Midland Materials Handling

What Midland Materials Handling does

Midland Materials Handling Co. Ltd (MMH) is an independently owned materials handling equipment supplier founded in 1981 and headquartered in Walsall, West Midlands, United Kingdom. The company operates from a single site at Maple Leaf Industrial Estate near junction 10 of the M6 motorway, employing between 11 and 50 staff. MMH is the appointed dealer for the CESAB brand (part of Toyota Industries Group) within its West Midlands territory, and holds supply arrangements with Combilift and Translift Bendi for specialty multi-directional and articulating forklifts. The company's core business covers the full equipment lifecycle: new and used forklift truck sales, short-term and long-term contract hire, full maintenance and breakdown servicing, LOLER and PUWER thorough examinations, parts supply, driver training, and finance packages channelled through partnered finance houses.

The product portfolio spans CESAB electric counterbalance trucks from 1000kg to 8500kg capacity, gas and diesel counterbalance models, reach trucks, powered pallet and stacker trucks, and used equipment from Jungheinrich, Hyster, TCM, Clark, CAT, and Toyota. MMH differentiates itself through independence from any single tied manufacturer, allowing recommendations based on customer need rather than brand allegiance, and through direct customer access without call centre intermediation. Used equipment is prepared to a multi-stage inspection standard including 70- or 76-point mechanical checks, LOLER/PUWER Thorough Examination Certification, pre-delivery inspection, and senior manager visual sign-off.

Revenue is generated across six primary streams: one-time new and used equipment sales, recurring hire contracts (short and long term), recurring service and maintenance contracts, one-time parts supply, professional services for driver training, and finance-house-brokered leasing and hire purchase. Pricing is quote-based with no published list prices; prospective customers receive free no-obligation site surveys. The company serves horizontal customer segments including manufacturing, distribution and logistics, retail and wholesale, and recycling and waste management, with only one named customer case study (M&S Metals) disclosed in the source material.

Name

Midland Materials Handling

Legal name

Midland Materials Handling Co. Ltd

Website

https://mmh-forklifts.co.uk

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Midland Materials Handling is an independently owned UK forklift truck dealer founded in 1981, supplying new and used equipment, hire, maintenance, parts, and driver training across the West Midlands as the appointed CESAB (Toyota Industries Group) dealer.

Ownership category

akta.pro rank

Product category

Industrial Lift Trucks

NAICS

Material Handling Equipment Manufacturing (33392), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

Keywords

• Forklift truck supply
• Materials handling equipment
• Forklift hire services
• Warehouse equipment sales
• Forklift maintenance servicing

Headquarters

HQ city

Walsall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Equipment Sales: Sale of new forklift trucks and materials handling equipment including CESAB brand and other manufacturers. New trucks supplied to customer specifications.
2. Used Equipment Sales: Sale of quality used, refurbished, and rebuilt forklift trucks. Categories include full re-builds, refurbished, cleaned/checked/serviced/painted, and as-is condition. All supplied with Thorough Examination Certificate.
3. Truck Hire: Short-term and long-term contract hire of forklifts and materials handling equipment. Short-term covers immediate needs and project/seasonal requirements. Long-term contracts available with or without maintenance. Hire fleet always has equipment available.
4. Servicing and Maintenance: Full maintenance plans covering all parts and maintenance on customer-owned forklift trucks, routine service contracts, thorough examinations in line with LOLER and PUWER regulations, replacement tyres, fork truck transport, and workshop facilities for re-builds and major repairs.
5. Parts Supply: Supply of parts for a wide variety of forklifts, supported by modern service vans equipped with fast-moving parts inventory.
6. Driver Training: Driver training and advice on material handling needs.
7. Finance Packages: Finance packages through partnered finance houses offering leasing agreements or hire purchase tailored to customer satisfaction. Special rates negotiated through connections with major manufacturers like CESAB Toyota.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Midland Materials Handling is an independently owned supplier of new and used forklift trucks operating as the appointed CESAB (Toyota Industries Group) dealer in the West Midlands, UK. The company sells new CESAB electric counterbalance, reach, pallet, and stacker trucks, plus gas/diesel engine trucks, alongside used and refurbished forklifts from multiple manufacturers, and complementary specialist equipment from Combilift and Translift Bendi. MMH also offers short-term and long-term forklift hire, full maintenance and repair contracts, LOLER/PUWER thorough examinations by accredited engineers, parts supply, driver training, transport services, and finance packages via partnered finance houses.

