Toast

What Toast does

Toast (Toast Consulting Inc.) is a Canadian tech-enabled recruitment firm and two-sided talent marketplace focused exclusively on women and non-binary professionals in technology. The company operates a dual-sided model: a free and paid membership portal (Toast Portal) for job seekers at $29/month or $313.20/year CAD, and a recruitment/placement service for employers, with 70+ partner organizations across North America. Its core technology combines AI-driven job matching, a 24/7 career chatbot called Rollie, AI resume feedback, and a structurally anonymized blind-hiring process designed to reduce bias at the point of candidate discovery.

The product portfolio spans the Toast Portal, the Toast Talent Marketplace (a reverse-recruiting platform launching 2025-2026), a curated job board, and community programs including the Champions 12-month sponsorship program, the Toast Dash Hackathon, the annual Toast Summit, and Toast Institute — a not-for-profit research and workforce development subsidiary incorporated in October 2025 in partnership with Harvard. The business has expanded beyond its Calgary, Alberta headquarters into New York, Los Angeles, and Chicago in 2024, with stated plans for Austin, San Francisco, and Seattle, supported by Canadian federal-government backing tied to ESG reporting obligations.

Go-to-market combines direct enterprise sales (Calendly-booked partnership calls), community-led growth through Slack and IRL meetups, content marketing (newsletter, blog, social), and event-driven marketing anchored by the Toast Summit. The company reports 15,000 candidates in its talent pool, 500+ women placed in the prior year, an 84% client interview rate and 29% hire rate, and operates with a lean team of 7 full-time equivalents. Toast is private, was founded in 2022, and has not disclosed external institutional funding.

Name

Toast

Legal name

Toast Consulting Inc.

Website

https://trytoast.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Toast is a Canadian tech-enabled recruitment firm and two-sided talent marketplace connecting women and non-binary professionals in tech with employers committed to equitable hiring, combining AI-powered matching, blind-hiring, subscription memberships, and placement services across North America.

Ownership category

akta.pro rank

Product category

Recruitment and Talent Marketplace Software

NAICS

Employment Placement Agencies and Executive Search Services (56131), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro industry

PRIMARYEDAAAKAB

Resume & Professional Branding (CV, LinkedIn, Portfolio)

Education/Adult & Continuing Education/Career Readiness & Employability Skills (Resume, Interview, Workplace Skills)

SECONDARYBPACANAI

Coaching, Mentoring & Facilitation Services

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYBPACAFAO

Remote & Global/Multilingual Direct Hire

Business & Public Services/HR, Staffing & Recruitment Services/Permanent Placement & Direct Hire

Keywords

• Women in tech recruitment
• Talent marketplace platform
• Diversity hiring solutions
• Tech job matching
• Blind hiring technology

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Revenue model

1. Membership Subscriptions: Monthly and annual membership subscriptions providing access to the Toast Portal, career coaching, workshops, Slack community, hackathons, and Champions Program. Free tier (Talent Pool) available for job search tools, with paid tiers at $29/month or $313.20/year.
2. Recruitment/Placement Fees: Tech-focused recruitment services placing women in tech companies. Companies pay for access to vetted talent pool and recruitment support. Partners include 70+ organizations. 84% of clients interviewed candidates, 29% hired.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Toast is a tech-enabled recruitment firm and talent platform that matches women in tech with employers committed to equitable hiring. It operates a two-sided marketplace combining a job board and AI-powered matching platform for candidates with recruitment/placement services and a Talent Marketplace for corporate hiring partners, supported by a subscription-based community membership (Toast Portal) offering career coaching, workshops, mentorship, and events.

Product overview

Toast is a tech-enabled recruitment firm and talent platform for women in tech, consisting of a core product portfolio including the Toast Portal (AI-powered career management platform with job matching, application tracking, and resume feedback), the Toast Talent Marketplace (enabling companies to discover women directly), and a Job Board featuring vetted hiring partners. The platform is complemented by community programs including the Champions Program (sponsorship-based mentorship), Toast Dash Hackathon, and Toast Summit event. Toast Institute serves as the not-for-profit research and workforce development arm. The platform utilizes AI for job matching, resume feedback through Rollie chatbot, and implements a blind hiring process to reduce bias. Membership tiers range from free Talent Pool access to paid Monthly ($29/month) and Annual ($313.20/year) plans in CAD.

