Rebstock
Rebstock GmbH is a third-generation family-owned interior design and craft company in Ditzingen near Stuttgart, Germany, delivering flooring, curtains, acoustics, sun protection, wallcoverings, upholstery, and seamless surfaces via in-house craftspeople and an 800m² showroom to homeowners, architects, and commercial clients.
- Company typePrivate
- Founded1950
- HeadquartersDitzingen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rebstock does
Rebstock GmbH is a third-generation, family-owned interior design and craft services company headquartered in Ditzingen near Stuttgart, Germany. Founded in 1950 by Walter Rebstock as a one-person woodworking machinery supplier, the business transitioned through parquet retail in the 1970s into a full-service interior design and craftsmanship firm under the brand Rebstock Raumdesign. Since 2023, the company has been led by siblings Christian and Katharina Rebstock as co-managing directors, succeeding their father Michael. The company serves private homeowners (primary segment), architects, and commercial/heritage property clients in the greater Stuttgart region, with named reference projects including historical restoration work at Schloss Hochdorf, a 400-year-old half-timbered house in Iptingen, and an Austrian manor house.
The company's core offering combines multiple trades — flooring (solid and engineered parquet, design floors, vinyl, linoleum, carpet), custom curtains and sun protection, acoustic solutions, wallpaper and wall coverings, upholstery, lighting, and seamless surface applications using Murface/MurMetal technology. All services are delivered by an in-house team of approximately 11 trained craftspeople (Raumausstatter, Parkettleger, Maler) plus a seamstress and a master craftsperson, with no subcontracting. An 800m² three-floor showroom in Ditzingen displays the full product range, hosts an acoustic testing laboratory, and houses the sewing atelier and upholstery workshop.
Rebstock operates a hybrid go-to-market model: direct field sales with on-site measurement and consultation (24-hour response commitment), showroom walk-in retail, a Shopify-based e-commerce sub-brand (Walter's by Rebstock Raumdesign) for care products and remainders, and event venue rental of the showroom space. Revenue is generated through per-project quotes for installation and renovation services, structured tiered consulting packages (DIY Start from €200 through Paket L from €2,000), online care product sales, and event rental fees (€800 weekdays, €1,500 weekends). The company co-hosts exclusive manufacturer events (notably with Austrian parquet maker Mafi) and maintains an active content and community presence (YouTube Handwerkstricks series, Instagram, annual Lange Nacht der Museen participation).
Rebstock firmographics
Firmographics- Name
- Rebstock
- Legal name
- Rebstock GmbH
- Website
- https://rebstock-gmbh.de
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rebstock GmbH is a third-generation family-owned interior design and craft company in Ditzingen near Stuttgart, Germany, delivering flooring, curtains, acoustics, sun protection, wallcoverings, upholstery, and seamless surfaces via in-house craftspeople and an 800m² showroom to homeowners, architects, and commercial clients.
- Ownership category
- akta.pro rank
Rebstock industry classification
Industry- Product category
- Interior Design Services and Flooring
- NAICS
- Reupholstery and Furniture Repair (811420)
- akta.pro primary industry
- Trim, Baseboards, Crown Molding & Finish Carpentry (HSAPAFAD)
- akta.pro secondary industries
- Kitchen Flooring Installation & Refinishing (HSAPAAAD), Engineered Wood Floor Repair & Refinishing (HSAGAFAB), Cabinet Painting & Refinishing (HSAGADAC)
Keywords
Where Rebstock is headquartered
LocationHeadquarters
- HQ city
- Ditzingen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Rebstock business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Craft Services - Installation and Renovation: Revenue from professional installation and renovation services for flooring (parquet, vinyl, linoleum, carpet), stairs, curtains, sun protection, wallpaper, upholstery, and seamless surfaces. Service includes measurement, consulting, and execution by own team.
- E-commerce - Care Products and Remnants: Online sales of care/cleaning products for floors, carpets, textiles, and remnants (leftover parquet and vinyl from showroom) at discounted prices through Walter's by Rebstock Raumdesign shop.
- Event Venue Rental: Rental of 800m² showroom space and courtyard for events, workshops, corporate events, and private celebrations. Includes full kitchen, terrace, tables/seating for up to 40 persons, and beverages.
