What KSV Hessen Kassel does

KSV Hessen Kassel is a German football club registered as KSV Hessen Kassel e.V., a non-profit registered association (Eingetragener Verein) headquartered at Damaschkestraße 35, 34121 Kassel, Germany. The club competes in the Regionalliga Südwest, the fifth tier of the German football league system, and finished the 2025/26 season in 6th place with 54 points. Its operational scope extends well beyond the men's senior team to a comprehensive football ecosystem: a full youth academy spanning U8 through U23, three women's senior teams plus B/C Juniorinnen, and the KSV Fußballschule youth development program. The club also operates the Fanprojekt Fullestadt, a structured fan engagement and community initiative, and runs the Auestadion as a multi-purpose venue hosting both league fixtures and ancillary events such as comedy shows.

The club's revenue model is a classic multi-stream sports association structure with no external equity capital: matchday revenue (season tickets priced €179–€309 and single-match tickets €4–€26), commercial sponsorship across premium, flagship, and partner tiers (with Joka as premium partner and Volksbank Kassel Göttingen as flagship partner), merchandise sales through the online KSV Fanshop and physical Fan Point, annual membership fees with voting rights in club governance, and fees from the KSV Fußballschule. Distribution is primarily direct-to-consumer via the tickettoaster-powered online portal (tickets.ksv-hessen.de), the physical Fan Point at Grüner Weg 19, and the Auestadion box office, supported by the official website (ksvhessen.de), the KSV App, loewen.tv streaming, and a broad social media presence.

Governance follows the standard German e.V. structure: a three-person executive Vorstand (Karsten Crede as Organisation/Vorstandssprecher, Daniel Bettermann as Sponsoring/Marketing/Media, Florian Beisheim as Finanzen), a six-member Aufsichtsrat, a Sportdirektor (Tobias Damm) handling player transfers, and a separate Datenschutzbeauftragter and Sicherheitsbeauftragter. Technology infrastructure is limited to standard digital channels — no proprietary platform, no AI/ML capabilities, and no disclosed API or integration surface beyond the tickettoaster ticketing integration. The club is GDPR-compliant under German data protection law and operates exclusively within the domestic German market, serving fans across the Kassel/North Hesse region and the wider Regionalliga Südwest territory.

Name

KSV Hessen Kassel

Legal name

KSV Hessen Kassel e. V.

Website

https://ksv-hessen.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

KSV Hessen Kassel is a German non-profit football club (e.V.) competing in the Regionalliga Südwest (5th tier), serving local fans in Kassel and North Hesse through matchday experiences, youth and women's football programs, membership, sponsorships, merchandise, and community initiatives anchored at the Auestadion.

Ownership category

akta.pro rank

Product category

Professional Football Club (Regionalliga Südwest)

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• Matchday ticketing
• Youth football academy
• Football merchandise
• Club membership programs

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home games at the Auestadion, including single-match tickets and season tickets (Dauerkarten). Single-match tickets range from €4 (children) to €26 (main tribunes); season tickets range from €179 (standing) to €309 (main tribune).
2. Sponsorship & Advertising: Partnership agreements with corporate sponsors including premium partners (W. & L. Jordan GmbH/Joka), general sponsors, and VIP hospitality packages. Sponsors receive digital offerings, logo placement on the website and merchandise, and hospitality access.
3. Merchandise & Fanshop: Sale of club merchandise including jerseys, apparel, and accessories through the KSV fanshop (ksv-fanshop.de) and physical retail points.
4. Membership Fees: Annual membership fees for registered club members (Vereinsmitgliedschaft), providing access to member benefits and voting rights in club governance.
5. KSV Football School: Revenue from football training programs and camps operated by the youth academy (Nachwuchs) and the KSV Fußballschule, offering training sessions for youth players.

Pricing tiers

Distribution channels1 record

Marketing channels10 records

Core offering

KSV Hessen Kassel operates a professional men's football team competing in the Regionalliga Südwest, selling matchday tickets (single-match and season tickets/Dauerkarten) and hospitality packages for home games at Auestadion. Complementing the first team, the club runs a youth academy spanning U8 to U23, three women's teams, the KSV Fußballschule youth training program, an official fanshop for merchandise, registered club memberships, and digital fan engagement through the Löwen App and loewen.tv audio streaming.

