What Larriland Farm does

Larriland Farm is a third-generation, family-owned pick-your-own fruit and vegetable operation headquartered at 2415 Woodbine Road in Woodbine, Maryland. Established by Larry and Polly Moore in 1973 on land the family has farmed since 1963, the business operates three contiguous Woodbine properties totaling 200+ acres and grows 20+ crops and 80+ varieties — including strawberries, blueberries, peaches, apples, cherries, raspberries, plums, blackberries, grapes, pumpkins, and assorted vegetables — designed to keep the farm in season from late May through mid-November. Management is concentrated in the Moore family: Lynn Moore serves as President with Guy and Fenby Moore as Vice Presidents, and a third generation (Jake, Emily, Steve, Sam, and Nancy Moore) is active across irrigation, IPM, farm market, and office functions.

The core product is the pick-your-own field experience, which is now gated by a mandatory per-person field ticket or season pass purchased via the Pintuna online platform. Produce is sold by container size rather than by weight — for example, strawberry containers range from $5 (small) to $49 (X-large), with container size determining field-entry headcount. The Red Barn Farm Market operates as a complementary retail channel with no entry fee, stocking Larriland's own produce alongside goods from 25+ local Maryland vendors (dairy, eggs, meat, jams, preserves, artisan products, and seasonal items). Revenue is further diversified through a paid Fall Festival (weekend $14 bundled tickets including hayrides, corn maze, sudex maze, boo barn, and live music), private/group event bookings (school pumpkin hayrides and evening hayride-and-bonfire experiences) managed via FareHarbor, and a 160+ recipe content library on pickyourown.com. Customer acquisition is largely direct-to-consumer through the website, a daily harvest hotline, an email newsletter, and word-of-mouth from returning multigenerational families drawn from the Washington D.C., Baltimore, and Frederick corridors.

The farm's underlying operating stack is intentionally low-tech: production runs on documented soil-conservation practices (cover crops, no-till planting, bio-renovation, 20+ acres of waterways) and an Integrated Pest Management program. Commercial technology is limited to third-party ticketing (Pintuna), third-party event booking (FareHarbor), a recorded harvest hotline, and a public weather feed for frost monitoring. There is no disclosed AI/ML, mobile application, e-commerce shipping, or wholesale distribution; the business is a single-site, seasonal agritourism and direct-retail operation with no external funding, parent company, or subsidiaries.

Name

Larriland Farm

Legal name

Larriland Farm

Website

https://pickyourown.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Larriland Farm is a third-generation, family-owned pick-your-own fruit and vegetable farm in Woodbine, Maryland, operating 200+ acres of 80+ crop varieties and serving families, school groups, and private event bookers from the Washington D.C., Baltimore, and Frederick metros via on-site pick-your-own fields, a Red Barn Farm Market, and a seasonal Fall Festival.

Ownership category

akta.pro rank

Product category

Pick-Your-Own Farm / Agritourism

NAICS

Other Crop Farming (1119)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Pick-your-own farm
• Farm market
• Agritourism services
• Seasonal fruit production
• U-pick produce

Headquarters

HQ city

Woodbine

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Pick-Your-Own Field Tickets: Visitors pay a per-person field ticket to access the pick-your-own fields. Summer tickets are $3 per person; Fall Festival weekend tickets are $14 per person. Tickets are valid for unlimited crop access within a single visit. Season passes ($25 summer, $60 full season) provide unlimited entry plus 5% discount on produce purchases.
2. Produce Sales by Container: Produce is sold by container size rather than weight. Container prices vary by crop: for example, strawberries range from $5.00 (small box) to $49.00 (X-large box). Larger containers allow more people to enter the fields.
3. Farm Market (Red Barn): The Red Barn Farm Market sells fresh-picked pre-picked produce, local dairy, meat, artisan goods, jams, preserves, potted plants, and seasonal items. No entry fee is required for the market. The market stocks products from over 25 local vendors alongside Larriland's own produce.
4. Fall Festival Activities: Weekend Fall Festival tickets ($14/person) bundle hayrides, corn maze, sudex maze, boo barn, and live music. Weekday visits ($3/person) offer standard field access with add-on pricing for maze attractions. Food trucks and apple fritters available for separate purchase.
5. Private/Group Events: The farm books private group activities including weekday pumpkin hayrides for school groups and evening hayride-and-bonfire experiences. Bookings are made through FareHarbor.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Larriland Farm operates a 200+ acre pick-your-own farm in Woodbine, Maryland, where visitors harvest over 20 crops and 90+ varieties of fruits and vegetables (strawberries, blueberries, peaches, apples, pumpkins, etc.) directly from the fields. Entry requires a per-person field ticket or season pass, with produce sold by container size. The farm also runs the Red Barn Farm Market (pre-picked produce plus goods from 25+ local vendors, free entry) and a seasonal Fall Festival with hayrides, corn maze, boo barn, and live music.

