SurveyAct

What SurveyAct does

SurveyAct is a Cedarhurst, New York-based online survey platform operating as a subsidiary of StudyLogic. The company offers a free core product — a web-based survey builder supporting unlimited questions, responses, and surveys — alongside a paid layer of expert services. Founded in 2007 and re-launched in 2013, the platform serves five named segments: business/corporate, education, non-profit, government, and medical/healthcare. Featured enterprise references include Nespresso, Mars, Domino's, Starwood Hotels & Resorts, and Darden Restaurants, though the pricing structure is oriented toward long-tail, transactional buyers rather than enterprise contracts.

The product surface consists of self-service survey creation (drag-and-drop builder, multiple question types, skip logic, themes), plus paid add-ons: Expert Survey Creation ($199), Custom Theme Design ($99), and custom-priced Custom Coding and Project Management engagements. Underlying technology is not publicly documented; the platform is delivered as a standard SaaS web application without disclosed proprietary models, APIs, or AI components. Survey respondent acquisition is enabled through a partnership with Cint, giving customers access to a global panel spanning 50+ countries for paid audience targeting.

SurveyAct's business model is freemium at the core: the platform itself is free, with monetization derived from low-ticket professional services, custom development work, and panel purchase margins. The company is for-profit and private, with 1–10 employees. There is no disclosed funding, revenue, ARR, or pricing for custom engagements, and no public roadmap signals for product, geographic, or organizational expansion beyond the existing vertical and panel coverage.

Name

SurveyAct

Legal name

Survey Act LLC

Website

https://surveyact.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

SurveyAct is a Cedarhurst, NY-based freemium online survey platform (subsidiary of StudyLogic) that offers a free web-based survey builder plus paid expert services and Cint-powered global panel access, serving business, education, non-profit, government, and healthcare segments.

Ownership category

akta.pro rank

Product category

Online Survey Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

akta.pro secondary industries

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD), Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Online survey software
• Survey creation platform
• Market research tools
• Customer feedback surveys
• Freemium survey tool

Headquarters

HQ city

Cedarhurst

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium Platform: Core survey creation, distribution, and analysis platform is free to use with unlimited surveys, questions, and responses. Revenue comes from converting free users to paid professional services.
2. Expert Survey Creation: Professional survey creation service at $199 for up to 10 questions with unlimited page jumping, piping, and expert support. Additional revisions at extra cost.
3. Custom Theme Design: Custom survey theme design service at $99 per theme, created based on client specifications with one set of revisions included.
4. Custom Coding: Custom programming for advanced survey functionality, custom question types, layouts, reporting, and filters. Pricing customized per project.
5. Project Management: Full-service research department offering survey creation, distribution, and analysis. Customized quotes per project.
6. Survey Panel Purchasing: Respondent panel purchasing through partnership with Cint (OpinionHUB) providing access to 7 million panelists in 50+ countries. Pricing based on targeting requirements and sample size.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SurveyAct is a free, cloud-based online survey creation platform that lets users design, distribute, and analyze multi-question surveys using 20 question types, 16 customizable themes, page jumping logic, and question/answer piping. It supports distribution via web links, email campaigns, social media, and website embedding, with real-time cross-tab reporting and CSV export. The company monetizes a paid Expert Services portfolio (expert survey creation at $199, custom theme design at $99, custom coding, full-service project management, and respondent panel purchasing through its Cint partnership).

Product overview

SurveyAct is a free online survey platform built as a single unified product, supplemented by a suite of fee-based Expert Services add-ons. The core platform (SurveyAct) provides survey creation, distribution, and analysis capabilities including 20 question types, 16 customizable themes, page jumping logic, question/answer piping, multi-channel distribution (web link, email campaigns, social media, embed), and real-time reporting with cross-tab analysis and CSV export. The Expert Services portfolio includes: Expert Survey Creation ($199 for up to 10 questions), Custom Theme Design ($99 per theme), Custom Coding (custom quotes), Project Management (custom quotes), and SurveyAct Panel powered by Cint partnership for respondent panel purchasing. The platform is hosted on Amazon servers and is a subsidiary of StudyLogic.

