Plants On Walls
Plants On Walls is a California-based advisory consultancy that designs living wall and vertical garden installations using its proprietary Florafelt recycled-felt system. It serves architects, designers, builders, and property owners worldwide through project-based consulting delivered in partnership with certified installer networks.
- Company typePrivate
- Founded2007
- HeadquartersNorcross, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Plants On Walls does
Plants On Walls is a California-based architectural landscape design consultancy, operating as a division of Build Botanic LLC and founded in 2007 by inventor Chris Bribach. The company advises designers, architects, builders, and property owners on living wall and vertical garden projects worldwide, providing horticultural, spatial-layout, and irrigation-system design guidance strictly on an advisory basis — the firm does not perform construction, plumbing, electrical, or installation labor itself, and clients are responsible for engaging licensed professionals to implement recommendations.
The company's commercial core is the proprietary Florafelt system, a family of living-wall products built around a patented pleated felt substrate manufactured from recycled plastic bottles. The product line includes modular Florafelt Pocket Panels (the primary system), the Florafelt Pro System for curved and high-density installations, Florafelt Grow Strip for narrow-grid designs, Root Wrappers that allow plants to be inserted, swapped, and rearranged without disturbing the wall, and a Compact Kit for residential herb gardens. Plants grow directly into the hydroponic felt, creating self-sustaining ecosystems.
Revenue is generated through project-based consulting and design fees — 50% non-refundable deposit to commence work, 50% on delivery of the final consulting report, design package, or specification sheets, with 1.5% monthly interest accruing after 15 days. Go-to-market is sales-led and content-driven, anchored by a website gallery, blog, and Instagram presence, plus a distributed network of certified Florafelt Designers and installer partners in the San Francisco Bay Area, Florida, Ohio, Oregon, and internationally for projects such as the 100,000-plant installation at the MGM Macau resort. Named end customers span hospitality (MGM Macau, Hyatt Place San Francisco, Kingdom of Bahrain), healthcare (Cleveland Clinic, Rainbow Babies & Children's Hospital, Tanner Medical Center), and high-end residential real estate.
Plants On Walls firmographics
Firmographics- Name
- Plants On Walls
- Legal name
- Build Botanic LLC
- Website
- https://plantsonwalls.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plants On Walls is a California-based advisory consultancy that designs living wall and vertical garden installations using its proprietary Florafelt recycled-felt system. It serves architects, designers, builders, and property owners worldwide through project-based consulting delivered in partnership with certified installer networks.
- Ownership category
- akta.pro rank
Plants On Walls industry classification
Industry- Product category
- Landscape Architecture and Biophilic Design Consulting
- NAICS
- Landscape Architectural Services (54132), Landscaping Services (56173)
- SIC
- Services-Management Consulting Services (8742), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Garden Bed Design, Layout & Planting Plans (HSAIAFAA)
- akta.pro secondary industries
- Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Seasonal Color, Planting & Horticultural Services (BPABADAL)
Keywords
Where Plants On Walls is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Plants On Walls business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting & Design Services: Expert horticultural, spatial layout, and vertical garden system design guidance. Services are strictly advisory in nature. Pricing based on project scope with 50% deposit upfront and 50% due upon delivery of final consulting report, design package, or specification sheets. Late fees apply after 15 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based consulting and design services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Plants On Walls product offering
Product offeringCore offering
Plants On Walls provides expert horticultural, spatial layout, and vertical garden system design consulting for living walls. The firm advises on plant selection, irrigation and recirculating system specifications, structural layouts, and ongoing maintenance for projects that physically use the proprietary Florafelt system. Services are strictly advisory; the company does not perform construction, plumbing, electrical, or installation labor, which is carried out by licensed third-party professionals.
