Archery Tag
Archery Tag (Global Archery Products, Inc.) is the original manufacturer and licensor of extreme-archery equipment, selling patented foam-tipped arrow packages to a global network of 2,870 licensed operators across 79 countries for team-building, recreation, and entertainment use.
- Company typePrivate
- Founded2011
- HeadquartersAshley, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Archery Tag does
Archery Tag, operated by Global Archery Products, Inc., is a privately held recreational-sports equipment company founded in 2011 by John Jackson and headquartered in Ashley, Indiana. The company invented the "extreme archery" sport category and manufactures its own line of patented foam-tipped arrows, custom recurve bows, and proprietary Maverick foam masks in the United States using 100% USA-origin materials. Four US patents and six registered trademarks (including Archery Tag, S.A.F.E. Archery, Hoverball, Splash Tag, Highland Archery, and DeerSpace) protect the core technology and brand, and the company actively enforces against knockoffs.
The business monetizes through a licensed-provider model: it sells pre-configured equipment packages (10/12-, 16-, 24-, and 32-player tiers, priced $2,570–$9,220) to operators who pay an annual licensing fee for the right to use the Archery Tag brand, trademarks, and promotional ecosystem. Licensees receive a dedicated webpage, location-map placement, social-media promotion, and access to a private provider community. The company also operates a small owned event center (the GEM Center) at its Indiana headquarters and has built a content channel around the founder's "Aiming to Impact" podcast.
The licensed network spans 2,870 locations across 79 countries, with notable density in the US (2,260 locations). Customers are highly diversified across entertainment venues, schools and universities, summer camps, military bases, churches and youth ministries, corporate team-building, and hospitality resorts. Related sub-brands — Splash Tag (a 2020 water-based variant), Hoverball, and StickIt — extend the product family into adjacent activity formats. The company has no external funding, no disclosed revenue, and operates as a bootstrapped founder-led business.
Archery Tag firmographics
Firmographics- Name
- Archery Tag
- Legal name
- Global Archery Products, Inc.
- Website
- https://archerytag.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Archery Tag (Global Archery Products, Inc.) is the original manufacturer and licensor of extreme-archery equipment, selling patented foam-tipped arrow packages to a global network of 2,870 licensed operators across 79 countries for team-building, recreation, and entertainment use.
- Ownership category
- akta.pro rank
Archery Tag industry classification
Industry- Product category
- Recreational Sports Equipment
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Archery Equipment & Accessories Retail (CRAMAKAB)
- akta.pro secondary industry
- Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)
Keywords
Where Archery Tag is headquartered
LocationHeadquarters
- HQ city
- Ashley
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Archery Tag business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Equipment Sales: Direct sales of Archery Tag equipment packages to licensed providers. Packages range from 10-12 player setups ($2,570-$3,984) up to 32 player setups ($9,220). Equipment includes bows, arrows, masks, bunkers, and accessories. All products designed and manufactured by Global Archery Products.
- Licensing Fees: Annual licensing fees for use of Archery Tag brand name, trademarks, logos, promotional materials, and access to the licensed provider network. License term is one year, renewable. Licensees receive a dedicated webpage and location pin on the company's location map.
- Event Center Revenue: Direct operation of an event center at headquarters in Ashley, Indiana offering open play sessions (Fridays 6:00 PM to 10:00 PM EST) and event hosting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 10-12 Player Package |
| One time/ perpetual license | Pay-as-you-go | 16 Player Package |
| One time/ perpetual license | Pay-as-you-go | 24 Player Package |
| One time/ perpetual license | Pay-as-you-go | 32 Player Package |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Archery Tag product offering
Product offeringCore offering
Archery Tag (legal entity: Global Archery Products, Inc.) manufactures and sells patented extreme archery equipment used to play team-based combat archery games. The company sells equipment kits and licenses its brand and operating model to a global network of recreational activity providers, who in turn offer Archery Tag experiences to groups, parties, camps, schools, and corporate events.
Product overview
Archery Tag® by Global Archery Products, Inc. is the original extreme archery equipment brand and sport, invented by John Jackson in 2011. The core product is the Archery Tag® equipment line for extreme archery, featuring patented non-lethal arrows with screw-on replaceable foam tips, proprietary Maverick™ foam masks, recurve bows, and modular arena options. The company also offers related brands including S.A.F.E. Archery®, Hoverball®, StickIt™, and Splash Tag™ (water-based variant). Equipment is sold exclusively to Licensed Providers through four pre-configured player packages (10-12, 16, 24, 32 players) ranging from $2,570 to $9,220, plus optional equipment. All products are manufactured in the USA from 100% USA-origin materials. The business operates through a licensed provider network with 2,870 locations across 79 countries, offering franchise-style partnerships for businesses, camps, schools, and churches.
