What Deploi does

Deploi (legally Digital Purpose Inc.) is a Toronto-headquartered web development agency founded in 2015, delivering complex digital transformation projects to mid-market and enterprise clients generating $20M–$500M+ in annual revenue. Its core services span Shopify Plus builds and migrations, headless CMS implementations, custom API development, AI/ML consulting, platform migrations (Magento, Salesforce Commerce Cloud, WordPress), and progressive web applications, executed by a senior-led team across Toronto, Buenos Aires, and Surat. Deploi's technology stack includes Python, Django, React, TypeScript, Elasticsearch, GraphQL, and PostgreSQL, and the firm has productized several internal platforms: Eluma Search (self-hosted Shopify product discovery on Elasticsearch), Lily (AI-integrated CMS with ChatGPT), Truso (crypto trading signals PWA), and Deploi AI (open-source context-aware chatbot). Customer logos include Walmart, IBM, TD Securities, Munich Re, Canada Post, Rogers, Indigo, IGM Financial, TMX Group, Nudestix, Maclean's, Fido, Sportsnet, and Reliance, with named engagements delivering outcomes such as a $3M revenue impact for Indigo from a 20-hour SEO proof of concept and a 12-week Shopify transformation for Nudestix.

Revenue is generated through three channels: project-based fixed fees ranging from $5,000 to $200,000; a flexible Bank of Hours retainer; and four newly introduced tiered monthly subscription plans priced from $4,999 (Basic) to $24,999 (Enterprise Plus). The company is privately held, founder-operated, and bootstrapped, with no external funding rounds disclosed in source materials. Operations are distributed across 8 cities in 3 countries (Canada, Argentina, India), supporting a lean 1–10 person team and an enterprise field sales go-to-market conducted via direct outreach and website-driven inbound, supported by an active technical blog and SEO-optimized case studies.

Name

Deploi

Legal name

Digital Purpose Inc.

Website

https://deploi.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Deploi is a Toronto-based web development agency delivering complex ecommerce, headless CMS, AI integration, and platform migration projects for mid-market and enterprise clients, with proprietary products including Eluma Search, Lily CMS, Truso, and Deploi AI.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

akta.pro secondary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

Keywords

• Web development services
• Shopify development
• Ecommerce migrations
• Headless CMS development
• Custom web applications

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Project-Based Fixed Fee: Fixed-fee pricing for new builds and migrations with clear deliverables, timelines, and budgets. Projects typically range from $5,000 to $200,000 depending on scope and complexity.
2. Bank of Hours (Retainer): Flexible block of hours purchased upfront for ongoing projects and regular support. Clients use hours as needed without long-term commitment, preferred over traditional retainers.
3. Monthly Subscription Plans: Four tiered monthly subscription plans: Basic ($4,999), Growth ($9,999), Enterprise ($14,999), and Enterprise Plus ($24,999), each with varying hours allocation and included services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Deploi is a web development agency that builds custom digital solutions for mid-market and enterprise clients, specializing in Shopify ecommerce, headless CMS, API development, and platform migrations. The firm also develops proprietary internal products including Eluma Search (self-hosted Shopify search), Lily (AI-driven content CMS), Truso (crypto trading signals PWA), and Deploid AI (context-aware chatbot).

Product overview

Deploi is a web development agency offering a portfolio of internal products and professional services. Their internal products include Eluma Search (a self-hosted Shopify product discovery platform with Elasticsearch), Lily (an AI-powered content staging CMS with ChatGPT integration), Truso (a cryptocurrency trading signals PWA), and Deploid AI (an open-source context-aware chatbot). Services span Progressive Web Applications, Single Page Applications, Ecommerce builds (Shopify, Magento), Headless CMS implementations (Strapi, Agility CMS), API Development, AI & Machine Learning consulting, and platform migrations. The company also provides free Figma templates and publishes extensive documentation of Zapier automation workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Eluma: Smart product discovery platform for Shopify featuring Elasticsearch-powered search with typo tolerance, real-time syncing, and admin dashboard for merchants.
• Lily
• Truso
• Wordswan

Products and services

• Eluma Search A self-hosted, custom product discovery platform built for Shopify stores, delivering fast and accurate search results with real-time syncing, typo tolerance, faceted search, and relevance tuning. Eliminates SaaS subscription fees while giving merchants full control over their search data and functionality.
• Lily An AI-integrated content staging CMS with ChatGPT API integration that enables teams to generate scalable, AI-driven content. Features custom prompts for specific use cases, content review workflows, and one-click publishing to production.
• Truso A real-time cryptocurrency trading signals platform delivered as a Progressive Web App (PWA). Integrates AlgoEdge API for signal generation, CoinGecko/CoinMarketCap for market data, and supports automated execution, backtesting, and Telegram signal distribution.
• Deploid AI An open-source, context-aware chatbot that understands page-level context and delivers smarter, tailored responses. Built on OpenAI GPT models, integrated with Strapi headless CMS for configurable behavior per page. Available on GitHub.
• Ecommerce Development

Quantifiable outcome

• Indigo achieved $3M in estimated revenue (149,900% ROI) from a $2,000 SEO proof-of-concept investment
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration99 records

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• Agility CMScoreTechnology or IntegrationDeploi has joined the Agility CMS Partner Program. Agility CMS provides headless, API-driven content management with fast content workflows, seamless integrations, and scalable performance. The partnership enables Deploi to offer flexible, efficient, and scalable content solutions for building digital experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• We Make Websites: London-based Shopify Plus agency with a similar boutique, senior-led delivery model and comparable enterprise ecommerce focus. Closely comparable on customer profile (Shopify Plus brands) and project-based + retainer pricing structure.
• The Code Company: Toronto-based Shopify Plus and custom web development agency. Direct geographic and capability overlap with Deploi: Shopify Plus builds, headless commerce, migrations, and custom integrations for enterprise ecommerce brands.
• thoughtbot: US-based web and product development consultancy emphasizing senior practitioners, design + engineering, and a transparent fixed-fee / retainer model. Comparable on talent model, mid-market to enterprise focus, and emphasis on craftsmanship over volume.
• DockYard: US-based custom web and product development consultancy with an emphasis on senior engineering, Elixir/React, and long-term client partnerships. Comparable on senior-led delivery model and custom application development for enterprise clients.
• Eastside Co: Shopify Plus agency offering migrations, custom builds, and ongoing support to mid-market and enterprise merchants. Directly comparable on service mix, Shopify Plus specialization, and retainer-style support offerings.
• Youtech: Web development and digital marketing agency with a focus on custom builds, ecommerce, and integrations. Comparable on the mix of fixed-fee web projects, subscription support, and mid-market/enterprise clientele.
• BVA (Blue Valve Agency): Shopify Plus agency focused on enterprise ecommerce, custom development, and integrations. Direct peer on platform specialization (Shopify Plus) and target customer (mid-market to enterprise merchants).

Emerging players

• HatchWorks AI: US-based nearshore AI and custom software development firm. Comparable on AI/ML consulting and custom application development for mid-market and enterprise, with a delivery model that competes for similar client budgets.

Broad incumbents

• Globant: Global digital transformation and software engineering firm with extensive ecommerce, AI, and platform work. Overlaps with Deploi on Shopify, AI, and enterprise digital transformation, but at materially greater scale and breadth.
• Netguru: Larger digital product and software consultancy delivering web, mobile, and AI development across enterprise and growth-stage clients. Comparable on service lines (custom web, AI, integrations) but operates at significantly greater scale than Deploi.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/team-deploi/deploi-ai
• LinkedInlinkedin.com/company/deploidevs/mycompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deploi