Haslum HK

What Haslum HK does

Haslum Håndballklubb (Haslum HK) is a Norwegian member-owned handball club founded in 1999 as a spin-off from Haslum Idrettslag (established 1938), headquartered at Nadderud Arena, Haukeveien 11, 1357 Bekkestua, in the Bærum municipality of Norway. The club competes in Norway's 1. divisjon menn for the 2026/27 season after relegation from the top-flight REMA 1000-ligaen, and has been awarded the Norwegian Handball Federation's elite license (elitelisens) for the same season. Its playing base spans from children's handball schools (Håndballskole, 3-5 day programs for players born 2014-2018) through youth elite camps (Elitehåndballcamp, for players born 2011-2014) to senior competitive squads, supplemented by beach handball teams and the newly launched Haslummila running event (inaugurated June 2026 with 660 participants).

Haslum HK does not operate a proprietary technology platform; communications and operations rely on a WordPress website, a mobile app available in the Apple App Store and Google Play, third-party ticketing through woow.no, and registration via Club Spond and RaceDays. The club's revenue model is diversified across recurring and transactional streams: annual membership fees and player registration at multiple age tiers, sponsorship partnerships (including a 1 million NOK per-season equipment deal with SELECT Sport and exclusive retail partnership with Anton Sport Bekkestua), matchday ticket sales at the 2,050-capacity Nadderud Arena, and recurring micro-donations through the Støtte app, Norsk Tipping's Grasrotandelen program, and MyGame's club-support program, which returns 20% of subscription revenue to registered clubs.

The club is governed by a volunteer board chaired by Kirsten Hovde and operates with a hybrid value proposition targeting two principal segments: competitive handball players seeking a development pathway from youth to elite, and families in the Bærum catchment area seeking accessible community sports and event participation. Recent strategic priorities include a cooperation agreement with Asker SK Håndball effective 1 May 2026, the appointment of former national team player Erlend Mamelund as head coach and sports director, and the diversification of revenue through Haslummila and other community programming.

Name

Haslum HK

Legal name

Haslum Håndballklubb

Website

https://haslumhk.no

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Haslum Håndballklubb is a member-owned Norwegian handball club in Bærum, founded in 1999, operating men's senior, youth, and community programs from Nadderud Arena in 1. divisjon with diversified sponsorship, membership, and event revenue.

Ownership category

akta.pro rank

Product category

Sports Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Handball club services
• Youth sports development
• Handball training programs
• Community sports events
• Elite handball coaching

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership fees: Annual membership fees from players and supporters at various levels
2. Sponsorship and partnership revenue: Partnership agreements with sponsors including SELECT Sport (1 million NOK equipment deal), Anton Sport, Gnist Trening og Helse, Banco AS, and other partners. Sponsors provide financial support, equipment, and in-kind contributions.
3. Ticket and match revenue: Revenue from home game tickets sold through the billett system and Haslum app. During COVID restrictions, limited to 200 persons per match.
4. Digital support through Støtte app: Club receives micro-donations through the Støtte app when supporters make purchases using Vipps.
5. Norsk Tipping Grasrotandelen: Ongoing financial support through Norsk Tipping's Grasrotandelen program where a percentage of betting revenue goes to the club.
6. MyGame club support: 20% of MyGame subscription revenue goes back to sports clubs, including Haslum HK.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Haslum Håndballklubb is a Norwegian handball club that organizes competitive handball participation, youth player development, and community sports programs. The club runs a senior men's team competing in Norway's 1. divisjon, offers youth handball schools and elite training camps for children and adolescents, fields beach handball teams, and hosts the annual Haslummila running event open to the Bærum community.

Product overview

Haslum HK is a Norwegian handball club, not a technology company with software products. The organization operates as a sports club offering handball training, youth development programs, elite camps, and organizes match events. The club provides services including a mobile app for iOS and Android, ticket sales for home matches, and various handball schools and camps for different age groups. No SaaS products, APIs, or technology platforms are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Men's Competitive Handball Team (1. divisjon)

Quantifiable outcome

• Awarded elite license for 2026/27 season, meeting all three categories of club organization, positive equity, and financial monitoring requirements

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered major, minor and core.