Differentiator
Problem solved
Functional benefit
Brands
- S.A.F.E. Archery®: Safe Archery Fun Entertainment - related product line for extreme archery equipment
- Hoverball®
- Maverick™ Foam Masks
- Splash Tag™
Products and services
- Archery Tag Equipment Kit
- S.A.F.E. Archery
- Splash Tag
- Hoverball
- StickIt
- DeerSpace
Quantifiable outcome
- Return on investment within first several months; some see return after single corporate event
- +3 more outcomes
Companies that use Archery Tag
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles2 records
Archery Tag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Archery Tag partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Archery Trade Association (ATA)minorGlobal Archery Products is a member of the Archery Trade Association. President Rob Kaufhold of Lancaster Archery Supply (a major customer) serves on the ATA Board of Directors.
- IAAPAminorGlobal Archery Products is a member of IAAPA (International Association of Amusement Parks and Attractions), indicating involvement in the attractions and entertainment industry.
- NIRSAminorGlobal Archery Products is an Associate Member of NIRSA (National Intramural-Recreational Sports Association), supporting campus recreation and collegiate wellness programs.
- Easton Foundations / ESDFminorEaston Salt Lake Archery Center, sponsored by Easton Foundations, offers Archery Tag alongside traditional archery programs. The Easton Foundations sponsor programs including Olympic Archery in Schools (OAS) and World Cups.
- Lancaster Archery SupplyminorMajor archery equipment distributor whose President, Rob Kaufhold, serves on both the ATA Board and USA Archery Board of Directors. Testimonials highlight the company's confidence in Archery Tag equipment quality and safety.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Archery Tag competitors and assessment
Company assessmentDirect peers
- Archery Attack: Direct competitor in the extreme archery category, offering comparable foam-tipped arrow combat sport equipment. Named explicitly on Archery Tag's pricing comparison page as a competing brand whose equipment pricing Archery Tag positions itself against.
- Upshot Arrows: Direct competitor in the extreme archery equipment space. Also referenced on Archery Tag's pricing comparison page as a competing brand with shorter warranty periods (30 days vs Archery Tag's 1 year).
Broad incumbents
- Urban Air Adventure Park: Larger family adventure park franchise with multiple attractions per venue. Comparable as an entertainment venue concept competing for the same licensee customer profile and family entertainment dollars.
- Easton Archery: Established archery equipment manufacturer whose affiliated Easton Salt Lake Archery Center offers Archery Tag alongside traditional archery programs. Comparable as a broader archery industry player and indirect channel partner.
- Main Event Entertainment: Family entertainment center chain offering bowling, laser tag, and other attractions. Comparable as a competitor in the same family entertainment venue space where Archery Tag is positioned as an add-on attraction.
- Laser Quest: Established laser tag franchise chain serving the same entertainment venue operator segment that Archery Tag targets. Comparable as a combat-sport alternative that licensees like Ultimate Battlezone position Archery Tag against.
- Sky Zone: National trampoline park and indoor active entertainment franchise. Comparable as a family entertainment venue operator target segment and a competing destination for discretionary family recreational spend.
Emerging players
- Rebounderz: Indoor trampoline and adventure park franchise offering active entertainment experiences. Comparable as an emerging franchise-format competitor for the same entertainment venue operator segment and family/group recreational spend.
- Group Dynamix: Mobile team-building and group event provider that uses Archery Tag equipment. Comparable as an emerging mobile entertainment player operating in the same corporate team-building use case Archery Tag targets.
Others
- Lancaster Archery Supply: Major archery equipment distributor and Archery Tag distribution partner, whose President Rob Kaufhold serves on the ATA Board and USA Archery Board. Comparable as a channel peer operating in the broader archery equipment category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Archery Tag social profiles
Digital presenceArchery Tag compliance and trust
Trust signalCompliance7 records
Archery Tag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Archery Tag leadership team
Management profileNumber of profiles
Profiles1 record
Archery Tag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Archery Tag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Archery Tag
What does Archery Tag do?
Archery Tag (legal entity: Global Archery Products, Inc.) manufactures and sells patented extreme archery equipment used to play team-based combat archery games. The company sells equipment kits and licenses its brand and operating model to a global network of recreational activity providers, who in turn offer Archery Tag experiences to groups, parties, camps, schools, and corporate events.
Is Archery Tag a public or private company?
Archery Tag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Archery Tag founded?
Archery Tag was founded in 2011. It employs 11 to 50 people.
Where is Archery Tag based?
Archery Tag is headquartered in Ashley, United States, in the North America region.
How does Archery Tag make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are licensing Fees and event Center Revenue.
Who are Archery Tag's main competitors?
Direct peers on record are Archery Attack and Upshot Arrows. Broad incumbents are Urban Air Adventure Park, Easton Archery, Main Event Entertainment, Laser Quest and Sky Zone. Emerging players are Rebounderz and Group Dynamix. Lancaster Archery Supply is listed as an others.
Does Archery Tag have an API?
No public API is recorded for Archery Tag.
What industry is Archery Tag in?
Archery Tag's product category is Recreational Sports Equipment. Its primary akta.pro industry code is CRAMAKAB, Archery Equipment & Accessories Retail, with a secondary code of IMABAHAG, Ammunition Manufacturing (Small-, Medium- & Large-Caliber). Its NAICS code is 332994 and its SIC code is 3949.