The Flower Cupboard
The Flower Cupboard is a privately held, single-location retail florist in Cary, NC, serving local consumers with same-day delivery of fresh garden-style floral arrangements across Cary, Apex, Morrisville, and parts of Raleigh under 29+ years of ownership by 3rd generation florist John Van Deinse.
- Company typePrivate
- Founded1971
- HeadquartersCary, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What The Flower Cupboard does
The Flower Cupboard is a privately held, single-location retail florist operating from 4216 NW Cary Pkwy in Cary, North Carolina. Founded in 1971 and owned and managed for over 29 years by John Van Deinse, a 3rd generation florist from Long Island, NY, the business serves local consumers in Cary, Apex, Morrisville, and parts of Raleigh with same-day delivery within roughly a 12-mile radius of the storefront. Its core proposition is fresh, garden-style floral arrangements for romantic, celebratory, thank-you, sympathy, and general occasion use cases, with a particularly deep sympathy catalog including casket sprays, standing sprays, urn arrangements, and wreaths.
The product offering is organized into three primary collections — Rose, Color, and Sympathy — comprising approximately 44 named SKUs spanning long-stem Ecuadorian rose bundles (e.g., 'Still The One', 'Celebration', 'Kiss From A Rose', 'Can't Help Falling In Love'), seasonal mixed arrangements (e.g., 'Wildflowers', 'Designer's Choice'), and a deep sympathy range (21 arrangements including standing sprays, casket sprays, urns, and wreaths). The e-commerce storefront, website, and point-of-sale operations run on the Floranext florist software platform, with a standard payment processing stack accepting Visa, Mastercard, American Express, Discover, Google Pay, and Apple Pay. The website is built to WCAG 2.1 accessibility standards.
The business model is direct-to-consumer retail of one-time-purchase fresh flower arrangements, with pricing not publicly disclosed on the website and customers directed to add items to cart or contact the shop. There is no subscription program, no wholesale channel, no event or wedding service verticalization, and no subscription program disclosed in the data. Marketing relies on the e-commerce storefront, organic SEO for local 'florist Cary NC' search terms, and review presence on Google and Yelp. The business carries no external investment, no parent company, no disclosed corporate structure, and no headcount data.
The Flower Cupboard firmographics
Firmographics- Name
- The Flower Cupboard
- Legal name
- The Flower Cupboard
- Website
- https://theflowercupboard.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Short description
- The Flower Cupboard is a privately held, single-location retail florist in Cary, NC, serving local consumers with same-day delivery of fresh garden-style floral arrangements across Cary, Apex, Morrisville, and parts of Raleigh under 29+ years of ownership by 3rd generation florist John Van Deinse.
- Ownership category
- akta.pro rank
The Flower Cupboard industry classification
Industry- Product category
- Floral Retail
- NAICS
- Florists (45931), Florists (4593), Florists (459310)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industry
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
Keywords
Where The Flower Cupboard is headquartered
LocationHeadquarters
- HQ city
- Cary
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Flower Cupboard business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Flower Sales: Direct retail sales of fresh cut flower arrangements, roses, sympathy flowers, and plants to consumers through their e-commerce website and in-store purchases. Transactions are one-time purchases with optional delivery within their service area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual flower arrangements and bouquets |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Flower Cupboard product offering
Product offeringCore offering
The Flower Cupboard is a local Cary, North Carolina florist that sells fresh-cut, garden-style floral arrangements for occasions such as romance, celebrations, thank-you, and sympathy/memorial services. Orders are taken through its own e-commerce website, by phone, or in-store, and fulfilled either by customer pickup or same-day local delivery within an approximately 12-mile radius covering Cary, Apex, Morrisville, and parts of Raleigh.