Differentiator

Problem solved

Functional benefit

Products and services

• SurveyAct Online Survey Platform A free online survey creation platform enabling users to design, distribute, and analyze multi-question surveys with 20 question types, 16 customizable themes, page jumping, question/answer piping, multi-channel distribution (web link, email, social media, embed), real-time cross-tab reporting, and CSV export. Used by businesses, educators, non-profits, government agencies, healthcare organizations, and individual researchers.
• Expert Survey Creation Professional service where SurveyAct's team builds custom surveys to client specifications, including up to 10 questions with unlimited page jumping, piping, and expert support. Includes one set of revisions with a 3–5 business day turnaround. Priced at $199.
• Custom Theme Design Custom branding service where designers create tailored survey themes reflecting a company's branding for use across future surveys. Priced at $99 per theme with 3–5 business day turnaround and one set of revisions included.
• Custom Coding Custom programming service for advanced survey functionality, custom question types, custom layouts, advanced page jumping, advanced piping, custom reporting, and custom filters. Pricing is customized per project.
• Project Management Full-service research department offering where SurveyAct's team drafts surveys based on industry best practices, tests for data reliability, distributes per requirements, and analyzes results. Pricing is customized per project.
• SurveyAct Panel (via Cint) Response panel purchasing service providing access to the OpinionHUB marketplace with 7 million panelists across 50+ countries for targeted survey distribution. Includes demographic, household, profession, and transport targeting options. Pricing is based on targeting criteria and sample size.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• CintcoreTechnology or IntegrationPartnership with Cint provides access to OpinionHUB, a transparent insight marketplace connecting opinion seekers with 7 million panelists in 50+ countries from 600+ unique groups. SurveyAct users can purchase respondent panels for their surveys directly through the platform. Cint adheres to ESOMAR, MRS, and CASRO industry standards.
• StudyLogiccoreStrategic or Co-development PartnerSurveyAct is a subsidiary company of StudyLogic, a leading global market research and business intelligence firm and trusted partner among many Fortune 1000 companies. SurveyAct benefits from StudyLogic's market research expertise and corporate relationships.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• SurveyMonkey: Direct competitor offering online survey creation, distribution, and analysis with a freemium model and a large enterprise customer base. Competes head-to-head with SurveyAct for SMB and enterprise survey buyers.
• QuestionPro: Direct competitor in online survey and research software, offering DIY survey creation plus a panel marketplace and full-service research — overlapping with SurveyAct's combination of platform plus Cint panels.
• Typeform: Direct competitor focused on conversational, design-forward online forms and surveys. Competes for the same SMB and prosumer survey creators targeted by SurveyAct's free platform.
• Alchemer (formerly SurveyGizmo): Direct competitor in mid-market survey software with advanced logic, integrations, and enterprise features. Overlaps with SurveyAct's market research and customer feedback use cases.
• Qualtrics: Enterprise experience management platform acquired by SAP, offering advanced survey design, analytics, and integrations. Direct peer in the survey tooling market, particularly for Fortune 1000 buyers that SurveyAct's parent already serves.
• SoGoSurvey: Direct competitor offering online survey software with freemium and enterprise tiers, including offline data collection, panel management, and analytics — competing for the same SMB and enterprise buyers.
• Jotform: Direct competitor offering a free-tier online form and survey builder with thousands of templates, payment integrations, and multi-channel distribution — mirroring SurveyAct's freemium DIY positioning.
• Zoho Survey: Direct competitor as part of the Zoho productivity suite, offering freemium online survey creation with reporting and integrations — competing for SMB users seeking bundled, low-cost survey tools.

Broad incumbents

• Google Forms: Free, bundled survey/forms tool from Google with massive distribution via Google Workspace. A free mega-platform incumbent that directly pressures SurveyAct's free value proposition, particularly in education and SMB.
• Microsoft Forms: Free, bundled survey/forms tool from Microsoft within Microsoft 365, broadly adopted in enterprise and education. A bundled incumbent that competes for the same organizational survey use cases as SurveyAct.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/SurveyAct
• Facebookfacebook.com/291825010919181
• LinkedInlinkedin.com/company/surveyact

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SurveyAct