Product overview

Larriland Farm is a family-owned pick-your-own farm operated by the Moore family since 1973, offering over 20 crops and 90+ varieties across 200+ acres. The core product is the Pick-Your-Own experience, where visitors harvest fresh produce directly from the fields with a required field ticket or season pass. Supporting offerings include The Red Barn Farm Market (a retail market selling farm produce and local artisan goods without ticket requirements), the seasonal Fall Festival (with hayrides, corn maze, and autumn activities), and group/private event services. Visitors can purchase entry tickets ($3 single visit or $25-$60 season passes with 5% produce discounts) through an online ticketing platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pick-Your-Own Fields Customers harvest fresh fruits and vegetables directly from the farm's fields across 20+ crops and 90+ varieties (strawberries, blueberries, peaches, apples, blackberries, cherries, raspberries, grapes, plums, tomatoes, pumpkins, vegetables). Entry requires a field ticket or season pass; produce is charged by container size, with the container determining how many people may enter the field.
• Red Barn Farm Market

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Alstede Farms: Family-owned farm in Chester, New Jersey, offering PYO fruits and vegetables, a farm market, and year-round events including a fall festival. Comparable to Larriland in combining PYO fields, an on-site farm store, and seasonal agritourism.
• Great Country Farms: Family-owned PYO farm in Bluemont, Virginia, offering seasonal produce, a farm market, and a robust fall festival with mazes and play areas. Comparable DMV-area agritourism farm pairing PYO with a festival and events calendar.
• Ticonderoga Farms: Family-run PYO farm in Chantilly, Virginia, featuring pumpkins, berries, and a well-known fall festival with corn maze and hayrides. Comparable as a Northern Virginia family PYO destination competing for the same DMV day-trip audience.
• Terhune Orchards: Family-owned PYO orchard and farm market in Princeton, New Jersey, offering apples, berries, peaches, and seasonal fall activities including a corn maze and cider. Comparable family-run PYO-plus-market-plus-festival model in the Northeast corridor.
• Milburn Orchards: Family-owned PYO orchard in Elkton, Maryland, growing apples, peaches, berries, and pumpkins with an on-site farm market and fall festival. Comparable Mid-Atlantic family farm operating the same pick-your-own plus market-plus-events model.
• Cherry Crest Adventure Farm: Family-owned farm in Ronks, Pennsylvania, centered on a large fall festival with corn maze, pumpkin picking, and family attractions. Comparable as a multi-generation family farm with significant seasonal agritourism revenue.
• Wegmeyer Farms: Family-operated pick-your-own farm in Loudoun County, Virginia, specializing in strawberries, pumpkins, and seasonal events. Comparable Mid-Atlantic PYO family farm serving the same DC exurb day-tripper market.
• Butler's Orchard: Family-owned pick-your-own farm in Montgomery County, Maryland, offering berries, apples, pumpkins, and seasonal festivals. Directly comparable to Larriland as a DMV-area PYO family farm with similar crop mix, season pass model, and fall agritourism events.
• Cox Farms: Multi-generation family farm in Centreville, Virginia, known for its Fall Festival with corn mazes, hayrides, and pumpkin picking. Highly comparable as a DMV-region PYO operator with a signature fall agritourism event layered on a working farm.

Broad incumbents

• Bob Evans Farm: Multi-generational farm and restaurant concept based in Rio Grande, Ohio, with a fall festival, PYO fields, and a broader food brand. Comparable as a long-running family farm operation that has expanded into hospitality and broader consumer products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/larriland-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larriland Farm