Differentiator

Problem solved

Functional benefit

Brands

• Toast Institute: Not-for-profit arm established to advance women's participation and leadership in the technology economy through research, workforce development, and systems-level collaboration
• Toast Portal
• Toast Dash
• Toast Summit
• Champions Program

Products and services

• Toast Portal Centralized career management platform for women in tech featuring AI-powered job matching, application tracking, AI resume feedback, career assessments, and community connection tools.
• Toast Talent Marketplace Two-sided talent marketplace where companies actively hiring can discover women in tech talent directly based on skills, experience, and salary expectations, with anonymized candidate profiles to reduce bias.
• Job Board Curated job board featuring tech roles from vetted hiring partners committed to equitable hiring practices, available to job seekers through the Toast Portal.
• Toast Recruitment Services Tech-focused recruitment and placement services for companies, providing access to a vetted talent pool of 15K+ women in tech candidates. Partners include 70+ organizations with an 84% client interview rate.
• Champions Program 12-month sponsorship program pairing high-potential women in tech with senior leaders trained to actively advocate for their advancement through direct advocacy and opportunity creation. Part of ongoing research with Harvard researchers on sponsorship vs. mentorship impact.
• Toast Summit Annual Women in Tech Summit bringing together founders, leaders, employers, and allies for panels, workshops, and networking, with the 4th edition scheduled for October 1, 2026 in Calgary.
• Toast Dash Hackathon Built-for-women hackathon providing applicable skills, training, and experience to take a business idea from zero to launch in one week.
• Toast Institute Not-for-profit arm of Toast advancing women's participation and leadership in the technology economy through research, workforce development, and systems-level collaboration.
• Toast Memberships Subscription-based membership for women in tech with three tiers: free Talent Pool, Monthly at $29 CAD, and Annual at $313.20 CAD, offering career coaching, workshops, Slack community access, Champions mentorship, and job search tools.

Quantifiable outcome

• 10x more diverse placements in hiring pipelines vs industry average
• +7 more outcomes

Named customers12 records

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• ATBminorGTM or Marketing PartnerATB is a financial institution partnered with Toast for diverse hiring initiatives. Listed as a client and sponsor.
• MLSEminorGTM or Marketing PartnerMLSE (Maple Leaf Sports & Entertainment) partnered with Toast for diverse hiring. Sports and entertainment company.
• Calgary FlamesminorGTM or Marketing PartnerSports organization partnered with Toast for diverse hiring initiatives.
• Harvard ResearcherscoreStrategic or Co-development PartnerChampions Program is part of an ongoing research study in partnership with Harvard researchers to study sponsorship's impact vs mentorship. Could generate evidence that changes how companies approach sponsorship globally.
• CasselsminorGTM or Marketing PartnerSummit 2026 sponsor - legal services firm
• JoniminorGTM or Marketing PartnerSummit 2026 sponsor
• Long ViewminorGTM or Marketing PartnerSummit 2026 sponsor - technology consulting
• On LocationminorGTM or Marketing PartnerSummit 2026 sponsor

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Diversifying.io: Talent marketplace connecting underrepresented candidates with inclusive tech employers. Comparable marketplace model but earlier stage and broader demographic scope.
• https://www.trytoast.ca/dev/color: Community-driven organization supporting Black software engineers with career advancement, networking, and mentorship. Comparable community-led approach but focused on Black engineers vs. women in tech.
• Hireblack: Diversity-focused job board and recruitment platform. Comparable niche in diversity talent sourcing but with broader demographic focus than Toast's women-in-tech specialization.

Direct peers

• The Mom Project: Talent marketplace and community helping women (especially mothers) re-enter and advance in the workforce, including tech roles. Comparable two-sided model with subscription and employer partnerships.
• Paradigm: DEI consulting and training firm working with tech companies to build inclusive hiring and retention practices. Comparable customer base (tech employers) but focused on consulting vs. talent marketplace.
• Jopwell: Career platform connecting Black, Latinx, and Native American professionals with job opportunities at major employers. Closest analog to Toast's curated diversity recruiting model.
• YUPRO Placement: Talent placement firm focused on connecting underrepresented professionals with career opportunities, including specialized tech roles. Comparable recruitment services for diversity hiring.
• PowerToFly: A diversity-focused talent marketplace connecting women (and other underrepresented groups) in tech with employers. Closest direct competitor to Toast's women-in-tech recruitment and Talent Marketplace model.

Broad incumbents

• Indeed: Largest general-purpose job board and recruiting platform. Competes indirectly through employer hiring tools but lacks Toast's community, mentorship, and DEI specialization.
• LinkedIn Talent Solutions: LinkedIn's enterprise recruiting platform offers diversity hiring filters and vast employer network. Broad incumbent with overlapping recruiting functionality but not specialized in women-in-tech community building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trytoast
• Instagraminstagram.com/try.toast/?hl=en
• TikToktiktok.com/@try.toast

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toast