- Room Concept Consulting Packages: Paid consulting packages (DIY Start from €200, DIY Plus from €500, Paket S from €800, Paket L from €2,000) for room design concepts including mood boards, color/material plans, and optional execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Event Venue Rental: Monday-Thursday |
| One time/ perpetual license | Multi-year contract | Event Venue Rental: Friday-Sunday |
| Unit Pricing | Pay-as-you-go | DIY Start Package |
| Unit Pricing | Pay-as-you-go | DIY Plus Package |
| Unit Pricing | Pay-as-you-go | Paket S - Room Idea |
| Unit Pricing | Pay-as-you-go | Paket L - Complete Living Concept |
| Freemium | Pay-as-you-go | Free Initial Consultation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Rebstock product offering
Product offeringCore offering
Rebstock GmbH provides professional interior design and craft installation services for residential and commercial clients in the Stuttgart region. The company sells and installs floor coverings (solid and engineered parquet, vinyl, linoleum, carpet, cork), custom-made curtains and drapes, sun protection systems, acoustic solutions, wallpaper and wall coverings, awnings and insect protection, lighting, and seamless surfaces. It operates an in-house sewing atelier and upholstery workshop to produce bespoke window treatments and restore furniture, and delivers structured consulting packages (DIY Start, DIY Plus, Paket S, Paket L) for full room design. All services are executed by an in-house team of approximately 11 trained craftsmen (Raumausstatter, Parkettleger, Maler) without subcontracting.
Product overview
Rebstock Raumdesign is a family-owned interior design and craftsmanship company based in Ditzingen near Stuttgart, offering a comprehensive portfolio of floor coverings and interior design services. The core offering centers on two main divisions: Raumausstattung (room furnishing) and Parkettverlegung (parquet flooring). The product range includes solid parquet (Massivparkett) and engineered parquet (Fertigparkett) as premium flooring options, complemented by design floors, carpet, linoleum, and cork. Beyond flooring, the company provides integrated interior solutions including custom curtains and drapes (Gardinen), sun protection systems (Sonnenschutz), acoustic solutions, insect protection and awnings, wallpapers and wall coverings, upholstery services, lighting, and seamless surface applications using Murface technology. The company operates its own sewing atelier for custom curtains and upholstery workshop for furniture restoration. A dedicated room concept division (Raumkonzept-Pakete) offers structured design packages from basic room ideas to complete living concepts. The Walter's sub-brand operates an e-commerce platform for care products and living accessories. The company also rents out its 800+ sqm showroom and event space for external events. All services are delivered by the company's own team of specialized craftsmen, with no subcontracting.
Differentiator
Problem solved
Functional benefit
Products and services
- Bodenbeläge (Floor Coverings) Comprehensive flooring solutions including solid parquet, engineered parquet, cork, carpet flooring, design floors, and linoleum, professionally installed by the company's own craftsmen. Targeted at residential and commercial customers in the Stuttgart region.
- Treppen (Stairs) Stair covering and renovation services using parquet, vinyl, carpet, or linoleum; includes stair sanding, cleaning, and restoration for both new builds and older properties. For residential and heritage property owners.
- Gardinen (Custom Curtains)
Companies that use Rebstock
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Rebstock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Rebstock partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Mafi (MaFi Wood Flooring)coreAustrian parquet manufacturer known for sustainable, high-quality natural wood flooring. Co-hosts exclusive events with Rebstock for architects and end-consumers twice yearly in Rebstock's showroom. Strong sustainability alignment with European production and certified forestry.
- TilocoreFlooring manufacturer specializing in parquet and wooden floors. Products featured in showroom and references.
- Jaso (Holzwerke Jaso)coreGerman parquet manufacturer. Products featured in extensive reference projects including country line and other collections.
- Berg & BergminorFlooring partner for parquet solutions. Referenced in stair project work.
- Blackforest WoodfloorsminorBlack Forest region parquet manufacturer. Products used in stair and parquet reference projects.
- AmorimminorPortuguese flooring manufacturer specializing in cork and wood products.
- ObjectflorminorProject-focused flooring manufacturer for commercial and residential vinyl/LVT solutions.
- LanominorCarpet and flooring manufacturer. Products in Rebstock's carpet and flooring portfolio.
