NYO3 INTERNATIONAL AS

What NYO3 INTERNATIONAL AS does

NYO3 INTERNATIONAL AS is a Norwegian premium dietary supplement company headquartered in Oslo (Dronning Eufemias Gate 16) that develops, markets, and sells Omega-3 and Antarctic krill oil-based nutritional products to health-conscious consumers in North America and East Asia. The product portfolio is anchored on phospholipid-bound Omega-3 formulations sourced from Antarctic krill (Euphausia superba) supplied by Aker BioMarine through proprietary ECO-Harvesting and FLEXITECH technologies, with flagship lines including MUNCH CLASSIC 1892 Krill Oil Softgels (including the 2025 2.0 upgrade with 47% marine phospholipids), Amundsen Omega 3, Golden Ultra-boost, and Krill Oil Gummies. The portfolio extends into adjacent categories — 85% Omega-3 Fish Oil, Advanced Double Blocker (weight management), Ageless Beauty Nourishing Krill Oil, Liver Detox, Joint Support, Super Astaxanthin, Super Ubiquinol CoQ10, and Quercetin — supported by an extensive certification stack (ORIVO gold standard, IKOS, IFOS 5-Star, HACCP, GMP, ISO 9001, NON-GMO, Monde Selection).

The company operates a direct-to-consumer e-commerce model via nyo3.com (WooCommerce + Stripe) with order fulfillment from US and Hong Kong warehouses, supplemented by a distributor/B2B program. Pricing is one-time purchase with automatic volume discounts (10% for 3 items, 15% for 5, 20% for 10), free US shipping over $50, and no subscription requirement. Marketing is multi-channel across six social platforms (Facebook, X, Instagram, LinkedIn, YouTube, TikTok), influencer reviews, an SEO-driven blog, email promotions, and seven consecutive years of participation at the China International Import Expo (CIIE) through 2025. The company employs 51–100 people, is privately held with no disclosed funding, and maintains no public ownership or institutional investor relationships.

Name

NYO3 INTERNATIONAL AS

Legal name

NYO3 INTERNATIONAL AS

Website

https://nyo3.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

NYO3 INTERNATIONAL AS is a Norwegian premium dietary supplement company that sells Antarctic krill oil-based and Omega-3 supplements direct-to-consumer worldwide via nyo3.com, with US and Hong Kong fulfillment, targeting health-conscious consumers across brain, heart, joint, beauty, and anti-aging needs.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Omega-3 & Specialty Lipids (Fish/Algal Oils, EPA/DHA, MCTs, CLA, Phospholipids) (AFAJAKAC)

akta.pro secondary industries

Omega-3 & Marine/Algal Lipids (EPA/DHA Oils, Concentrates) (AFAJALAK), Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL)

Keywords

• Dietary supplements
• Krill oil capsules
• Omega-3 supplements
• Fish oil softgels
• Nutritional health products

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce Sales: NYO3 sells its dietary supplement products (krill oil, fish oil, beauty, liver, joint support, immune health) directly to consumers through its e-commerce storefront at nyo3.com. Sales are primarily one-time purchases with volume-based discounts (10% off for 3 items, 15% for 5 items, 20% for 10 items). The company also ships from US and Hong Kong warehouses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

NYO3 INTERNATIONAL AS is a Norwegian premium dietary supplement brand that sells Antarctic krill oil and omega-3 products directly to consumers through its e-commerce storefront at nyo3.com. Its portfolio includes flagship krill oil softgels (MUNCH CLASSIC 1892, Amundsen Omega 3, Golden Ultra-boost), krill oil gummies, high-purity fish oil softgels, and targeted supplements for liver detox, beauty, joint support, weight management, immune health, and antioxidant support, leveraging phospholipid-bound Omega-3 (EPA/DHA) for superior bioavailability.

