Brilon

What Brilon does

Brilon a.s. is a privately held Czech joint-stock company founded in 1990 and headquartered in Prague (Horní Počernice) that operates as a wholesale distributor of heating, ventilation, and flue-gas (TZB) technology products for the Czech Republic and Slovakia markets. The company carries a multi-brand portfolio spanning gas condensing boilers, heat pumps (air/water, air/air, ground/water), hot water storage tanks, ventilation units with heat recovery, and flue/exhaust systems sourced from more than twenty European manufacturers including Intergas, Elco, AIC, Atlantic, Kronoterm, Templari, Austria Email, Renoflex, Serio, Wadex, Orcon, Octopus, Barberi, Siemens, Neutrakon, Circon, Brimatic, Sunsystem, TWL, and Geminox. Brilon markets its gas thermal technology as 100% H2 ready with 20% hydrogen blend compatibility and has integrated hybrid configurations pairing Kronoterm heat pumps with AIC gas boilers, positioning the portfolio for the European energy transition.

The business model is sales-led B2B wholesale distribution with a quote-based pricing model (Request Price) rather than public e-commerce pricing, targeting four primary customer segments: installation firms and heating technicians, design and engineering offices, residential homeowners/builders, and commercial/municipal projects. Distribution and after-sales support are delivered through direct field sales, a partner portal (portal.brilon.cz) for installers, dedicated service centers in both the Czech Republic and Slovakia, and project-planner support with technical documentation and selection guides. Marketing channels include the company website, downloadable PDF catalogs, articles on product categories, and trade show participation (notably Aquatherm 2026), supplemented by an online Konfigurátor product configurator for thermal loss calculation and product sizing. The company reports no external funding, no parent organization, no disclosed revenue, and an employee base in the 11-50 range.

Name

Brilon

Legal name

Brilon a.s.

Website

https://brilon.cz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Brilon a.s. is a Prague-based wholesale distributor founded in 1990 that supplies multi-brand HVAC and flue-system products (gas boilers, heat pumps, ventilation, water heaters) from 20+ European manufacturers to installers, design offices, and end customers across the Czech Republic and Slovakia.

Ownership category

akta.pro rank

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Steam & Air-Conditioning Supply (4961), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• HVAC equipment distribution
• Gas boiler wholesale
• Heat pump distribution
• Ventilation system supply
• Flue gas evacuation systems

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale distribution of HVAC products: Brilon operates as a wholesale distributor of heating, ventilation, and flue systems. Products are sold through a Request Price model (quote-based) with no public pricing on the website, indicating a B2B wholesale revenue model driven by sales relationships with installers, project planners, and commercial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Brilon a.s. is a wholesale distributor of HVAC and TZB (heating, ventilation, and flue-gas) equipment serving the Czech Republic and Slovakia. The company supplies gas boilers, heat pumps, ventilation systems, hot water storage tanks, flue/exhaust gas systems, and hydraulic and control accessories from European brands such as Intergas, Elco, AIC, Atlantic, Kronoterm, Templari, Austria Email, Orcon, Octopus, Renoflex, Serio, and Wadex. Sales are quote-based to installers, design offices, and commercial buyers, supported by a partner portal, service centers, and H2-ready and hybrid-system technology positioning.

Product overview

Brilon a.s. is a Czech company with over three decades of experience in heating, ventilation, and flue gas evacuation technology (TZB). The company operates as a distributor and service provider rather than a manufacturer, offering a comprehensive portfolio of products from multiple European brands. The product range includes gas boilers (Intergas, Elco, AIC, Atlantic, Geminox), heat pumps (Elco Aerotop, Atlantic, Templari, Kronoterm), ventilation systems (Orcon, Octopus), water heaters (Austria Email, Sunsystem, TWL), flue/exhaust systems (Renoflex, Serio, Wadex), and accessories (Barberi, Siemens, Neutrakon, Circon, Brimatic). The products share a common focus on quality, reliability, and long-term sustainability. Key differentiators include H2-ready gas technology supporting 20% hydrogen blend, hybrid systems combining Kronoterm heat pumps with AIC gas boilers, and a product configurator tool for thermal loss calculation.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered core.