Product overview

KSV Hessen Kassel is a German football club offering a unified product portfolio centered on match-day experiences and supporter engagement. The core offerings include match tickets and season tickets (Dauerkarten) for games at Auestadion, with various pricing categories for standing and seated accommodations. Supporting products include the KSV APP for mobile engagement, loewen.tv streaming service for audio broadcasts and post-match content, the KSV Fußballschule youth development program, and a Fanshop for merchandise. The ticket infrastructure is powered by the tickettoaster e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Löwenradio / loewen.tv: The club's live radio and streaming service for away match coverage
• Löwen App
• KSV Fußballschule

Products and services

• Saison 2026/2027 Dauerkarte (Season Ticket) Annual season ticket granting entry to all Regionalliga Südwest 2026/2027 home matches at Auestadion, with standing and seated categories, reduced rates for children 6–13, and an optional LEAGUES home-game livestream add-on (€29). Targeted at individual supporters and families in the Kassel/North Hesse region.
• KSV Hessen Kassel vs FC Schalke 04 Friendly Match Tickets Single-match ticket offering for the friendly football match between KSV Hessen Kassel and FC Schalke 04 at Auestadion, with standing and seated options across Nordkurve, Südkurve, Haupttribüne, Nordtribüne, and Osttribüne, plus a wheelchair-accessible category. Targeted at local fans and visiting Schalke supporters.
• KSV App (Löwen App) Free mobile application for iOS and Android providing fans with news, push notifications, real-time match information, and updates around KSV Hessen Kassel. Targeted at supporters who want mobile engagement with club activities.
• loewen.tv / Löwenradio Live Audio Streaming Live audio streaming and on-demand service providing real-time radio coverage of KSV away matches, plus post-match commentary 'Die Stimme nach dem Spiel', distributed via the KSV YouTube channel. Targeted at fans unable to attend away games in person.
• KSV Fußballschule (Football School) Structured youth football training program offering training camps and sessions for children and adolescents, delivered by the club's youth coaching staff. Targeted at families seeking professional football coaching and clear progression pathways for their children.
• KSV Fanshop Merchandise Official online store selling KSV Hessen Kassel branded apparel, jerseys, and fan merchandise. Targeted at supporters seeking to display club affiliation.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered core partner, premium partner, flagship partner, event sponsor, event partner and partner.

