Holi Festival Of Colours

What Holi Festival Of Colours does

Holi Festival Of Colours is the consumer brand through which Holi Concept GmbH (Berlin) operates a touring outdoor color-festival circuit modeled on the Indian Holi tradition. Founded by Jasper Hellmann in 2012 after he experienced Holi in Delhi, the company runs a fixed four-to-five city German summer circuit (currently Berlin, Dortmund, Hamburg, Köln, Leverkusen) and historically expanded to a 29-city / 15-country world tour at its 2015 peak before consolidating domestically. Each event is a single-day, ~9-hour open-air festival combining electronic-DJ programming (Electro/Minimal/House), coordinated hourly 'Big Throw' color powder countdowns, stage shows with lasers and lighting, and on-site catering.

The core technical/product layer is a touring live-event experience rather than software: certified Holi powder produced by EFS-Event Farben Service GmbH (Allee der Kosmonauten 26, 12681 Berlin) is the only powder permitted on-site, with documented skin and environmental compatibility. Distribution runs through Holi Concept GmbH's website (holifestival.com) and a vivenu-powered ticketing sub-domain (tickets.holifestival.com), with Eventbrite as a parallel channel. The German events themselves are operated by Festivalbox GmbH (Gerbrunn). Merchandise and marketing have been extended into a year-round color-powder sub-brand (Holipowder / holipowder.net).

Holi Festival Of Colours operates as a small, asset-light event operator — headcount is reported as 1–10 employees and no institutional funding is disclosed. Revenue is generated primarily from advance B2C ticket sales at tiered early-bird pricing (€9.99–€19.99), with secondary streams from on-site color powder (€2.00–€2.50 per bag), armband merchandise, and third-party-operated food and beverage. Marketing relies on a 3M+ Facebook fan base, Instagram, and a WhatsApp promotional channel, supplemented by earned media (ARD, PRO7/Galileo/taff, RTL, DER SPIEGEL, 1LIVE). The company is currently active, with 2026 event dates confirmed on holifestival.com.

Name

Holi Festival Of Colours

Legal name

Holi Concept GmbH

Website

https://holifestival.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Holi Festival Of Colours is a Berlin-based operator of touring outdoor color-festival events held across multiple German cities each summer, combining electronic-music DJ programming with coordinated mass color-powder throws for individual consumer ticket buyers.

Ownership category

akta.pro rank

Product category

Outdoor Music Festivals

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Local Community & Multi-Category Fairs (MPAGAFAO)

Keywords

• Outdoor music festivals
• Color festival events
• Live event management
• Color powder products
• Festival ticketing services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Supply Chain, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from advance ticket sales through online platforms (website, Eventbrite, vivenu). Tickets sold at tiered pricing with early-bird discounts starting at €9.99-€13.99. Additional revenue from '5 Friends' group tickets and potential premium packages.
2. Color Powder Sales: On-site sales of certified Holi color powder at €2.00-€2.50 per bag. Limited availability per event. Also available for pre-purchase with tickets at slight discount.
3. Food and Beverage: Catering services on-site providing food and drinks in reusable plastic cups with deposit system. Separate contractual relationship between visitors and on-site restaurateurs.
4. Merchandise Sales: Festival armbands and other merchandise sold at merch stands on-site.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Holi Festival Of Colours operates annual outdoor color powder festivals that tour multiple German cities each summer, combining live electronic DJ performances with hourly coordinated mass color throws. Tickets are sold online in advance, with on-site revenue from certified Holi color powder, festival armband merchandise, and food and beverage concessions.

Product overview

Holi Festival Of Colours is an event-based company operating a single core product: the Holi Festival of Colours, an annual outdoor color festival featuring electronic music, DJ performances, and mass colored powder throwing ceremonies. The festival tours multiple German cities (Berlin, Dortmund, Hamburg, Köln/Leverkusen) during summer months. Related products include Holipowder (the certified colored powder sold on-site) and the 5 Freunde Ticket group bundle. The company is organized by Holi Concept GmbH with events managed by Festivalbox GmbH.

