Freaky Foot Tours

What Freaky Foot Tours does

Freaky Foot Tours LLC is a privately held Arizona walking tour company founded in 2015 by mother-and-son team Susan Johnson (a published local author of Haunted Flagstaff, Wicked Flagstaff, and The Walkup Family Murders) and Nick Jones. The company operates 12 distinct guided walking tour products across three Arizona cities — Flagstaff (home base, eight tours), Tucson (two tours), and Prescott (two tours) — covering ghost/haunted history, Route 66 heritage, mural art, adults-only true crime, and a private-group lineup that includes a pub crawl, cemetery tour, Southside history tour, and paranormal investigation. The business is bootstrapped with less than $150 of initial founder capital, has guided 30,000+ guests since inception, and carries 1,500+ verified reviews across Google (5.0, 675+ reviews) and TripAdvisor (4.9), including #1 Nightlife Activity in Flagstaff on TripAdvisor since 2021 and three consecutive Best of Flagstaff Guided Tour Company awards (2023-2025).

The core product is small-group, guide-led storytelling on foot. Public tickets are priced at $29 for ghost, Route 66, and mural tours, $35 for the Prescott History Tour, and $39 for the adults-only Mountain Town of Madness. Private group tours are quoted at a flat $300-$400 per group, used for corporate events, bachelorette parties, birthdays, and family reunions. The company sells branded merchandise through Weird & Wild West (weirdandwildwest.com) and operates a downtown Flagstaff storefront, The Wild Below. Bookings flow through the Peek SaaS booking platform embedded in all tour pages, with phone/text at (928) 224-0518 and contact forms for private group inquiries. There is no app, no proprietary booking engine, no AI integration, and no external investment.

The go-to-market is direct-to-consumer with no intermediaries or resellers. Marketing relies on an extensive content blog driving organic SEO, strong review profiles on Google and TripAdvisor for mid-funnel conversion, earned media (Travel Channel's The Dead Files in 2022, Arizona's Family CBS 5, Yahoo Finance, US News), organic social on Instagram and Facebook, and reciprocal referrals from local hotels, bars, and historic landmarks that serve as tour stops. The competitive positioning emphasizes local authenticity ("not a franchise, not a script factory," guides who live in the towns they tour) and proprietary, source-researched content authored by Susan Johnson, who also writes the weekly Flagstaff History column in the Arizona Daily Sun.

Name

Freaky Foot Tours

Legal name

Freaky Foot Tours LLC

Website

https://freakyfoottours.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Freaky Foot Tours operates guided walking tours across three Arizona cities — Flagstaff, Tucson, and Prescott — serving tourists and private groups with ghost, history, mural, Route 66, and paranormal experiences. Founded in 2015 by Susan Johnson and Nick Jones, it has guided 30,000+ guests.

Ownership category

akta.pro rank

Product category

Walking Tour Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)

akta.pro secondary industries

Walking City Tours (Highlights & Orientation) (THAJAAAA), Private Guided Tours & Personal Tour Guides (THAJALAA), Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)

Keywords

• Guided walking tours
• Ghost tours
• History tours
• Heritage tourism
• Small group tours

Headquarters

HQ city

Flagstaff

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Walking Tour Tickets: Core revenue from selling tickets to guided walking tours across three Arizona cities. Standard tours priced at $29/adult, history tours at $35/adult, adults-only tours at $39/adult. Tickets sold per person with student and child discounts available.
2. Private Group Bookings: Private tour bookings for groups with flat-rate pricing ($300-$400 per group). Covers exclusive guide service for the group's party. Used for corporate events, bachelorette weekends, birthdays, and family gatherings.
3. Merchandise (Weird & Wild West): Sale of branded merchandise through weirdandwildwest.com, including apparel and novelty items related to their tours and Arizona history.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Freaky Foot Tours operates guided walking tours in three Arizona cities (Flagstaff, Tucson, Prescott), offering ghost tours, local history walks, mural/art tours, and Route 66 heritage tours, plus private group experiences. Tours run nightly with small group caps and are led by local guides. Tickets are sold per person for standard tours and at flat per-group rates for private bookings such as pub crawls, cemetery walks, and paranormal investigations.

Product overview

Freaky Foot Tours operates a portfolio of guided walking tours across three Arizona cities (Flagstaff, Tucson, Prescott), offering 12 distinct tour products. Core public tours include ghost tours, history tours, and mural/art tours in each city, ranging from $29-$39 per adult. Private group experiences include the Southside Haunted History Tour, Spirits With The Spirits Pub Crawl (21+), Cemetery Tour, and Paranormal Investigation, priced from $300-$400 per group. The company is mother-and-son owned since 2015, with all stories originally researched by co-founder Susan Johnson, a published local author. Tours use the Peek booking platform for reservations.

Differentiator

Problem solved

Functional benefit

Brands

• The Freaky Family: Umbrella brand for the company's tour sites and merchandise including Flagstaff Ghost Tour, Route 66 Walking Tour, Flagstaff Mural Tour, Prescott Ghost Tour, Prescott History Tour, Tucson Ghost Tours, Tucson Mural Tour, and Weird & Wild West merchandise.

