Euro Living Furniture

What Euro Living Furniture does

Euro Living Furniture is a privately held, family-owned retailer of modern European-style residential furniture, headquartered in Orlando, Florida with a secondary showroom in Dallas, Texas. The company sells approximately 2,746 SKUs across dining, bedroom, living, office, outdoor, lighting, accessories, rugs, and wall panel categories, with unit prices ranging from about $69 for accessories to over $15,700 for high-end sectionals and bedroom sets. Its assortment is anchored by reseller partnerships with European manufacturers including Natuzzi Editions (sofas/sectionals), Cattelan Italia (dining and accent), Huppe Canada (bedroom), Palliser (upholstery), Amisco (metal furniture), Serta (mattresses), and Livello (accents), positioning it as a curated multi-brand European furniture retailer rather than a mass-market merchant.

The business operates a direct-to-consumer omnichannel model combining physical showrooms with a Shopify-based e-commerce storefront, supported by a free design consultation service that drives conversion on whole-room purchases. Revenue is generated through one-time unit sales of furniture and accessories, supplemented indirectly by a 12-month interest-free financing offering through Synchrony Financial that enables higher-ticket transactions. Customer mix is dominated by residential homeowners and home renovation or decorator clients, primarily in the Southeast and Southwest United States, with pricing set individually per SKU rather than on a subscription basis. There is no public listing, no venture funding, no M&A history, and no disclosed management team or revenue figures in the source material.

Name

Euro Living Furniture

Legal name

Euro Living Furniture

Website

https://eurolivingfurniture.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Euro Living Furniture is a family-owned Orlando-based retailer selling modern European-style residential furniture through two showrooms in Orlando and Dallas plus a Shopify e-commerce site, serving homeowners and decorator clients in the Southeast and Southwest United States.

Ownership category

akta.pro rank

Product category

Residential Furniture Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)

Keywords

• Modern European furniture
• Home furniture retail
• Living room furniture
• Bedroom furniture collection
• Italian furniture showroom

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Retail Sales: One-time sales of modern European furniture including dining tables, chairs, sofas, sectionals, beds, bedroom sets, office furniture, outdoor furniture, lighting, and home accessories through physical showroom and e-commerce channels.
2. Financing Services: Partnered with Synchrony Financial to offer 12-month interest-free financing to customers, enabling higher ticket purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Euro Living Furniture retails modern European-style furniture and home goods across dining, bedroom, living, office, outdoor, lighting, accessories, and rug categories through a physical showroom in Orlando, FL and a Shopify e-commerce website. The assortment features premium brands such as Natuzzi Editions, Cattelan Italia, Palliser, Huppe, Amisco, and Fjords, supported by a free design consultation service and 12-month interest-free Synchrony financing.

Product overview

Euro Living Furniture is a family-owned modern European furniture retailer operating from Orlando, FL. The company offers a comprehensive furniture portfolio across multiple categories: Dining (tables, chairs, buffets, curio cabinets, bar/counter furniture), Bedroom (beds, nightstands, dressers, mirrors, mattresses, vanities), Living (sofas, sectionals, recliners, accent chairs, coffee/side tables, TV units), Office (desks, chairs, storage), Outdoor (seating, dining, lighting), Lighting (pendants, lamps), and Accessories (art, mirrors, sculptures, vases). The company also carries specialty items like PVC wall panels and marble PVC slats. Core product lines include the Malta Bedroom Collection (MADE IN ITALY), Ricardo Fabric Sectional, Admiral C Leather Reclining Chair by Fjords, and various Natuzzi Editions sofas. Services include free design consultation and 12-month interest-free financing through Synchrony. The company serves customers in Orlando, FL and Dallas, TX markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Dining Collection Comprehensive dining furniture assortment of 420 items including dining tables, dining chairs, buffets, curio cabinets, bar/counter stools, and bar/counter tables for residential dining spaces.
• Bedroom Furniture Collection Complete bedroom solutions of 182 items including beds, nightstands, dressers/chests, mirrors, mattresses, and vanity units in modern European styles, including the MADE IN ITALY Malta Bedroom Collection.
• Living Furniture Collection Complete living room furniture assortment of 529 items including sofas, loveseats, sectionals, recliners, sleeper sofas, accent chairs, TV units, coffee tables, side tables, console tables, benches, and ottomans.
• Office Furniture Collection Home office solutions of 77 items including desks, office chairs, office storage, filing/bookcases, and desk lamps.
• Outdoor Furniture Collection Outdoor furniture assortment including outdoor seating, dining tables, dining chairs, bar stools, chaise lounges, daybeds, accent chairs, and coffee/side tables designed for outdoor spaces.
• Lighting Collection Interior lighting assortment of 157 items including pendants/chandeliers, mini pendants, floor lamps, table lamps, desk lamps, and sconce/flushmount lights.
• Accessories Collection Decorative home accessories including metal art, wall art, wall mirrors, floor mirrors, sculptures, and vases for residential interiors.
• Rugs Collection Area rugs and floor coverings in various styles and materials for residential rooms.
• PVC Wall Panels and Marble PVC Slats PVC wall panels and marble-textured PVC slat products for interior wall applications in residential settings.
• Design Consultation Service Free in-house design consultation service that helps customers bring their home furnishing vision to life with personalized furniture recommendations.
• 12-Month Interest-Free Financing Financing service provided through Synchrony Financial, offering customers 12-month interest-free payment plans on qualifying furniture purchases to enable higher-ticket transactions.

