Midwest Label Supply

What Midwest Label Supply does

Midwest Label Supply is a custom digital label printer and converter headquartered at 11918 W. Silver Spring Drive in Milwaukee, Wisconsin, founded in 2020 as a husband-and-wife family operation. The company produces short-run and medium-run pressure-sensitive labels, roll-fed labels, shrink sleeves, wine labels, cosmetic labels, frozen-product labels, vinyl clings, kit serialization labels, and custom die-cut shapes on 50+ substrates with matching adhesive and laminate configurations. Its core technical differentiator is variable-data printing, including serialized QR codes, GS1 DataMatrix, GS1-128, and barcodes, capable of producing up to 10,000,000 serial Data Matrix labels per month to support supply chain tracking, product authentication, and customer engagement.

Beyond traditional label manufacturing, the company operates a programmatic Direct Mail API (REST/JSON, idempotency keys, HMAC-signed webhooks, separate test/live environments) that competes with Lob, PostGrid, Postalytics, and PFL. The API underpins sticker-sheet fulfillment, direct mail campaigns, tactile marketing automation, and white-label agency resale, with native integrations into Salesforce, HubSpot, Marketo, Pardot, ActiveCampaign, Customer.io, Braze, Iterable, Outreach, SalesLoft, Zapier, Make, Shopify, Etsy, and Amazon FBA. USPS Marketing Mail, EDDM, Informed Visibility tracking, CASS/NCOA address validation, and 501(c)(3) nonprofit rates (approximately 40% cheaper than commercial) round out the postal stack.

The business model is primarily transaction-based: per-piece direct mail pricing at 10K/50K/250K volume tiers, sticker fulfillment from $2.50 per 8.5x11 sheet, custom dies priced $50-$4,000 by complexity, and quote-based custom labels with no minimums. GTM motion is hybrid: API-first PLG for engineering and RevOps teams, product-led digital for startups and small-batch craft producers, and enterprise field sales for Fortune 50 and regulated medical-device customers. Certifications include FDA 21 CFR 820 cGMP registration and 3M Preferred Converter status. Revenue, headcount growth, and external funding are undisclosed; the firm is bootstrapped with no reported institutional investors.

Name

Midwest Label Supply

Legal name

Midwest Label Supply, LLC

Website

https://midwestlabelsupply.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Midwest Label Supply is a Milwaukee-based custom digital label printer and converter (founded 2020) specializing in variable-data and serialized QR/Data Matrix labels, plus a Direct Mail API with native CRM and e-commerce integrations serving CPG, medical-device, small-batch craft, nonprofit, and API-first enterprise customers.

Ownership category

akta.pro rank

Product category

Custom Label Printing Services

NAICS

Packaging and Labeling Services (56191), Packaging and Labeling Services (561910), Printing and Related Support Activities (323)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industries

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA), Wraparound Roll-Fed Labels (IMALAKAE), Labeling, Coding & Serialization for Beverage Packaging (AFAFAJAL)

Keywords

• Custom label printing
• Variable data labels
• Direct mail API
• Pressure sensitive labels
• Sticker fulfillment services

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Label Printing & Manufacturing: Short-run and medium-run custom label printing with variable data capabilities. Revenue from print jobs across pressure sensitive labels, roll fed labels, shrink sleeves, wine labels, cosmetic labels, and medical labels. No minimum orders; pricing based on quantity, materials, and complexity.
2. Direct Mail API (DMaaS): Programmatic direct mail printing and mailing services via REST API. Revenue per-piece with volume tiers (10K, 50K, 250K monthly). Postage passed through at USPS rates with bulk discounts applied. White-label API for agencies.
3. Sticker Fulfillment & 3PL: Print-on-demand sticker sheet fulfillment with direct-to-consumer shipping. Base sheet price starting at $2.50 per sheet. E-commerce integration via API or CSV upload for Shopify, Etsy, Amazon sellers. White label shipping with customer branding.
4. Outsourced Print Design Services: In-house design team creates physical marketing materials including labels, packaging, conference displays, invitations, mailers, annual reports, investor updates. Revenue from design and prepress services bundled with print jobs or as standalone service.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Midwest Label Supply is a custom digital printer and converter that manufactures pressure-sensitive labels (variable data, QR code, Data Matrix, GS1-compliant, shrink sleeve, roll-fed, and specialty labels) for CPG, medical device, craft beverage, and industrial customers, and operates a Direct Mail REST API plus on-demand sticker sheet fulfillment (3PL) for programmatic and e-commerce-triggered print and mail production. Production is done in-house on roll-to-roll digital presses with proprietary web-to-print and API-driven automation, supporting everything from 100-label short runs through serialized runs of up to 10 million data matrix labels per month.