Product overview
Plants On Walls operates as a consulting and design services company specializing in living walls and vertical gardens. The core product portfolio centers on the Florafelt system family, which includes Florafelt Pocket Panels (the primary modular living wall system), Florafelt Pro System (for curved and high-density installations), and supporting accessories such as Florafelt Grow Strip, Root Wrappers, and the Compact Kit for herb gardens. All systems are made from recycled plastic bottles and enable plants to grow unrestricted into felt materials. The company provides advisory services for horticultural planning, spatial layout, irrigation design, and plant selection, but does not perform physical installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Florafelt Pocket Panels Modular pleated-felt panel system with pockets made from recycled plastic bottles that allows plants to grow unrestricted into hydroponic felt materials, forming a living ecosystem integrated with automatic irrigation. Targeted at architects, designers, builders, and property owners commissioning living wall installations.
- Florafelt Pro System Professional-grade Florafelt configuration engineered for curved walls and high-density planting of ferns and lush vegetation in commercial, gallery, and conservatory installations. Used in flagship projects including the San Francisco Conservatory of Flowers.
- Florafelt Grow Strip Woven grow fabric accessory designed to integrate into narrow 6-inch grid configurations for custom high-density planting of smaller plant materials and complex living wall designs.
- Florafelt Compact Vertical Garden Kit Compact vertical garden kit built around the Florafelt system for easy residential indoor herb and plant installations.
- Root Wrappers Pre-wrapped plant containers that hold soil and root balls for easy insertion, changing, and rearranging of living wall designs within Florafelt Pocket Planters. Reusable and designed to support precision artistic modifications.
- Consulting and Design Services Expert horticultural, spatial layout, and vertical garden system design guidance covering plant selection, irrigation and recirculating system specifications, structural layout, and ongoing maintenance recommendations. Strictly advisory; no construction, plumbing, electrical, or installation labor is performed by the company.
Quantifiable outcome
- Over 100,000 plants and 2,000 species successfully installed in single project (MGM Macau)
- +1 more outcomes
Companies that use Plants On Walls
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Plants On Walls technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Plants On Walls partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- Planted DesigncoreRenowned landscape design firm in San Francisco Bay Area. Partnered to create inspired living walls including Pacific Heights residential project and Florafelt Pro System installation in Pleasanton, California.
- Rock & Rose LandscapecoreLandscape design partner collaborating on residential living wall projects in the San Francisco Bay Area.
- Living Green DesigncoreFull service landscape design company operating in San Francisco Bay Area for over 40 years. Led by Davis Dalbok, creating unmatched living wall experiences including Birds of Prey installation for San Francisco Decorator Showcase and projects at Hyatt Place San Francisco.
- Linnea BotanicalscoreBiophilic design firm founded by Beatrice Linnea Bast operating in Philadelphia and Delray Beach, Florida. Specializes in custom indoor and outdoor vertical gardens at intersection of art and ecology.
- Oasis GardenscapescoreSarasota, Florida-based living wall installation and service business owned by Seth Stottlemyer. Projects range from luxury residential to commercial, creating mood and setting with living plants.
- Green Street DesigncoreDublin, Ohio-based design firm creating tropical living wall paradises using Florafelt Pocket Panel System. Projects in Columbus, Ohio area.
- Randy Raburn DesigncorePortland, Oregon landscape designer creating elegantly crafted Florafelt Pocket living walls. Inspired by Patrick Blanc vertical garden style using modular panel system from recycled plastic bottles.
- Echeverias and More (Angelica Cook)coreSucculent specialist building masterpieces for restaurants and properties. Created succulent wall for M on High Street restaurant in Moorpark, California using patented Draped Living Wall method.
- Birkdale InternationalflagshipPartnered with MGM to create 'Nature's Art' - a massive vertical garden installation for the $3.4 billion MGM Macau resort featuring over 100,000 plants and 2,000 species.
- San Francisco Conservatory of FlowerscoreNon-profit botanical garden. Plants On Walls donated and installed the Florafelt pocket panel system, with ongoing collaborations on curved living walls and double wall garden installations.
- San Francisco Botanical Garden BookstoreminorFlorafelt Pocket Panel system donated for living wall showcasing over 200 species from the garden's prized collections at the main entrance.