Differentiator

Problem solved

Functional benefit

Products and services

• Holi Festival of Colours (Annual Tour) Annual outdoor color festival event touring multiple German cities each summer, where attendees throw certified colored powder at each other during hourly coordinated countdowns, accompanied by live electronic DJ performances, stage shows, lasers, and special effects.
• 5 Freunde Ticket (Group Ticket Bundle)

Quantifiable outcome

• 3 million+ Facebook fans and 750,000+ visitors as of 2017
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Festivalbox GmbHcoreOthers · 1 January 2012Event organizer for Holi Festival Of Colours German dates (Köln, Leverkusen, Dortmund, Berlin). Based at Roßsteigweg 43, 97218 Gerbrunn. Contract partner for ticket buyers alongside the website operator Holi Concept GmbH.
• EventbritecoreChannel Partner/ Reseller/ DistributorPrimary online ticketing partner for ticket distribution. Processes ticket purchases and sends tickets via email. Contact for ticket-related issues: [email protected]
• vivenu GmbHcoreChannel Partner/ Reseller/ DistributorTicket service provider operating the tickets.holifestival.com platform. Located at Völklinger Strasse 33, 40221 Düsseldorf. Provides ticketing infrastructure for event sales.
• EFS-Event Farben Service GmbHcoreTechnology or IntegrationManufacturer of the certified color powder (Holi powder) used at all festivals. Located at Allee der Kosmonauten 26, 12681 Berlin. Powder is skin-compatible and environmentally friendly, with composition known to safety officials and approval authorities. Only this approved powder is permitted on-site.
• S-Bahn ChemparkminorOthersPublic transportation partner for Leverkusen events. Free shuttle bus service operates between S-Bahnhaltestelle Chempark and festival grounds (Neuland-Park) from 11:30 every ~15 minutes, with last departure at 21:15.
• Holi Powder (Holipowder.net)minorOEM/ Whitelabel/ Licensing PartnerSeparate brand (holipowder.net) selling color powder products, likely related licensing or merchandise operation linked to the festival brand.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Splash! Festival: German hip-hop and urban music festival. Comparable scale, demographic, and festival-promoter business model targeting young adults in Germany.
• Mayday (music event): Long-running German indoor electronic music event with mass attendance. Comparable electronic-music festival promoter targeting a similar young-adult fan base.
• Rock am Ring / Rock im Park: Iconic German music festival with hundreds of thousands of attendees annually. Comparable large-scale German festival promoter operating multi-day ticketed music events.
• Tomorrowland: World-leading electronic music festival (Belgium) with global touring extensions. Same core product (large-scale EDM festival with ticketed fan base) but at a much larger scale and broader scope.
• Nature One: Large German electronic music open-air festival. Comparable electronic music festival promoter with ticketed multi-day events and a similar demographic.
• Hurricane Festival: Major German multi-day music festival targeting a similar young-adult demographic. Comparable festival promoter business model in the German market.

Direct peers

• Holi One: International Holi-themed color festival promoter with events across multiple continents. Directly competes with Holi Festival Of Colours in the same cultural/music/color-powder event category.
• Color Run (The Color Run): Global mass-participation color event brand combining running, music, and color powder throws. Closely comparable concept, target demographic, and DTC ticketing model to Holi Festival Of Colours.

Others

• vivenu: Ticketing platform partner used by Holi Festival Of Colours for online ticket sales. Adjacent ecosystem participant rather than a direct competitor, but a relevant enabler of the DTC ticketing model.

Regional players

• Electric Love Festival: Austrian electronic music festival with comparable electronic-music festival model and young-adult demographic, but primarily serving the Austrian/German-speaking market rather than competing directly in the same cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HoliFestivalOfColoursDE
• Instagraminstagram.com/holi_festival_of_colours
• Xx.com/holi_festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holi Festival Of Colours