Metatex

What Metatex does

Metatex is a privately held German online mattress and bedding retailer headquartered in Eigenrieden, Thuringia, operating the metatex.de e-commerce storefront under the trade name "Metatex - Ihr Matratzen Onlineshop." The company manufactures in-house and sells mattresses (cold foam/Kaltschaum, latex, and pocket spring/Federkern), mattress covers and toppers, slatted frames, neck support pillows, blankets, and a dedicated baby/child line, with optional custom dimensions (Sonderanfertigungen) that are excluded from standard return rights. Its technology differentiator is the PUROTEX Active Probiotics treatment on covers, described as patented and used for anti-dust-mite and allergy protection, and key products carry the FKT Prüfsiegel "MEDIZINISCH GETESTET - SCHADSTOFFGEPRÜFT" certification for body compatibility and freedom from harmful substances.

The business operates a hybrid go-to-market: a B2C direct-to-consumer channel (online shop, customer accounts, telephone hotline 036026 90567, newsletter, Trusted Shops reviews, free shipping within Germany on many items) and a separate B2B Händler-Login dealer portal requiring trade license verification, with shipping available to approximately 30 European countries plus Hong Kong. Pricing is one-time unit purchase at €7.95-€179, with custom sizes, cash-on-delivery fees, and shipping costs as standard adjustments, and all prices inclusive of German VAT. The company is founder-owned, with Erhard Tasch listed as the responsible person for EU product safety, and has no disclosed institutional investors, parent company, or M&A activity in the source data.

Name

Metatex

Legal name

Metatex

Website

https://metatex.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Metatex is a privately held German online mattress and bedding manufacturer and retailer (Eigenrieden, Thuringia) selling cold foam, latex, and spring mattresses, covers, toppers, slatted frames, and baby products to B2C consumers via metatex.de and to B2B dealers across Europe.

Ownership category

akta.pro rank

Product category

Mattresses and Bedding (Sleep Products)

NAICS

Mattress Manufacturing (337910)

SIC

Household Furniture (2510)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Bed Frames, Foundations & Headboards Retail (CRAIABAE), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

Keywords

• Mattress manufacturing
• Bedding products
• Sleep accessories
• Custom foam cutting
• Allergy-friendly mattresses

Headquarters

HQ city

Eigenrieden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of mattresses, mattress covers, toppers, pillows, blankets, slatted frames, and baby/child products. One-time purchase model with prices ranging from approximately €7.95 to €179 per product. Free shipping within Germany. Supports both B2C consumer sales and B2B dealer sales through separate login.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Metatex manufactures and retails mattresses and sleep accessories — cold foam (Kaltschaum), latex, and pocket-spring (Federkern) mattresses, mattress covers/protectors, mattress toppers, slatted bed frames, memory foam pillows, blankets, and baby/child mattresses — sold through its metatex.de online shop with a separate wholesale dealer portal. Production is in-house at Eigenrieden, Germany, with FKT-certified pollutant-tested materials, PUROTEX anti-allergen cover technology, and custom Sonderanfertigungen (made-to-measure foam cutting) as a distinct capability.

Product overview

Metatex is a German online mattress retailer offering a comprehensive sleep products portfolio. The company operates as a single-store e-commerce platform specializing in mattresses (cold foam, latex, and spring), mattress covers and protectors, slatted bed frames, pillows, and baby/children bedding products. Key product lines include: mattress covers with various technologies (PUROTEX anti-dust mite, SILVER PROTECT with colloidal silver, waterproof/inkontinenz protection, 3D KLIMA climate regulation); mattresses in multiple types (Kaltschaum cold foam, Federkern spring, Latex); Visco (memory foam) toppers for pressure relief; ergonomic neck support pillows; and custom-made foam cutting services (Sonderanfertigungen). Products are manufactured in Germany with FKT medical certification for pollutant-free materials. The company also offers B2B dealer registration for trade customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Matratzenbezüge (Mattress Covers and Protectors) Mattress covers and protectors including Drell streifendrell 100% cotton, waterproof covers, anti-dust mite PUROTEX covers, silver-infused SILVER PROTECT covers with climate band, and specialized covers for incontinence and allergy protection. Sold to end consumers and verified dealers.
• Kaltschaummatratzen (Cold Foam Mattresses) Cold foam mattresses in various firmness levels (Härtegrad 1-4) with space weights (RG30, RG40), 7-zone cut profiles for ergonomic support, available in standard and custom sizes.
• Latexmatratzen (Latex Mattresses) Latex mattresses made from natural or synthetic latex foam, offering elasticity and point elasticity for body support.
• Federkernmatratzen (Spring Mattresses) Bonnell spring mattresses and pocket spring (tonnental) mattresses with 7-zone zoning for targeted support and ventilation.
• Matratzenauflagen (Mattress Toppers/Pads) Mattress toppers and pads including Visco (memory foam) toppers for pressure relief, 3D KLIMA climate regulation pads, and protective undersheets.
• Lattenroste (Slatted Bed Frames)

Quantifiable outcome

• FKT certification - 'MEDIZINISCH GETESTET - SCHADSTOFFGEPRÜFT' body compatibility testing passed

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bett1.de: German D2C mattress and sleep-products retailer offering mattresses, toppers, frames and bedding online. Closely comparable in GTM (DTC e-commerce, German origin) and product mix to Metatex, with much greater brand recognition and paid-media spend.
• Bodyguard Matratze: German D2C mattress brand focused on ergonomic foam mattresses and sleep accessories sold online. Overlaps directly with Metatex on cold foam mattresses, toppers and pillows marketed to quality-conscious German consumers.
• Casper: Global D2C mattress pioneer now selling across Europe via localized storefronts; offers foam, hybrid and ergonomic mattresses, pillows and bed frames online. Comparable business model (DTC mattress e-commerce) and product taxonomy, but vastly larger scale and marketing reach than Metatex.
• Emma Matratzen: German-headquartered D2C mattress brand selling foam and hybrid mattresses, toppers, pillows and bed frames across Europe via owned e-commerce. Most comparable direct competitor to Metatex: same German DTC core, similar product categories, but significantly larger scale and marketing budget.
• Dormando: German online mattress and bedding retailer selling foam and spring mattresses, toppers and accessories direct to consumers. Same channel structure and target market as Metatex; a direct competitor for German sleep-product e-commerce traffic.

Broad incumbents

• Schlaraffia: Established German traditional mattress brand producing innerspring, foam and box-spring beds for retail and specialty sleep stores. Comparable in mattress manufacturing capability and German heritage, but distributes primarily through brick-and-mortar retail rather than DTC.
• Badenia Bettcomfort: German mattress manufacturer with a broad portfolio of foam, spring and specialty mattresses (incl. medical/care segments). Comparable on the manufacturing side and German-market positioning, with established retail distribution overlapping Metatex's dealer portal.
• Tempur Sealy International: Global premium mattress and sleep-products group (Tempur, Sealy, Stearns & Foster) selling memory foam mattresses, pillows and adjustable bases across Europe through retail and DTC. Comparable on visco/memory foam technology, pillows and premium sleep positioning, though at materially higher price points and global scale.
• Dunlopillo: European heritage latex and foam mattress brand sold through furniture and specialty retailers across Germany and the EU. Comparable in latex mattress manufacturing and allergy/health positioning, but competing in a more premium retail tier than Metatex.
• Ravensberger Matratzen: German traditional mattress maker offering spring and foam mattresses plus bed frames, primarily via specialist retail. Overlaps with Metatex's manufacturing, German-market focus and dealer-channel strategy, but without a DTC storefront.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/meta-tex

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metatex