Assemblage
Assemblage was a small San Francisco collaboration-tools startup (founded 2013, 1-10 employees) that raised ~$1.28M from Alchemist Accelerator and Amino Capital before its web presence was absorbed into Cisco's Collaboration business.
- Company typePublic
- Founded1984
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Assemblage does
Assemblage was a small, privately held collaboration-technology company founded in 2013 and based in San Francisco. Its self-described mission was centered on the user, aiming to "show the future of collaboration today" by providing "the tools and the infrastructure" for collaboration experiences. The firm operated with a very lean team of 1-10 employees, consistent with an early-stage startup profile.
The company raised approximately $1.28 million in total disclosed funding across two rounds: a $28,000 seed from Alchemist Accelerator in July 2013 and a $1,250,000 round led by Amino Capital in February 2014. Beyond these capital events and a collaboration-focused product thesis, the input contains no product names, customer logos, revenue figures, patent portfolio, or leadership roster for Assemblage itself. The most material signal in the data is that the company's listed website URL now resolves to Cisco's collaboration solutions page (cisco.com/c/en/us/solutions/collaboration/index.html), which strongly suggests that Assemblage's assets, technology, and/or team were absorbed into Cisco's Collaboration/Webex business, and that Assemblage no longer operates as an independent entity.
The remaining input data (Silicon One, Hybrid Mesh Firewall, AI Canvas, ThousandEyes, Splunk integration, hyperscaler customer logos such as Microsoft and Meta, and multi-billion-dollar acquisition history) pertains to Cisco Systems, Inc. and is not directly attributable to Assemblage. Any attempt to extend Cisco's enterprise scale, customer roster, AI capabilities, or revenue band to Assemblage would be a category error; the analysis above is restricted to the data that is actually about Assemblage.
Assemblage firmographics
Firmographics- Name
- Assemblage
- Legal name
- Cisco Systems, Inc.
- Website
- https://cisco.com
- Company type
- Public
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Assemblage was a small San Francisco collaboration-tools startup (founded 2013, 1-10 employees) that raised ~$1.28M from Alchemist Accelerator and Amino Capital before its web presence was absorbed into Cisco's Collaboration business.
- Ownership category
- akta.pro rank
Assemblage industry classification
Industry- Product category
- Collaboration Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer and Peripheral Equipment Manufacturing (3341)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Work Management & Collaboration Suites (BPAMAMAG)
- akta.pro secondary industries
- Whiteboarding & Visual Collaboration (BPAMAMAI), Video Conferencing & Webinars (BPAMAMAB), Business Messaging & Team Collaboration (HDAIAHAE), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), Enterprise & Workplace Communities (BPAMABAJ), Digital Workplace & Collaboration Consulting (BPAHAEAH)
Keywords
Where Assemblage is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Assemblage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- Hardware Products: Sale of networking hardware including switches, routers, wireless, silicon processors. Physical infrastructure sold through direct sales and channel partners.
- Software Subscriptions: Subscription-based software offerings including Cisco DNA Center, Meraki, SD-WAN Manager, Nexus Dashboard, security cloud management, and AI-powered platforms.
- Security Services: Security offerings including firewall, zero-trust access, hybrid mesh firewall, threat intelligence (Talos), XDR, and AI security solutions.
- Professional Services: Expert guidance, seamless deployment, and tailored solutions including Cisco Success Tracks, lifecycle services, and implementation support.
- Training and Certifications: IT training services, certifications, and learning programs including Cisco U., Networking Academy, and instructor-led training.
- Collaboration (Webex): Webex suite and collaboration tools for hybrid work including customer experience, events, intelligent workspaces, and remote work solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Cisco Cloud Control included with existing subscriptions |
| Subscription | Multi-year contract | Enterprise Agreement (EA) licensing available |
| Subscription | Annual | Cisco Success Tracks subscription |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Assemblage product offering
Product offeringCore offering
Assemblage provides user-centric collaboration tools and infrastructure, positioning itself around showing the future of collaboration. The company focused on building solutions that enable teams to collaborate more effectively through its tooling and supporting infrastructure.
