Profuomo

What Profuomo does

Profuomo is a Dutch premium menswear brand founded in 1934 in Rotterdam by Heinz Michaelis as 'De Eerste Nederlandse Dassenfabriek' (The First Dutch Tie Factory) and now operating as a third-generation family business under Profuomo B.V., headquartered in Capelle aan den IJssel, Netherlands. The company designs, manufactures (via third-party factories), and distributes contemporary men's clothing centered on shirts — including signature lines such as the Japanese Knitted Shirt, the Perfect White Shirt, the Travel Shirt, and the Linen Shirt — alongside polo's, T-shirts, knitwear, overshirts, trousers, jackets, blazers, shoes, and accessories priced from €12 to €450. Its technical differentiation rests on fabric innovation (Italian Albini fabrics, Japanese knitted construction, Lenzing lyocell blends) and a layered sustainability stack (GOTS, OCS, BCI, RWS, ZDHC, Amfori, FSC), with end-to-end supply-chain traceability delivered via the tex.tracer platform.

The business runs an omnichannel go-to-market combining 11 owned brandstores in premium Dutch and Belgian locations (Amsterdam P.C. Hooftstraat, Amsterdam 9 Straatjes, Rotterdam Meent, Maastricht, Den Haag, Groningen, Laren, Antwerpen, plus an outlet in Batavia Stad and a forthcoming Utrecht store), an e-commerce webshop at profuomo.com shipping across 29 European countries, shop-in-shop placements at Bijenkorf department stores, and a B2B wholesale portal (b2b.profuomo.com) serviced by exclusive sales agents in Belgium (Hook Antwerp) and Germany (Handelsagentur Thomas Koch, agentur lubasch). Revenue is generated primarily through direct-to-consumer product sales (one-time purchase) and wholesale distribution to independent multi-brand retailers (van Uffelen, Only For Men, Society Shop, Smit Mode, Piet Zoomers), supplemented by gift cards (€25–€250 denominations). Profuomo serves 'authentic men who value quality' across the Benelux and broader European markets, with CEO Harry van der Zee leading the company alongside the third-generation Michaelis family.

Name

Profuomo

Legal name

Profuomo B.V.

Website

https://profuomo.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

51–100 employees

Short description

Profuomo is a 90-year-old Dutch premium menswear brand (third-generation family-owned) that designs and distributes shirts, knitwear, jackets, and accessories through 11 owned brandstores in the Netherlands and Belgium, a pan-European e-commerce webshop, and a B2B wholesale network.

Ownership category

akta.pro rank

Product category

Premium Menswear Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Men’s Specialty Department Stores (CRAGAGAC), Ties, Bow Ties & Pocket Squares (CRAAAJAH)

Keywords

• Premium menswear retail
• Men's clothing manufacturing
• Dress shirt collections
• Casual knitwear apparel
• Fashion wholesale distribution

Headquarters

HQ city

Capelle Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-Consumer Product Sales: Profuomo generates revenue primarily through selling its menswear collection directly to consumers via branded retail stores (brandstores) and its e-commerce webshop. The product range includes shirts, polo's, T-shirts, knitwear, trousers, jackets, blazers, shoes, and accessories.
2. Wholesale to Retail Partners: Revenue is generated through wholesale distribution to independent retailers and department stores across the Netherlands, Belgium, Germany, and other European countries. Retailers can access the B2B portal for ordering.
3. Gift Cards: Profuomo sells digital and physical gift cards in denominations of €25, €50, €100, and €250, valid for 5 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Profuomo designs, manufactures, and sells premium men's clothing and accessories under its own brand, with shirts as the flagship category across multiple sub-collections (Japanese Knitted, Linen, Travel, Casual, Formal, Knitted, Perfect White). The full assortment spans polo's, T-shirts, knitwear, overshirts, trousers, jackets, blazers, shoes, swimwear, and accessories, sold through owned brandstores, an e-commerce webshop, and a wholesale network of independent retailers and department stores across Europe.

Product overview

Profuomo is a Dutch menswear brand founded in 1934, operating as an omnichannel retailer offering contemporary menswear with a focus on 'Timeless Comfort.' The core product portfolio centers on shirts (Overhemden), with distinct collections including The Japanese Knitted Shirt, The Linen Shirt, The Travel Shirt, The Casual Shirt, The Formal Shirt, The Knitted Shirt, and The Perfect White Shirt. Beyond shirts, the offering includes polo's, T-shirts, truien (knitwear), overshirts, broeken (trousers/jeans), jassen (jackets), colberts (blazers), schoenen (shoes), and accessoires (accessories). Key sub-brands include Luxury Basics featuring Lenzing™ lyocell blends, the Linnen Collection for summer, Denim, and Aero Ease. Distribution operates through owned brandstores in major Dutch cities and Belgium, an outlet in Batavia Stad, an e-commerce webshop, and a B2B retailers portal. The company also offers Profuomo Giftcards as a product. Products emphasize sustainable materials including GOTS-certified organic cotton, OCS-certified content, RWS-certified wool, and BCI cotton.