Products and services

• The Original Flagstaff Ghost Tour Flagstaff's original nightly ghost tour covering phantom bellboys, the Walkup family murders, and downtown haunts. 75 minutes, 1 mile, $29/adult, designed for tourists and visitors seeking authentic local ghost storytelling.
• Route 66 Centennial Walking Tour Walking tour covering Route 66 history through Flagstaff, featuring the story of three visionaries who brought the highway through Flagstaff. Daily at 6 PM, 90 minutes, 1.3 miles, $29/adult.
• Flagstaff Mural Tour Daytime art tour featuring ghost signs from the 1880s and murals funded by 500 donors including the Sound of Flight mural. Thursday, Friday, Saturday at 10 AM, 90 minutes, half a mile, $29/adult.
• Mountain Town of Madness Adults-only (18+) haunted tour with darker true crime cases, covering Flagstaff streets with more explicit content. Friday and Saturday nights at 9 PM, 90 minutes, 1 mile, $39/adult.
• Tucson Ghost Tour Evening ghost tour of downtown Tucson covering 8 haunted stops including Hotel Congress, where John Dillinger was recognized from a $12 tip. Evenings at 8 PM during summer, 90 minutes, 1 mile, $29/adult.
• Tucson Mural Tour Daytime art tour featuring murals including a 40-foot tribute to women who raised the artist and desert creatures hidden in cycling murals. Select dates, 90 minutes, 1 mile, $29/adult.
• Prescott Ghost Tour Nightly haunted walking tour covering Whiskey Row, The Palace Saloon, Hassayampa Inn, and other documented haunts including Room 16 at Hotel Vendome. Nightly at 7 PM, 90 minutes, 1 mile, $29/adult.
• Prescott History Tour

Quantifiable outcome

• 30,000+ guests guided since 2015
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered minor.

• Weatherford HotelminorOthersLandmark stop on Flagstaff ghost tours. Hotel is known for the Zane Grey Ballroom and White Lady ghost sightings. Tours tell stories at the hotel's location but this is not a formal partnership.
• Hotel Monte VistaminorOthersKey haunted landmark featured on nightly ghost tours. Known for phantom bellboy, baby crying in basement, and bank robber story in cocktail lounge. Tours stop outside the hotel.
• The Palace Saloon (Prescott)minorOthersArizona's oldest saloon (since 1877), anchor stop on Prescott Ghost Tour. Known for the Great Fire bar rescue, Jennie Clark tragedy, and Annie the mannequin.
• Hassayampa Inn (Prescott)minorOthersHistoric hotel stop on Prescott tours. Room 426 is home to Faith Summers, the bride who never returned from cigarettes.
• Hotel Congress (Tucson)minorOthersFeatured on Tucson Ghost Tour. Site of 1934 Dillinger gang capture and home to multiple ghosts including a woman in white in Room 242.
• Drinking Horn MeaderyminorOthersBar stop on the Spirits With The Spirits haunted pub crawl in Flagstaff. Tour group visits during the crawl for drinks and haunted storytelling.
• Dark Sky Brewing Co.minorOthersBar stop on the haunted pub crawl. Flagstaff brewery serving craft beers during the 21+ Spirits With The Spirits tour.
• Historic Brewing Barrel HouseminorOthersSouthside Flagstaff landmark with multiple lives as brothel, strip club, music dive, and now brewery. Used on Southside tours.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Airbnb Experiences: Major marketplace for hosted experiences including guided walking tours. Serves an overlapping tourist customer base and competes indirectly by offering alternative local experiences in Arizona destinations.
• Viator: Travel experiences marketplace owned by Tripadvisor that aggregates tour operators including walking tours. Functions as a distribution channel for Freaky Foot Tours while also hosting competing ghost tour operators in the same Arizona markets.
• GetYourGuide: Global tours and activities marketplace. Aggregates and resells walking tours in Arizona destinations, creating both a distribution channel and a competitive alternative for tourist bookings.

Regional players

• Arizona Tour & Travel: Regional Arizona tour operator offering guided tours across state destinations. Comparable in Arizona geographic focus and guided tour format, though broader in product mix (multi-day and sightseeing tours).

Direct peers

• US Ghost Adventures: Multi-city ghost tour operator offering nightly walking tours across numerous US cities. Directly comparable to Freaky Foot Tours in product format (ghost walking tours), customer base (tourists seeking paranormal experiences), and small-group positioning, though it operates at a significantly larger geographic scale.
• Ghosts & Gravestones: Trolley-based and walking ghost tours operating in historic US cities. Direct competitor in the paranormal tourism category with comparable narrative-driven guide storytelling and small-group format.
• Walks: Small-group guided walking tour company operating across major US and European cities with food, history, and specialty tour offerings. Comparable in tour format, premium small-group positioning, and direct-to-consumer booking model.
• Ghost City Tours: Ghost tour operator with locations in multiple US cities offering nightly walking ghost tours. Closely comparable product offering, similar pricing tier, and overlapping customer segment of leisure travelers seeking themed evening experiences.
• Free Tours by Foot: Tip-based and paid walking tour operator covering US cities including Arizona destinations. Directly competes in the same format (walking city tours) with local guides and history-focused content.

Emerging players

• Detour: Audio-guided neighborhood walking tours platform. Compares as a technology-enabled alternative to in-person guided walking tours, addressing a similar customer use case (local exploration and storytelling) with a different delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/freakyfoottours
• Instagraminstagram.com/freakyfoottours
• LinkedInlinkedin.com/company/freakyfoottours

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freaky Foot Tours