Grupo Wheaton Brasil

What Grupo Wheaton Brasil does

Grupo Wheaton Brasil (legal entity Wheaton Brasil Vidros Ltda) is a Brazilian glass packaging manufacturer founded in 1952 and headquartered in São Bernardo do Campo, São Paulo, operating as the Brazilian arm of a global glass packaging heritage dating to 1889. The company designs, manufactures, and decorates glass containers and bottles for four primary verticals — perfumery and cosmetics, pharmaceuticals, food and beverage, and household utilities — through five business units (Perfumaria e Cosméticos, Farmacêuticos, Alimentos e Bebidas, Decoração, and Wheaton Casa) plus wholly-owned subsidiaries Farmacap (pharmaceutical closures) and Noar. It sells a catalog of 160+ standard packaging options and develops exclusive, co-designed bottles for major brand owners, with disclosed customers including O Boticário, Natura, L'Oréal (Vichy), L'Occitane, Avon, Interparfums/Donna Karan, Escentric Molecules, Zee.Dog, and Hinode, alongside food brands such as Haoma, Soul Brasil, and Verde Louro.

The company's technical platform centers on proprietary glass-forming and decoration capabilities. Core technologies include a patented Inner Color process (internal painting of bottles, filed with INPI), biomethane substitution for natural gas in furnaces, Progressive Blowing for differentiated bottle contours, laser decoration, and scented screen printing using fragrance microcapsules. It also operates the Ecoglass lightweight line (30%+ CO2 reduction) and the Glasssenses sensory platform. Manufacturing, decoration, and mold/equipment fabrication are co-located at the single São Bernardo do Campo complex, and the company is positioning itself as one of the five largest glass packaging facilities globally.

The business model is B2B enterprise, quote-based, with no public price disclosure. Go-to-market combines direct sales and a regional representatives network in Brazil, supported by participation in international trade shows (Luxe Pack New York, Paris Packaging Week, FCE Cosmetique) and content marketing through a corporate website and social channels. Revenue is generated from glass packaging hardware sales (B2B) plus a small consumer channel through Wheaton Casa (factory store, Mercado Livre marketplace, and brand-specific social accounts). Exports reach more than 40 countries, and the company has accumulated a long track record of packaging-industry awards from 2019 through 2026, including WorldStar and iF Design recognition.

Name

Grupo Wheaton Brasil

Legal name

Wheaton Brasil Vidros Ltda

Website

https://wheaton.com.br

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Wheaton Brasil is a Brazilian glass packaging manufacturer founded in 1952 that designs, produces, and decorates glass containers for perfumery, cosmetics, pharmaceutical, food & beverage, and household brands, serving enterprise customers across more than 40 countries from its São Bernardo do Campo complex.

Ownership category

akta.pro rank

Product category

Glass Packaging Manufacturing

NAICS

Glass Container Manufacturing (327213), Glass and Glass Product Manufacturing (32721), Other Pressed and Blown Glass and Glassware Manufacturing (327212)

SIC

Glass Containers (3221), Glass & Glassware, Pressed Or Blown (3220)

akta.pro primary industry

Cosmetics & Perfumery Glass Packaging (Fragrance Bottles, Cosmetic Jars) (IMALAEAC)

akta.pro secondary industries

Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA), Returnable & Refillable Glass Packaging (Deposit, Reuse Systems) (IMALAEAF), Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium) (IMALAEAE), Lightweight & High-Performance Glass Packaging (Reduced Weight, Strengthened) (IMALAEAG)

Keywords

• Glass packaging manufacturing
• Perfumery cosmetics packaging
• Pharmaceutical glass containers
• Food beverage packaging
• Household glassware

Headquarters

HQ city

São Bernardo Do Campo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Glass Packaging Manufacturing: Design, manufacture, and sale of glass containers and bottles for perfumery, cosmetics, pharmaceutical, and food & beverage industries. Products include standard line options and custom exclusive developments.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Grupo Wheaton Brasil designs, manufactures, and sells glass packaging containers (bottles, jars) primarily for the perfumery, cosmetics, pharmaceutical, and food & beverage industries. The company also produces household glassware and tableware under the Wheaton Casa brand, and offers proprietary decoration technologies applied to glass. Operating one of the five largest glass packaging facilities globally, it provides in-house capabilities spanning design, mold fabrication, manufacturing, decoration, and finishing.

