What Prestus does

Prestus is a Brazilian virtual-secretary and shared call-center operator founded in 2009 and headquartered in São Paulo, with a sales presence in Rio de Janeiro. The company's core product is a remote, CLT-employed team of human secretaries who answer inbound phone calls and WhatsApp messages on behalf of client businesses, available 24/7 across Brazil. Service tiers range from R$600/month (Light, 75 monthly interactions, business-hours only) to R$800/month (Gold, 150 interactions with 24-hour coverage) and R$1,200/month (Professional, 225 interactions with emergency on-call escalation), with a one-time R$150 activation fee and modular add-ons such as exclusive 0800 numbers, online scheduling, extra attendance packs, and ticket opening in client systems.

Underlying the human-staffed service is a proprietary technology stack that combines AI and automation: QuickBar integrates ChatGPT for product Q&A and lead qualification over WhatsApp; SpeedCall simultaneously dials a lead and the assigned salesperson to connect both within seconds; an intelligent 0800 routing system directs franchise calls to the nearest branch by CEP/DDD with overflow to shared secretaries; an emergency on-call API triggers predefined technician escalation lists; and full CRM integration (native with RD Station, plus APIs/webhooks for other systems) ensures 100% of contacts are registered in client systems.

Prestus serves more than 300 companies across healthcare, legal, SaaS, ISPs, franchise networks, real estate, e-commerce, and service-business verticals. Its customers are primarily Brazilian SMBs and mid-market firms that need professional phone presence without the cost of dedicated in-house receptionists (priced at R$9,000-25,000/month per dedicated position). The business model is subscription recurring with usage-based overage (R$1.00 per extra call), supplemented by shared call-center PA rentals starting at R$650/month, a Rede de Recomendadores referral channel, and content-driven top-of-funnel marketing. The company is privately held (PRESTUS LTDA ME), self-funded, Endeavor-selected, and has been featured as a PEGN magazine cover story.

Name

Prestus

Legal name

PRESTUS LTDA ME

Website

https://prestus.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Prestus is a Brazilian shared virtual-secretary and call-center platform founded in 2009 that provides 24/7 human phone and WhatsApp answering for 300+ SMB and mid-market clients across healthcare, legal, SaaS, ISP, and franchise verticals, layered with ChatGPT-powered lead qualification, SpeedCall, and CRM integration at subscription prices starting at R$600/month.

Ownership category

akta.pro rank

Product category

Virtual Secretary Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Help Supply Services (7363), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Appointment Scheduling & Service Dispatch Support (BPAAABAO)

akta.pro secondary industries

Technical & Product Support (Tier 0–2, Troubleshooting) (BPAAABAF), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Virtual secretary services
• Shared call center
• Receptionist subscription
• Customer service outsourcing
• WhatsApp business answering

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Virtual Secretary Subscription Plans: Monthly recurring subscription plans (Light, Gold, Professional) providing virtual receptionist services with tiered volumes of monthly attendances (75, 150, 225). All plans include a one-time activation fee. Paid monthly via boleto or credit/debit card.
2. Optional Add-on Services: Additional paid services including exclusive 0800 number (R$100/month), online scheduling with confirmation (R$250/month), extra 50-attendance packages (R$300), and ticket/opening registration in client's online system (R$750). Revenue generated as recurring add-ons to base plans.
3. Call Center PA Rental (Shared Positions): Rental of shared call center positions (PAs) starting at R$650/month for 24-hour shared positions, providing access to multi-skill shared receptionists for inbound and outbound call handling.
4. Extra Attendance Credits: When monthly attendance limits are exceeded or account balance goes negative, extra attendance is charged at R$1.00 per reception or active call. Credits can be recharged via R$200 top-up packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Prestus provides remote human virtual secretaries and shared call center services on subscription plans, handling inbound and outbound phone and WhatsApp customer service for Brazilian SMBs across multiple verticals. The service combines real human receptionists (not bots) with proprietary AI tools (SpeedCall, QuickBar ChatGPT, intelligent 0800 routing, AI lead triage) and CRM integrations to deliver 24/7 branded customer service at a shared cost starting at R$600/month.

