FC Astoria Walldorf
FC Astoria Walldorf is a registered German football club (e.V.) based in Walldorf, Baden-Württemberg, competing in the Regionalliga Südwest. The club fields first team, U23, youth academy, and community programs, funded by ticketing, sponsorships, memberships, livestreaming, and youth football camps.
- Company typePrivate
- Founded1969
- HeadquartersWalldorf, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FC Astoria Walldorf does
FC-Astoria Walldorf e.V. is a German amateur football club registered as an eingetragener Verein (e.V.) headquartered in Walldorf, Baden-Württemberg. The club traces its origins to SG Walldorf Astoria 1969 and was reorganized through a 2004 merger into the current FC-Astoria Walldorf entity. It competes in the Regionalliga Südwest — the fourth tier of German football — and has maintained 12 consecutive seasons in the league through 2025/26, the longest such streak among participating clubs. The organization fields a first team, a U23 squad, a veterans (AH) side, and a youth academy structured from U12 through U19, alongside a girls' football program and the FCA Löwen initiative.
The club's core operations center on matchday commerce, content distribution, and community engagement. It sells tickets through both on-site box office and an SAP-powered online shop (tickets.fcastoria.de), with single-match prices from €4 (standing, reduced) to €70 (VIP) and season tickets from €60 to €900. All Regionalliga Südwest matches are broadcast through the LEAGUES streaming platform with Match Pass (€7) and Season Pass (€136) options. As the first amateur club to adopt SAP's Sports One solution, FCA uses the platform for partnership management and club operations. The club also runs AiL Fußballcamp youth training at €99 per participant and reaches 650+ active youth through the Dietmar Hopp Stiftung-funded Anpfiff ins Leben partnership.
Revenue is generated across five streams: ticket sales, sponsorship and partnerships (flagship partners SAP, abat ag, Dietmar Hopp Stiftung; core regional partners Sparkasse Heidelberg, Volksbank Kraichgau), recurring membership fees with reduced ticket pricing, youth program fees, and a share of livestreaming revenue. The go-to-market is community- and event-led, anchored by Dietmar-Hopp-Sportpark matchdays and supported by digital channels (website, social media under #fcastoria, livestreams). Distribution includes the stadium box office, online ticket shop, partner-operated FCA Fan Shop (Absolute Teamsport Rausch), and LEAGUES streaming.
FC Astoria Walldorf firmographics
Firmographics- Name
- FC Astoria Walldorf
- Legal name
- FC-Astoria Walldorf e.V.
- Website
- https://fcastoria.de
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FC Astoria Walldorf is a registered German football club (e.V.) based in Walldorf, Baden-Württemberg, competing in the Regionalliga Südwest. The club fields first team, U23, youth academy, and community programs, funded by ticketing, sponsorships, memberships, livestreaming, and youth football camps.
- Ownership category
- akta.pro rank
FC Astoria Walldorf industry classification
Industry- Product category
- Amateur Football Club
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)
Keywords
Where FC Astoria Walldorf is headquartered
LocationHeadquarters
- HQ city
- Walldorf
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
FC Astoria Walldorf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Ticket Sales: Single-match tickets and season tickets for Regionalliga Südwest home games at Dietmar-Hopp-Sportpark. Single tickets range from 4-70€, season tickets from 60-900€.
- Sponsorship & Partnerships: Premium sponsors (SAP, abat ag, Dietmar Hopp Stiftung) and business partners (Sparkasse Heidelberg, Volksbank Kraichgau, Hedin Automotive, etc.) provide financial support in exchange for branding and association with the club.
- Membership Fees: Club membership program with reduced ticket prices for members.
- Youth Programs: AiL Fußballcamp at 99€ per child provides youth football training and generates revenue while serving community outreach.
