MB Sports and Entertainment

What MB Sports and Entertainment does

MB Sports & Entertainment GmbH & Co. KG is a privately held, full-service event and marketing agency founded in 2004 and headquartered in Darmstadt, Germany, with a secondary office in Augsburg. The company operates across four integrated service pillars: Event | Marketing (corporate events, brand activations, product presentations, kickoff events, launch events, team and Christmas parties, sports events, roadshows, conferences, and trade fair conception); Incentive | Events (employee motivation, team building, incentive travel, company excursions, and experience gifts); Sponsoring | Promotion (sales promotion, public event sponsorship, sampling, competitions, and market launches); and Event-Werbetechnik (event advertising materials, advertising systems, event logistics, and experience gifts). It is structured as a German limited partnership (GmbH & Co. KG) managed by Daniel Mikuschek and Manfred Sedlmair.

The company is a pure service business with no proprietary technology platform; its underlying tooling consists of standard web analytics (Google Analytics, Adobe Analytics/Omniture), Google AdSense and AdWords remarketing, and a multi-channel social presence (Facebook, Instagram, LinkedIn, Twitter, YouTube). It is GDPR/DS-GVO compliant and has appointed an external Data Protection Officer. The firm employs 1-10 people and describes itself as a 'young, creative and rising team.' No funding rounds, acquisitions, partnerships, or named customer logos are disclosed.

MB Sports & Entertainment generates revenue through project-based professional services fees governed by its AGB terms, which reference Art Directors Club Deutschland (ADC) rate guidelines or the agency's own internal rate card. Beyond agency fees, it separately bills pass-through costs including materials, translations, travel, third-party services (venue rental, catering, artists), copyright transfers, and technical/procurement costs. Contracts can span multi-year engagements. Customers are B2B corporations in Germany (single-geography scope) acquired through direct field sales, referrals, and industry networking rather than self-serve or channel-led distribution. No publicly disclosed pricing exists.

Name

MB Sports and Entertainment

Legal name

MB Sports & Entertainment GmbH & Co. KG

Website

https://m-b.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

MB Sports & Entertainment is a privately held German full-service event agency (Darmstadt and Augsburg) founded in 2004, delivering corporate events, incentive programs, sponsorship activations, and event advertising technology to B2B clients across Germany.

Ownership category

akta.pro rank

Product category

Event Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)

akta.pro secondary industry

Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)

Keywords

• Event marketing agency
• Corporate event planning
• Incentive event services
• Sponsorship promotion
• Trade show services

Headquarters

HQ city

Darmstadt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event and Marketing Services: Project-based fees for event concepting, planning, marketing, organization, and execution. According to AGB, pricing follows ADC (Art Directors Club Deutschland) guidelines or the agency's own rate card. Separately billed: materials, translations, travel costs, expenses, organization/procurement costs, copyright transfers, and technical costs (photos, printing, tooling, promotional materials). Third-party services (venue rental, catering, artists) are also billed separately based on actual cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MB Sports & Entertainment is a full-service event agency that plans, conceptualizes, and executes corporate events, incentive programs, sponsorship/promotion campaigns, and event advertising materials for B2B clients. The company operates four integrated service pillars: Event Marketing (brand activations, product presentations, kickoffs, corporate parties, conferences, roadshows, trade fairs), Incentive Events (employee motivation, team building, incentive travel, company excursions), Sponsoring & Promotion (sales promotion, public event sponsorship, sampling, market launches), and Event-Werbetechnik (event advertising materials, advertising systems, event logistics).

Product overview

MB Sports & Entertainment is a full-service event and marketing agency founded in 2004, offering four integrated service pillars: Event | Marketing (corporate events, conferences, roadshows, trade shows), Incentive | Events (employee motivation, team building, incentive travel), Sponsoring | Promotion (sales promotion, public event sponsorship, sampling, market launches), and Event-Werbetechnik (event advertising materials, advertising systems, event logistics). The company operates as a service-based agency rather than a software product company, providing end-to-end event management from concept development to execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Event | Marketing Full-service event marketing for corporate clients, covering brand experiences, product presentations, kickoff events, company parties, launch events, team events, Christmas parties, sport events, anniversary celebrations, B2B showcases, conferences, seminars, public events, roadshows, and trade fair conception and service.
• Incentive | Events Employee motivation services for corporate clients, including incentives, team building, incentive travel, company excursions, and experience gifts designed to motivate and reward employees.
• Sponsoring | Promotion Sales promotion and sponsorship services for corporate clients, including public event sponsorship, roadshows, sampling, competitions, and market launches to drive sales and brand awareness.
• Event-Werbetechnik Event advertising technology services including event advertising materials, advertising systems, competitions, event logistics, and experience gifts for event execution and promotion.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Schmidhuber: Munich-based brand experience and live-marketing agency specializing in trade fairs, corporate events, and brand worlds for German enterprise clients. Overlaps directly with MB Sports' event marketing and trade-fair conception services.
• Vok Dams: One of Germany's leading full-service event and brand-experience agencies, headquartered in Wuppertal. Closely comparable in service mix (corporate events, live marketing, incentives) and target customers (German and DACH corporates).
• Insglück: Berlin-based creative event and brand-experience agency serving B2B clients across Germany. Directly comparable on the corporate event marketing, incentive, and live brand activation offerings.
• Avantgarde: Munich-based brand experience and event marketing agency with a multi-pillar offering (events, incentives, digital, roadshows). Operates in the same German B2B event-services market with a similar full-service positioning.

Broad incumbents

• Maritz: Global leader in corporate events, incentive travel, and employee engagement solutions. Comparable in the incentive-events and corporate event pillars, though operating at significantly larger scale and with proprietary engagement platforms.
• MCI Group: Geneva-headquartered global events, meetings, and association management firm. Overlaps with MB Sports across corporate events, incentives, and association/conference management, but at materially larger scale and international footprint.
• George P. Johnson Experience Marketing: Global experience-marketing agency with a strong B2B event and trade-show activation practice. Comparable in event marketing and sponsorship activation for enterprise clients, but with substantially broader international reach.

Others

• Cvent: Leading event-management SaaS platform. Not a direct competitor but an enabling/adjacent technology provider whose tools increasingly allow corporate clients to handle portions of event planning internally, pressuring traditional agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MB Sports and Entertainment