Atria Group
Atria Group is a Belgrade-based private consulting firm offering leadership development, soft skills training, proprietary business simulations, and certified coaching methodologies to enterprise clients across Serbia and Southeast Europe, with a separately launched India-based agrivoltaic solar initiative.
- Company typePrivate
- Founded2011
- HeadquartersBelgrade
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Atria Group does
Atria Group is a private international consulting firm headquartered in Belgrade, Serbia, founded in 2011, that specializes in leadership development, soft skills, and professional training for enterprise clients. The company operates a platform-plus-modules architecture: a core set of customizable in-house training programs covering communication, sales, leadership, team effectiveness, wellbeing, and expert skills, supplemented by a catalog of proprietary business simulations (Wallbreakers®, Gamechangers®, Playmakers®, plus a Hydro Laos stakeholder-management simulation), certification pathways (NLP, PCM, Erickson Coaching, SHRM, Points of You Business Trainer), and assessment tools (Saville Wave, Persona Global, Quintaum). Distribution is anchored by exclusive regional partnerships with international methodology providers including Saville Assessments, Points of You, PCM, Erickson College International, SHRM, and Persona Global for Serbia and the broader Southeast Europe region, alongside direct enterprise sales and open-enrollment workshops delivered in Belgrade. Revenue is generated primarily through professional services fees for in-house programs, coaching engagements, and certification training, with a multi-year client base that includes msg global solutions, Robert Bosch, Alter Modus, and Pharmanova. The firm is led by Managing Director Pedja Jovanovic and operates with 11-50 employees.
Separately, the Atria Group brand has been extended into a rural regeneration initiative in India called Project Chittoor, executed via a partnership with Atria Renewable Private Limited. In April 2026, the firm launched a 6 MW agrivoltaic solar project across 600 acres in Chittoor district, Andhra Pradesh, integrating elevated solar panels above active farmland in 1-1.5 acre blocks at approximately 300 kW per block. The model is positioned as a dual-use platform combining solar generation, regenerative agriculture, agroforestry, value-added food processing, digital education, and rural tourism, with an explicit three-phase roadmap scaling to 6,000 and 60,000 acres. The source material conflates the Serbian training business and the Indian renewable-energy venture under a single corporate identity; the precise corporate, capital, and governance linkage between the two operations is not disclosed in the available data.
Atria Group firmographics
Firmographics- Name
- Atria Group
- Legal name
- Atria Group
- Website
- https://atriagroup.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atria Group is a Belgrade-based private consulting firm offering leadership development, soft skills training, proprietary business simulations, and certified coaching methodologies to enterprise clients across Serbia and Southeast Europe, with a separately launched India-based agrivoltaic solar initiative.
- Ownership category
- akta.pro rank
Atria Group industry classification
Industry- Product category
- Professional Training and Development
- NAICS
- Management Consulting Services (54161), Professional, Scientific, and Technical Services (54), Environmental Consulting Services (54162)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering Services (8711)
- akta.pro primary industry
- Energy Systems & Power Engineering Consulting (BPAHAIAG)
- akta.pro secondary industries
- Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging) (IMAFALAJ), Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), Onsite Operations & Event Staffing Management (THAHACAL)
Keywords
Where Atria Group is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices2 records
Markets served
Atria Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Solar Energy Generation and Sales: Atria Group generates revenue through solar energy production from agrivoltaic installations. Farmers receive stable secondary income from surplus energy sales, while the company benefits from energy generation contracts and partnerships with Atria Renewable Private Limited.
- Professional Training and Development Services: Revenue generated from providing training programs, coaching services, and business simulations to corporate clients. Programs include in-house training, workshops, certifications, and assessments delivered to enterprise organizations.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Atria Group product offering
Product offeringCore offering
Atria Group is an international consulting firm headquartered in Belgrade, Serbia, that delivers professional development, leadership training, executive coaching, and business simulation programs to corporate clients across Southeast Europe. The firm operates through in-house customized training programs, open workshops, certified methodology partnerships (PCM, Erickson Coaching, NLP, Saville, SHRM, Points of You), and proprietary business simulations (Wallbreakers®, Gamechangers®, Playmakers®). It also runs an India-based agrivoltaic solar initiative (Project Chittoor) that integrates solar panels above active farmland to combine clean energy generation with agricultural use across 600 acres in Andhra Pradesh.
Product overview
Atria Group operates two distinct business lines: (1) A Serbian professional development and training company offering a platform-plus-modules architecture centered on in-house training programs, business simulations (Wallbreakers®, Gamechangers®, Playmakers®, Hydro Laos), coaching services, NLP, PCM, and various assessment tools (Saville, Quintaum, Persona Global). The portfolio includes certification preparation (SHRM) and personal development programs (My Identity Journey, My Leadership Journey). (2) An Indian renewable energy initiative called Project Chittoor - a 6 MW agrivoltaic solar project in Andhra Pradesh combining solar energy generation with agricultural farming on the same land.
