reverse-recruiting platform launching 2025-2026), a curated job board, and community programs including the Champions 12-month sponsorship program, the Toast Dash Hackathon, the annual Toast Summit, and Toast Institute — a not-for-profit research and workforce development subsidiary incorporated in October 2025 in partnership with Harvard. The business has expanded beyond its Calgary, Alberta headquarters into New York, Los Angeles, and Chicago in 2024, with stated plans for Austin, San Francisco, and Seattle, supported by Canadian federal-government backing tied to ESG reporting obligations.
Go-to-market combines direct enterprise sales (Calendly-booked partnership calls), community-led growth through Slack and IRL meetups, content marketing (newsletter, blog, social), and event-driven marketing anchored by the Toast Summit. The company reports 15,000 candidates in its talent pool, 500+ women placed in the prior year, an 84% client interview rate and 29% hire rate, and operates with a lean team of 7 full-time equivalents. Toast is private, was founded in 2022, and has not disclosed external institutional funding.
Toast firmographics
Firmographics- Name
- Toast
- Legal name
- Toast Consulting Inc.
- Website
- https://trytoast.ca
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Toast is a Canadian tech-enabled recruitment firm and two-sided talent marketplace connecting women and non-binary professionals in tech with employers committed to equitable hiring, combining AI-powered matching, blind-hiring, subscription memberships, and placement services across North America.
- Ownership category
- akta.pro rank
Toast industry classification
Industry- Product category
- Recruitment and Talent Marketplace Software
- NAICS
- Employment Placement Agencies and Executive Search Services (56131), Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Resume & Professional Branding (CV, LinkedIn, Portfolio) (EDAAAKAB)
- akta.pro secondary industries
- Coaching, Mentoring & Facilitation Services (BPACANAI), Remote & Global/Multilingual Direct Hire (BPACAFAO)
Keywords
Where Toast is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Toast business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
Revenue model
- Membership Subscriptions: Monthly and annual membership subscriptions providing access to the Toast Portal, career coaching, workshops, Slack community, hackathons, and Champions Program. Free tier (Talent Pool) available for job search tools, with paid tiers at $29/month or $313.20/year.
- Recruitment/Placement Fees: Tech-focused recruitment services placing women in tech companies. Companies pay for access to vetted talent pool and recruitment support. Partners include 70+ organizations. 84% of clients interviewed candidates, 29% hired.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free account for women actively managing their job hunt |
| Subscription | Monthly | Monthly subscription for women actively searching or building momentum |
| Subscription | Annual | Annual subscription for women focused on long-term growth and leadership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Toast product offering
Product offeringCore offering
Toast is a tech-enabled recruitment firm and talent platform that matches women in tech with employers committed to equitable hiring. It operates a two-sided marketplace combining a job board and AI-powered matching platform for candidates with recruitment/placement services and a Talent Marketplace for corporate hiring partners, supported by a subscription-based community membership (Toast Portal) offering career coaching, workshops, mentorship, and events.
Product overview
Toast is a tech-enabled recruitment firm and talent platform for women in tech, consisting of a core product portfolio including the Toast Portal (AI-powered career management platform with job matching, application tracking, and resume feedback), the Toast Talent Marketplace (enabling companies to discover women directly), and a Job Board featuring vetted hiring partners. The platform is complemented by community programs including the Champions Program (sponsorship-based mentorship), Toast Dash Hackathon, and Toast Summit event. Toast Institute serves as the not-for-profit research and workforce development arm. The platform utilizes AI for job matching, resume feedback through Rollie chatbot, and implements a blind hiring process to reduce bias. Membership tiers range from free Talent Pool access to paid Monthly ($29/month) and Annual ($313.20/year) plans in CAD.
Differentiator
Problem solved
Functional benefit
Brands
- Toast Institute: Not-for-profit arm established to advance women's participation and leadership in the technology economy through research, workforce development, and systems-level collaboration
- Toast Portal
- Toast Dash
- Toast Summit
- Champions Program
Products and services
- Toast Portal Centralized career management platform for women in tech featuring AI-powered job matching, application tracking, AI resume feedback, career assessments, and community connection tools.
- Toast Talent Marketplace Two-sided talent marketplace where companies actively hiring can discover women in tech talent directly based on skills, experience, and salary expectations, with anonymized candidate profiles to reduce bias.
- Job Board Curated job board featuring tech roles from vetted hiring partners committed to equitable hiring practices, available to job seekers through the Toast Portal.
- Toast Recruitment Services Tech-focused recruitment and placement services for companies, providing access to a vetted talent pool of 15K+ women in tech candidates. Partners include 70+ organizations with an 84% client interview rate.
- Champions Program 12-month sponsorship program pairing high-potential women in tech with senior leaders trained to actively advocate for their advancement through direct advocacy and opportunity creation. Part of ongoing research with Harvard researchers on sponsorship vs. mentorship impact.
- Toast Summit Annual Women in Tech Summit bringing together founders, leaders, employers, and allies for panels, workshops, and networking, with the 4th edition scheduled for October 1, 2026 in Calgary.