Product overview

Midwest Label Supply is a custom short-run digital label printer and converter based in Milwaukee, Wisconsin, founded in 2020. The product portfolio is organized around a core variable data printing platform supplemented by a Direct Mail API, multiple label product lines, and fulfillment services. The core platform — Variable Data Labels / QR Code Labels / Data Matrix Labels — provides serialized, individualized printing for tracking and engagement, underpinning multiple downstream offerings. The Direct Mail API serves as the programmatic engine for both direct mail campaigns and sticker fulfillment. Label products span Pressure Sensitive Labels, Roll Fed Labels, Shrink Sleeve Labels, Wine Labels, Medical Label Converting, and specialty labels (frozen, cosmetic, vinyl cling, kit serialization, bar codes, GS1-compliant). A suite of finishing services (Custom Die Cutting, Cold Foil Stamping, Label Finishing) supports the product portfolio. Fulfillment services include Sticker Fulfillment / Print-on-Demand (3PL), Sticker Sheet Direct Mail, and USPS Marketing Mail / Nonprofit Mail. Tactile Marketing Automation connects variable data printing to CRM and marketing automation platforms for automated physical rewards. Regional services cover Milwaukee and Chicago with local delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Variable Data Labels Custom variable data labels enabling unique serialization, individualized text, images, codes, and UIDs on every label for product tracking and customer engagement. Targeted at CPG companies, craft producers, and manufacturers needing per-item identification.
• QR Code Labels Serialized QR code labels with unique codes per label for product authentication, customer engagement, and supply chain tracking. Includes small-format QR code labels down to 0.45 inch square for constrained surfaces.
• Direct Mail API REST API for programmatic direct mail triggering: POST JSON with recipient addresses, template IDs, and variable data; CASS-verified, IMb-tracked, with signed webhooks for delivery events; supports white-label agency resale. Per-piece pricing with volume tiers at 10K, 50K, 250K monthly pieces.
• Data Matrix Labels Custom 2D Data Matrix code labels, including GS1 DataMatrix for FDA UDI compliance on medical devices, with serialization capabilities for supply chain track and trace and production capacity up to 10,000,000 serial labels per month.
• Pressure Sensitive Labels Self-adhesive labels with pressure-activated bonding for automated applicator lines and hand application, available across 50+ substrate options (paper, film, foil, synthetic) with acrylic, rubber-based, or silicone adhesives and FDA-compliant food-contact variants.
• Roll Fed Labels Roll-to-roll printed labels at 13-inch material width with up to 2,500 continuous feet per run, supporting clear, white, metalized, and holographic BOPP films with up to 12-color capabilities for 360-degree wrap graphics on cylindrical containers.
• Shrink Sleeve Labels Full-wrap shrink sleeve labels on PVC, PETG, or OPS film providing 360-degree graphics that conform to container shapes, with tamper-evident banding capabilities and minimum order quantity of 500 units.
• Custom Label Manufacturing Full-service custom label manufacturing including precision rotary and flatbed die cutting, tape slitting, laminating, flexographic and hot-stamp printing, and custom die ordering for unique shapes.
• Custom Die Cutting Precision custom die cutting including rotary, flatbed, laser, plotter, kiss cut, and soft-strike die cutting for auto-dispense applications; available standalone on pre-printed rolls for medical, industrial, and consumer product applications, with custom dies costing $50–$4,000.
• Cold Foil Stamping Cold foil stamping using flexographic plates for cost-effective metallic label accents, and hot foil stamping for premium metallic effects with wet or dry lamination.
• Wine Label Printing Short-run custom wine label printing with no minimums, variable data options including limited edition QR codes and customer names, materials including textured papers, clear/frosted films, metallic substrates, and wine shrink caps.
