Royce Dental Surgery

Name

Royce Dental Surgery

Legal name

Royce Dental Surgery

Website

https://roycedental.com.sg

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dental Healthcare Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Periodontic & Implant Group Practices (HLABAKAF)

Keywords

• General dental services
• Orthodontic treatment
• Dental implants surgery
• Cosmetic dentistry services
• Pediatric dental care

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dental Consultation and Treatment Services: Fee-for-service model where patients pay for individual dental procedures and treatments at point of service, with insurance claims and government subsidies offsetting costs

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Royce Dental Surgery operates a Singapore-based dental practice network of 26 directly operated clinics offering comprehensive dental services. The group provides general dentistry, preventive care, orthodontics (including Invisalign clear aligners), dental implants, oral surgery, endodontics, periodontics, paediatric dentistry, and cosmetic procedures, with services supported by digital scanning and treatment-planning technology and an in-house dental laboratory.

Product overview

Royce Dental Group is a Singapore-based dental practice network offering comprehensive dental services through 26 clinics island-wide. The group provides a broad range of dental services spanning general dentistry, orthodontic treatments (including Invisalign with Blue Diamond Provider status), specialist services such as oral surgery, endodontics, periodontics, and paediatric dentistry, as well as cosmetic procedures including teeth whitening and veneers. The group operates several sub-brands including Smileworks, Denticare (merged in April 2024), Epic Dental Lab, and Royce Dental Academy, representing a multi-brand dental platform serving patients from basic check-ups to complex specialist treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• All-On-X Implant Full arch dental implant solution that replaces all teeth in an arch using four or more implants for patients with missing or failing teeth.
• Dental Braces Orthodontic treatment using traditional braces to straighten and align crooked teeth.
• Dental Crowns Custom-fitted dental caps placed over damaged or decayed teeth to restore their shape, strength, and appearance.
• Dental Bridges Fixed dental prosthesis that replaces one or more missing teeth by bridging the gap between adjacent natural teeth or implants.
• Dental Veneers Custom-made thin shells bonded to the front surface of teeth to improve appearance by correcting discoloration, chips, or misalignment.
• Dental Implants Titanium posts surgically placed in the jawbone to support artificial teeth, serving as a permanent foundation for replacement teeth.
• Dentures Removable prosthetic devices that replace missing teeth and surrounding tissues, available as complete or partial dentures.
• Kids Dentistry Paediatric dental services including first dental assessments, decay prevention, and behaviour management for children from birth onwards.
• Invisalign Treatment Clear aligner orthodontic system using virtually invisible, removable aligners to straighten teeth. Royce Dental Group is a Black Diamond Invisalign Provider.
• Root Canal Treatment Endodontic procedure to eliminate infection from the tooth nerve, preserve the natural tooth, and prevent reinfection.
• Teeth Whitening Cosmetic procedure using chemical agents to brighten natural teeth, available as in-office chairside treatment or take-home kits.
• Wisdom Tooth Treatment Surgical extraction and treatment services for impacted or problematic wisdom teeth, performed by oral maxillofacial specialists.
• Royce Dental Corporate / Insurance Programme Corporate dental services and insurance panel programme for businesses and organisations to provide dental benefits to employees.

Quantifiable outcome

• 26 clinic locations covering all regions of Singapore
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and supporting.