Product overview

Grupo Wheaton Brasil operates as a manufacturer of glass packaging and tableware products. The core offering is glass packaging containers (Embalagens de Vidro) serving perfumery, cosmetics, pharmaceutical, and food & beverage industries through product lines including Linha Standard (160+ standard options), Linha Criativa (custom/exclusive designs), Linha Ecoglass (sustainable lightweight packaging), and the Glasssenses technology line featuring sensory innovations like scented silkscreen. The company also offers the Wheaton Casa tableware product line for household use, alongside digital tools (MyWheaton3D), an experience center (Glaxperience), decoration services, and pharmaceutical closures (Farmacap). The product portfolio is organized across five business units: Perfumaria e Cosméticos, Farmacêuticos, Alimentos e Bebidas, Decoração, and Wheaton Casa.

Differentiator

Problem solved

Functional benefit

Brands

• Farmacap: Pharmaceutical packaging solutions subsidiary
• Wheaton Casa
• Ecoglass
• Glasssenses

Products and services

• Glass Packaging (Embalagens de Vidro) Comprehensive line of glass packaging containers for perfumery, cosmetics, pharmaceutical, and food & beverage industries, encompassing standard line options (160+) and custom exclusive designs for enterprise brand customers.
• Linha Standard (Standard Line)

Quantifiable outcome

• 23 tonnes of glass saved per year through Botik line using 40%+ recycled content
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• FarmacapcoreOthersRelated company specializing in pharmaceutical products, operated as a separate business unit under the Grupo Wheaton umbrella. Website link provided in navigation.
• NOARminorOthersLinked as a related entity within the Wheaton group structure. Additional business unit or brand under Grupo Wheaton.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vetropack: Swiss glass packaging group with production facilities across Europe serving beverage, food, and cosmetics customers. Comparable in glass container manufacturing for F&B and personal care segments.
• Verescence: French glass packaging manufacturer specializing in perfumery, cosmetics and skincare bottles. Closest comparable to Wheaton, serving similar luxury beauty brands with premium decoration technology and a global manufacturing footprint.
• Bormioli Luigi: Italian glassmaker specializing in premium fragrance, skincare, and cosmetics packaging with strong decoration and customization capabilities. Comparable to Wheaton in serving global luxury beauty houses.
• Gerresheimer: German-headquartered manufacturer of glass and plastic packaging for pharma, cosmetics, and food/beverage. Directly comparable in pharmaceutical and cosmetics glass packaging, though with a broader product portfolio.
• Pochet du Courval: French luxury glass packaging producer for perfume and cosmetics, including the iconic Guerlain and Dior bottles. Directly comparable high-end glass packaging competitor with proprietary decoration capabilities.
• Heinz-Glas: German family-owned glass packaging manufacturer focused on perfumery, cosmetics, and personal care. Directly comparable specialty glass competitor with similar customer profile and decoration focus.
• Stoelze Glaswerke: German glass container producer serving cosmetics, perfumery and pharmaceutical segments with significant export footprint. Comparable mid-large specialty glass manufacturer with premium positioning.
• Vidrala: Spanish glass container manufacturer producing bottles and jars for food, beverage, and personal care end markets across Europe. Comparable glass container competitor with multi-country production footprint.

Broad incumbents

• O-I Glass (Owens-Illinois): World's largest glass container manufacturer, with broad F&B and personal care exposure. A broader incumbent in the same category, but Wheaton's premium perfumery focus is narrower than O-I's mass-market glass business.
• Schott AG: German specialty glass manufacturer with pharmaceutical packaging (Schott Pharma) and cosmetics divisions. Broader incumbent covering multiple glass categories, but its pharma glass business directly competes with Wheaton's pharmaceutical segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wheatonoficial
• LinkedInlinkedin.com/company/wheaton
• Instagraminstagram.com/wheatonoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Wheaton Brasil