The PR Factory

What The PR Factory does

The PR Factory AG is a full-service communications agency headquartered at Dolderstrasse 17, Zurich, Switzerland. Founded in 2003 and operating independently under founder/Managing Director Andrea Miolo-Eberhard, the firm has served Swiss companies, organizations, and public institutions for over 20 years. The agency operates horizontally across financial services, real estate, healthcare, public safety, and education, with a core client base that includes Swiss Life Asset Managers, Glarner Kantonalbank, Stadtpolizei Zürich, the City of Zurich's Violence Prevention Unit, the Verein Card Security association, Spitex Verband Kanton Zürich, and get living.

The firm's service portfolio is structured around six integrated pillars: Strategy (communication and positioning strategy), Consulting (advisory, crisis communication, media consulting), Content (storytelling, copywriting, ghostwriting), Design (branding, graphic design, illustrations), Digital (websites, online marketing, social media, video, animation, SEO/SEA, online games), and Coaching (presentation, media, and personal branding training). The "gearbox" model combines strategy, creation, and technology under one agency rather than relying on fragmented specialist vendors. Notable deliverables include the BAKOM 'Ritter der Kommunikation' award-winning schau genau! cybercrime prevention campaign, the REACT virtual reality violence-prevention training project for Zurich schools, a multilingual national phishing and card-fraud prevention campaign (Card Security), and a Swiss Life Asset Managers employer-branding gamification rolled out across 22 international locations.

The business model is professional services revenue earned through direct client engagements, primarily multi-year retainers or project-based mandates with corporate and government clients. Go-to-market is sales-led and event-driven, relying on the website's project portfolio, direct outreach, referrals, and brand reputation built through award-winning work for high-profile clients. Pricing is not publicly disclosed; prospective clients engage the agency directly via phone, email, LinkedIn, or in-person meetings at the Zurich office. The team is small (approximately five listed members), and there is no proprietary technology platform, no external funding, and no disclosed revenue.

Name

The PR Factory

Legal name

The PR Factory AG

Website

https://theprfactory.ch

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The PR Factory AG is a Zurich-based, founder-owned full-service communications agency founded in 2003, serving Swiss enterprises, financial institutions, and public-sector clients with integrated strategy, design, content, digital, and coaching services.

Ownership category

akta.pro rank

Product category

Communications and Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Technology & B2B PR (BPAFADAI)

Keywords

• Communications agency
• Public relations services
• Branding and design
• Digital marketing services
• Content creation

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Communication Services: The PR Factory generates revenue by providing integrated communication services including strategy, consulting, content creation, design, digital, coaching, and event management to corporate, institutional, and public-sector clients in Switzerland.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

The PR Factory is a full-service communications agency that sells integrated communication services to companies, organisations, and public institutions in Switzerland. Its offering combines Strategy, Consulting, Content, Design, Digital, and Coaching service pillars to produce campaigns, branding, websites, social media, video, events, and media relations for clients.