• IntergascoreTechnology or IntegrationBrilon distributes Intergas gas boilers, including the Xclusive and HRE product lines, as part of its core gas boiler portfolio. Intergas is a manufacturer of condensing gas boilers.
• ElcocoreTechnology or IntegrationBrilon distributes Elco products including gas boilers (Thision S Plus, Trigon L Plus, Thision L Plus) and heat pumps (Aerotop MONO, Aerotop SPLIT, Aerotop MONO Hybrid, Aerotop MONO Cascade). Elco is a significant technology partner for both heating and heat pump solutions.
• AICcoreTechnology or IntegrationBrilon distributes AIC products including NESTA Chrome, NESTA, NESTA Plus, CoilMaster, and TEXAS gas boilers. AIC is positioned as a key partner for hybrid systems showcased at Aquatherm 2026.
• AtlanticcoreTechnology or IntegrationBrilon distributes Atlantic gas boilers (Condensinox, Varprim, Varmax, Varblok, Varfree, LR, LRK) and heat pumps (Loria, Loria DUO, Extensa A.I., Extensa A.I. DUO, Excellia HP, Excellia HP DUO, Synea, Geolia, Explorer, Egeo).
• KronotermcoreTechnology or IntegrationBrilon distributes Kronoterm heat pumps including ADAPT, ADAPT MAX, WPG, WPL, and ETERA. Kronoterm products are featured in hybrid system showcases at Aquatherm 2026 combined with AIC gas boilers.
• Austria EmailcoreTechnology or IntegrationBrilon distributes Austria Email hot water tanks and heat pump products including WPA, GTS, GBS, HT ERM, HT ERMR, HTP Premium, HR, HRS, WP SOL, LDS, VT FM, VT FFM, VT FRM, VT FRMR, KWS, KWS W, KWS R2, SISS, WPPK, PSM, PSF, PSR, PSRR, PZ, PZR, PZRR, PS, and WPPS.
• TemplaricoreTechnology or IntegrationBrilon distributes Templari premium heat pumps including Kita HRP, Kita SP, Kita MP, Kita LP, Kita LP Plus, Kita LR, Kita LR Plus, and Kita Air. Templari is marketed as a premium heat pump brand.
• OrconcoreTechnology or IntegrationBrilon distributes Orcon ventilation units including the HRC model, as part of its ventilation system product category.
• RenoflexcoreTechnology or IntegrationBrilon distributes the Renoflex RenoFLEX flue/exhaust system, which is an innovative modular system for gas condensing boilers up to 50 kW. Renoflex products include sets (Klasik, Kompakt, Split), flexible pipes, and accessories.
• SeriocoreTechnology or IntegrationBrilon distributes Serio flue/exhaust systems, a premium German brand specializing in plastic exhaust systems since 1994. Serio holds a leading position in OEM supply for major condensing technology manufacturers across Europe. Products include sets, single-layer systems, coaxial systems, flexible systems, cascades, and facade systems.
• WadexcoreTechnology or IntegrationBrilon distributes Wadex facade system products including a wide range of diameters (DN 130/200 through DN 500/600) for outdoor facade exhaust systems.
• BarbericoreTechnology or IntegrationBrilon distributes Barberi hydraulic systems including pump groups (čerpadlové skupiny), HVDT and distribution manifolds, valves and actuators, and filters.
• SiemenscoreTechnology or IntegrationBrilon distributes Siemens products including Albatros control systems and meters for HVAC applications.
• NeutrakoncoreTechnology or IntegrationBrilon distributes Neutrakon products including Neutrakon and Neutrakon Air, which are used for condensate drainage and neutralization in gas boiler systems.
• CirconcoreTechnology or IntegrationBrilon distributes Circon products in the accessories category, including Classic, Pro, and Pro Full models.
• BrimaticcoreTechnology or IntegrationBrilon distributes Brimatec products including heat pump distributors (rozvaděč TČ) and measurement and regulation (MaR) distributors.
• SunsystemcoreTechnology or IntegrationBrilon distributes Sunsystem hot water products including SWUP and PBM models.
• TWLcoreTechnology or IntegrationBrilon distributes TWL hot water tanks including S, SO, SWP, SP models and combination heating systems including EKS and P.
