Art In Motion

What Art In Motion does

Art In Motion, founded in 1999 and headquartered in Fremont, California, is a B2B art publishing and licensing company operating as a division of E&E Co. Ltd. (with JLA Home referenced as the parent group). The company maintains a digital catalog exceeding 38,000 art images sourced from a diverse roster of artists working in mixed media, paintings, illustrations, and digital art, organized into themed collections such as Tropical, Glamour, Mid-Century Modern, and Trend Color. New collections are released on a semiannual cadence to keep the catalog aligned with current home decor trends.

The business operates a dual revenue model. The first stream is open-edition art print publishing: prints are sold wholesale to approved framers, retail shops, distributors, and designers in more than 60 countries through an approval-based account system, a customer-only online catalog, US showrooms, and North American trade show exhibitions, supported by an international sales force. The second stream is art licensing: AIM represents artists and licenses their work to home decor manufacturers for integration into textiles, throws, rugs, pillows, lamps, dinnerware, wallpaper, and other decorative products, generating royalty income. Consumer-facing purchases are routed through the affiliated designerliving.com storefront, extending reach beyond the traditional B2B wholesale channel.

Name

Art In Motion

Legal name

E&E Co. Ltd.

Website

https://artinmotion.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Art In Motion is a B2B art publisher and licensing agency, founded 1999, that sells open-edition art prints to wholesale framers, retailers, and designers in 60+ countries and licenses artist artwork to home decor manufacturers worldwide.

Ownership category

akta.pro rank

Product category

Art Publishing & Licensing

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Art, Photography & Illustrated Books Publishing (MPAJAAAF)

Keywords

• Art print publishing
• Art licensing services
• Wholesale art distribution
• Open edition prints
• Home decor art licensing

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D, Others

Revenue model

1. Art Licensing: Art In Motion licenses artists' artwork to manufacturers for use on home decor products including textiles, throws, rugs, pillows, lamps, dinnerware, wallpaper, and other decorative items. The company connects artists with creative manufacturers worldwide through its licensing division.
2. Art Print Publishing: Art In Motion creates open-edition art print collections sold to wholesale framers, retail shops, distributors, and designers in more than 60 countries. New collections are released twice a year.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Art In Motion publishes open-edition art print collections sold wholesale to approved framers, retail shops, distributors, and designers in more than 60 countries, releasing new collections twice a year. The company also operates an art licensing agency that represents a diverse group of artists and licenses their work to home decor manufacturers for use on textiles, rugs, pillows, lamps, dinnerware, wallpaper, and other decorative products.

Product overview

Art In Motion operates as a dual offering platform combining open-edition art print publishing with art licensing agency services. The company releases new art collections twice yearly, offering thousands of images across diverse themes (abstract, Americana, animals, botanical, contemporary, fashion, floral, landscape, photography, tropical, vintage, watercolor, and whimsy) to wholesale framers, retail shops, distributors, and designers in over 60 countries. As a licensing agency, the company connects represented artists with manufacturers to enhance products including textiles, throws, rugs, pillows, lamps, dinnerware, wall decor, and wallpaper. The Lookbooks sub-brand provides seasonal visual presentations of collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Open-Edition Art Print Collections Art In Motion's primary offering featuring thousands of images ranging from timeless classics and traditional looks to contemporary, fashion-forward, and modern collections, sold wholesale to approved framers, retail shops, distributors, and designers. New collections are released twice a year.
• Art Licensing Agency Services Licensing agency service that connects Art In Motion's represented artists with creative manufacturers of home decor products worldwide, providing access to a customer-only online catalog for approved manufacturers seeking artwork for textiles, throws, rugs, pillows, lamps, dinnerware, wallpaper, and other decorative items.
• Wholesale Framed Art
• Lookbooks Digital lookbooks showcasing seasonal art collections, including Artist Spotlight features and monthly/annual compilations of curated artwork for home decor, published on the Art In Motion website.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• JLA HomeminorOthersParent company of Art In Motion. Art In Motion is a division of E&E Co. Ltd., and information on the parent company JLA Home is available at www.jlahome.com.
• Designer LivingminorChannel Partner/ Reseller/ DistributorArt In Motion's Buy Art link redirects to designerliving.com, suggesting a distribution or resale partnership for consumer-facing sales.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Society6: Print-on-demand platform enabling artists to sell prints, pillows, and home decor products directly. Intersects with Art In Motion's licensing-to-manufacturers model but operates a self-serve marketplace rather than curated B2B licensing.
• Redbubble: Print-on-demand marketplace for artist-designed products including prints, pillows, and home decor. Similar downstream product categories to Art In Motion's licensing targets but with an artist-direct model rather than curated wholesale licensing.
• Fine Art America: Print-on-demand art marketplace where artists publish prints and home decor products, including pillows, throws, and wall art. Competes at the artist-to-product intersection though with lower curation control than Art In Motion's wholesale model.

Broad incumbents

• Getty Images: Global stock imagery and licensing giant offering commercial art licensing across broad use cases. Overlaps with Art In Motion's licensing function at much larger scale but covers photography and editorial imagery rather than decorative art focus.
• Shutterstock: Stock photography and imagery platform with licensing for commercial and creative use. Broad incumbent in visual content licensing, operating at much larger scale than Art In Motion's specialty decorative art publishing and licensing business.

Others

• Artnet: Online art marketplace with auctions, gallery network, and price database. Adjacent ecosystem player serving the broader art commerce value chain rather than directly competing in open-edition art print publishing and home decor licensing.
• Saatchi Art: Online art marketplace selling original art and limited-edition prints to consumers and designers. Adjacent ecosystem player in art commerce but focused on originals and limited editions rather than the open-edition wholesale publishing Art In Motion operates.

Direct peers

• The Art Group: UK-based art publisher and licensor producing wall art and licensing imagery to home decor manufacturers worldwide. Closely parallels Art In Motion's print publishing and licensing business across multiple product categories and geographies.
• PI Fine Art: Art publisher producing open-edition prints for wholesale framers, retailers, and designers. Direct competitor in the wholesale art print publishing space serving similar B2B customer segments with a comparable catalog-driven business model.
• Wild Apple Portfolio: Art licensing agency and image publisher representing artists for use across home decor and consumer products. Operates a similar dual model of curated art catalog plus licensing to manufacturers, directly comparable to Art In Motion's print publishing plus licensing structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/artinmotionpublishing
• LinkedInlinkedin.com/company/art-in-motion-l.p.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art In Motion