MKH Business

What MKH Business does

MKH Business is a privately held Dutch full-service provider of branded business clothing and sportswear, headquartered in Zoeterwoude, Netherlands. The company supplies workwear, safety clothing, corporate wear, healthcare garments, food-and-hospitality attire, school clothing, and sportswear to customers across sports clubs, schools, construction and installation firms, healthcare providers, kitchen retailers, and corporate organizations throughout the Netherlands. Its product stack combines a curated multi-brand catalog (JAKO, Adidas, Under Armour, Nike, Mascot Workwear, Blaklader, Tricorp, Bata Industrials, Brook Taverner, Profuomo, Michaelis, Hejco, and others) with in-house decoration capabilities — printing, embroidery, and tailoring — and a custom-made offering available from as few as three pieces per model.

The company runs a hybrid go-to-market: a small field-sales team (two named account managers) conducts on-site consultations and free fitting sessions across the country; an inside-sales team handles inbound orders by phone and email; and a proprietary personalized webshop platform is deployed per client, allowing employees, members, or students to self-order from a branded storefront with pre-set sizes, logos, and options. Distribution is completed via individual packaging and home delivery. The pricing model is quote-based and not publicly disclosed, with revenue generated primarily through one-time apparel orders plus a recurring subscription component for ongoing webshop hosting and maintenance.

MKH is founder/owner-managed with a stated team of 1–10 employees and no external investors, parent company, or funding events disclosed. Brand partners are required to hold SA 8000 social-accountability certification. Active job postings for an Online Marketeer, Binnendienst Medewerker, and Grafisch Medewerker (as of October 2024) indicate ongoing investment in digital marketing, customer service, and in-house design capacity. No revenue, headcount growth figures, M&A activity, or disclosed AI capabilities are present in the source material.

Name

MKH Business

Legal name

MKH Business

Website

https://mkhbusiness.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

MKH Business is a Dutch full-service provider of branded business clothing, workwear, sportswear, school clothing, and healthcare apparel, serving sports clubs, schools, corporates, and SMBs across the Netherlands through in-house production and personalized B2B webshops.

Ownership category

akta.pro rank

Product category

Corporate Workwear & Sportswear

NAICS

Footwear Merchant Wholesalers (424340), Cut and Sew Apparel Contractors (315210)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)

Keywords

• Corporate workwear solutions
• Branded sportswear supply
• Custom apparel printing
• Safety footwear distribution
• School uniform programs

Headquarters

HQ city

Zoeterwoude

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Business Clothing Sales: One-time sale of business attire, workwear, safety clothing, corporate wear, and healthcare clothing. Revenue generated per transaction with no recurring component from the customer side.
2. Sports Clothing Sales: Sale of sportswear, team kits, and athletic apparel to sports clubs, schools, and associations. Custom branding with club logos and sponsor placements.
3. Printing and Embroidery Services: Value-added service for applying logos, text, and designs to clothing items. Charges per decoration type and quantity.
4. Custom Made Clothing: Bespoke clothing production starting from 3 pieces per model. Custom fabrics, colors, and designs tailored to client specifications.
5. Personalized Webshop Subscription: Ongoing maintenance and hosting of personalized client webshops. Ensures continuous revenue relationship with business customers.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels7 records

Core offering

MKH Business is a full-service Dutch provider of branded workwear, sportswear, safety clothing, and safety shoes, complemented by in-house printing and embroidery decoration, free on-site measurement and fitting, and personalized company-branded webshops. The company sources apparel from premium brands (JAKO, Adidas, Under Armour, Nike, Mascot Workwear, Blaklader, Tricorp, Bata Industrials, Brook Taverner, Profuomo, Michaelis) and delivers custom-made outfits from as few as three pieces per model to corporates, sports clubs, schools, healthcare, hospitality, and safety-critical industries across the Netherlands.

Product overview

MKH Business is a full-service provider of business clothing and sportswear, offering a comprehensive portfolio of products and services. The core offerings include work clothing (Werkkleding), safety clothing (Veiligheidskleding), corporate wear, food & hospitality clothing, healthcare clothing, sportswear, and school clothing programs. These products are complemented by add-on services including professional printing and embroidery, personal fitting sessions, customized company webshops, and logistics delivery. The company works with numerous premium brands including JAKO, Adidas, Under Armour, Nike, Craft Sportswear, Mascot Workwear, Blakläder, Tricorp, Bata Industrials, Brook Taverner, Profuomo, and Michaelis. Everything is managed in-house, enabling affordable custom solutions and perfect fitting for every customer.