Product overview

Midland Materials Handling is an independently owned materials handling equipment supplier serving the West Midlands since 1981. The company operates as an appointed dealer for CESAB (part of the Toyota Industries Group), offering new and used forklift trucks for sale and hire. The product portfolio centers on the CESAB brand of electric and engine-powered counterbalance trucks, reach trucks, pallet trucks, and stacker trucks, supplemented by arrangements with Combilift, Translift Bendi, and other specialist equipment manufacturers. Products range from compact 1000kg 3-wheel electric trucks to heavy-duty 8500kg electric counterbalance trucks. The company also sells and services equipment from Jungheinrich, Hyster, TCM, Clark, CAT, and Toyota. Beyond equipment sales, MMH offers comprehensive support services including short and long-term hire contracts, full maintenance plans, LOLER/PUWER thorough examinations, parts supply, driver training, and transport services.

Differentiator

Problem solved

Functional benefit

Products and services

• CESAB New Forklift Trucks New CESAB branded forklift trucks covering electric counterbalance (B200, B300, B400, B600, B800 series), engine counterbalance (M300, M300H series), electric reach (R200, R300 series), powered pallet (P Series), and powered stacker (S Series) trucks. Sold new to manufacturing, distribution, logistics, recycling, and retail/wholesale customers in the West Midlands.
• CESAB M300H Hydrostatic Counterbalance Truck Hydrostatic counterbalance truck replacing the Drago Series, featuring a Bosch-Rexroth hydrostatic drive axle, ISD (Intelligent Stability Design) active safety system with active mast control and three driving modes (S/P/H). Available from 1500kg to 3500kg in Diesel and LPG variants, manufactured under the Toyota Production System.
• Used Forklift Trucks Quality used, refurbished, and rebuilt forklift trucks in categories of full re-builds, refurbished units, cleaned/checked/serviced/painted trucks, and as-is condition units. All supplied with a Thorough Examination Certificate, after a 76-point inspection (engine trucks) or 70-point inspection (electric trucks), Pre Delivery Check, and senior manager visual inspection.
• Forklift Hire Services Short-term and long-term contract hire of forklifts and materials handling equipment covering new and used trucks. Short-term hire supports urgent, project, and seasonal needs; long-term contracts are available with or without maintenance. Hire fleet always has equipment available and prop-up hire machines are available during repairs.
• Forklift Servicing and Maintenance Full maintenance plans covering all parts and maintenance on customer-owned forklift trucks, routine service contracts, LOLER (Lifting Operations and Lifting Equipment Regulations) and PUWER (Provision and Use of Work Equipment Regulations) thorough examinations, replacement tyres, mobile engineer breakdown support, and workshop facilities for re-builds and major repairs. Supported by modern service vans equipped with fast-moving parts inventory.
• Forklift Parts Supply Supply of replacement parts for a wide variety of forklift makes and models, supported by a team of mobile engineers with modern service vans equipped with fast-moving parts inventory to enable onsite replacement.
• Forklift Driver Training Operator training and advice on material handling equipment and safety, delivered as professional services by the MMH team to help customers operate forklift trucks safely and compliantly.
• Forklift Transport Services Forklift truck transport services for moving equipment between customer sites or to/from the MMH workshop, provided as part of the broader equipment supply and service offering.
• Forklift Finance Packages Finance packages including leasing agreements and hire purchase options arranged through partnered finance houses, with special rates negotiated through relationships with major manufacturers such as CESAB Toyota due to truck quality, service standards, and residual values.

