6play

Video Streaming / AVOD and SVOD Platform6play.fr

6play (M6+) is the direct-to-consumer streaming platform of French media conglomerate Groupe M6, offering live and on-demand access to M6 group TV channels, themed 24/7 Fast Channels, podcasts, and premium subscription tier M6+ MAX for French-speaking consumers.

Company typePrivate
Founded-
HeadquartersNeuilly-sur-seine, France
Headcount51–100
GTM typeB2C
OfferingDigital Commerce or Content

What 6play does

6play, operating under the M6+ brand, is the direct-to-consumer streaming and replay platform of Groupe M6, one of France's established broadcast media conglomerates. The platform delivers live linear streams and on-demand replay of content from the Groupe M6 channel portfolio — M6, W9, 6ter, Gulli, Paris Première, and Téva — to French-speaking consumers across web (m6.fr) and native iOS/Android applications. Content categories span entertainment, reality TV, drama series, cinema, TV movies, news, sports (notably FIFA World Cup 2026), children's programming, and podcasts, supplemented by themed 24/7 Fast Channels and a dedicated live-event surface branded Le Live by M6+.

The product is built as a unified streaming aggregator rather than a distinct technology platform: it bundles owned broadcast IP, licensed premium content (sports rights), and curated linear streams behind a single consumer interface. Distribution is exclusively owned and direct, with no B2B channels or API integrations disclosed. Marketing acquisition relies on organic social (Facebook, X, Instagram, TikTok), mobile app-store presence, and cross-promotion through the parent group's media assets (M6+ Actu, RTL, RTL2, Funradio, Gulli, M6pub).

The business operates a dual monetization model. The base offering is free, ad-supported streaming across all channels and replay content; a premium subscription tier, M6+ MAX, billed annually, provides enhanced content access. The company is a private, wholly-owned subsidiary of Groupe M6, headquartered in the Paris region (Neuilly-sur-Seine), with 51–100 employees. No standalone revenue, funding rounds, M&A, partnerships, or management information is disclosed in the source data, and the platform's geographic reach is limited to the French domestic market.

6play firmographics

Firmographics

Name: 6play
Legal name: M6+
Website: https://6play.fr
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Short description: 6play (M6+) is the direct-to-consumer streaming platform of French media conglomerate Groupe M6, offering live and on-demand access to M6 group TV channels, themed 24/7 Fast Channels, podcasts, and premium subscription tier M6+ MAX for French-speaking consumers.
Ownership category
akta.pro rank

6play industry classification

Industry

Product category: Video Streaming / AVOD and SVOD Platform
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
SIC: Cable & Other Pay Television Services (4841)
akta.pro primary industry: Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE)
akta.pro secondary industries: Generalist Live Streaming Platforms (Multi-Category) (MPACACAA), Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms (MPACACAM)

Keywords

Video streaming platform
Live TV replay
AVOD streaming
Subscription video on demand
French television channels

Where 6play is headquartered

Location

Headquarters

HQ city: Neuilly-sur-seine
HQ country: France
HQ region: Europe

Offices1 record

Markets served

6play business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

Subscription (M6+ MAX): Premium subscription service offering enhanced access to live and on-demand content from M6 group channels, likely including ad-free or extended viewing options.
Advertising-supported streaming: Free ad-supported access to replay and live content from M6 group channels, generating advertising revenue.

Pricing tiers

Model	Billing	Price
Subscription	Annual	M6+ MAX subscription

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

6play product offering

Product offering

Core offering

6play (now rebranded M6+) is a French direct-to-consumer streaming platform that aggregates live TV broadcasts and on-demand replay content from Groupe M6's portfolio of channels, including M6, W9, 6ter, Gulli, Paris Première, and Téva. It operates as a freemium service offering free ad-supported streaming alongside a premium subscription tier (M6+ MAX) with enhanced content access, distributed via web and native mobile applications to French consumers.

Product overview

M6+ (6play) is a unified streaming platform operated by Groupe M6, combining live TV streaming and on-demand replay services. The platform aggregates content from multiple French TV channels (M6, W9, 6ter, Gulli, Paris Première, Téva) under a single interface. Content is organized across categories including Divertissement (Entertainment), Séries-réalité (Reality Shows), Séries (Series), Sport, Info et Société (News & Society), Cinéma (Movies), Téléfilms (TV Movies), and Jeunesse (Youth programming). The premium tier M6+ MAX provides enhanced access. The platform also operates Fast Channels offering 24/7 themed linear streams and Le Live for live event content. The service is accessible via web, mobile apps (iOS and Android), and includes a podcasts section.