• Label Finishing Offline label converting including slitting, rewinding, laminating, UV processing, embossing, stamping, and skiving; capabilities for plotter die cutting, semi-rotary die cutting, spot varnish, and foil applications (safety and holographic).
• Short Run Labels Digital short-run label printing with no minimum orders, supporting custom die-cut shapes without individual dies, typical runs of 100–10,000 labels with fast turnaround, no setup fees, no plate charges for digital runs.
• Direct Mail As A Service (DMaaS) Full-service direct mail production covering printing, design automation, CASS address verification, IMb barcoding, presort, postage, and USPS handoff for non-API customers.
• Direct Mail Tracking Dual-layer tracking combining USPS Informed Visibility (IMb scan events) with per-piece QR code engagement tracking to measure delivery and recipient interaction; includes webhook automation for delivery-triggered and scan-triggered marketing workflows.
• Nonprofit Mail Services USPS nonprofit Marketing Mail services for 501(c)(3) organizations offering approximately 40% postage savings, donor file processing (CASS, NCOA, deceased suppression, household dedup), variable data fundraising appeals, and Business Reply Mail production.
• USPS Marketing Mail & EDDM Bulk USPS Marketing Mail with presort tiers (basic, AADC, 3/5-digit, carrier route), Every Door Direct Mail targeting by ZIP code and carrier route with demographic filters, and drop shipping to NDC/SCF facilities for transit savings.
• Sticker Fulfillment (Print-on-Demand / 3PL) On-demand sticker sheet printing and direct-to-consumer fulfillment for DTC, Amazon, and Etsy brands, with API or CSV connection to e-commerce platforms, white-label shipping, kiss-cut sheet options, 24–48 hour turnaround, and base sheet pricing starting at $2.50 per 8.5x11 sheet.
• Medical Label Converting FDA-registered custom medical device label converting under cGMP compliance (21 CFR 820), including medical tape converting (3M preferred converter), island placement, cleanroom manufacturing, and component fabrication for wearable devices, wound care, and diagnostic products.
• Vinyl Cling Labels Custom static cling vinyl labels up to 13 inches wide, available in clear or white-on-transparent for window displays, car windows, restaurant promotions, QR code clings, and licensed merchandise; non-adhesive, repositionable, and reusable.
• Kit Serialization Labels Kit serialization tracking labels with unique identifiers for managing product kit components through the supply chain, serving pharmaceutical, electronics, and automotive industries with durable materials and variable data printing.
• Bar Code Labels Variable or serialized bar code printing including Barcode 128, Barcode 39, and custom specifications for warehouse management systems, inventory tracking, slotting, and asset tracking with automated CSV/text file processing.
• GS1 Label Printing GS1-compliant label printing including GS1-128 for shipping and logistics, GS1 DataMatrix for FDA UDI compliance on medical devices, GTIN-14 for case/pallet identification, and SSCC for EDI logistics, with barcode verification to GS1 specifications.
• Outsourced Marketing Print Design Outsourced marketing design services for Fortune 50 companies and large sales teams, covering physical sales materials, packaging, conference displays, invitations, mailers, annual reports, investor updates, and brand guideline adherence.
• Tactile Marketing Automation Physical rewards automation platform using API-connected variable data printing to trigger personalized labels, loyalty cards, and sticker sheets from CRM and marketing automation platforms based on customer behaviors and milestones.
• Sticker Sheet Direct Mail Variable data sticker sheet mailers with serialized QR codes, combining design automation, die cutting, sheeting, envelope packaging, postage, and direct fulfillment using CRM data or industry mailing databases to personalize each sheet for specific recipients.
• Chicago Label Printing Chicago label printing with next-day delivery to Chicagoland, located 90 minutes north of the Loop, providing custom container labels for food, beverage, cosmetics, and CPG brands with pressure-sensitive and roll-fed substrates rated for refrigeration and freezer conditions.

