What Adsteroid does

Adsteroid (legal entity ADSTEROID SAS, RCS Paris B 884 114 935) is a Paris-based, privately held French SAS founded in 2020 that delivers a single managed service — paid social advertising growth — to predominantly European direct-to-consumer and online-first brands. Its offering is positioned as a bespoke growth engagement rather than a multi-product platform: prospective clients book a discovery call via an embedded Calendly module on adsteroid.com, and may also initiate contact via WhatsApp. The company claims its clients achieve 2X to 10X growth in social-ads revenue within a year and an average 254% reduction in customer acquisition costs, implying outcome- or performance-linked professional-services fees typical of a boutique social-ads agency.

The underlying technology stack is not publicly disclosed. Publicly available material indicates the company operates paid social campaigns on platforms such as Meta/Facebook and Instagram, hosts its web properties on AWS infrastructure, and uses Calendly and WhatsApp as its lead-capture and direct-contact channels. There is no public-facing API, SDK, mobile app, or self-serve product. The value proposition is anchored on a claimed proprietary social-ads growth methodology, supported by a portfolio of named European consumer-brand logos spanning apparel (Un bon Maillot, Wethenew), beauty/skincare (Skin and Out, Hydrafacial), gaming/iGaming (Vbet), consumer goods (Cabaia), and logistics/fulfillment (Bigblue).

The business model is a managed-services / professional-services model, with fee structures likely tied to performance outcomes and/or media-spend management (multi-year engagement cadence, quote-based pricing after a discovery call). The go-to-market is sales-led and founder-led: Matthieu Petrella serves as Président, Director of Publication, and Data Protection Officer, and his personal contact details ([email protected], +33 6 89 19 43 09) are published on the legal notice as the primary point of contact. Distribution is direct-only (no reseller, marketplace, or self-serve channel), and the customer mix is horizontal across DTC verticals. GDPR/RGPD compliance is maintained across adsteroid.com and adsteroid.fr, with a stated 3-year data-retention limit.

Name

Adsteroid

Legal name

ADSTEROID SAS

Website

https://adsteroid.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Adsteroid is a Paris-based, privately held French SAS founded in 2020 that runs paid social advertising growth engagements for European DTC and online-first brands, claiming 2X-10X revenue uplift and 254% average CPA reduction for clients via a founder-led, performance-tied managed-services model.

Ownership category

akta.pro rank

Product category

Social Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Advertising (BPAFACAB)

akta.pro secondary industries

Paid Social Media Buying (BPAFABAD), Paid Social Media Buying (MPAAABAD)

Keywords

• Social ads management
• Paid social advertising
• Performance marketing services
• Customer acquisition optimization
• Social media growth agency

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Social ads growth services: Adsteroid delivers paid social advertising growth services to European brands, with the headline value proposition being 2X–10X revenue growth and a 254% average reduction in acquisition costs. Pricing is not publicly disclosed (clients book via Calendly for a quoted engagement). The model resembles managed services / performance-led agency fees tied to client advertising outcomes.
2. Performance-based / outcome-tied engagements: The company's marketing centers on quantified performance outcomes (revenue multiples and cost-per-acquisition reductions), implying fees likely structured around performance bonuses, retainers, or media spend management typical of social ads agencies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Adsteroid delivers a managed, performance-oriented social advertising growth service for European brands, running paid campaigns on platforms such as Meta/Facebook and Instagram. The company markets a single unified offering that claims clients 2X to 10X their social ads' revenues within a year and cut customer acquisition costs by 254% on average. Engagements are bespoke and sold directly via the company's website (Calendly booking), phone, email, and WhatsApp, with pricing provided on a quoted basis.

Product overview

Adsteroid operates as a single, unified growth service centered on social advertising, rather than as a multi-product platform with separately branded modules. Its sole named offering — the Adsteroid Social Ads Growth Service — is positioned to help European brands become the fastest-growing social-ads brands, with claimed outcomes of 2X to 10X revenue growth within a year and a 254% average reduction in acquisition costs. The service is delivered directly by the Adsteroid team (no separately named sub-products, add-on modules, or sub-brands are exposed on the website). Engagement with prospective clients is supported via embedded third-party tools (Calendly for appointment booking, WhatsApp for direct contact) on the Adsteroid website, and the company's own brand assets are reflected in the full-text Adsteroid logo.

Differentiator

Problem solved

Functional benefit

Products and services

• Adsteroid Social Ads Growth Service

Quantifiable outcome

• 2X to 10X increase in social ads revenue within a year
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationAWS hosts the Adsteroid website (www.adsteroid.com). The hosting entity is identified in the Mentions Légales as 'AWS, Tour Carpe Diem, 31 Pl. des Corolles, 92400 Courbevoie,' with a contact number +33 4 80 04 12 60. This is an infrastructure/vendor relationship rather than a customer or investor relationship.
• CalendlycoreTechnology or IntegrationCalendly powers the 'Prendre rdv' appointment-booking flow embedded across the Adsteroid website (homepage and other pages), and is the primary lead-capture mechanism. Calendly collects 'Nom' (last name) and 'Email' as required fields per the cookie policy.
• WhatsAppcoreTechnology or IntegrationWhatsApp is used by Adsteroid as a direct contact channel with prospects. Per the cookie policy, the user's phone number is required for WhatsApp contact.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dept Agency: Large, multi-capability European digital agency spanning creative, media, technology and data. Competes with Adsteroid for European brand paid-social budgets but operates at much larger scale and with a broader service portfolio.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) with a strong paid-media practice. Overlaps with Adsteroid on paid social for enterprise brands but competes from a much larger, multi-region footprint.
• Tinuiti: US-based independent performance marketing agency with strong paid social and Amazon expertise. Similar performance-led, outcome-driven model to Adsteroid but at significantly larger scale and primarily US-focused.

Direct peers

• Avex: New York– and Europe-based growth and design agency focused on Shopify-native and DTC brands. Comparable to Adsteroid because it delivers paid social and conversion-rate growth for European consumer brands, an overlapping ICP and service mix.
• Tilt Metrics: European (UK) paid social and PPC agency serving DTC and e-commerce brands. Comparable to Adsteroid in regional focus, channel specialisation and reliance on Meta-platform expertise.
• Ladder: Growth marketing agency offering paid social, SEO and creative services with a strong data-driven, test-led methodology. Closely comparable to Adsteroid on positioning, channel specialisation and outcome-led storytelling.
• Common Thread Collective: DTC growth agency focused on scaling consumer brands through paid social, lifecycle and creative. Overlaps directly with Adsteroid on mid-market consumer-brand ICP and on a 'fastest-growing brands' value proposition.
• Croud: British digital marketing agency offering paid media, SEO, content and data services to enterprise brands. Directly comparable to Adsteroid in channel mix (heavy on paid social) and mid-to-large European brand client base.
• Brainlabs: UK-headquartered digital media agency specialising in paid search, paid social and programmatic for global brands. Highly comparable to Adsteroid as a performance-led, mid-market European paid-social agency with a similar outcome-driven proposition.

Emerging players

• Hexa Group: European performance-marketing group building a portfolio of specialist agencies. Comparable to Adsteroid as a consolidator/builder in the European performance-marketing space, though at an earlier stage and broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adsteroid

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adsteroid