Differentiator

Problem solved

Functional benefit

Products and services

• Overhemden (Shirts)
• Polo's
• T-shirts
• Truien (Knitwear / Sweaters)
• Overshirts
• Broeken (Trousers)
• Jassen (Jackets)
• Colberts (Blazers)
• Schoenen (Shoes)
• Accessoires (Accessories)
• Profuomo Giftcard
• Brandstores
• B2B Retailers Portal

Quantifiable outcome

• Amfori membership aiming to close the gap between minimum and living wages by 2030
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• AmforicoreStrategic or Co-development PartnerProfuomo is a member of Amfori, a business association for open and sustainable trade. Through this partnership, Profuomo conducts regular audits of its factories via independent bureaus to ensure fair wages, health insurance, safe working conditions, and decent working hours. The goal is to close the gap between minimum and living wages by 2030.
• tex.tracercoreTechnology or IntegrationProfuomo partners with tex.tracer to provide transparent supply chain information to customers, showing the entire journey of products from raw material origin through to delivery.
• ZDHC (Zero Discharge Hazardous Chemicals)majorStrategic or Co-development PartnerProfuomo has partnered with ZDHC to ensure that wet processing factories comply with the Roadmap to Zero standard by 2030, minimizing the use of hazardous chemicals in production.
• Better Cotton Initiative (BCI)coreStrategic or Co-development PartnerProfuomo sources Better Cotton Initiative (BCI) Mass Balance cotton since 2019, supporting better cotton farming practices globally.
• GOTS (Global Organic Textile Standard)coreStrategic or Co-development PartnerSince 2022, Profuomo works with GOTS certified cotton standards with focus on organic cotton that is physically traceable within the supply chain.
• OCS (Organic Content Standard)coreStrategic or Co-development PartnerProfuomo uses OCS (Organic Content Standard) certification for tracking organic materials through the supply chain, ensuring products contain verified organic content.
• Responsible Wool Standard (RWS)coreStrategic or Co-development PartnerRWS certified wool guarantees the 5 freedoms of animal welfare and provides full traceability from farm to product for wool garments.
• PostNL, DHL, UPSminorOthersThird-party logistics partners for order delivery. Customers can choose between PostNL, DHL, UPS, or PostNL pickup points for their shipments.
• Hook AntwerpcoreChannel Partner/ Reseller/ DistributorExclusive sales agent for Profuomo in Belgium. Contact: Kris van de Mierop, [email protected]. Showroom at Residentie Globe, IJZERLAAN 54/56, 2060 Antwerpen (5th floor).
• Handelsagentur Thomas KochcoreChannel Partner/ Reseller/ DistributorSales agent for Profuomo in Germany (Bayern, Baden Württemberg). Contact: Thomas Koch, [email protected], MTC WORLD of FASHION, Haus 4, Raum 424, Taunusstrasse 45, 80807 München.
• agentur lubaschcoreChannel Partner/ Reseller/ DistributorSales agent for Profuomo in Germany (Nord Rhein Westphalia, Hessen, Rheinland Pfalz, Saarland). Contact: Michael Lubasch, [email protected], Kaiserswerther Straße 196, d-40474 Düsseldorf.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hugo Boss: Global premium fashion house with a large menswear business (suits, shirts, casualwear) and sustainability roadmap overlapping Profuomo's; serves as the broad incumbent benchmark for the premium menswear category in Europe.
• Massimo Dutti: Inditex-owned premium menswear and womenswear brand with global store and e-commerce presence, operating at a comparable premium tier; overlaps significantly on shirts, blazers, and accessories but with far broader scale.
• Scotch & Soda: Amsterdam-based premium casual menswear brand with similar omnichannel structure, heritage-driven storytelling, and European wholesale footprint; targets overlapping male consumers but skewed more casual than Profuomo.

Direct peers

• Seidensticker: One of Europe's largest shirt specialists with a similar blend of heritage (founded 1919), premium positioning, and broad European department store plus DTC distribution — closely comparable in product focus on shirts and accessible premium tier.
• Eterna: German premium shirt specialist with strong sustainability credentials (similar GOTS-style commitments) and a comparable mid-premium price architecture (shirts in the €70–€140 range), serving European consumers through both DTC and wholesale channels.
• Strellson: Swiss premium menswear brand offering shirts, suits, and casualwear with comparable European positioning and a similar mix of owned stores, wholesale, and online distribution across the DACH and Benelux regions.
• Van Gils: Long-established Dutch premium menswear brand specializing in shirts, suits, and ties with similar department store and independent retail distribution in the Benelux market and heritage positioning dating back multiple decades.
• Suitsupply: Dutch-founded premium menswear brand with direct-to-consumer stores, e-commerce, and a comparable focus on craftsmanship and tailored shirts, suits, and accessories. Highly comparable on omnichannel structure, Dutch heritage, and mid-premium price positioning.
• Olymp Benz Männer: European premium menswear and shirt specialist with strong German department store presence and similar price points; directly competes for the same quality-conscious professional menswear shopper Profuomo targets.
• Meyer Hosen: German premium trousers and menswear specialist serving European department stores with a comparable focus on quality, fit, and a balanced wholesale/DTC model; competes directly in the trouser category Profuomo lists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/profuomo
• Facebookfacebook.com/Profuomo
• LinkedInlinkedin.com/company/profuomo

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profuomo