Quantifiable outcome

• 2746 furniture products available across 8 categories
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Natuzzi EditionsflagshipStrategic or Co-development PartnerPremier Italian furniture brand partnership offering Natuzzi sofas, sectionals, and living furniture collections including Toledo, Mimo, Piacevole, and Sollievo lines featured prominently in the showroom.
• Huppe CanadacoreChannel Partner/ Reseller/ DistributorCanadian furniture manufacturer partnership providing MOMENT and other bedroom collections, with products featuring high-gloss finishes and contemporary design.
• Palliser FurniturecoreChannel Partner/ Reseller/ DistributorCanadian furniture brand partnership offering upholstered furniture including the Armina Fabric Sofa collection, known for contemporary styling and comfort.
• AmiscominorChannel Partner/ Reseller/ DistributorMetal furniture specialist offering metal dining chairs and stools, providing a complement to the wood and upholstered furniture offerings.
• Cattelan ItaliaflagshipChannel Partner/ Reseller/ DistributorPremium Italian furniture brand partnership offering high-end dining tables, curio cabinets, bar furniture, and nightstands featuring luxury materials and contemporary Italian design.
• SertacoreChannel Partner/ Reseller/ DistributorMattress brand partnership offering iComfort and other Serta mattress collections, box springs, and adjustable motion bases for bedroom furniture needs.
• LivellominorChannel Partner/ Reseller/ DistributorContemporary furniture brand partnership featuring modern designs in storage, media consoles, and accent furniture.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• West Elm: Williams-Sonoma-owned modern furniture retailer with showrooms and DTC e-commerce. Overlaps directly with Euro Living's modern aesthetic, dining/bedroom/living assortments, and design-conscious customer.
• Wayfair: Largest U.S. online furniture and home furnishings marketplace. Competes with Euro Living across all categories but at a much larger scale, with a broader assortment and aggressive pricing/promotional engine.
• Crate & Barrel: National modern home furnishings retailer with showrooms and online store. Direct overlap with Euro Living on European-style dining, bedroom, and living room furniture at comparable price points.

Emerging players

• Interior Define: DTC customizable furniture brand focused on sofas and sectionals with design consultation. Overlaps with Euro Living on the design-consultation sales motion and modern sofa category.

Direct peers

• Roche Bobois: French luxury European furniture brand with U.S. showrooms. Competes with Euro Living in the premium European furniture niche, sharing brand partnerships, customer segment, and high-ticket pricing.
• Article: Direct-to-consumer modern furniture brand selling mid-premium sofas, dining, and bedroom. Competes with Euro Living on style, e-commerce experience, and the design-conscious homeowner segment.
• Modani: Modern contemporary furniture retailer with showrooms in major U.S. cities. Closely comparable to Euro Living on modern European-inspired design, urban showroom format, and target customer.
• CB2: Crate & Barrel's modern/contemporary sister brand targeting design-forward urban buyers. Closely comparable to Euro Living's modern European aesthetic and price band, with similar showroom + DTC model.
• Joybird: Online-first customizable modern furniture retailer with a strong DTC playbook. Comparable to Euro Living on mid-premium modern sofas, sectionals, and dining, with similar customer demographics.

Others

• Natuzzi: Italian flagship furniture brand that is both a supplier to and indirect competitor of Euro Living. Owns branded showrooms in the U.S. that carry overlapping upholstered sofas and sectionals, posing vertical/channel risk.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EuroLivingFurniture
• Instagraminstagram.com/euroliving
• Pinterestin.pinterest.com/eurolivingfurni
• Xx.com/living4modern
• LinkedInlinkedin.com/company/euro-living-furniture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euro Living Furniture