HexaGroup
HexaGroup is a B2B marketing agency for energy and industrial firms, offering a Growth Engine platform that integrates branding, marketing, sales, and service via six practice areas, with HubSpot-centric delivery and productized GOpacks subscriptions.
- Company typePrivate
- Founded2004
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HexaGroup does
HexaGroup is a B2B marketing agency headquartered in Houston, Texas with an additional Paris office, focused on the energy and industrial sectors. The firm serves enterprise and mid-market clients, including energy operators, industrial technology companies, and PE-backed portfolio companies, with a service portfolio spanning brand strategy, digital marketing, sales enablement, creative, web, and public relations delivered through six practice areas. The agency is a HubSpot Platinum Partner, a member-owner of the BBN International network, and positions itself as an embedded growth partner rather than a transactional vendor.
The company's core product is the Growth Engine, a proprietary framework that integrates branding, marketing, sales, and service into a single operating model for clients. Supporting products include GOsurvey, a diagnostic funnel-entry tool, and GOpacks, a tiered subscription offering segmented into L1Build, L2Optimize, and L3Scale bundles that progressively add automation, AI-assisted SEO monitoring, and advanced marketing technology. The technology stack is anchored on HubSpot, with BBN membership extending access to 1,250+ specialists across 28+ countries for cross-border delivery.
HexaGroup's business model combines recurring subscription revenue from Growth Engine and GOpacks engagements, project-based work, and managed services delivered under outsourced-marketing-department arrangements. Notable client relationships include CCC (now part of Honeywell), TEAM Inc. (multi-year engagement), Seagate, PipeSense, P2 Energy, AerSale, and New World Fuel, spanning enterprise anchor accounts and mid-market growth clients across oil and gas, energy transition (decarbonization, hydrogen), aviation aftermarket, and industrial robotics.
HexaGroup firmographics
Firmographics- Name
- HexaGroup
- Legal name
- HexaGroup
- Website
- https://hexagroup.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HexaGroup is a B2B marketing agency for energy and industrial firms, offering a Growth Engine platform that integrates branding, marketing, sales, and service via six practice areas, with HubSpot-centric delivery and productized GOpacks subscriptions.
- Ownership category
- akta.pro rank
HexaGroup industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where HexaGroup is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HexaGroup business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Growth Engine Subscription: Modular, subscription-based growth platforms that integrate branding, marketing, sales, and service functions. Delivered as ongoing engagements with configurable tiers and continuous optimization.
- GOpacks: Pre-configured growth solution packages (L1Build, L2Optimize, L3Scale) with bundled services across marketing disciplines. Rapidly deployable with tiered pricing based on scope and sophistication.
- Project-Based Engagements: Single-project work including rebranding, website development, campaign launches, ESG reports, video production, and other discrete initiatives. Billed per project with defined scope and deliverables.
- Outsourced Marketing Services: Fully outsourced marketing department model where HexaGroup functions as an integrated in-house team for clients. Includes program management, content creation, design, HubSpot management, and strategic consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | L1Build - Foundational branding and marketing package |
| Subscription | Monthly | L2Optimize - Enhanced growth package with expanded reach |
| Subscription | Monthly | L3Scale - Comprehensive growth platform with full execution |
| Other | Multi-year contract | Custom Growth Engine - Bespoke solution built from scratch |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
HexaGroup product offering
Product offeringCore offering
HexaGroup is a B2B marketing agency that delivers integrated growth solutions for energy and industrial firms through its proprietary Growth Engine platform, which bridges branding, marketing, sales, and service functions. The agency offers services spanning web development, SEO, content production, PPC advertising, animation, MarTech implementation (HubSpot), and fully outsourced marketing department capabilities. Clients can engage through custom builds, pre-configured GOpacks (L1Build, L2Optimize, L3Scale tiers), or project-based engagements.
Product overview
HexaGroup is a B2B marketing agency and member-owner of BBN (world's most awarded B2B agency) that offers the Growth Engine as its core integrated growth platform. The Growth Engine is a modular, subscription-based system that combines branding, marketing, sales, and service through six core practice areas: Marketing Research & Diagnostics, Strategy & Creative Planning, Content Dev & Production, MarTech Enablement & Automation, Demand Gen & Sales Support, and Customer Success Optimization. Clients can engage through GOpacks (pre-built solution packages: L1Build, L2Optimize, L3Scale), Custom Builds (tailored from scratch), or Project-Based Engagements (single initiatives). Supporting tools include the GOsurvey diagnostic assessment and specialized services like B2B podcast production and ESG reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Growth Engine A modular, subscription-based growth platform that integrates branding, marketing, sales, and service into a unified system for energy and industrial services firms.
- GOpacks Pre-built solution packages (L1Build, L2Optimize, L3Scale) with bundled services across branding, PR, thought leadership, SEO, demand generation, ABM, social media, sales strategy, and customer success for rapid deployment.
- Custom Build Tailored growth platform designed entirely around the client's specific business and market requirements, including workshops, ongoing discovery, and custom GTM strategy development.
- Project-Based Engagements Single project engagements for specific initiatives such as campaigns, rebranding, websites, ESG reports, or content development, billed per project with defined scope and deliverables.
