destinationCRM.com

What destinationCRM.com does

destinationCRM.com is the digital publishing platform of CRM Magazine, a long-running B2B trade media franchise dedicated to Customer Relationship Management and operated as a brand of Information Today Inc., a privately held, diversified information-technology media group also publishing KMWorld, Database Trends and Applications, Streaming Media, and Speech Technology. The platform has been active in the CRM market since 1999 (with the dedicated destinationCRM.com site launched in 2009) and serves CRM decision-makers, practitioners, and CRM software vendors through a portfolio of interconnected media products: CRM Magazine (monthly print and digital), the CRM eWeekly newsletter (twice weekly, ~60,000 subscribers), CRM Bulletin announcements, the Buyer's Guide & Directory, reports and white papers, webinars, case studies, and an Industry Awards program. The commercial model is classic controlled-circulation B2B media: editorial content is free to qualified subscribers, and revenue is generated through display advertising, sponsored content, webinar sponsorships, events, and a portfolio of recurring conferences including CRM Evolution, CX Connect, Smart Customer Service, SpeechTek, and Digital Experience Conference. Underlying technology is a web-based B2B publishing system with multi-channel distribution (website, email, social on X/LinkedIn/Facebook/YouTube, and in-person/virtual events), with the CRM eWeekly newsletter as the primary owned-audience asset. Recent editorial and product activity has pivoted toward AI/CX themes — including coverage of AI agents, Agentic AI, and Voice AI Agents, alongside new AI-themed research reports — positioning the franchise to capture sponsor demand around the AI-in-CRM wave.

Name

destinationCRM.com

Legal name

Information Today Inc.

Website

https://destinationcrm.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

destinationCRM.com is the B2B media platform of CRM Magazine, an Information Today Inc. brand serving CRM decision-makers, practitioners, and vendors with editorial content, a 60,000-subscriber newsletter, research, webinars, and conferences.

Ownership category

akta.pro rank

Product category

B2B Trade Media

NAICS

Directory and Mailing List Publishers (51314)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• B2B trade media
• CRM industry news
• Enterprise technology publishing
• Vendor buyer directories
• Sponsored industry webinars

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

destinationCRM.com is a B2B trade media platform that publishes CRM industry news, analysis, white papers, and directories, and operates CRM Magazine, the CRM eWeekly newsletter, webinars, and industry conferences. Its editorial content is offered free to qualified subscribers, while CRM vendors pay for advertising, sponsorships, and directory placements to reach enterprise and mid-market CRM buyers.

Product overview

destinationCRM.com is a B2B media platform published by Information Today Inc. that provides Customer Relationship Management product and service information. The platform operates through a portfolio of interconnected offerings: CRM Magazine serves as the flagship publication providing feature articles and editorial coverage; the CRM eWeekly newsletter delivers twice-weekly news summaries to 60,000 subscribers; CRM Bulletin provides occasional partner announcements; the Buyer's Guide & Directory helps decision makers evaluate vendors; Reports & Research publishes white papers and analyst reports; Webinars host live industry roundtables; and Case Studies showcase implementation success stories. Together these products serve to connect CRM decision makers with industry providers.

Differentiator

Problem solved

Functional benefit

Brands

• CRM eWeekly: Free weekly e-newsletter delivering CRM industry news, trends, and analysis
• CRM Evolution Conference
• CX Connect
• CRM Magazine Buyer's Guide & Directory

Products and services

• CRM Magazine Monthly flagship publication of destinationCRM.com delivering feature articles, columns, case studies, and editorial coverage of the CRM industry, available in print and digital formats free to qualified subscribers.
• CRM eWeekly Newsletter Twice-weekly email newsletter written by the award-winning CRM Magazine editorial staff, delivering CRM news, trends, and analysis to approximately 60,000 subscribers.
• CRM Buyer's Guide & Directory Comprehensive directory of CRM vendors and solutions designed to help enterprise and mid-market buyers evaluate and select CRM products and providers.
• CRM Reports & Research Free industry research reports and white papers covering CRM trends, best practices, technology developments, and vendor evaluations such as The Enterprise AI Agent Buying Scorecard, State of CX Tech 2026, and The Buyer's Guide to Voice AI Agents.
• CRM Webinars Online sponsored roundtables and webcasts covering CRM, CX, and AI topics such as Knowledge Management and AI, Agentic AI in the Contact Center, Omnichannel CX with AI, and Predictive CX Analytics, featuring industry experts and vendor sponsors.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• G2: Software marketplace and review platform that has moved into original research and buyer-intent content, competing with destinationCRM.com's Buyer's Guide & Directory for vendor lead-generation budgets.
• Diginomica: Independent enterprise technology publication covering digital transformation, CRM, and customer experience with deep vendor analysis — competes for the same thought-leadership readership with a more digital-first editorial model.

Broad incumbents

• MediaPost: Larger B2B media company covering advertising, marketing, and technology with newsletters, events, and research — broader portfolio but overlapping vendor audiences and sponsorship competition.
• Adweek: Major B2B media brand covering advertising, marketing, and technology trends — overlapping CRM vendor marketing audience but a much broader portfolio and scale.

Direct peers

• CMSWire: Independent B2B media publication covering customer experience, digital workplace, and CRM-adjacent topics with editorial content, research, and webinars — closest independent competitor in the CRM/CX media niche.
• MarTech (formerly Marketing Land): Long-running B2B media brand covering marketing technology, martech stacks, and CRM-adjacent platforms; competes for the same marketing-ops buyer and overlapping vendor sponsorship pool.
• Database Trends and Applications: Another Information Today Inc. title covering databases and data management with magazines, webinars, and events — same parent, same controlled-circulation B2B media playbook.
• No Jitter: Enterprise communications and contact-center media publication covering CCaaS, UC, and customer experience — overlaps with destinationCRM.com's Smart Customer Service and SpeechTek conference audiences.
• CX Today: Digital-first B2B publication covering customer experience, contact center, and CRM technology with news, analysis, and vendor content — directly competes for the same CRM/CX buyer audience and vendor sponsorship dollars.
• KMWorld: Sister publication under Information Today Inc., operating the same B2B trade media model with newsletters, magazines, webinars, and conferences for knowledge management professionals — directly comparable in format, audience, and monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CRM
• YouTubeyoutube.com/@CRMmagazine
• Facebookfacebook.com/CRMMagazine
• LinkedInlinkedin.com/company/crm-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about destinationCRM.com