- Toast Dash Hackathon Built-for-women hackathon providing applicable skills, training, and experience to take a business idea from zero to launch in one week.
- Toast Institute Not-for-profit arm of Toast advancing women's participation and leadership in the technology economy through research, workforce development, and systems-level collaboration.
- Toast Memberships Subscription-based membership for women in tech with three tiers: free Talent Pool, Monthly at $29 CAD, and Annual at $313.20 CAD, offering career coaching, workshops, Slack community access, Champions mentorship, and job search tools.
Quantifiable outcome
- 10x more diverse placements in hiring pipelines vs industry average
- +7 more outcomes
Companies that use Toast
Customer profileNamed customers12 records
Segments4 records
Toast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature3 records
Toast partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- ATBminorATB is a financial institution partnered with Toast for diverse hiring initiatives. Listed as a client and sponsor.
- MLSEminorMLSE (Maple Leaf Sports & Entertainment) partnered with Toast for diverse hiring. Sports and entertainment company.
- Calgary FlamesminorSports organization partnered with Toast for diverse hiring initiatives.
- Harvard ResearcherscoreChampions Program is part of an ongoing research study in partnership with Harvard researchers to study sponsorship's impact vs mentorship. Could generate evidence that changes how companies approach sponsorship globally.
- CasselsminorSummit 2026 sponsor - legal services firm
- JoniminorSummit 2026 sponsor
- Long ViewminorSummit 2026 sponsor - technology consulting
- On LocationminorSummit 2026 sponsor
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Toast competitors and assessment
Company assessmentEmerging players
- Diversifying.io: Talent marketplace connecting underrepresented candidates with inclusive tech employers. Comparable marketplace model but earlier stage and broader demographic scope.
- https://www.trytoast.ca/dev/color: Community-driven organization supporting Black software engineers with career advancement, networking, and mentorship. Comparable community-led approach but focused on Black engineers vs. women in tech.
- Hireblack: Diversity-focused job board and recruitment platform. Comparable niche in diversity talent sourcing but with broader demographic focus than Toast's women-in-tech specialization.
Direct peers
- The Mom Project: Talent marketplace and community helping women (especially mothers) re-enter and advance in the workforce, including tech roles. Comparable two-sided model with subscription and employer partnerships.
- Paradigm: DEI consulting and training firm working with tech companies to build inclusive hiring and retention practices. Comparable customer base (tech employers) but focused on consulting vs. talent marketplace.
- Jopwell: Career platform connecting Black, Latinx, and Native American professionals with job opportunities at major employers. Closest analog to Toast's curated diversity recruiting model.
- YUPRO Placement: Talent placement firm focused on connecting underrepresented professionals with career opportunities, including specialized tech roles. Comparable recruitment services for diversity hiring.
- PowerToFly: A diversity-focused talent marketplace connecting women (and other underrepresented groups) in tech with employers. Closest direct competitor to Toast's women-in-tech recruitment and Talent Marketplace model.
Broad incumbents
- Indeed: Largest general-purpose job board and recruiting platform. Competes indirectly through employer hiring tools but lacks Toast's community, mentorship, and DEI specialization.
- LinkedIn Talent Solutions: LinkedIn's enterprise recruiting platform offers diversity hiring filters and vast employer network. Broad incumbent with overlapping recruiting functionality but not specialized in women-in-tech community building.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Toast social profiles
Digital presenceToast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toast leadership team
Management profileNumber of profiles
Toast subsidiaries and ownership
Company hierarchySubsidiaries1 record
Toast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toast
What does Toast do?
Toast is a tech-enabled recruitment firm and talent platform that matches women in tech with employers committed to equitable hiring. It operates a two-sided marketplace combining a job board and AI-powered matching platform for candidates with recruitment/placement services and a Talent Marketplace for corporate hiring partners, supported by a subscription-based community membership (Toast Portal) offering career coaching, workshops, mentorship, and events.
Is Toast a public or private company?
Toast is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Toast founded?
Toast was founded in 2022. It employs 1 to 10 people.
Where is Toast based?
Toast is headquartered in Ottawa, Canada, in the North America region.
How does Toast make money?
Two revenue lines are on record. Membership Subscriptions are the primary driver. The others are recruitment/Placement Fees.
Who are Toast's main competitors?
Emerging players on record are Diversifying.io, https://www.trytoast.ca/dev/color and Hireblack. Direct peers are The Mom Project, Paradigm, Jopwell, YUPRO Placement and PowerToFly. Broad incumbents are Indeed and LinkedIn Talent Solutions.
Does Toast have an API?
No public API is recorded for Toast.
What industry is Toast in?
Toast's product category is Recruitment and Talent Marketplace Software. Its primary akta.pro industry code is EDAAAKAB, Resume & Professional Branding (CV, LinkedIn, Portfolio), with a secondary code of BPACANAI, Coaching, Mentoring & Facilitation Services. Its NAICS code is 56131 and its SIC code is 7361.