Bertschi Bakery

What Bertschi Bakery does

Bertschi Bäckerei AG is a privately held Swiss bakery headquartered at Talacherstrasse 20, Kloten, Switzerland, founded in 1896 and operating continuously for over 125 years. The company produces a broad range of baked goods — bread, pastries, fine baked items (Feinbackwaren), patisserie, and ultra-fresh sandwiches — in both fresh and frozen formats, organized across four product pillars: a fresh assortment, a chilled convenience and sandwich range, a patisserie and fine baked goods range, and a frozen assortment. The published catalog lists 419+ SKUs, including 99 in convenience/sandwich and 69 in Konditorei, with IP-Suisse, Suisse Garantie, Ur-Dinkel, MSC, and Swissveg certifications embedded across many products.

The core technology is industrial artisan baking and pastry production, executed at a single co-located production facility and headquarters in Kloten that also houses the Backstubenshop retail store. Differentiated capabilities include ultra-fresh sandwich production, dual fresh-and-frozen temperature-range production, and a 24/7 dispatch model. The company sells primarily B2B to enterprises across industries (food service, hospitality, and related segments) via a B2B login portal with account management and direct delivery, while a smaller share of revenue comes from walk-in retail consumers at the Backstubenshop and B2C frozen SKUs. Pricing is not publicly disclosed; business customers access pricing through the portal, and retail operates on standard retail pricing. The headcount is in the 101–250 range and the company is family/independently owned with no disclosed equity investors, no subsidiaries, and no M&A history.

Name

Bertschi Bakery

Legal name

Bertschi Bäckerei AG

Website

https://bertschi-baeckerei.ch

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

101–250 employees

Short description

Bertschi Bäckerei AG is a privately held Swiss bakery founded in 1896, based in Kloten, producing over 419 SKUs across fresh bread, chilled convenience sandwiches, patisserie, and frozen lines for B2B customers across industries, with a co-located Backstubenshop retail store.

Ownership category

akta.pro rank

Product category

Commercial Bakery / Wholesale Baked Goods

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Retail Bakeries (311811), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industries

Frozen Bakery Products Manufacturing (AFAKAAAF), Frozen Bakery & Dough Products Wholesale (AFAIAHAD)

Keywords

• Artisan bakery products
• Wholesale bread supply
• Fresh sandwich production
• Frozen baked goods
• Commercial pastry manufacturing

Headquarters

HQ city

Kloten

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. B2B wholesale bakery products: Supplying businesses from various industries with bread, pastries, sandwiches, and convenience products. Products sold in both fresh and frozen formats.
2. Retail bakery shop sales: Direct sales to consumers through the Backstubenshop retail location in Kloten

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Bertschi Bakery produces and supplies a wide range of baked goods — including bread, fine baked items (Feinbackwaren), patisserie, and ultra-fresh sandwiches — to business customers across multiple industries, in both fresh and frozen formats. The company also sells directly to consumers through its Backstubenshop retail location at its Kloten headquarters. The portfolio spans more than 400 SKUs across fresh bread/pastries, chilled sandwiches/convenience, patisserie, and frozen product lines.

Product overview

Bertschi Bakery operates as a traditional Swiss bakery with a multi-category product portfolio. The core offering spans four main product lines: (1) Frische-Sortiment (fresh products) including breads and pastries; (2) Sandwich- und Convenience-Sortiment (chilled sandwiches and convenience foods); (3) Patisserie- und Feinbackwaren-Sortiment (pastries and fine baked goods); and (4) Tiefkühl-Sortiment (frozen products). Within these, the product range includes Grossbrot (large format breads), Kleinbrot (small breads), Gipfel (croissants), Zopf (Swiss braided breads), Teig (dough products), various sandwiches, canapés, wraps, salads, and Konditorei (patisserie items). The company positions itself as a B2B supplier serving diverse industries, offering both fresh and frozen product formats, with certifications including IP-Suisse, Suisse Garantie, Ur-Dinkel, MSC (for seafood), and Vegan labeling.