Product overview

The PR Factory is a full-service communication and advertising agency offering integrated communication services. The agency provides six interconnected service pillars: Strategy (communication strategy and positioning), Consulting (advisory and crisis communication), Content (storytelling and copywriting), Design (branding and visual design), Digital (websites, social media, and online marketing), and Coaching (presentation training and personal branding). These services work together as an integrated communication approach, combining strategy, creation, and technology to support companies, organizations, and individuals with their communication and public relations needs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• The 'schau genau!' cybercrime campaign for the City of Zurich was awarded the 'Ritter der Kommunikation' (Knight of Communication) by BAKOM and was included in the Museum für Gestaltung's permanent poster collection.
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Glarner KantonalbankcoreStrategic or Co-development PartnerOngoing strategic partnership with Glarner Kantonalbank across multiple communication projects over several years. Deliverables have included annual reports, strategy communication for 2024–2026, product launch campaigns (GLKB TWINT app, freeME digital vested benefits platform), investor presentations, and digital banking visuals.
• Swiss Life Asset ManagerscoreStrategic or Co-development PartnerLong-standing partnership with Swiss Life Asset Managers producing animated explanatory videos, employer branding gamification (international quiz across 22 locations), HR onboarding communications for the HRconnect digital platform, and real estate division communications.
• Verein Card SecuritycoreStrategic or Co-development PartnerLead agency for the national police Card Security prevention campaign against phishing and card fraud. Has developed annual campaigns from 2023 through 2026, including the multilingual #watchout/#ufpasse campaign, TV commercials, social media campaigns, print materials, and the national symposium on phishing and card fraud attended by 160 delegates.
• Stadt Zürich (Fachstelle für Gewaltprävention)coreStrategic or Co-development PartnerOngoing partnership with the City of Zurich's Violence Prevention Unit, producing communication materials, guidelines, websites, and teaching materials. Also developed the REACT virtual reality conflict skills training project for schools.
• Stadtpolizei ZürichmajorStrategic or Co-development PartnerProduces public safety communication campaigns for Zurich City Police, including pickpocket awareness (illustrative poster campaign for major events and car parks) and other prevention communications.
• Kantonspolizei SchwyzmajorStrategic or Co-development PartnerCollaboration with Schwyz Cantonal Police on the Card Security prevention project. Head of Prevention Pascal Simmen serves as board member of the Card Security Association and has provided testimonials praising the agency's event management work.
• get livingminorStrategic or Co-development PartnerDeveloped complete corporate design, brand manual, print documentation, and website for the real estate agency get living as part of a rebranding project.
• Spitex Verband Kanton ZürichminorStrategic or Co-development PartnerEducation marketing partnership with the Spitex Association of Canton Zurich, producing career fair materials, social media video, flyer, poster, and roll-up designs for apprenticeship recruitment.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Edelman: Global public relations firm with a Zurich office serving Swiss corporate, financial, and public-sector clients. Overlaps directly with The PR Factory's corporate communications, crisis, and public-affairs mandates, but operates at a vastly larger scale.
• FleishmanHillard: Global PR and integrated communications agency with presence in Switzerland. Directly comparable offering across PR, corporate communications, and content, but with global scale, larger teams, and broader geographic reach than The PR Factory.
• Havas Zürich: Zurich office of Havas, a global communications group offering PR, advertising, and digital services. Comparable as a full-service agency competing for Swiss enterprise and public-sector mandates, with much deeper resources and international network.
• Serviceplan Group: Large European integrated communications group with House of Communication model combining PR, advertising, digital, and content. Comparable integrated-service positioning, though serving clients globally rather than from a single Swiss hub.

Emerging players

• Hotz Brand Consultants: Swiss branding and communications consultancy. Comparable in offering integrated brand strategy, design, and communications for Swiss enterprise clients, though with a stronger specialization in brand/identity rather than full PR.

Direct peers

• Wirz Communications: Swiss-based communications agency with strong public-sector and government client work. Comparable in serving institutional clients with integrated communications mandates within Switzerland.
• Jung von Matt: Swiss-founded, internationally recognized creative agency with a strong presence in Zurich. Comparable as a full-service communications and brand agency offering strategy, content, design, and digital under an integrated model, though with significantly greater scale and a stronger creative/ advertising orientation.
• Farner Consulting: One of Switzerland's largest independent PR and communications consultancies, headquartered in Zurich. Directly comparable as a full-service communications agency serving Swiss corporate, financial, and public-sector clients across integrated strategy, content, and digital mandates.
• PRfact AG: Zurich-based PR and communications agency offering integrated communications services to corporate and public-sector clients in Switzerland. Comparable in scope of services (strategy, content, media relations) and geographic focus on the DACH market.
• Rod Kommunikation: Swiss communications agency based in Zurich providing corporate communications, PR, and digital services. Similar boutique positioning serving enterprise and institutional clients in the Swiss market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-pr-factory

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The PR Factory