Quantifiable outcome

• For M&S Metals: Reduced diesel fuel costs by approximately £8,000 per annum by switching to electric Cesab 4500kg trucks
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• CESAB (Toyota Industries Group)coreChannel Partner/ Reseller/ DistributorMMH is the appointed dealer for the CESAB brand within the West Midlands area. CESAB is part of the Toyota Industries Group, with all products manufactured using the world-renowned Toyota Production System. The CESAB network of partners throughout the UK offers continuity of cover. MMH sells the full CESAB range including counterbalance, reach, pallet, and stacker trucks, and the CESAB network provides ongoing support and product development.
• Major Attachment SuppliersminorChannel Partner/ Reseller/ DistributorMMH has arrangements with specialist attachment suppliers to provide a full range of forklift attachments alongside the core truck range.
• Fork Lift Truck Association (FLTA)minorOthersMMH is a full member of the Fork Lift Truck Association. Membership obligates MMH to work to an approved code of practice, provides unlimited access to legislation and health & safety updates, and provides consumer protection.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crown Lift Trucks UK: UK operation of Crown Equipment Corporation, specializing in warehouse lift trucks, pallet trucks, and stackers with direct sales and service. Competes with MMH's CESAB S-series and P-series stacker and pallet truck lines for the same warehouse customers.
• Cat Lift Trucks UK: UK dealer network for Cat Lift Trucks (a Caterpillar brand), offering electric and IC counterbalance forklifts with full sales, hire, and service. MMH already supplies Cat equipment to its hire customers, so the brands compete for fleet opportunities in the same product categories.
• Doosan Industrial Vehicle UK: UK operation of Doosan, supplying forklifts, warehouse equipment, and related services via a dealer network. Comparable to MMH as a competing materials handling equipment brand competing in similar counterbalance and warehouse segments.
• Briggs Equipment UK: One of the largest independent materials handling equipment suppliers in the UK, offering new and used forklift sales, hire, servicing, and parts across multiple regions. Directly comparable to MMH in business model and product categories, though operating at significantly greater national scale.
• MotracLinde UK: UK authorised Linde dealer offering forklift sales, hire, servicing, and driver training across multiple regions. Closely comparable to MMH in being a regional materials handling dealer with multi-service offering, though tied exclusively to the Linde brand.

Broad incumbents

• STILL UK: UK arm of STILL (KION Group), offering counterbalance, reach, and warehouse trucks with direct dealer and service coverage. MMH services STILL trucks in its multi-brand hire and service offering, making it both a supplier and competitor in the UK market.
• Jungheinrich UK: UK operation of Jungheinrich, a major German intralogistics OEM with direct sales, hire, and service operations. MMH already sells and hires Jungheinrich used equipment, making it both a supplier brand and a competitor for new fleet contracts.
• Linde Material Handling (UK): UK arm of Linde (KION Group), one of the world's leading forklift OEMs with direct dealer and service operations across the UK. Competes with MMH on premium counterbalance and warehouse equipment, while MMH also services Linde trucks for hire customers.
• Hyster-Yale UK: UK arm of Hyster-Yale Group, supplying heavy-duty and warehouse forklifts through a national dealer network. MMH already hires and services Hyster trucks (e.g., S5.5XMS, S7.00XL), positioning the brands as both partners and competitors.
• Toyota Material Handling UK: UK subsidiary of Toyota Material Handling Europe, parent of the CESAB brand MMH distributes. Closely related via the Toyota Industries Group umbrella, offering the broadest materials handling portfolio in the UK and overlapping directly with MMH's CESAB product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MidlandMaterialsHandlingLtd
• Xx.com/mmh_forklifts
• LinkedInlinkedin.com/company/midland-materials-handling-co-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midland Materials Handling