• Asker SK HåndballmajorStrategic or Co-development Partner · 1 May 2026Cooperation agreement effective 1 May 2026 with the goal of keeping players in their own clubs as long as possible. Haslum will help Asker SK Håndball elevate sporting competence through player development, coach development, and recruitment support. Mutual intention for long-term cooperation to benefit both clubs.
• GjensidigemajorGTM or Marketing Partner · 1 January 2026Gjensidige is the sponsor of Håndballjentenes Håndballskole. The program is organized by Norges Håndballforbund with Haslum as local host. Gjensidige is the main sponsor of the national girls' handball school program.
• Energima ASminorGTM or Marketing Partner · 1 January 2024Energima AS is a sponsor partner contributing to Haslum's operations.
• Anton Sport BekkestuacoreChannel Partner/ Reseller/ Distributor · 1 January 2023Anton Sport Bekkestua is the exclusive sports retailer for Haslum Håndball. They provide sponsorship and serve as a key partnership contributing to good frameworks for activity, development, and community in the club.
• Gnist Trening og HelsemajorStrategic or Co-development Partner · 1 January 2019Gnist Trening og Helse (Gnist Training and Health) is a main partner of Haslum HK, providing health and training expertise.
• Banco ASminorGTM or Marketing Partner · 1 January 2019Banco AS is a sponsor partner of Haslum HK.
• SELECT SportcoreStrategic or Co-development Partner · 1 January 2015SELECT Sport AS is Haslum's primary equipment supplier since 2015. The agreement includes delivery of clothing, shoes, handballs, medical equipment, and necessary requisites. As of spring 2019, a new agreement was negotiated providing equipment worth 1 million NOK per season through 2023/24.
• NoovaminorGTM or Marketing PartnerHaslumpartner level sponsor.
• BDOminorGTM or Marketing PartnerHaslumpartner level sponsor - accounting/consulting firm.
• KG ProsjektminorGTM or Marketing PartnerHaslumpartner level sponsor.
• Xide ASminorGTM or Marketing PartnerHaslumpartner level sponsor.
• Vertu KapitalforvaltningminorGTM or Marketing PartnerHaslumpartner level sponsor - wealth management company.
• Haslum IL HåndballmajorStrategic or Co-development PartnerHaslum HK continues its partner club agreement with Haslum IL Håndball, maintaining the relationship between the two handball organizations.
• MyGameminorGTM or Marketing PartnerMyGame's club support program directs 20% of subscription revenue back to sports clubs. Users can choose Haslum HK as their supported club through TV2 Play subscription settings.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Vipers Kristiansand: Vipers Kristiansand is Norway's premier women's handball club and a top-tier brand in Norwegian handball overall, providing a comparable benchmark on sponsorship scale, arena economics, and federation cooperation — even though it operates in women's handball rather than men's.
• Stabæk IF: Stabæk IF is the primary multi-sport club based in Bærum, the same municipality as Haslum HK. It competes across football and other sports and represents the dominant local sports brand, making it a relevant broader-incumbent peer for community engagement and sponsorship overlap.

Direct peers

• Elverum Handball: Elverum Håndball is one of Norway's most successful men's handball clubs and a long-standing top-flight (REMA 1000-ligaen) competitor, making it the most direct peer to Haslum HK in terms of sport, league, and player-development model.
• Kolstad Håndball: Kolstad Håndball is a top-tier Norwegian men's handball club that shares Haslum's profile as a fast-growing club investing in coaching, facilities, and elite player development.
• Sandefjord TIF: Sandefjord TIF competes in Norwegian handball and is a comparable peer in scale, membership-driven financing, and reliance on sponsor revenue in the 1. divisjon / REMA 1000-ligaen system.
• Halden Topphåndball: Halden Topphåndball is another Norwegian men's handball club operating in the elite licensing framework (Elitelisens) with a community-driven model closely resembling Haslum's player-development and arena operations.
• Asker SK Håndball: Asker SK Håndball is a neighboring Bærum-area handball club that entered into a cooperation agreement with Haslum HK in May 2026, making it the closest geographic and operational peer to Haslum's development model.
• Glassverket IF: Glassverket IF is a Drammen-region multi-sport club with a handball section that competes at the men's top-flight level, providing a comparable operational and commercial profile.
• Drammen HK: Drammen Håndballklubb competes in Norway's men's handball leagues with a similar community-driven, player-development focus, and overlaps directly with Haslum's regional catchment in southeastern Norway.
• Viking HK: Viking Håndballklubb is a Norwegian men's handball club that operates in the same league system as Haslum and serves a comparable Bærum-/Oslo-region catchment with similar sponsorship and community-led economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/haslum
• Xx.com/haslumhk

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haslum HK