Product overview
Cisco offers a comprehensive portfolio of networking, security, collaboration, computing, and observability solutions organized as a platform-plus-modules architecture. The core unified platform is Cisco Cloud Control, which integrates AI Canvas (multiplayer agentic workspace), AI Assistant (natural language operations), and Cloud Control Studio (MCP connectivity for third-party integrations). The networking portfolio centers on Cisco Silicon One (programmable unified silicon architecture with G-Series AI Scale Switch, P-Series Core Router, E-Series Feature Rich Switch, K-Series Feature Rich Router, and A-Series Feature Rich Access), Cisco C9350 Series Smart Switches, Catalyst and Nexus Series Switches, SD-WAN solutions, and Secure Routers (8000 Series). Security offerings include Hybrid Mesh Firewall, Cisco AI Defense, Hypershield, Secure Workload, Multicloud Defense, Firewall, XDR, Duo MFA, Secure Access (SASE), Zero Trust Access, Identity Services Engine, Talos threat intelligence, and the Security Cloud platform. Observability is provided through ThousandEyes (cloud-based assurance) and Splunk integration. Computing solutions include Cisco Intersight (hybrid cloud operations), Unified Edge (full-stack edge computing platform), and Nexus switches. Collaboration includes Webex Suite. Services span Cisco Networking Academy (free training), Cisco U. (professional certification), Cisco Validated (design guides), Professional Services, and Support. AI capabilities are delivered through AgenticOps framework enabling autonomous agents, AI Canvas for multi-agent collaboration, and integration with frontier models including Anthropic's Mythos Preview and OpenAI's GPT-5.5-Cyber.
Differentiator
Problem solved
Functional benefit
Brands
- Webex: Collaboration platform providing video conferencing, messaging, and calling services for hybrid work environments.
- Cisco Meraki
- ThousandEyes
- Cisco Silicon One
- Cisco Cloud Control
- AI Canvas
- Cisco Hypershield
- Cisco AI Defense
- Cisco Duo
- Cisco Umbrella
- Cisco Secure Access
- Cisco XDR
- Cisco Intersight
- Cisco Networking Academy
Products and services
- Collaboration Tools and Infrastructure User-centric collaboration tools and supporting infrastructure positioned to show the future of collaboration today, designed for teams and organizations that want next-generation collaboration capabilities.
Quantifiable outcome
- 99.97% network availability achieved
- +5 more outcomes
Companies that use Assemblage
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles1 record
Assemblage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability17 records
Feature9 records
Assemblage partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and strategic.
- DDN (Data Direct Networks)coreDDN CTO Sven Oehme cited Cisco Silicon One G300-powered Nexus platforms as providing deterministic, high-bandwidth fabric required for AI-factory scale environments.
- AnthropicflagshipCollaboration with Anthropic on their Mythos Preview model as part of AI threat modeling initiative. Cisco gained access to frontier AI models to stress-test defenses against AI-era cyber threats.
- OpenAIflagshipAccess to OpenAI's GPT-5.5-Cyber model for AI-era threat assessment and defense development. Partnership enables collaboration on frontier AI security research.
- Microsoft AzurecoreMicrosoft is an early adopter of Silicon One, expanding from initial use cases to multiple roles in data center, WAN, and AI/ML environments with common ASIC architecture.
- ArelioncoreArelion, a global service provider, collaborates with Cisco daily on network improvements. Uses Cisco networking for global connectivity and customer experience optimization.
- Rockwell AutomationcorePartnership to power AI manufacturing at the edge. Combines Cisco infrastructure with Rockwell software to deliver greater AI performance for manufacturers.
- VerizoncoreVerizon views edge computing as critical for retail and enterprise. Cisco Unified Edge enables real-time customer analytics and data security at the edge.
- PepsiCocorePepsiCo implements AI and edge computing solutions with Cisco to create self-optimizing production lines using real-time local analytics.
- MetacoreMeta announced deployment of OCP-inspired Cisco 8501 combining Silicon One G200 with Cisco-designed hardware at Open Compute Project Global Summit.
- Coalition for Secure AI (CoSAI)strategicCisco donated Project CodeGuard to CoSAI, an open-source security framework for AI coding agents that embeds secure-by-default practices into agent workflows.
- PanasoniccoreCisco and Panasonic partnered on validated design for media broadcasters, creating reliable and scalable IP infrastructure for high-resolution video workflows.
