Alice's Table
Alice's Table is a corporate events and gifting brand operated under 1-800-Flowers.com (NASDAQ: FLWR), offering flower arrangements, Harry & David-sourced charcuterie boards, and in-store workshops to business clients and individual consumers through e-commerce and a single retail location.
- Company typePrivate
- Founded2015
- HeadquartersChestnut Hill, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Alice's Table does
Alice's Table is a privately held experiential gifting and events brand founded in 2015, originally conceived around bringing women together for social and creative skill-building workshops. Following integration with 1-800-Flowers.com (NASDAQ: FLWR), the brand has been repositioned as 'Alice's Table, Corporate Events & Gifts by 1-800-Flowers.com,' targeting businesses seeking employee appreciation, client gifting, and team-building solutions through a B2B corporate gifting platform at corporategifts.1800flowers.com alongside consumer-facing sales on 1800Flowers.com.
The product portfolio combines fresh flower arrangements sourced from 1-800-Flowers.com, premium charcuterie and gourmet food boards supplied through a partnership with sister brand Harry & David, and in-store experiential workshops (floral arranging and charcuterie board making) hosted at the Huntington Station, NY retail location. The offering is delivered through three primary channels: direct-to-consumer e-commerce on 1800Flowers.com with same-day delivery, a dedicated corporate gifting PWA for bulk and customized business orders, and physical retail workshops. No proprietary technology stack, AI, or mobile app is disclosed; the platform architecture relies on the shared 1-800-Flowers.com and Contentstack-powered e-commerce infrastructure.
Alice's Table generates revenue through one-time product sales (flowers, plants, food gifts, keepsakes) on the 1-800-Flowers.com storefront, B2B corporate gifting transactions routed through the corporate gifting platform, and paid in-store workshop experiences. The company is led by founder and CEO Alice Rossiter and director/CFO William Rossiter, with 1-10 employees. Through 2017-2019 it raised approximately $1.51M in disclosed funding from Techstars, Right Side Capital Management, an undisclosed investor, and Walnut Venture Associates, the latter being the largest round at $940K in July 2019.
Alice's Table firmographics
Firmographics- Name
- Alice's Table
- Website
- https://alicestable.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alice's Table is a corporate events and gifting brand operated under 1-800-Flowers.com (NASDAQ: FLWR), offering flower arrangements, Harry & David-sourced charcuterie boards, and in-store workshops to business clients and individual consumers through e-commerce and a single retail location.
- Ownership category
- akta.pro rank
Alice's Table industry classification
Industry- Product category
- Corporate Gifting Services
- NAICS
- Florists (45931), Gift, Novelty, and Souvenir Retailers (45942), Convention and Trade Show Organizers (56192)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industry
- Event Tablescapes & Centerpiece Styling (HSACAOAF)
Keywords
Where Alice's Table is headquartered
LocationHeadquarters
- HQ city
- Chestnut Hill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alice's Table business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- E-commerce Product Sales: Online sales of flowers, plants, food gifts, and keepsakes through 1800Flowers.com with same-day delivery options. Products include floral arrangements, charcuterie boards, and gourmet food items.
- Corporate Gifting: B2B corporate gifting services for businesses to send employee appreciation gifts, client gifts, and corporate event items through dedicated corporate gifting platform.
- In-Store Workshops: In-store workshop experiences for floral arranging and charcuterie board making, creating experiential retail engagement and driving store traffic.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Alice's Table product offering
Product offeringCore offering
Alice's Table is a corporate events and gifting service that combines fresh flower arrangements, gourmet charcuterie boards, and hands-on in-store workshops for businesses and individual consumers. The offering is delivered through the 1-800-Flowers.com e-commerce platform, a dedicated corporate gifting microsite, and physical retail workshops, targeting corporate clients seeking employee appreciation gifts, client gifting programs, and team-building events.
Product overview
Alice's Table is a corporate events and gifting service offered by 1-800-Flowers.com, providing a unified platform for business gifting and team engagement. The offering combines physical products (flowers and charcuterie from Harry & David) with experiential services (in-store workshops for floral arranging and charcuterie board making). The core product is the Alice's Table Corporate Events & Gifts platform, which ties together these product categories under a single B2B gifting solution. Products include fresh flower arrangements, gourmet charcuterie selections, hands-on workshops, and dedicated corporate gifting services—all accessible through the 1-800-Flowers.com ecosystem and the corporate-specific portal at corporategifts.1800flowers.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Alice's Table Corporate Events & Gifts Unified corporate events and gifting service offering flower arrangements, charcuterie boards, and in-store workshops for business clients, integrated within the 1-800-Flowers.com ecosystem.
- Flowers Fresh flower arrangements sourced through the 1-800-Flowers.com network, available for corporate gifting and personal occasions with same-day delivery options.