Product overview

NYO3 INTERNATIONAL AS is a Norwegian premium dietary nutrition brand centered on omega-3 fatty acid supplements sourced from Antarctic krill and deep-sea fish. The core product line revolves around Antarctic krill oil formulations (MUNCH CLASSIC 1892, Amundsen Omega 3, and Golden Ultra-boost variants) offering marine phospholipid-bound Omega-3 with superior bioavailability, alongside high-purity fish oil products (85% Ultra Omega-3). The portfolio extends to targeted health supplements including liver detox, beauty/nourishing, weight management (Advanced Double Blocker), joint support, and antioxidant formulations (Super Astaxanthin, Super Ubiquinol CoQ10, Potent Quercetin). All products are sold directly through the NYO3 e-commerce platform (nyo3.com), with free shipping on orders over $50 and operations primarily shipping from the United States.

Differentiator

Problem solved

Functional benefit

Brands

• MUNCH CLASSIC 1892: Premium Antarctic Krill Oil product line featuring the Munch Classic 1892 Antarctic Krill Oil Softgels, which have been ranked first in global krill oil quality for three years and certified as the sole gold standard ORIVO 100% pure oil.
• Amundsen Omega 3
• Golden Ultra-boost
• Ageless Series

Products and services

• MUNCH CLASSIC 1892 Antarctic Krill Oil Softgels Flagship krill oil softgel containing marine phospholipids, Omega-3 (EPA and DHA), astaxanthin, and choline sourced from Antarctic krill; designed for individual consumers seeking premium brain, heart, eye, and joint health support. Ranked first in global krill oil quality for three consecutive years and certified as the sole gold standard ORIVO 100% pure oil.
• MUNCH CLASSIC 1892 Antarctic Krill Oil Softgels 2.0 Second-generation upgrade of NYO3's flagship krill oil softgel containing 47% marine phospholipids and 8 synergistic nutrients (Superba Boost krill oil, Omega-3, phospholipids, astaxanthin, Vitamin D3, Vitamin K2, and others) for brain, heart, and cognitive support in individual consumers.
• Antarctic Krill Oil Amundsen Omega 3 Softgels Krill oil softgel with 56% marine phospholipids and ORIVO certification supporting heart health and overall wellness with EPA and DHA Omega-3 for individual health-conscious consumers.
• Golden Ultra-boost Antarctic Krill Oil Softgels Premium krill oil softgel formulation with higher concentration of marine phospholipids and Omega-3 fatty acids, positioned as an elevated variant of NYO3's Amundsen krill oil line for individual consumers seeking premium supplementation.
• Krill Oil Gummies 135mg Gummy supplement delivering 135mg of Superba 2 krill oil per serving with EPA and DHA Omega-3, designed for individual consumers (including younger adults) who prefer a gummy format over softgels for heart, brain, focus, and immune support. Awarded the Monde Selection Silver Quality Award 2024.
• 85% Ultra Omega-3 Fish Oil Softgels 1000mg High-purity fish oil softgel providing 85% Omega-3 content with high EPA and DHA levels in rTG (re-esterified triglyceride) form for 5X better absorption. IFOS Five-star Certified and ORIVO certified, targeted at individual consumers seeking premium fish oil supplementation.
• 28000 Liver Detox Capsules High-potency liver support supplement providing 28,000mg of active ingredients per serving, formulated to support liver detoxification and metabolic health in individual consumers.
• Ageless Beauty Nourishing Krill Oil Softgels Beauty-focused krill oil softgel formulated to support skin health, radiance, and anti-aging benefits from within, leveraging phospholipid-bound Omega-3 and astaxanthin content of Antarctic krill oil for individual consumers.
• Advanced Double Blocker Capsules Weight management supplement formulated with three patented core technologies and two patented plant extract ingredients (mulberry leaf, golden needle mushroom, garcinia cambogia, red beetroot, rose hip, and chitooligosaccharide). Blocks 86% of carbohydrate water absorption, increases fat metabolism by 109%, and provides twice the fat-blocking power compared to standard white kidney bean extracts. Awarded the Monde Selection Silver Quality Award 2024 and the 2024 AIIE Gold Medal at the America Innovation Invention Expo.
• Super Astaxanthin Softgels 500mg Skin health and anti-aging supplement containing 12mg high-level astaxanthin from Haematococcus pluvialis microalgae combined with Vitamin C, Vitamin E, lecithin, and flaxseed oil. Provides 7.5X higher absorptivity versus standard astaxanthin and supports antioxidant, whitening, and anti-aging benefits for individual consumers. Awarded the Monde Selection Silver Quality Award 2024.
• Super Ubiquinol CoQ10 Softgels 550mg Coenzyme Q10 supplement featuring Kaneka QH ubiquinol (the reduced active form of CoQ10) combined with 56% marine phospholipid krill oil, delivering 10X higher absorptivity. Contains 8 nutrients including B vitamins (B1, B2, B6, B12) and folate for comprehensive cellular energy support in individual consumers.
• High Strength Joint Support Softgels 612mg Joint health supplement combining glucosamine sulfate, chondroitin sulfate, MSM (methylsulfonylmethane), boswellic acid, collagen peptide, and hyaluronic acid. Provides 5 key nutrients for joints with 54% higher absorptivity to support joint mobility, flexibility, and pain relief for individual consumers.
• Potent Quercetin Capsules 635mg Immune and lung health supplement featuring high-purity quercetin (>95%) combined with bromelain, citrus bioflavonoids, rutin, and thyme extract. NON-GMO Project Verified and HACCP certified, designed to support immune function and respiratory health for individual consumers.