Differentiator

Problem solved

Functional benefit

Products and services

• Frische-Sortiment (Fresh Product Range) Daily fresh-baked breads, pastries, and fine baked goods (Feinbackwaren) supplied to B2B customers and available at the Backstubenshop retail location. Includes Grossbrot (large format breads), Kleinbrot (small breads), Gipfel (croissants), Zopf (Swiss braided breads), and Teig (dough products).
• Sandwich- und Convenience-Sortiment (Chilled Sandwich and Convenience Range) Ultra-fresh chilled sandwiches and convenience items including canapés, wraps, and salads, supplied to B2B customers across various industries as a daily fresh offering.
• Patisserie- und Feinbackwaren-Sortiment (Pastry and Fine Baked Goods Range) Pastry and fine baked goods (Konditorei) including cream slices, marble cream slices, fruit tartlets, vanilla butter croissants, tiramisu, Black Forest slices, and other patisserie items supplied to gastronomy and B2B customers.
• Tiefkühl-Sortiment (Frozen Product Range) Frozen bakery products enabling B2B customers to hold inventory and bake or finish on demand. Includes frozen garlic bread and other frozen items, complementing the fresh product range.
• Persönliche Beratung (Personal Consultation) Personalized consultation service for B2B customers, supporting product selection, innovation, and customization of bakery offerings.
• Backstubenshop Retail Shop Retail bakery storefront at the headquarters in Kloten, selling fresh bakery products directly to walk-in consumers with standard retail pricing and daily opening hours.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IP-SuissecoreOthersSwiss organization promoting sustainable agriculture. Bertschi uses IP-Suisse certified ingredients in many products, as indicated by the IP-Suisse label on numerous products.
• Suisse GarantiecoreOthersSwiss quality assurance label for agricultural products. Products carry the Suisse Garantie certification.
• Ur-DinkelminorOthersOrganization promoting authentic Swiss spelt (dinkel). Ur-Dinkel certified products available.
• MSC (Marine Stewardship Council)minorOthersInternational organization promoting sustainable fishing. MSC certified fish products available, such as MSC-certified tuna in sandwiches.
• SwissvegminorOthersSwiss vegetarian and vegan organization. Vegan labeled products are certified and available.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Confiserie Sprüngli AG: Iconic Swiss premium confectionery and bakery group with retail cafés; overlaps with Bertschi's patisserie and heritage-brand positioning but operates primarily B2C with much broader scope.

Direct peers

• Aryzta AG: Swiss-headquartered industrial bakery group (formerly including Hiestand) producing frozen and fresh bakery products for retail and foodservice across Europe; comparable on dual-format production and broad B2B distribution.
• Vandemoortele: European frozen bakery and patisserie producer supplying retail and foodservice with bread, viennoiserie, and pastry — comparable in frozen B2B bakery production scale and category mix.
• Jowa AG: Swiss commercial bakery owned by Migros Industry, producing fresh and frozen bread, pastries, and snacks for B2B foodservice and retail — directly comparable to Bertschi on product mix and Swiss B2B go-to-market.
• Brezelkönig: Swiss B2B retail bakery chain producing pretzels, breads, and snacks sold through owned and partner outlets — overlapping fresh B2B bakery model and Swiss foodservice channel.
• Fredy Wiesner Gastronomie AG: Swiss artisan and commercial bakery producing fresh and frozen bread, pastries, and snacks for B2B customers — overlapping product portfolio, customer base, and Swiss regional footprint with Bertschi.
• Hug Bakery AG: Long-established Swiss commercial bakery in Kerzers producing breads, patisserie, and snacks for B2B foodservice — comparable heritage-brand B2B bakery positioning.
• Resch&Frisch: Austrian commercial bakery specializing in par-baked and frozen breads, rolls, and snacks for foodservice and retail — comparable in frozen bakery manufacturing focus and B2B model.

Others

• Planted Foods: Swiss plant-based protein supplier partnered with Bertschi on products such as the "Pollo impossibile" sandwich; adjacent as a technology/ingredient supplier rather than a direct competitor.

Regional players

• Bäckerei-Konditorei Glauser: Long-established Swiss regional bakery producing breads, pastries, and confectionery with multiple retail locations — comparable craft bakery model, smaller geographic scope than Bertschi.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BertschiBaeckerei
• LinkedInlinkedin.com/company/bertschi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bertschi Bakery