Product overview

Prestus is a Brazilian virtual secretary and shared call center platform that has operated since 2009. Its core offering is the "Secretária Virtual" (Virtual Secretary) — a team of real human assistants available 24/7 to handle inbound/outbound phone and WhatsApp customer service on behalf of client businesses. The service is delivered through three subscription plans (Light at R$600/month for 75 interactions, Gold at R$800/month for 150 interactions, and Professional at R$1,200/month for 225 interactions), each with optional add-ons such as exclusive 0800 numbers, online scheduling, extra interaction packages, and ticket opening in client systems. Supporting the human-led service are AI-powered sub-products: QuickBar with ChatGPT for intelligent QR Code/WhatsApp interactions, SpeedCall for simultaneous lead-seller phone connections, an AI triage and lead qualification system, and an 0800 Intelligent routing system for franchise networks. Prestus also offers call center positions for rent, telemarketing services, virtual office space, and 0800 line services. The platform integrates with RD Station and other CRMs via APIs and webhooks, and captures 100% of contact data into client CRMs.

Differentiator

Problem solved

Functional benefit

Products and services

• Secretária Virtual (Virtual Secretary) Remote human secretaries who handle inbound and outbound phone and WhatsApp customer service 24/7, representing the client's brand. Includes call answering, lead qualification, appointment scheduling, ticket opening, and emergency dispatch for Brazilian SMBs across healthcare, legal, software, franchise, real estate, ISP, e-commerce, and service business verticals.
• Plano Light (Light Plan)

Quantifiable outcome

• 99.99% of calls answered within 30 seconds, ensuring no missed lead opportunities due to wait time
• +5 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• RD StationcoreTechnology or IntegrationPrestus integrates with RD Station CRM through its API for SMS, WhatsApp, and call delivery, enabling real-time lead notification and CRM data population. All contacts handled by Prestus secretaries are automatically registered in the client's RD Station account, creating a seamless lead management workflow.
• Alexandre Borin (Co-founder)coreOthersAlexandre Borin is the co-founder of Prestus and a primary author of the company's thought leadership content. He represents the company publicly at entrepreneurship events and writes the '2 Minutes to Grow' column, positioning Prestus as a category authority.

Scale indicators7 records

Expansion highlights5 records

Emerging players

• Octadesk: Brazilian omnichannel customer service platform (now part of Zenvia) offering shared WhatsApp, chat, and voice support for SMBs and mid-market. Competes with Prestus from the platform/SaaS side rather than the human-secretary side, with overlap on WhatsApp-first customer support.
• Weni: Brazilian AI customer service platform focused on WhatsApp automation, lead qualification, and conversational CX for SMBs and enterprises in Latin America. Comparable to Prestus on WhatsApp triage and lead qualification but via pure AI agents rather than a hybrid human model.
• Posh AI: AI voice assistant for businesses that automates inbound phone calls, FAQ answering, and call routing for SMBs and enterprises. Represents the AI-first disruption risk to Prestus's human-led model, with overlapping use cases (call answering, qualification, routing).
• Take Blip (Blip): Brazilian conversational AI and contact-center platform enabling WhatsApp, voice, and chatbot customer service automation. Overlaps with Prestus on AI-powered WhatsApp lead qualification and triage, and represents a more software-centric alternative in the Brazilian SMB CX market.

Broad incumbents

• Concentrix: Global customer experience and BPO company with significant Brazilian operations, offering omnichannel customer support, sales, and technical support to enterprise and mid-market clients. Comparable in service mix (inbound voice, WhatsApp, omnichannel) but oriented to larger contracts than Prestus.
• Foundever: Global CX/BPO provider (formerly Sitel/IBEX) with substantial Brazilian operations delivering inbound/outbound contact center, customer service, and technical support across voice and digital channels. Comparable offering but at enterprise scale, not SMB.
• Teleperformance: Global BPO leader with major operations in Brazil providing inbound/outbound contact center, customer service, and back-office support. Operates at a larger scale than Prestus but lacks the SMB-focused, sub-minimum-wage shared-secretary positioning.
• Atento: Latin American BPO leader headquartered in Brazil, providing customer experience, sales, and digital support services across multiple channels. Closest Latin American large-scale competitor to Prestus on voice and WhatsApp customer service delivery.

Direct peers

• Smith.ai: US-based virtual receptionist and AI-augmented call answering service combining live agents with AI chatbots for SMBs, law firms, and sales teams. Closest direct peer in product design, combining AI triage/qualification with human answering — the same hybrid pattern Prestus emphasizes.
• Ruby Receptionists: US-based virtual receptionist service providing live, human 24/7 call answering, lead capture, and message taking for SMBs across many verticals. Closest international analog to Prestus's core Secretária Virtual subscription model, including tiered plans and shared-secretary economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/prestusclube
• Xx.com/prestus
• Facebookfacebook.com/Prestus
• LinkedInlinkedin.com/company/prestus-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prestus