Differentiator
Problem solved
Functional benefit
Products and services
- In-House Training Programs Customized professional development training programs delivered in-house at corporate client organizations, covering communication and influence, sales and negotiation, leadership and management skills, expert skills, team learning, wellbeing, and team effectiveness. For enterprise clients in Serbia and the broader Southeast Europe region.
- Wallbreakers® Business Simulation Proprietary business simulation designed for change management and organizational transformation training, targeted at corporate teams and leaders.
- Gamechangers® Business Simulation Proprietary business simulation focused on innovation and driving organizational change, targeted at enterprise leadership teams.
- Playmakers® Business Simulation Proprietary business simulation for team performance and stakeholder management, designed for enterprise teams.
- Stakeholder Management Simulation (Hydro Laos) Gamified business simulation involving stakeholder management within a hydro power plant construction project scenario.
- PCM (Process Communication Model) Certification Programs Authorized Process Communication Model training and certification programs (PCM Discover, PCM Advanced, PCM Trainer) for communication framework practitioners and trainers.
- Erickson Coaching Programs Coaching training programs including Art and Science of Coaching and High Performance Team Coaching, delivered through partnership with Erickson College International.
- NLP Programs Neuro-linguistic programming certification training including NLP Practitioner, NLP Master, and NLP Trainer levels.
- Saville Assessments Training Assessment-based training including Wave Personality Test and competency-based interview training, with HR recruitment support, delivered through exclusive partnership with Saville Assessment.
- Project Chittoor - Agrivoltaic Solar Project 6 MW agrivoltaic solar project integrating elevated solar panels above active farmland across 600 acres in Chittoor district, Andhra Pradesh, enabling simultaneous crop cultivation and clean energy generation with each block at 300 kW capacity.
Quantifiable outcome
- Increase in annual farm income from approximately ₹30,000 per acre to over ₹1 lakh per acre (233% increase)
- +2 more outcomes
Companies that use Atria Group
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Atria Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Atria Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Atria Renewable Private LimitedcoreStrategic partnership for development and execution of Project Chittoor, a 600-acre agrivoltaic solar project in Chittoor district, Andhra Pradesh. Atria Renewable Private Limited collaborates on this rural regeneration initiative integrating solar energy with active farmland.
- Saville AssessmentcoreExclusive partner for Saville Assessments including Wave personality testing and HR recruitment training programs in Serbia and the region.
- Points of YoucoreExclusive partner for Points of You methodology and tools in Serbia, including the Points of You Business Coach certification program.
- PCM (Process Communication Model)coreAuthorized partner offering PCM Discover, PCM Advanced, and PCM Trainer certification programs.
- Erickson College InternationalcorePartner for Erickson Coaching methodologies including The Art and Science of Coaching and High Performance Team Coaching programs.
- SHRMcoreSHRM (Society for Human Resource Management) partner providing SHRM-certified training programs for HR professionals in Serbia.
- Persona GlobalsupportingPartner for Persona Global assessment tools and methodologies.
- WorkzChangesupportingPartner for WorkzChange business simulation methodologies including stakeholder management simulations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Atria Group competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Atria Group social profiles
Digital presenceAtria Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atria Group leadership team
Management profileNumber of profiles
Profiles1 record
Atria Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Atria Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atria Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atria Group
What does Atria Group do?
Atria Group is an international consulting firm headquartered in Belgrade, Serbia, that delivers professional development, leadership training, executive coaching, and business simulation programs to corporate clients across Southeast Europe. The firm operates through in-house customized training programs, open workshops, certified methodology partnerships (PCM, Erickson Coaching, NLP, Saville, SHRM, Points of You), and proprietary business simulations (Wallbreakers®, Gamechangers®, Playmakers®). It also runs an India-based agrivoltaic solar initiative (Project Chittoor) that integrates solar panels above active farmland to combine clean energy generation with agricultural use across 600 acres in Andhra Pradesh.
Is Atria Group a public or private company?
Atria Group is a private company. It is classified as unknown and is currently operating.
When was Atria Group founded?
Atria Group was founded in 2011. It employs 11 to 50 people.
Where is Atria Group based?
Atria Group is headquartered in Belgrade.
How does Atria Group make money?
Two revenue lines are on record. Solar Energy Generation and Sales are the primary driver. The others are professional Training and Development Services.
Does Atria Group have an API?
No public API is recorded for Atria Group.
What industry is Atria Group in?
Atria Group's product category is Professional Training and Development. Its primary akta.pro industry code is BPAHAIAG, Energy Systems & Power Engineering Consulting, with a secondary code of IMAFALAJ, Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging). Its NAICS code is 54161 and its SIC code is 8742.