Quantifiable outcome

• Krill oil Omega-3 bioavailability of 98-100%
• +7 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Aker BioMarine Human Ingredients AScoreTechnology or Integration · 5 November 2025Aker BioMarine is the supplier of Superba Boost krill oil, NYO3's primary raw material source. NYO3 received recognition from Aker BioMarine Human Ingredients AS for its science-based consumer products. The partnership provides NYO3 with access to sustainably harvested Antarctic krill (Euphausia superba) and proprietary krill oil ingredients including Superba 2 Krill Oil and Superba Boost Krill Oil with ECO-Harvesting technology.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Nature's Way:

Broad incumbents

• Life Extension: Premium science-led supplement brand with deep Omega-3 (fish oil and krill oil) assortment, sold via DTC and health practitioners. Comparable on premium positioning, longevity/anti-aging narrative, and clinical-quality certifications.
• Garden of Life: Large premium supplement brand (Nestlé Health Science) spanning Omega-3, probiotics, multivitamins. Comparable on premium/certified positioning, breadth of supplement portfolio, and omnichannel distribution.
• Jarrow Formulas: Science-based supplement brand with krill oil, fish oil, CoQ10 (ubiquinol), and astaxanthin SKUs — overlapping NYO3's broader portfolio. Comparable on premium positioning and emphasis on bioavailability/forms.
• Pure Encapsulations: Premium practitioner-channel supplement brand offering fish oil, krill oil, and CoQ10 (overlapping NYO3's portfolio). Comparable on premium positioning, hypoallergenic/clean-label certifications, and clinical-quality messaging.
• Aker BioMarine: NYO3's primary krill oil supplier (Superba Boost) and the dominant Antarctic krill harvester. Comparable as the upstream ingredient leader in the same phospholipid-Omega-3 category; also operates a human-ingredients consumer business that overlaps with NYO3's positioning.

Direct peers

• Sports Research: DTC-first premium supplement brand with a strong Omega-3 (krill oil and fish oil) line. Comparable on premium positioning, Amazon-led distribution, and the same phospholipid vs triglyceride differentiation narrative.
• Carlson Labs: Family-owned US supplement brand with a deep omega-3 portfolio (fish oil, cod liver oil, krill oil). Comparable on product mix and DTC plus retail channel mix, with similar premium-quality messaging.
• Nordic Naturals: Premium omega-3 specialist offering fish oil and krill oil supplements via DTC and retail. Most directly comparable to NYO3 on category (marine-sourced Omega-3), premium positioning, and target consumer, though at significantly larger scale and broader US retail presence.

Emerging players

• Neptune Wellness Solutions: Krill oil specialist (Neptune Krill Oil / NKO brand) supplying both ingredients and finished consumer products. Comparable as a focused krill oil player, though currently smaller and more ingredient-oriented than NYO3's DTC brand model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nyo3dotcom
• YouTubeyoutube.com/@nyo3dotcom?sub_confirmation=1
• Facebookfacebook.com/nyo3dotcom
• LinkedInlinkedin.com/company/nyo3
• Instagraminstagram.com/nyo3overseas
• TikToktiktok.com/@nyo3dotcom

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NYO3 INTERNATIONAL AS