Differentiator

Problem solved

Functional benefit

Products and services

• Werkkleding (Work Clothing) Work clothing designed for various industries, combining safety and professional appearance. Includes workwear for construction, logistics, delivery personnel, and general labor, sold to Dutch businesses that need uniformed apparel for their workforce.
• Veiligheidskleding (Safety Clothing) Fluorescent and high-visibility protective clothing for workers in traffic or near machinery, featuring reflective materials in yellow, orange, or red, intended for construction, road work, and other safety-critical environments in the Netherlands.
• Corporate Wear Professional business attire including shirts, ties, accessories, and suits for hotel staff, security companies, taxi services, and corporate offices, featuring brands like Brook Taverner, Profuomo, and Michaelis.
• Food & Horeca (Food & Hospitality) Clothing Custom-made work clothing for the food and hospitality industry, available from 3 pieces per model, with options for various fabrics, colors, and designs, targeted at restaurants, catering companies, and food processing businesses.
• Zorgkleding (Healthcare Clothing) Practical, functional, and comfortable clothing for hospital staff, nursing homes, and home care services, with customization options for size and fit, supplied through healthcare brand partners Hejco, BP Workwear, and Premier Workwear.
• Sportkleding (Sportswear) High-quality sports clothing made from active breathable material that transports moisture quickly, including team wear, training outfits, and competition clothing from brands like JAKO, Adidas, Under Armour, Nike, and Quick, supplied to Dutch sports clubs, schools, and associations.
• Scholen (School Clothing) Programs School clothing programs including on-site fitting sessions, individual packaging per student, and dedicated school webshops for easy reordering, supplied to primary, secondary, and vocational schools such as Kennemer Lyceum, Leonardo College, ROC Mondriaan, and Ichthus Lyceum.
• Veiligheidsschoenen (Safety Shoes) Safety footwear with comfortable shock absorption, wearing comfort, and support, designed for 10-12 hours of daily wear, supplied primarily through Bata Industrials as core partner.
• Druk- en Borduurservice (Printing & Embroidery Service) Professional in-house printing and embroidery service that applies logos, text, and designs to clothing items for businesses, sports clubs, schools, and associations. Charges per decoration type and quantity.
• Persoonlijke Webshop (Personalized Company Webshop) Custom-branded webshop platform configured per client with their own settings, options, logos, and texts, allowing employees or members to place custom-branded apparel orders independently. Includes ongoing hosting and maintenance as a recurring revenue relationship.