Quantifiable outcome

• 25-30% retention improvements when physical onboarding is added to digital for subscription, fintech, and DTC brands
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SalesforcecoreTechnology or IntegrationNative integration with Salesforce Marketing Cloud. Engineering teams wire direct mail into Salesforce stage changes, 6sense/Bombora intent signals, or executive engagement scoring for B2B ABM campaigns.
• HubSpotcoreTechnology or IntegrationNative HubSpot action drops mail into existing customer journeys. Direct mail API integrates for marketing automation handoffs between email and physical mail.
• MarketocoreTechnology or IntegrationNative Marketo integration for marketing automation workflows. Tight plays between email and direct mail campaigns.
• OutreachcoreTechnology or IntegrationSales engagement platform integration. B2B sales teams use API to land printed packages same week as personalized sequences. Pairs printed mail pieces with digital outreach.
• SalesLoftcoreTechnology or IntegrationSales engagement platform integration for aligning physical mail with sales sequences. Triggers printed packages from CRM stage changes.
• ZapiercoreTechnology or IntegrationNo-code workflow automation. Business teams wire direct mail into existing workflows without code. Connects to 1,600+ apps including CRM, e-commerce, and marketing platforms.
• 3McoreStrategic or Co-development Partner3M Preferred Converter status giving access to specialty medical materials (3M 9832, 9833, 1777, specialty silicone adhesives), technical support, and VHB tapes, transfer adhesives, and specialty bonding tapes. FDA registered manufacturer following cGMP compliance to 21 CFR 820.
• Beer and Wine FederationminorGTM or Marketing PartnerProud supplier member of the Beer and Wine Federation which helps small craft brewers eliminate costs through group purchasing. Members receive discount on labels.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cimpress (Vistaprint): Vistaprint operates a mass-market custom printing and marketing services platform including labels, business cards, and direct mail. It overlaps with Midwest Label Supply in custom label printing and direct mail production, but at SMB mass market rather than serialized specialty.
• CCL Industries: CCL Industries is the world's largest specialty label converter serving consumer packaged goods, healthcare, and durable goods with pressure sensitive and shrink sleeve labels. It operates at a vastly larger scale than Midwest Label Supply across similar label categories.
• Avery Dennison: Avery Dennison is a global incumbent in pressure sensitive labels, RFID, and smart label solutions across retail, industrial, and healthcare. Midweset Label Supply occupies a niche within Avery's broader label and smart label portfolio.

Direct peers

• Postalytics: Postalytics offers a direct mail automation platform with CRM integrations and variable data printing, serving marketing teams that want to send personalized physical mail. Midwest Label Supply names Postalytics as a direct competitor.
• Sticker Mule: Sticker Mule operates an online custom sticker printing and fulfillment service with API and ecommerce integrations, competing directly with Midwest Label Supply in print-on-demand sticker sheets for Etsy, Shopify, and Amazon sellers.
• Lob: Lob operates a developer-first direct mail API with print and mail automation, REST endpoints, and postal optimization. Midwest Label Supply names Lob as a head-to-head competitor on its direct mail API page.
• PostGrid: PostGrid provides direct mail and address verification APIs for transactional and marketing mail. Midwest Label Supply explicitly competes against PostGrid in the API direct mail category.
• Lightning Labels: Lightning Labels is a custom digital label printer focused on short-run and on-demand label orders with no minimums, similar in customer segment to Midwest Label Supply's short run and craft producer business.
• PFL (Toppoint): PFL provides direct mail and tactile marketing services for enterprise sales and marketing teams, including ABM and personalized mail campaigns. Midwest Label Supply names PFL among its API direct mail competitors.

Emerging players

• Printful: Printful is a print-on-demand fulfillment platform integrating with Shopify, Etsy, and Amazon for custom merchandise including stickers. It overlaps with Midwest Label Supply's ecommerce sticker sheet fulfillment business but focuses more broadly on apparel and merchandise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MidwestLabel
• Facebookfacebook.com/midwestlabelsupply
• LinkedInlinkedin.com/company/midwest-label-supply

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Label Supply