Product overview
The Flower Cupboard is a local florist in Cary, NC offering same-day flower delivery services. Founded in 1971, the shop provides premium floral arrangements through three main product collections: (1) General arrangements including Your Love, Designer's Choice, Still The One, Wildflowers, Girls Just Wanna Have Fun, Celebration, and Wind Beneath My Wings; (2) Rose Collection with 7 rose-focused products like Can't Help Falling In Love, Sweet Caroline, and Kiss From A Rose; (3) Color Collection featuring 16 color-themed arrangements including Peace Train, A Girl Like You, and Rasberry Beret; and (4) Sympathy Collection offering 21 funeral/sympathy arrangements including various wreaths (Sympathy Wreath, Wreath of red and white), urn arrangements (Sympathy Urn, Sympathy Urn 3, Sympathy Urn 4, Pastel Urn), standing sprays (Standing Spray 1, 2, 3, 5, 7), casket sprays (Casket Spray 4), and standing arrangements like In My Life and Peace Train. The company specializes in garden-style arrangements using seasonal flowers with same-day delivery to Cary, Apex, Morrisville, and nearby Raleigh areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Your Love
Companies that use The Flower Cupboard
Customer profileSegments1 record
Ideal customer profiles1 record
The Flower Cupboard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
The Flower Cupboard partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Flower Cupboard competitors and assessment
Company assessmentEmerging players
- UrbanStems: DTC online florist with modern branding, transparent pricing, and partnerships with retailers like Google. A comparable e-commerce-led floral retailer competing for the same urban Triangle-area customer base that shops online for flower delivery.
- BloomNation: Online marketplace that helps independent local florists (such as The Flower Cupboard) build e-commerce sites and reach broader online demand. Both a competitor for online floral traffic and a potential partner/enabler for independent florists.
- The Bouqs Co. Farm-to-consumer online floral brand focused on modern, design-forward arrangements with transparent pricing and subscription offerings. Competes with The Flower Cupboard for digitally native customers seeking fresh, styled bouquets delivered to the same regional footprint.
- Alice's Table: Floral design workshop and event-services company operating in multiple markets. Comparable to The Flower Cupboard's event/wedding floral offerings and adjacent local experience-based floral services.
Broad incumbents
- Teleflora: Cooperative-style floral network that connects online orders to member florists for hand-delivered arrangements. Competes for the same local Cary-Apex-Raleigh floral demand The Flower Cupboard serves.
- 1-800-Flowers.com: National online floral and gift retailer that aggregates demand from local florists for fulfillment. Competes directly with The Flower Cupboard on SEO for "florist [city]" terms and provides the e-commerce infrastructure benchmark for the category.
- FTD (Florists' Transworld Delivery): Long-standing floral delivery network that connects consumers with local florists for same-day delivery. A direct channel competitor for local search demand and a key counterparty in the florist network model The Flower Cupboard operates within.
- ProFlowers / FTD Brands: Online floral and gifting brand under FTD, focused on fresh-cut arrangements shipped via parcel delivery. Competes for non-same-day demand where customers prioritize selection and price over local hand delivery.
Direct peers
- Kremp Florist: Long-established independent florist offering same-day local delivery, sympathy and occasion arrangements. Closely comparable as a heritage, owner-operated local florist with deep product catalog and same-day delivery service.
Regional players
- Cary Florist: Direct local florist competitor operating in Cary, NC with same-day delivery across the Triangle market. Most directly comparable peer in terms of geography, product mix, and same-day delivery SLA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Flower Cupboard social profiles
Digital presenceThe Flower Cupboard compliance and trust
Trust signalCompliance1 record
The Flower Cupboard financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Flower Cupboard leadership team
Management profileNumber of profiles
Profiles1 record
The Flower Cupboard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Flower Cupboard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Flower Cupboard
What does The Flower Cupboard do?
The Flower Cupboard is a local Cary, North Carolina florist that sells fresh-cut, garden-style floral arrangements for occasions such as romance, celebrations, thank-you, and sympathy/memorial services. Orders are taken through its own e-commerce website, by phone, or in-store, and fulfilled either by customer pickup or same-day local delivery within an approximately 12-mile radius covering Cary, Apex, Morrisville, and parts of Raleigh.
Is The Flower Cupboard a public or private company?
The Flower Cupboard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Flower Cupboard founded?
The Flower Cupboard was founded in 1971.
Where is The Flower Cupboard based?
The Flower Cupboard is headquartered in Cary, United States, in the North America region.
How does The Flower Cupboard make money?
One revenue line is on record: retail Flower Sales.
Who are The Flower Cupboard's main competitors?
Emerging players on record are UrbanStems, BloomNation, The Bouqs Co. and Alice's Table. Broad incumbents are Teleflora, 1-800-Flowers.com, FTD (Florists' Transworld Delivery) and ProFlowers / FTD Brands. Kremp Florist is listed as a direct peer. Cary Florist is listed as a regional player.
Does The Flower Cupboard have an API?
No public API is recorded for The Flower Cupboard.
What industry is The Flower Cupboard in?
The Flower Cupboard's product category is Floral Retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 45931.