- IsovalentcoreIsovalent Enterprise Platform provides kernel-level visibility and control for runtime security in Kubernetes environments, integrated with Cisco Hybrid Mesh Firewall.
Scale indicators14 records
Recent moves3 records
Expansion highlights2 records
Assemblage competitors and assessment
Company assessmentDirect peers
- Fortinet: Fortinet competes with Cisco across firewalls, SD-WAN, SASE, and switching (via its FortiSwitch line) and is a frequent alternative bidder in mid-market and enterprise security deals.
- Arista Networks: Arista is Cisco's most direct competitor in cloud-grade data center switching and high-performance networking for AI and hyperscale workloads, with overlapping customers (large enterprises, cloud builders) and a comparable EOS software platform.
- Check Point Software: Check Point competes with Cisco in next-generation firewalls, SASE, and zero-trust network access, particularly in large enterprise and government accounts.
- Zoom Communications: Zoom is a direct competitor to Webex in video conferencing, webinars, and team collaboration, and shares Cisco's hybrid-work end-customer base across enterprises and SMBs.
- Juniper Networks (HPE): Acquired by HPE, Juniper directly competes with Cisco across enterprise routing, switching, and AI data center fabrics, and overlaps in Mist AI-driven campus/branch networking.
- HPE Aruba Networking: Aruba competes with Cisco Catalyst and Meraki in enterprise campus, wireless, and SD-Branch networking, with strong positions in higher education and large campus deployments.
Broad incumbents
- Palo Alto Networks: Palo Alto Networks is the leading next-gen firewall and broader security platform vendor, competing head-to-head with Cisco Hybrid Mesh Firewall, Secure Access (SASE), and XDR across enterprise security budgets.
- Broadcom: Broadcom is the dominant merchant networking silicon vendor (Tomahawk, Jericho) and, with VMware, also a systems and virtualization competitor to Cisco's data center and networking portfolio.
- NVIDIA: NVIDIA's networking business (Spectrum-X, NVLink, Mellanox) competes for the AI fabric dollars Cisco targets with Silicon One and Nexus 9800, and increasingly sets reference architectures for AI factories.
Emerging players
- Zscaler: Zscaler is a leading pure-play SASE/ZTNA vendor, often displacing Cisco Secure Access and Umbrella in cloud-first security architectures and competing for SSE budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Assemblage social profiles
Digital presenceAssemblage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assemblage leadership team
Management profileNumber of profiles
Assemblage subsidiaries and ownership
Company hierarchySubsidiaries6 records
Assemblage funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assemblage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assemblage
What does Assemblage do?
Assemblage provides user-centric collaboration tools and infrastructure, positioning itself around showing the future of collaboration. The company focused on building solutions that enable teams to collaborate more effectively through its tooling and supporting infrastructure.
Is Assemblage a public or private company?
Assemblage is a public company. It is classified as venture growth investor backed and is currently operating.
When was Assemblage founded?
Assemblage was founded in 1984. It employs 1 to 10 people.
Where is Assemblage based?
Assemblage is headquartered in San Francisco, United States, in the North America region.
How does Assemblage make money?
Six revenue lines are on record. Hardware Products are the primary driver. The others are software Subscriptions, security Services, professional Services, training and Certifications and collaboration (Webex).
Who are Assemblage's main competitors?
Direct peers on record are Fortinet, Arista Networks, Check Point Software, Zoom Communications, Juniper Networks (HPE) and HPE Aruba Networking. Broad incumbents are Palo Alto Networks, Broadcom and NVIDIA. Zscaler is listed as an emerging player.
Does Assemblage have an API?
Yes. Cisco Cloud Control Studio provides MCP (Model Context Protocol) connectivity for connecting third-party tools and building custom agents. Cisco AI Canvas enables human operators and AI agents to investigate and resolve complex cross-domain issues together through a multiplayer workspace. Developer documentation is at www.cisco.com/site/us/en/solutions/artificial-intelligence/agentic-ops/cloud-control-studio/index.html.
What industry is Assemblage in?
Assemblage's product category is Collaboration Software. Its primary akta.pro industry code is BPAMAMAG, Work Management & Collaboration Suites, with a secondary code of BPAMAMAI, Whiteboarding & Visual Collaboration. Its NAICS code is 51821 and its SIC code is 7372.