- Cleveland CliniccoreFamily healing garden using Florafelt Pockets system at Rainbow Babies & Children's Hospital in Cleveland, Ohio for horticulture therapy.
- Fani Hansen ArchitectscoreSan Rafael-based architecture firm that integrated Florafelt Pockets into custom home design, including Frank Lloyd Wright Marin Center curved vertical garden project.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Plants On Walls competitors and assessment
Company assessmentDirect peers
- Modulogreen: Modulogreen manufactures modular living wall systems engineered for both interior and exterior installations, including hydroponic felt-based designs that closely resemble Florafelt's value proposition. Targets the same architects, designers, and commercial property clients as Plants On Walls.
- LiveWall: LiveWall (by Innovative Landscape Technologies) is a US-based manufacturer of engineered living wall systems sold through a network of trained installers. Its product-driven, installer-channel model parallels the Florafelt approach and serves overlapping commercial and residential markets.
- Biotecture: Biotecture is a UK-based living wall specialist designing, manufacturing, and installing green wall systems for commercial buildings, healthcare facilities, and public spaces. Comparable to Plants On Walls in product category, with similar patented modular systems and a strong project portfolio in healthcare and corporate real estate.
- Sagegreenlife: Sagegreenlife designs, manufactures, and installs modular living wall systems for commercial and residential clients across the United States. It is one of the closest direct competitors to Plants On Walls, offering similar biophilic vertical garden solutions to architects, designers, and enterprise customers in hospitality and healthcare.
- GSky Plant Systems: GSky is one of the longest-standing US green wall providers, supplying both indoor and outdoor living wall systems to commercial, hospitality, and retail clients. Its product-plus-installer model and enterprise customer focus overlap directly with Plants On Walls' target market and channel structure.
Broad incumbents
- BrightView Landscapes: BrightView is the largest US commercial landscaping services company, offering landscape design, installation, and maintenance nationwide. While living walls are a small slice of its portfolio, its scale, design resources, and enterprise relationships make it an adjacent incumbent that could expand deeper into the vertical garden niche Plants On Walls occupies.
- Ambius: Ambius (part of Rentokil Initial) is a large interior landscaping and biophilic design provider offering live plants, green walls, and maintenance contracts to commercial enterprises globally. It competes at the higher end of the same customer set as Plants On Walls but from a far larger installed base and broader service portfolio.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Plants On Walls social profiles
Digital presencePlants On Walls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plants On Walls leadership team
Management profileNumber of profiles
Profiles1 record
Plants On Walls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plants On Walls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plants On Walls
What does Plants On Walls do?
Plants On Walls provides expert horticultural, spatial layout, and vertical garden system design consulting for living walls. The firm advises on plant selection, irrigation and recirculating system specifications, structural layouts, and ongoing maintenance for projects that physically use the proprietary Florafelt system. Services are strictly advisory; the company does not perform construction, plumbing, electrical, or installation labor, which is carried out by licensed third-party professionals.
Is Plants On Walls a public or private company?
Plants On Walls is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plants On Walls founded?
Plants On Walls was founded in 2007. It employs 1 to 10 people.
Where is Plants On Walls based?
Plants On Walls is headquartered in Norcross, United States, in the North America region.
How does Plants On Walls make money?
One revenue line is on record: consulting & Design Services.
Who are Plants On Walls's main competitors?
Direct peers on record are Modulogreen, LiveWall, Biotecture, Sagegreenlife and GSky Plant Systems. Broad incumbents are BrightView Landscapes and Ambius.
Does Plants On Walls have an API?
No public API is recorded for Plants On Walls.
What industry is Plants On Walls in?
Plants On Walls's product category is Landscape Architecture and Biophilic Design Consulting. Its primary akta.pro industry code is HSAIAFAA, Garden Bed Design, Layout & Planting Plans, with a secondary code of HSAIAFAB, Garden Bed Installation & Planting (Annuals, Perennials, Shrubs). Its NAICS code is 54132 and its SIC code is 8742.