Progarden

What Progarden does

Progarden DPM is a privately held French B2B distributor founded in 1989 and headquartered in Simiane-Collongue, France. The company supplies professional resellers across France with spare parts for motoculture (outdoor power equipment), garden hand tools, powered machines (brushcutters, chainsaws, lawn mowers, chippers, hedge cutters, blowers), personal protective equipment, and specialized tree-care/climbing gear. Its catalog spans 100+ categories covering ignition, carburetion, filtration, belts, clutches, engine components, mechanical parts, and consumables compatible with major OEMs such as Briggs & Stratton, Honda, Stihl, Husqvarna, and Castelgarden, alongside premium safety brands including Petzl, EDELRID, Teufelberger, DMM, ISC, and Arbortec.

The business operates exclusively as a wholesale supplier to resellers and dealers; it does not sell direct to end consumers. Distribution is executed through a B2B e-commerce platform with login-gated pricing, account management, invoicing, and order history, supplemented by an authorized reseller network built in partnership with ARS Tools France. Revenue is generated across four distribution streams (spare parts, garden tools and equipment, battery-powered machines, and tree-care/safety equipment) on a transactional pay-as-you-go basis, with free shipping offered on orders exceeding €190 ex VAT and tiered delivery fees (€5.90 standard, €11.50 express). The company employs 11–50 staff and maintains a loyalty program for repeat reseller customers.

Progarden differentiates on catalog breadth, OEM parts identification expertise, and one-stop sourcing across multiple premium brands. Its primary customer base consists of professional motoculture and landscaping resellers, who in turn serve landscapers, grounds keepers, and arborists; end-user segments are accessed only indirectly through the reseller channel.

Name

Progarden

Legal name

Progarden DPM

Website

https://progarden.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Progarden DPM is a French B2B distributor founded in 1989 that supplies professional resellers with motoculture spare parts, garden tools, powered machines, PPE, and tree-care equipment across multiple OEM and safety brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Simiane-collongue

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Spare Parts Distribution: Progarden generates revenue through the distribution and sale of spare parts for motoculture equipment, including engine components, mechanical parts, ignition systems, filtration, belts, clutches, and specialized parts for brands such as Briggs & Stratton, Honda, Stihl, Husqvarna, Castelgarden, and others.
2. Garden Tools and Equipment Sales: Sale of garden tools (spades, rakes, shovels, pruning tools), construction tools, workshop equipment, irrigation systems, and workwear/PPE to professional resellers.
3. Machines and Battery Equipment: Sale of powered equipment including brushcutters, chainsaws, lawn mowers, chippers, hedge cutters, blowers, and battery-powered machines along with their accessories and consumables.
4. Tree Care/Pruning Equipment: Specialized distribution of climbing equipment, harnesses, ropes, safety gear, and accessories for arborists and tree care professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Progarden is a B2B wholesale distributor of motoculture spare parts, garden tools, personal protective equipment, battery-powered garden machines, and professional tree care/arborist equipment. The company sells exclusively through its e-commerce B2B platform and an authorized reseller network to professional dealers in France, offering a catalog of 100+ product categories covering engine components, ignition, filtration, cutting tools, and climbing gear compatible with brands such as Briggs & Stratton, Honda, Stihl, Husqvarna, Petzl, and Teufelberger.