- Livestreaming: Matches streamed via LEAGUES platform with paid access (Match Pass 7€, Season Pass 136€). Revenue split with club.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Match Tickets - VIP |
| One time/ perpetual license | Pay-as-you-go | Single Match Tickets - Seating |
| One time/ perpetual license | Pay-as-you-go | Single Match Tickets - Standing |
| Subscription | Annual | Season Tickets - VIP |
| Subscription | Annual | Season Tickets - Seating |
| Subscription | Annual | Season Tickets - Standing |
| One time/ perpetual license | Pay-as-you-go | AiL Fußballcamp (ages 9-12) |
| One time/ perpetual license | Pay-as-you-go | Test Match vs SV Darmstadt 98 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
FC Astoria Walldorf product offering
Product offeringCore offering
FC Astoria Walldorf is a German amateur football club (e.V.) competing in the Regionalliga Südwest. It sells matchday tickets and season passes for home games at Dietmar-Hopp-Sportpark, streams matches via the LEAGUES platform, runs the Anpfiff ins Leben youth football development program with summer camps, and sells official merchandise through the FCA Fan Shop. Revenue is supplemented by corporate sponsorships and club memberships.
Product overview
FC Astoria Walldorf is a German football club (e.V. - eingetragener Verein/registered association) competing primarily in the Regionalliga Südwest, the fourth tier of German football. The club operates multiple teams including the first team, U23, youth squads (U19-U12), and senior AH (veterans). The organization offers ticketing services for home games, operates a fan shop, provides livestreaming of matches via the LEAGUES platform, and runs youth development programs including the Anpfiff ins Leben youth sports initiative. Business partnerships with SAP, abat, Dietmar Hopp Stiftung, and other regional companies provide sponsorship and support. The club's primary offering is organized football/soccer participation and spectator events, not a software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Match Ticketing
Quantifiable outcome
- U15 team achieved 21 wins in 22 matches with 90:12 goal difference - nearly perfect season
- +2 more outcomes
Companies that use FC Astoria Walldorf
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
FC Astoria Walldorf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
FC Astoria Walldorf partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- abat agcoreSleeve sponsor of the first men's team since 2015. International SAP service provider and product company that optimizes business processes.
- SAP SEflagshipMain sponsor and technology partner. SAP provides the SAP Sports One solution for partnership management and is the club's primary commercial backer. As market leader in enterprise software, SAP's support is central to FCA's operations.
- Hedin AutomotiveminorEuropean automotive and mobility company; part of the Hedin Group with 12,500+ employees across 14 countries.
- Anpfiff ins LebenflagshipYouth sports promotion foundation celebrating 25 years. FCA is a partner club with 650+ youth participants in programs including football camps, sportfests, and talent development. Founded by Anton Nagl and supported by Dietmar Hopp.
- LEAGUES FootballcoreOfficial football streaming platform for Regionalliga Südwest matches. Provides livestream production and distribution with revenue share to the club.
- PumacoreEquipment sponsor providing official club apparel and merchandise.
- Stadtwerke WalldorfminorLocal utility company providing energy services to Walldorf since 1996.
- SV Darmstadt 98minor2. Bundesliga club scheduled for test match on July 17, 2026 at Dietmar-Hopp-Sportpark.
Scale indicators5 records
Recent moves8 records
Expansion highlights2 records
FC Astoria Walldorf competitors and assessment
Company assessmentRegional players
- SV Sandhausen: Historically close to FCA geographically but operating at a higher professional tier. Offers a regional benchmark for what fan monetization, sponsorship tiers, and stadium economics look like in the broader Rhein-Neckar market that FCA taps into.
Direct peers
- SG Sonnenhof Großaspach: Regionalliga Südwest club from Baden-Württemberg with a comparable semi-professional structure, youth development focus, and reliance on regional B2B sponsorship. Operates in the same competitive and commercial environment as FCA.
- Bahlinger SC: Small Baden-based amateur club also competing in Regionalliga Südwest. Operates with a community-led, locally sponsored business model similar to Walldorf, making it directly comparable on sponsorship depth, attendance scale, and infrastructure investment priorities.