- GOsurvey A 10-minute self-administered diagnostic tool that evaluates growth readiness across four CX domains: branding, marketing, sales, and service, providing actionable insights and recommendations.
- Outsourced Marketing Department Fully outsourced marketing department model where HexaGroup functions as an integrated in-house team for clients, including program management, content creation, design, HubSpot management, and strategic consulting.
- B2B Podcast Production Interview-based content production service that turns single recordings into multiple content pieces, part of HexaGroup's content development and production capabilities.
Quantifiable outcome
- 190% sales growth over 24 months
- +7 more outcomes
Companies that use HexaGroup
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
HexaGroup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature4 records
HexaGroup partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- BBN InternationalflagshipHexaGroup is a member-owner of BBN, the world's largest independent B2B agency network. BBN connects specialized marketing agencies across 30+ countries enabling clients to achieve global relevance and local impact. HexaGroup serves as the Houston wing of BBN, maintaining single point of contact for clients while leveraging 1,250+ specialists across 68 office locations in 28+ countries.
- HubSpotcoreHexaGroup is a HubSpot Certified Agency Partner, having reached Platinum Partner status. The agency implements the full HubSpot suite including marketing hub, CRM, and custom integrations for client marketing toolkits. Services include HubSpot setup, configuration, and ongoing management.
- DaveyminorClient logo displayed on HexaGroup homepage as representative client.
- AMAminorClient logo displayed on HexaGroup homepage as representative client.
- W3minorClient logo displayed on HexaGroup homepage as representative client.
- Comm AwardsminorCommunicator Awards recognition displayed on HexaGroup homepage as credential indicator.
Scale indicators16 records
Recent moves6 records
Expansion highlights5 records
HexaGroup competitors and assessment
Company assessmentDirect peers
- SmartBug Media: HubSpot Elite Solutions Partner offering inbound marketing, sales enablement, and MarTech implementation for B2B clients — directly comparable on platform partnership tier, service mix, and enterprise go-to-market motion.
- Bluetext: Full-service B2B marketing agency serving technology, energy, and industrial clients with branding, demand generation, and digital strategy — overlapping on integrated marcom service mix and enterprise client base.
- Heinz Marketing: B2B marketing agency specializing in sales and marketing alignment, demand generation, and account-based marketing for mid-market and enterprise industrial/tech clients.
- Godfrey: B2B agency specializing in industrial, technology, and manufacturing marketing with brand strategy, content, and lead generation — comparable on vertical focus and integrated agency model.
- Tilt Metrics: HubSpot-focused B2B agency providing RevOps, marketing automation, and demand generation for industrial and SaaS clients — similar in size, HubSpot-centric delivery, and B2B demand gen focus.
- Inverta: B2B marketing and RevOps consultancy delivering demand generation, ABM, and MarTech services to industrial and technology clients — comparable on integrated growth platform positioning.
- Weidert Group: B2B inbound marketing agency serving industrial, manufacturing, and energy companies with HubSpot-based implementations and integrated demand generation, closely mirroring HexaGroup's Growth Engine model.
- Industrial Strength Marketing: B2B marketing agency focused exclusively on industrial, manufacturing, and energy clients — directly comparable to HexaGroup's vertical specialization, customer base, and integrated communications offering.
Others
- Ten Adams: B2B healthcare marketing agency operating as an integrated growth partner for mid-market and enterprise clients — comparable on the embedded, fully-outsourced marketing department model HexaGroup deploys, though focused on a different vertical.
Regional players
- Velocity Partners: B2B marketing agency serving technology and industrial clients across the UK and Europe — comparable on integrated marketing services and B2B industrial/tech specialization, though primarily European in focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HexaGroup social profiles
Digital presenceHexaGroup financial estimates
Financial estimateRevenue estimate
Valuation estimate
HexaGroup leadership team
Management profileNumber of profiles
Profiles5 records
HexaGroup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HexaGroup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HexaGroup
What does HexaGroup do?
HexaGroup is a B2B marketing agency that delivers integrated growth solutions for energy and industrial firms through its proprietary Growth Engine platform, which bridges branding, marketing, sales, and service functions. The agency offers services spanning web development, SEO, content production, PPC advertising, animation, MarTech implementation (HubSpot), and fully outsourced marketing department capabilities. Clients can engage through custom builds, pre-configured GOpacks (L1Build, L2Optimize, L3Scale tiers), or project-based engagements.
Is HexaGroup a public or private company?
HexaGroup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HexaGroup founded?
HexaGroup was founded in 2004. It employs 11 to 50 people.
Where is HexaGroup based?
HexaGroup is headquartered in Houston, United States, in the North America region.
How does HexaGroup make money?
Four revenue lines are on record. Growth Engine Subscription is the primary driver. The others are GOpacks, project-Based Engagements and outsourced Marketing Services.
Who are HexaGroup's main competitors?
Direct peers on record are SmartBug Media, Bluetext, Heinz Marketing, Godfrey, Tilt Metrics, Inverta, Weidert Group and Industrial Strength Marketing. Ten Adams is listed as an others. Velocity Partners is listed as a regional player.
Does HexaGroup have an API?
No public API is recorded for HexaGroup.
What industry is HexaGroup in?
HexaGroup's product category is B2B Marketing Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.