Product overview

Progarden DPM is a B2B distributor of motoculture spare parts and garden tools serving professional resellers. The company offers a comprehensive product portfolio organized into six main categories: (1) motoculture spare parts including ignition systems, carburetion, filtration, belts, clutches, and engine components; (2) garden hand tools such as spades, forks, hoes, and rakes; (3) cutting and pruning tools including secateurs and pole saws; (4) battery-powered garden machines like mowers and brush cutters; (5) personal protective equipment (PPE) including anti-cut pants and safety helmets; and (6) professional tree climbing and pruning equipment including harnesses and climbing ropes. The offering is structured as a multi-category catalog rather than a unified platform, with products available through the Progarden e-commerce website for professional reseller customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Motoculture Spare Parts Comprehensive range of spare parts for lawn mowers and motorized garden equipment, including engine parts (cylinders, valves, gaskets), ignition systems (spark plugs, coils, regulators), carburetion and fuel components, filtration, drive belts, clutches, mechanical parts (bearings, pulleys), and specialized parts for brushcutters and chainsaws. Sold to professional resellers for resale and service use.
• Garden Hand Tools Hand-operated gardening tools including spades, forks, hoes, rakes, cultivators, shovels, planters, weeders, brushes, brooms, and related accessories for green space maintenance. Sold to professional resellers serving landscapers and grounds keepers.
• Pruning and Cutting Tools Secateurs, pruning shears, pole saws, and related spare parts for tree and plant maintenance. Sold to professional resellers serving arborists, landscapers, and grounds maintenance operators.
• Battery-Powered Garden Machines Battery-powered machines including lawn mowers, brush cutters, and chainsaws, along with their batteries, chargers, and accessories. Distributed to professional resellers in the French market.
• Personal Protective Equipment (PPE) and Workwear Anti-cut trousers, safety helmets, hearing protection, safety footwear, work gloves, and other PPE/workwear supplied to professional resellers for end users in landscaping and tree care.
• Tree Pruning and Climbing Equipment Specialized tree care and arborist equipment including harnesses, safety helmets, climbing ropes, descenders, and accessories from brands such as Petzl, Teufelberger, EDELRID, Arbortec, ISC, DMM, NOTCH, and COURANT. Distributed to professional resellers serving arborists and tree surgeons.
• Workshop Equipment Workshop tools and accessories for equipment maintenance, including sharpening/grinding machines, riveters, files, vises, funnels, cans, and ramps. Sold to professional resellers for resale to repair shops and service operators.
• Watering and Spraying Equipment Watering and spraying equipment including sprayers, hoses, hose reels, watering pistols/lances, connectors, watering cans, and buckets. Distributed to professional resellers for landscaping and gardening applications.
• Construction Tools Construction hand tools including sledgehammers, chisels, levels, trowels, masonry tools, paving tools, and rakes. Distributed to professional resellers serving construction and landscaping operators.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ARS Tools FrancecoreChannel Partner/ Reseller/ DistributorProgarden operates as a distributor under the ARS Tools France network, with a dedicated section for becoming an approved ARS Tools reseller. The partnership enables recruitment and management of authorized dealers throughout France.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• MTD Products: Global outdoor power equipment manufacturer (including the Castelgarden brand carried by Progarden); comparable as both a brand supplier and a category-defining incumbent in garden machinery.
• Husqvarna: Global outdoor power equipment manufacturer with direct-to-dealer distribution; Progarden distributes Husqvarna parts and equipment, making it both a critical brand partner and a structural risk if the OEM expands direct fulfillment.
• Oregon Tool: Manufacturer of cutting systems and consumable parts for outdoor power equipment; comparable because its blades, chains, and accessories overlap directly with Progarden's cutting and chainsaw spare parts SKUs.
• Briggs & Stratton: Major small-engine manufacturer whose engine components form a meaningful slice of Progarden's spare parts catalog; comparable in serving the same professional reseller base for engine-driven equipment.
• Stihl: Major manufacturer of outdoor power equipment whose parts Progarden distributes; operates its own authorized dealer network in France and represents both a key supply partner and a potential channel competitor.
• Würth: Global B2B distributor of tools, fasteners, and equipment with a similar catalog-driven distribution model; broader portfolio but overlapping supply and procurement mechanics for professional buyers.
• Honda Power Equipment: Manufacturer of powered garden and outdoor equipment distributed by Progarden; operates parallel authorized service-parts channels serving the same professional reseller and end-user segments.

Direct peers

• Manutan: French B2B multi-category distributor of workplace and professional supplies with a similar broad catalog and reseller/dealer focus, operating across complementary equipment categories in France.

Others

• Petzl: Premium manufacturer of climbing and fall-protection equipment distributed by Progarden in its arborist category; comparable as a strategic brand partner shaping Progarden's specialty tree-care positioning.
• Castelgarden: European garden equipment brand whose machines and parts Progarden distributes; relevant as a key brand supplier anchoring the motoculture spare parts business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/progarden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progarden