• ProKeeper & Athletik Akademiecore partnerStrategic or Co-development Partner · 10 July 2026ProKeeper & Athletik Akademie is a new cooperation partner specifically supporting the KSV Hessen Kassel women's football team. The partnership focuses on goalkeeper training and athletic development, providing specialized services to enhance women's team performance.
• W. & L. Jordan GmbH (Joka)premium partnerGTM or Marketing Partner · 29 June 2026W. & L. Jordan GmbH, headquartered in Kassel, operates as a premium partner (Premiumpartner) of KSV Hessen Kassel. The partnership has been renewed for two additional years as a strong signal of shared collaboration. Joka receives prominent branding visibility through the club's marketing platforms and digital channels.
• Volksbank Kassel Göttingen eGflagship partnerGTM or Marketing Partner · 14 June 2026Volksbank Kassel Göttingen presents the Löwenradio and 'Die Stimme nach dem Spiel' post-match audio format. They also enable free away-match audio streaming via loewen.tv (KSV YouTube channel). The partnership has been extended for the 2026/27 season, representing a multi-year collaboration.
• Martin Rose Gleisbau GmbHevent sponsorGTM or Marketing Partner · 1 June 2026Martin Rose Gleisbau GmbH sponsors the high-profile friendly match between KSV Hessen Kassel and FC Schalke 04 on 01.08.2026, presenting the event and providing marketing exposure.
• Kulturverein Nordshausen e. V.event partnerStrategic or Co-development PartnerCo-organized the Markus Krebs comedy event (23.08.2026) at Sporthalle Nordshausen as part of Nordshausen's 950-year jubilee celebrations. The club's ticketing platform (tickets.ksv-hessen.de) serves as the sales channel for this external event.
• Bickhardt BaupartnerGTM or Marketing PartnerConstruction company Bickhardt Bau is listed among the club's sponsors/partners with logo placement on the official website, indicating a commercial sponsorship relationship.
• Städtische Werke KasselpartnerGTM or Marketing PartnerStädtische Werke Kassel operates the 'Löwenwärter' (Lions Keeper) energy campaign, encouraging fans to switch energy providers and receive a Löwenwärter shirt, with proceeds supporting the club.
• Capelli SportpartnerGTM or Marketing PartnerCapelli Sport is an official kit and sportswear partner of KSV Hessen Kassel, providing team apparel and merchandise as seen in club imagery and sponsor listings.
• KrombacherpartnerGTM or Marketing PartnerKrombacher is a beverage partner of KSV Hessen Kassel, appearing in the official sponsor logo section on the club website.
• Kasseler SparkassepartnerGTM or Marketing PartnerKasseler Sparkasse is listed as a sponsor/partner of KSV Hessen Kassel in the official sponsor section on the club website.
• MicromatapartnerGTM or Marketing PartnerSoftware and IT services company Micromata is listed as a partner/sponsor, appearing in the official partner section with logo on the club website.
• Volkswagen (VW)partnerGTM or Marketing PartnerVolkswagen is listed as an automotive sponsor/partner in the club's official sponsor logo section.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kickers Offenbach: Traditional German football club also competing in Regionalliga Südwest. Directly comparable to KSV as a regional club at the same tier with overlapping competition, youth development, and ticketing business models.
• Rot-Weiss Essen: Historic German football club currently competing in 3. Liga, one tier above KSV. Directly comparable as a traditional regional club with a large fanbase, youth academy, and similar revenue mix, providing a useful benchmark for KSV's potential promotion trajectory.
• FC-Astoria Walldorf: Regionalliga Südwest club comparable to KSV Hessen Kassel in both tier and regional positioning, with similar matchday, sponsorship, and youth academy revenue drivers within southwestern Germany.
• TSV Steinbach Haiger: Regionalliga Südwest club comparable to KSV Hessen Kassel as a smaller-market regional football club competing in the same division, with a similar tier-5 revenue profile and reliance on local sponsorship.
• SV Sandhausen: German football club recently operating in 3. Liga / Regionalliga. Comparable to KSV as a regional club at a similar competitive tier with overlapping youth and sponsorship revenue structures.
• TSV 1860 München: Major traditional German football club now competing in 3. Liga. Comparable to KSV as a regional club with strong historical brand, member-driven E.V. structure, and similar revenue mix spanning matchday, sponsorship, and youth development.
• SV Waldhof Mannheim: Historic German football club currently competing in Regionalliga Südwest alongside KSV Hessen Kassel. Directly comparable as a regional club operating at the same competitive tier with a comparable mix of matchday, sponsorship, and youth development revenue streams.
• FSV Frankfurt: Frankfurt-based football club active in the regional German football pyramid. Directly comparable to KSV as a Hessian/regional club with similar mid-tier infrastructure, fan-community focus, and youth development emphasis.
• FC Viktoria Köln: 3. Liga club with roots in lower-tier German football, comparable to KSV Hessen Kassel as a regional club on a promotion trajectory, with similar youth development and sponsorship-driven revenue models.

Broad incumbents

• SV Darmstadt 98: Hessian football club currently in the Bundesliga, providing a relevant regional benchmark for KSV's potential growth trajectory. Comparable as a Hessian football club serving a similar regional fanbase, though operating at a dramatically higher commercial tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/loewen.tv
• Xx.com/KSVHessenKS
• Facebookfacebook.com/ksvhessen
• LinkedInlinkedin.com/company/ksv-hessen-kassel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KSV Hessen Kassel