- Charcuterie Gourmet meat and cheese board selections sourced from Harry & David, offered as part of the corporate gifting catalog alongside flower arrangements.
- In-Store Workshops Hands-on floral arranging and charcuterie board making workshops held at the Huntington Station retail location, providing experiential engagement for corporate teams and consumers.
- Corporate Gifting B2B corporate gifting platform enabling businesses to send branded or bulk gift orders including flowers and charcuterie to clients and employees for employee appreciation, client gifts, and corporate events.
Companies that use Alice's Table
Customer profileSegments2 records
Ideal customer profiles2 records
Alice's Table technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alice's Table partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Harry & DavidcoreHarry & David is referenced as the source for the Charcuterie Collection, providing gourmet food products including meat and cheese boards. The partnership enables Alice's Table to offer premium charcuterie and gourmet food gift options alongside floral arrangements, expanding the product catalog beyond flowers into the food gifting category.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Alice's Table competitors and assessment
Company assessmentBroad incumbents
- 1-800-Flowers.com: Alice's Table's direct parent company and the primary e-commerce storefront through which its flowers and gifts are sold. Comparable as the incumbent florist and gifting platform providing same-day delivery, floral arrangements, and a broad gift catalog.
- FTD (now part of 1-800-Flowers.com): Historic flower delivery network now operating under the same corporate umbrella. Comparable as a legacy floral marketplace with national florist network and same-day delivery capabilities serving the same consumer and corporate gifting occasions.
- Teleflora: Florist delivery network aggregating independent local florists for same-day delivery. Comparable as an established florist marketplace serving gift occasions with a national delivery footprint.
- Edible Arrangements: National franchise-based retailer of fruit bouquets and edible gifts. Comparable as a specialist occasion-gifting retailer with franchise distribution serving birthdays, anniversaries, sympathy, and corporate gifting occasions.
Direct peers
- Harry & David: Sister brand under 1-800-Flowers.com that supplies Alice's Table's charcuterie collection and hosts the in-store workshops at Huntington Station. Directly comparable as a premium gourmet gift retailer sharing the same parent, customer overlap, and corporate gifting motion.
- The Bouqs Co. Direct-to-consumer online florist delivering farm-sourced arrangements on a subscription and one-off basis. Comparable as a digitally native flower marketplace competing for the same online flower and gifting occasions, including corporate and event customers.
- BloomNation: Online marketplace connecting consumers with local florists for same-day delivery. Comparable as a vertical flower/gift marketplace competing in the same online floral commerce space with a network of independent florists.
Emerging players
- Sendoso: B2B corporate gifting and direct mail platform used by sales and marketing teams. Comparable as a competitor in the corporate gifting space with a software-first approach that targets the same B2B buyers Alice's Table serves with physical gifts.
- Giftogram: Digital corporate gifting platform enabling companies to send branded gifts via a curated marketplace. Comparable as a corporate gifting competitor targeting the same employee appreciation and client gifting use cases with a modern e-commerce experience.
- Alyce (now part of the Pebl/Ribbon group): Direct mail and corporate gifting platform focused on B2B relationship gifting. Comparable as a competitor in the corporate gifting and client appreciation space, often used as part of sales and marketing workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Alice's Table social profiles
Digital presenceAlice's Table financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alice's Table leadership team
Management profileNumber of profiles
Profiles2 records
Alice's Table funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alice's Table M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alice's Table
What does Alice's Table do?
Alice's Table is a corporate events and gifting service that combines fresh flower arrangements, gourmet charcuterie boards, and hands-on in-store workshops for businesses and individual consumers. The offering is delivered through the 1-800-Flowers.com e-commerce platform, a dedicated corporate gifting microsite, and physical retail workshops, targeting corporate clients seeking employee appreciation gifts, client gifting programs, and team-building events.
Is Alice's Table a public or private company?
Alice's Table is a private company. It is classified as corporate owned and is currently operating.
When was Alice's Table founded?
Alice's Table was founded in 2015. It employs 1 to 10 people.
Where is Alice's Table based?
Alice's Table is headquartered in Chestnut Hill, United States, in the North America region.
How does Alice's Table make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are corporate Gifting and in-Store Workshops.
Who are Alice's Table's main competitors?
Broad incumbents on record are 1-800-Flowers.com, FTD (now part of 1-800-Flowers.com), Teleflora and Edible Arrangements. Direct peers are Harry & David, The Bouqs Co. and BloomNation. Emerging players are Sendoso, Giftogram and Alyce (now part of the Pebl/Ribbon group).
Does Alice's Table have an API?
No public API is recorded for Alice's Table.
What industry is Alice's Table in?
Alice's Table's product category is Corporate Gifting Services. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAOAF, Event Tablescapes & Centerpiece Styling. Its NAICS code is 45931 and its SIC code is 5961.