Quantifiable outcome

• 70,316 cups of coffee served (indicating high customer interaction volume)
• +2 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• ADO Den HaagflagshipGTM or Marketing Partner · 27 October 2016MKH Business became official clothing sponsor for ADO Den Haag's youth academy for 2 seasons. Provides suits, shirts, and shoes for trainers and team managers of upper division teams, enhancing the professional appearance of the youth development program.
• SV VelocitascoreGTM or Marketing Partner · 26 May 20163-year contract as clothing supplier for the entire sports club. Provides JAKO branded clothing for men, women, and youth members with custom sizing options to ensure consistent team appearance.
• STOX Energy SocksminorChannel Partner/ Reseller/ DistributorOfficial dealer of STOX Energy Socks. Compression socks that prevent tired legs and muscle pain for athletes, travelers, and professionals. Expands product portfolio with specialized sports accessories.
• JAKOcoreStrategic or Co-development PartnerPrimary sportswear brand partner providing team clothing. JAKO offers extensive sizing options including men, women, and children's sizes, allowing customization for diverse club memberships.
• Quick (sports brand)minorChannel Partner/ Reseller/ DistributorDutch sportswear brand partner providing athletic clothing for sports clubs and associations.
• Under ArmourminorChannel Partner/ Reseller/ DistributorPremium sportswear brand offering high-quality athletic apparel with moisture-wicking properties for sports teams.
• AdidasminorChannel Partner/ Reseller/ DistributorInternational sportswear brand providing professional athletic clothing and footwear options.
• Mascot WorkwearcoreChannel Partner/ Reseller/ DistributorLeading workwear brand with SA 8000 certification. Specializes in work clothing for construction and industrial applications with focus on safety and durability.
• BlaklädercoreChannel Partner/ Reseller/ DistributorSwedish workwear brand known for high-quality industrial clothing with excellent fit and durability.
• TricorpcoreChannel Partner/ Reseller/ DistributorDutch workwear brand offering professional clothing for various industries including corporate and industrial sectors.
• Bata IndustrialscoreChannel Partner/ Reseller/ DistributorSafety footwear manufacturer providing work shoes and boots with comfort features like shock absorption and support for all-day wear.
• Brook TavernercoreChannel Partner/ Reseller/ DistributorCorporate fashion brand offering professional attire including suits, shirts, and accessories for hospitality, security, and corporate settings.
• MichaelisminorChannel Partner/ Reseller/ DistributorHeritage brand founded in 1934 offering shirts, ties, belts, and accessories. Products still produced according to original philosophy with modern conveniences like wrinkle-free shirts.
• ProfuomominorChannel Partner/ Reseller/ DistributorPremium corporate fashion brand offering high-quality business attire and accessories.
• Harvest & FrostminorChannel Partner/ Reseller/ DistributorWorkwear brand offering corporate and work clothing for professional environments.
• CG InternationalminorChannel Partner/ Reseller/ DistributorWorkwear and hospitality clothing brand serving food and hospitality industry.
• Chaud DevantminorChannel Partner/ Reseller/ DistributorPremium chef clothing brand offering professional kitchen attire for hospitality sector.
• Poco BedrijfskledingminorChannel Partner/ Reseller/ DistributorWorkwear brand serving various business sectors with practical and affordable clothing solutions.
• ID IdentityminorChannel Partner/ Reseller/ DistributorWorkwear brand offering corporate and professional clothing for business environments.
• HejcominorChannel Partner/ Reseller/ DistributorHealthcare clothing brand providing medical scrubs and workwear for healthcare professionals.
• BP WorkwearminorChannel Partner/ Reseller/ DistributorWorkwear brand with focus on healthcare and professional clothing.
• Premier WorkwearminorChannel Partner/ Reseller/ DistributorWorkwear brand serving healthcare and service industries with practical uniform solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Intersport: Global sports retailer with significant Dutch footprint (Intersport NL) selling athletic apparel, footwear, and team sports equipment. Comparable to MKH in supplying sportswear to Dutch consumers, clubs, and associations, but operates a retail franchise model with branded sports apparel rather than B2B customization and corporate workwear.
• Engelbert Strauss: Major German workwear and corporate fashion brand selling direct-to-business across Europe with strong e-commerce and catalog operations. Comparable to MKH as a workwear provider for construction, industry, and corporate segments in the Dutch market, but with proprietary brands, larger scale, and DTC distribution rather than the local-distributor model MKH operates.
• CWS: International workwear and hygiene services company offering rental, laundering, and supply of workwear, including corporate uniforms. Comparable to MKH as a major incumbent in the Dutch and European workwear market that competes for the same B2B customers, though CWS operates at much larger scale via rental/service models rather than MKH's ownership/sales model.
• Decathlon: Global sporting goods retailer with extensive Dutch presence (Decathlon stores nationwide) selling sportswear and team-sport apparel under proprietary brands. Comparable to MKH for sportswear customers (clubs, schools, associations) but with much larger scale, proprietary brands, and pure retail/e-commerce model rather than MKH's B2B customization-led approach.
• Sport 2000: International sports retail franchise group with stores across Europe including the Netherlands. Comparable to MKH for sportswear distribution to clubs and consumers, but operates franchise retail storefronts rather than MKH's B2B customization-and-fitting model targeting corporate and association clients.
• Alsco: Global textile services company with Dutch operations offering workwear rental, laundering, and managed uniform programs. Comparable to MKH as a B2B workwear provider targeting corporate and industrial customers in the Netherlands, differentiated by its service/rental subscription model versus MKH's ownership-based model.
• Elis: International textile services group providing workwear rental, cleaning, and flat-linen services across Europe. Comparable to MKH in serving B2B workwear customers in the Netherlands (including healthcare, hospitality, and industrial sectors), but operates a rental/laundering model rather than MKH's outright sale and customization model.
• Mewa: Leading German workwear and textile services company offering rental, cleaning, and maintenance of workwear across European industrial sectors. Comparable to MKH in targeting B2B workwear customers with managed uniform solutions, though Mewa is headquartered in Germany and operates with a much larger service infrastructure.

Regional players

• Bever: Largest Dutch sporting goods retailer specializing in outdoor, running, cycling, and team sports apparel. Comparable to MKH in serving Dutch sports clubs and association customers with branded athletic apparel, but Bever is a regional Dutch retail chain operating only in the Netherlands, not a direct competitor on the B2B workwear side of MKH's business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MKH_Business

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MKH Business