Differentiator

Problem solved

Functional benefit

Brands

M6+ MAX: Premium subscription offering from M6+

Products and services

M6+ (formerly 6play) streaming platform Free ad-supported streaming and replay platform that aggregates live TV broadcasts and on-demand content from all of Groupe M6's French television channels, accessible via web and mobile apps (iOS/Android) for French consumers.
M6+ MAX premium subscription Annual subscription tier that unlocks enhanced content access and premium features on the M6+ streaming platform for French consumers seeking extended or ad-free viewing.
Le Live by M6+ Live event streaming channel within M6+ that broadcasts real-time programming including major live sports and special events for French consumers.
Les Marseillais 24/24 fast channel 24/7 themed linear streaming channel looping content from the Les Marseillais reality TV franchise, available on the M6+ platform for reality-TV audiences.
Enquêtes Criminelles 24/24 fast channel 24/7 themed linear streaming channel looping Enquêtes Criminelles investigative episodes, available on the M6+ platform for true-crime and investigative content fans.
Téléfilms Romance 24/24 fast channel 24/7 themed linear streaming channel continuously looping romance-themed TV movies (téléfilms), available on M6+ for romance content audiences.
Incroyables Transformations 24/24 fast channel 24/7 themed linear streaming channel dedicated to the Incroyables Transformations makeover series, available on M6+ for lifestyle show fans.
Zone Interdite 24/24 fast channel 24/7 themed linear streaming channel dedicated to the Zone Interdite investigative documentary series, available on M6+ for documentary and society-content audiences.
Turbo 24/24 fast channel 24/7 themed linear streaming channel dedicated to motorsport and automotive content from the Turbo program, available on M6+ for motorsport enthusiasts.

Companies that use 6play

Customer profile

Segments1 record

Ideal customer profiles1 record

6play technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

6play partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

6play competitors and assessment

Company assessment

Broad incumbents

Netflix: Global SVOD incumbent with significant French-language investment and one of the largest subscriber bases in France. Overlaps with M6+ on premium subscription streaming in the French market.
Disney+: Global streaming incumbent with strong brand IP, including sports and family content relevant to Gulli's youth audience. Competes for French subscription and attention budgets against M6+ MAX.

Direct peers

Molotov: French OTT aggregator offering live and on-demand streaming of French free-to-air and pay-TV channels. Comparable as a French domestic multi-channel streaming aggregator with similar FAST-style channel surfacing.
Pluto TV: Paramount-owned FAST channel aggregator offering 24/7 themed linear streams. Directly comparable on the FAST channel format that M6+ has deployed (Les Marseillais 24/24, Enquêtes Criminelles 24/24, etc.).
TF1+: Streaming platform of French broadcaster TF1 Group, offering replay and live streaming of TF1 channels. Directly comparable as a competing French broadcaster-owned OTT service with a similar AVOD+SVOD model.
France.tv: Public broadcaster France Télévisions' streaming platform offering free live and replay access to France's public TV channels. Directly comparable as a free, ad-supported French streaming service with multi-channel aggregation.
Arte.tv: European public broadcaster streaming platform for Franco-German cultural and documentary content. Comparable as a European public-affiliated streaming service with FAST-style thematic content and free access.
Canal+ (myCanal): Canal+'s flagship streaming product delivering live pay-TV channels, premium content, and on-demand video to French and international subscribers. Closely comparable premium streaming experience in the French market.

Emerging players

Rakuten TV: European streaming platform combining AVOD, SVOD, and free linear FAST channels across multiple European markets. Comparable as a regional European peer combining FAST channels with on-demand streaming.
Samsung TV Plus: Free ad-supported FAST streaming service distributed via Samsung smart TVs. Comparable as a FAST-channel-led streaming proposition competing for ad budgets and viewer attention in connected-TV environments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

6play financial estimates

Financial estimate

Revenue estimate

Valuation estimate

6play leadership team

Management profile

Number of profiles

6play funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

6play M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 6play

What does 6play do?

Is 6play a public or private company?

6play is a private company. It is classified as corporate owned and is currently operating.

When was 6play founded?

6play was founded in -1. It employs 51 to 100 people.

Where is 6play based?

6play is headquartered in Neuilly-sur-seine, France, in the Europe region.

How does 6play make money?

Two revenue lines are on record. Subscription (M6+ MAX) is the primary driver. The others are advertising-supported streaming.

Who are 6play's main competitors?

Broad incumbents on record are Netflix and Disney+. Direct peers are Molotov, Pluto TV, TF1+, France.tv, Arte.tv and Canal+ (myCanal). Emerging players are Rakuten TV and Samsung TV Plus.

Does 6play have an API?

No public API is recorded for 6play.

What industry is 6play in?

6play's product category is Video Streaming / AVOD and SVOD Platform. Its primary akta.pro industry code is MPABAHAE, Virtual MVPDs (Live TV Streaming Bundles), with a secondary code of MPACACAA, Generalist Live Streaming Platforms (Multi-Category). Its NAICS code is 516210 and its SIC code is 4841.