- 1. FC Saarbrücken-TT 1846 (1. FC Saarbrücken): Regionalliga Südwest club with a stronger fan base and historical presence but operating in the same fourth-tier league with similar revenue architecture (tickets, sponsors, broadcasts). A direct comparator on what commercial scale is achievable at this league level.
- Eintracht Trier: Rhineland-Palatinate based club also competing in Regionalliga Südwest. Similar size, sponsorship mix, and operational model; useful direct peer for assessing attendance, B2B partnership pricing, and youth-program ROI.
- KSV Hessen Kassel: Regional football club competing in the Regionalliga Südwest in the same fourth-tier league as FC Astoria Walldorf. Operates with a similar mix of ticketing, sponsorship, and livestream-driven revenue, making it a like-for-like structural peer for benchmarking commercial performance and matchday economics.
- SV Waldhof Mannheim: Historic German club currently in 3. Liga but geographically and culturally close to the Rhein-Neckar region FCA serves. Comparable as a regional, membership-driven football business with mixed ticket, sponsor, and community income - useful for sizing what FCA could grow into with promotion.
- FC 08 Homburg: Regionalliga Südwest side and fellow fourth-tier amateur competitor to FCA. Comparable in club size, regional radius, and reliance on matchday tickets plus regional business sponsorship, with similar attempts to build livestream and youth-program income streams.
Broad incumbents
- SV Darmstadt 98: 2. Bundesliga club and close regional neighbour, scheduled as FCA's test match opponent on 17 July 2026. Operates a much larger commercial and attendance scale than FCA but is directly relevant as a sponsor and partnership peer, and as the nearest higher-tier club drawing away Walldorf's regional matchday fans.
- TSG 1899 Hoffenheim: Bundesliga club headquartered in the Rhein-Neckar region and connected to FCA's ecosystem through SAP sponsorship and youth transfers (e.g., Yasin Zor). Broader incumbent offering a comparison point for how a regional club scales into professional football and B2B partnership economics, and the most natural exit pathway for Walldorf's youth talent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FC Astoria Walldorf social profiles
Digital presenceFC Astoria Walldorf financial estimates
Financial estimateRevenue estimate
Valuation estimate
FC Astoria Walldorf leadership team
Management profileNumber of profiles
Profiles11 records
FC Astoria Walldorf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FC Astoria Walldorf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FC Astoria Walldorf
What does FC Astoria Walldorf do?
FC Astoria Walldorf is a German amateur football club (e.V.) competing in the Regionalliga Südwest. It sells matchday tickets and season passes for home games at Dietmar-Hopp-Sportpark, streams matches via the LEAGUES platform, runs the Anpfiff ins Leben youth football development program with summer camps, and sells official merchandise through the FCA Fan Shop. Revenue is supplemented by corporate sponsorships and club memberships.
Is FC Astoria Walldorf a public or private company?
FC Astoria Walldorf is a private company. It is classified as unknown and is currently operating.
When was FC Astoria Walldorf founded?
FC Astoria Walldorf was founded in 1969. It employs 11 to 50 people.
Where is FC Astoria Walldorf based?
FC Astoria Walldorf is headquartered in Walldorf, Germany, in the Europe region.
How does FC Astoria Walldorf make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship & Partnerships, membership Fees, youth Programs and livestreaming.
Who are FC Astoria Walldorf's main competitors?
SV Sandhausen is listed as a regional player. Direct peers are SG Sonnenhof Großaspach, Bahlinger SC, 1. FC Saarbrücken-TT 1846 (1. FC Saarbrücken), Eintracht Trier, KSV Hessen Kassel, SV Waldhof Mannheim and FC 08 Homburg. Broad incumbents are SV Darmstadt 98 and TSG 1899 Hoffenheim.
Does FC Astoria Walldorf have an API?
No public API is recorded for FC Astoria Walldorf.
What industry is FC Astoria Walldorf in?
FC Astoria Walldorf's product category is Amateur Football Club. Its primary akta.pro industry code is MPAKACAL, Amateur Event & Tournament Organizers (Meets, Invitationals, Opens). Its NAICS code is 711211 and its SIC code is 7997.