• GeminoxcoreTechnology or IntegrationBrilon distributes Geminox products including THRs gas boilers, as indicated by the URL reference geminox in the navigation.
• OctopuscoreTechnology or IntegrationBrilon distributes Octopus air distribution products including distribution boxes, pipes, supply ducts, backbone ducts, and silencers for ventilation systems.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stiebel Eltron: Stiebel Eltron is a German specialist manufacturer of heat pumps, hot-water systems, and renewable heating solutions with own distribution in CEE. It is a particularly relevant peer in the heat-pump category, where Brilon is also building distribution depth via Elco, Kronoterm, and Templari.
• Daikin: Daikin is a global HVAC manufacturer with a strong European presence in heating, cooling, and heat pumps. It sells through both direct channels and independent distributors, competing with Brilon's distributed heat-pump brands (Elco Aerotop, Atlantic, Kronoterm, Templari) for installer specifications in the Czech and Slovak markets.
• Beijer Ref: Beijer Ref is a Sweden-listed distributor of refrigeration and HVAC products serving commercial and industrial customers across Europe. It shares the multi-brand distribution model with Brilon but operates at much larger scale, broader geographic footprint, and with stronger digital infrastructure.
• Viessmann: Viessmann is a leading German manufacturer of heating, industrial, and refrigeration systems with its own direct and dealer sales channels across Europe. It overlaps with Brilon's distributed product categories (condensing boilers, heat pumps, ventilation) and competes for the same installer relationships in Central Europe.
• IMI plc: IMI plc is a UK-listed engineering company with a Building Services division that manufactures and distributes HVAC and flow-control components to contractors across Europe. While more diversified and significantly larger than Brilon, it addresses overlapping installer and project-planner customers in the European HVAC supply chain.
• BDR Thermea: BDR Thermea is a European HVAC group (brands include Baxi, De Dietrich, Remeha) manufacturing heating, hot water, and heat-pump solutions with own distribution. It overlaps with Brilon's gas-boiler and heat-pump categories and competes for installer relationships across Central and Western Europe.
• Vaillant: Vaillant is a major German HVAC manufacturer (heating, heat pumps, ventilation) with its own distribution network across Europe. While primarily a manufacturer rather than a pure distributor, Vaillant sells directly and via dealers, competing with Brilon for installer mindshare and end-customer specifications in the Czech and Slovak markets.
• Bosch Thermotechnology: Bosch Thermotechnology is the global heating and hot-water division of Bosch, manufacturing boilers, heat pumps, and commercial HVAC systems with its own branded distribution. Its portfolio overlaps significantly with Brilon's distributed brands and competes with independent wholesalers for installer loyalty in Central Europe.

Direct peers

• Regulus: Regulus is a Czech-headquartered specialist in heating systems (heat pumps, solar thermal, and radiators) distributing to installers and project planners in the Czech Republic and Slovakia. It directly mirrors Brilon's wholesale distribution model, multi-product TZB portfolio, and Czech/Slovak customer base, making it the most comparable peer.
• GC Group: GC Group is a leading European HVAC wholesale distributor (Belgium-based) selling multi-brand heating, ventilation, and air-conditioning equipment to installers across multiple European countries. It shares Brilon's core business model of multi-brand wholesale HVAC distribution but operates at significantly larger scale and broader geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/briloncz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brilon