• DenticarecoreStrategic or Co-development Partner · 25 April 2024Merger of Royce Dental and Denticare, combining two dental groups to expand service offerings and clinic network coverage in Singapore.
• AIAcoreChannel Partner/ Reseller/ DistributorAIA dental panel clinic providing direct billing (cashless) and reimbursement claims for consultations, scaling & polishing, fillings, extractions, root canals, and wisdom tooth surgery.
• Alliance HealthcaresupportingChannel Partner/ Reseller/ DistributorInsurance panel partner for dental services
• BupasupportingChannel Partner/ Reseller/ DistributorInternational health insurance provider panel partner
• Integrated Health PlanssupportingChannel Partner/ Reseller/ DistributorHealth insurance panel partner
• Inova CaresupportingChannel Partner/ Reseller/ DistributorHealth insurance panel partner
• MHCsupportingChannel Partner/ Reseller/ DistributorHealth insurance panel partner
• MSIGsupportingChannel Partner/ Reseller/ DistributorInsurance panel partner for dental services
• AprilsupportingChannel Partner/ Reseller/ DistributorInternational health insurance provider panel partner
• Allianz PartnerssupportingChannel Partner/ Reseller/ DistributorGlobal insurance provider panel partner
• Fullerton HealthsupportingChannel Partner/ Reseller/ DistributorSingapore health insurance provider panel partner
• Raffles HealthsupportingChannel Partner/ Reseller/ DistributorSingapore health insurance provider panel partner
• GeoBluesupportingChannel Partner/ Reseller/ DistributorInternational health insurance provider for travelers and expatriates
• Doctor AnywheresupportingChannel Partner/ Reseller/ DistributorTelehealth platform partner for integrated healthcare services
• CHAS (Community Health Assist Scheme)coreStrategic or Co-development PartnerGovernment subsidy scheme enabling Singaporeans from lower to middle-income households to receive subsidies for dental procedures through colored CHAS cards
• MedisavecoreStrategic or Co-development PartnerGovernment medical savings scheme accredited for partial/full payment of surgical procedures including wisdom tooth surgery, dental implants, bone grafting, and biopsy
• CDC VoucherssupportingStrategic or Co-development PartnerSingapore government household vouchers accepted at select Royce clinic locations for dental services
• Merdeka/Pioneer GenerationsupportingStrategic or Co-development PartnerGovernment subsidy cards for Singaporeans born 1949 or earlier (Pioneer) and 1950-1959 (Merdeka) providing dental treatment subsidies
• Baby Bonus Scheme / CDAsupportingStrategic or Co-development PartnerApproved healthcare institution under Baby Bonus Scheme allowing use of Child Development Account funds for children's dental treatments

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Bupa Dental: Global health insurer and dental clinic operator with extensive ANZ networks and growing Asia presence. Both an insurance partner (Bupa panel at Royce) and a broad incumbent in clinic-based dentistry.
• Healthway Medical: Singapore-listed primary healthcare network with a dental arm across multiple clinics. Broader medical group with overlapping dental services; competes but is not specialized in dentistry.
• Raffles Medical Group: Singapore-listed integrated private healthcare provider with dental services inside its hospital and clinic network. Competes on premium and corporate segments but dental is one of many service lines.

Regional players

• Pacific Smiles Group: Australia-headquartered DSO operating a network of dentist-led clinics across ANZ. Comparable DSO business model (multi-clinic, dentist partnerships, insurance panel exposure) but geographically non-overlapping.

Direct peers

• The Dental Studio: Singapore dental group operating multiple clinics with general and aesthetic dentistry including Invisalign. Comparable multi-clinic consumer dental chain in the same market.
• Specialist Dental Group: Multi-clinic specialist dental practice in Singapore focused on periodontics, prosthodontics, orthodontics, and dental implants. Comparable in its specialist-led, multi-location Singapore model.
• NTUC Health: Cooperative healthcare provider that operates dental clinics alongside other primary care services in Singapore. Overlaps directly in multi-clinic dental delivery to mass-market Singapore patients.
• T32 Dental Centre: Singapore-based multi-clinic dental group offering general, specialist, and cosmetic dentistry including implants and orthodontics. Directly comparable multi-clinic DSO model serving Singapore consumers.
• Q&M Dental Group: Largest Singapore-listed dental group operating ~70+ clinics providing general and specialist dentistry, orthodontics, and aesthetic dental services. Closest direct competitor and benchmark DSO in Singapore.

Others

• National Dental Centre Singapore: Public-sector specialty dental centre under SingHealth. Not a commercial competitor, but the leading referral and training institution in Singapore dentistry; shapes the talent pipeline and clinical standards Royce operates against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/roycedental
• LinkedInlinkedin.com/company/royce-dental-group
• Instagraminstagram.com/roycedental
• TikToktiktok.com/@roycedental

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royce Dental Surgery