What Nightjar does

Nightjar is a Sydney-based digital product studio operating as Nightjar Creative Pty Ltd, a subsidiary of the diversified Atlantic Screen Group, that unifies brand strategy, experience design, and fullstack engineering under a single delivery model. The studio serves three primary client segments: established enterprises seeking digital transformation (THE ICONIC, Pernod Ricard, Optus, Destination NSW, EVENT Hospitality), startups and growth-stage ventures requiring brand and platform build (ilume, RipePlanet, Flip, Elevation Capital), and social enterprises and not-for-profits (Lifeline, ALNF, MAMA, ReachOut). Notable technical capabilities include headless CMS architectures (Sanity, Prismic, Drupal), headless commerce implementations on BigCommerce Enterprise and Shopify Plus, React and Node.js fullstack development, WebGL-driven 3D and interactive experiences, and integrations with Stripe, Salesforce, Eventbrite, Google Maps, and Vero CRM.

The business model is professional services, with revenue generated through project-based engagements spanning the full product lifecycle from strategy and brand identity through UX research, UI design, and engineering delivery. Pricing is not publicly disclosed and engagements are scoped per client. Go-to-market is sales-led, relying on portfolio visibility on nightjar.co, industry award recognition (Awwwards, Webby Awards, Good Design Awards, AGDA), social channels (Instagram, LinkedIn), and referral relationships with enterprise clients. The studio has accumulated 100+ industry awards across 2019–2025, with marquee outcomes including an 88% efficiency gain for THE ICONIC's content team, a 47% conversion uplift for Spacetalk, a 128% sales increase for Queen Garnet, and an 800% increase in repeat-session bookings for The Indigo Project.

The company is privately held, headquartered in Sydney, and operates with a small core team. Recent corporate moves include the December 2025 promotion of Rosie Hill to President of Nightjar and the appointment of Rupert Hollier as COO of Atlantic Screen Group, formalizing leadership within the parent group structure.

Name

Nightjar

Legal name

Nightjar Creative Pty Ltd

Website

https://nightjar.co/

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Nightjar is a Sydney-based digital product studio unifying brand strategy, experience design, and fullstack engineering to deliver digital transformation and headless commerce platforms for enterprise clients, startups, and not-for-profits.

Ownership category

akta.pro rank

Product category

Digital Product Studio Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Developer Portals, SDKs & Documentation Platforms (BPAMADAG)

Keywords

• Digital product studio
• Headless commerce development
• Brand strategy design
• UX UI design services
• Fullstack web development

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Product Studio Services: Nightjar generates revenue through professional services engagements including brand design, UX research and design, UI design, fullstack development, and technology consulting. Projects are delivered across the full product lifecycle from strategy through launch, with engagements ranging from website redesigns to complete digital transformation programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nightjar is a digital product studio that delivers end-to-end brand, experience, and technology services to clients. Its core offering spans brand strategy, UX/UI design, fullstack web and mobile development, headless commerce implementation, and digital transformation consulting — delivered through bespoke project-based engagements rather than packaged products. Each engagement unifies brand, design, and engineering disciplines to produce tailored digital platforms (eCommerce sites, editorial hubs, booking portals, campaign systems) for enterprises, startups, and not-for-profits.

Product overview

Nightjar is a Digital Product Studio offering a unified suite of brand, experience design, and technology services. The core offering is a design-technology studio that spans user research, brand strategy, UX/UI design, fullstack development, and digital transformation consulting. Nightjar does not sell a single packaged product; rather, it delivers bespoke client projects across a portfolio of named platforms and digital experiences, including headless eCommerce builds (Armadillo, Redsbaby, Queen Garnet), editorial content hubs (Edition by THE ICONIC), campaign page systems (THE ICONIC Component System), publishing platforms (Sneaker Freaker), mental health tools (Lifeline Crisis Supporters, ReachOut NextStep), healthcare portals (The Indigo Project, National Dental Care), event and ticketing platforms (Vivid Sydney, MAMA), luxury hotel booking systems (QT Hotels, Rydges, Atura), and sector-specific platforms (VNTNR, Elevation Capital, Flip, Discovered Wildfoods). Each project is built using appropriate technology stacks including headless CMS platforms (Sanity, Prismic), eCommerce engines (BigCommerce Enterprise, Shopify Plus), and modern frontend frameworks (React, Node.js), with integrations into third-party APIs (Infoxchange, Eventbrite, Stripe, Salesforce, Google Maps).

Differentiator

Problem solved

Functional benefit

Products and services

• Nightjar Design Technology Studio Services Full-service digital product studio offering brand strategy, UX/UI design, fullstack engineering, and digital transformation consulting. Engagements span user research, experience design, design systems, and headless commerce implementations delivered to enterprises, startups, and not-for-profits.

Quantifiable outcome

• 88% increase in efficiency for THE ICONIC internal teams
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

One partnership is on record.

• Atlantic Screen GroupcoreOthersAtlantic Screen Group is the parent company of Nightjar. Within this group structure, Rosie Hill was promoted to President of Nightjar while Rupert Hollier was appointed COO of Atlantic Screen Group. This represents an internal corporate restructuring within the group.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dept: Dept is a global digital agency network providing brand, experience, and engineering services, competing for the same enterprise headless commerce and transformation work that Nightjar delivers.
• Huge: Huge is a global experience agency offering brand, design, and technology services to enterprise clients, competing with Nightjar for marquee digital transformation engagements but at significantly larger scale.
• R/GA: R/GA is a global digital agency combining brand, experience design, and engineering for enterprise clients, competing in Nightjar's enterprise transformation space as a much larger incumbent.
• AKQA: AKQA is a global design and innovation agency delivering brand, experience, and platform work for major enterprises — a large incumbent competitor in Nightjar's enterprise digital product category.

Direct peers

• Work & Co: Work & Co is a US-based digital product studio that designs and engineers brand, experience, and platform solutions for enterprise clients — directly comparable to Nightjar's unified brand-design-engineering offering and award-winning portfolio approach.
• Ustwo: Ustwo is a global digital product studio known for combining design, technology, and venture-building for enterprise and startup clients, mirroring Nightjar's fullstack, design-led model and Awwwards-recognized creative output.

Regional players

• Frank Digital: Frank Digital is an Australian digital agency delivering design, development, and digital marketing services — a comparable boutique-scale peer operating in the same ANZ enterprise and mid-market segment.
• Reactive: Reactive is an Australian digital experience agency offering design, technology, and platform services to enterprise clients — closely aligned with Nightjar's hybrid brand, UX, and fullstack engagement model in the same geography.
• Icelab: Icelab is an Australian digital product studio specializing in design and engineering for enterprise clients, making it a strong regional peer with overlapping headless CMS, React, and transformation service lines.

Emerging players

• Manual: Manual is a design and engineering studio delivering brand, experience, and platform solutions for ambitious clients — an emerging peer with comparable boutique positioning and award-driven creative output.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nightjar-co
• Instagraminstagram.com/nightjar.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nightjar