- ADO GoldkanteminorGerman high-quality curtain fabric and window treatment manufacturer.
- Creation BaumanncoreSwiss manufacturer of high-quality textiles for curtains and window systems. Key partner for curtain solutions.
- KvadratcoreDanish premium design textile manufacturer. Curtains and curtains featured in showroom references.
- RomominorUK-based fabric and wallcovering manufacturer. Part of Rebstock's textile partner network.
- Kirkby DesignminorPart of Romo group. Upholstery and curtain fabrics.
- MHZcoreGerman manufacturer of sun protection systems including pleated blinds and awnings. Featured in sun protection and insect protection product lines.
- GermaniaminorGerman manufacturer of sun protection systems including awnings.
- DurachminorSun protection manufacturer for awnings and outdoor solutions.
- InterstilcoreGerman manufacturer of curtain rods and rail systems. Exclusive curtain hanging systems partner.
- Gessler-BolchminorInsect protection systems manufacturer. Provides customized solutions for windows and doors.
- Kamin FreundminorFireplace and tile stove partner. Showcases fireplace and heating stove products in Rebstock's showroom upper floor.
- Handwerkskammer Stuttgart (Stuttgart Chamber of Crafts)coreRegional crafts organization coordinating the 'Handwerk X Kunst' (Craft meets Art) program at Lange Nacht der Museen. Rebstock participates annually in this cultural event showcasing craft trades.
- Murface (Murface/MurMetal)coreGerman manufacturer of certified seamless surface products (floors and walls) including MurMetal metal effect finishes. Rebstock uses these products for seamless bathroom, floor, and wall applications.
- Various Flooring Partners (Girloon, Infloor, Tisca, Drüsedau, Gunreben)minorAdditional flooring and carpet manufacturers in Rebstock's partner network for specialized applications.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Rebstock competitors and assessment
Company assessmentBroad incumbents
- Thonet GmbH: Historic German furniture manufacturer famous for bentwood craftsmanship and contemporary contract furniture. Comparable to Rebstock in the integration of traditional craft with modern interior applications, though at manufacturer scale and a different product category.
- Manufactum GmbH: Established German retailer specializing in high-quality, traditionally crafted home and personal goods with a strong sustainability and heritage ethos. Comparable to Rebstock in premium positioning, regional craftsmanship narrative, and showroom-driven retail model, though operating at much larger scale across Germany.
- Butlers GmbH & Co. KG: German lifestyle and home accessories retailer offering curated interior products through branded stores. Comparable to Rebstock in showroom-led, design-oriented home furnishings and recurring-revenue accessories, though without the in-house craft installation layer.
- DEPOT (Gries Deco Company GmbH): German home decor and accessories retail chain with physical stores across Germany. Overlaps with Rebstock on interior furnishing retail and showroom-based customer engagement, though DEPOT focuses on product sales rather than integrated installation and craft services.
- Hülsta-werke GmbH & Co. KG: Long-established German premium furniture and interior brand. Comparable to Rebstock on heritage and German premium positioning in interior furnishings, though operating at manufacturer scale rather than regional service scale.
- Bretz Werke GmbH: German premium furniture brand known for distinctive upholstered designs with strong craftsmanship. Comparable to Rebstock on premium positioning and the integration of upholstery and interior design, though Bretz operates at manufacturer/wholesale scale rather than regional service scale.
- Kettnaker GmbH: Premium German furniture manufacturer with a strong emphasis on craftsmanship and made-in-Germany quality. Comparable to Rebstock's premium-craftsmanship and sustainability positioning in the German interior design space.
Regional players
- Bauwerk Group AG (Bauwerk Parkett): Swiss premium parquet manufacturer with strong sustainability credentials and European design heritage. Comparable to Rebstock's positioning around high-end, certified wood flooring; serves as both a brand peer and a potential supplier competitor.
Others
- HARO (Hamberger Flooring GmbH & Co. KG): Major German manufacturer of parquet and other flooring under the HARO brand. Directly comparable as a German parquet specialist and one of the larger potential competitor-supplier dynamics in the same category Rebstock installs and retails.
- Vorwerk & Co. Teppichwerke GmbH & Co. KG: Long-established German carpet manufacturer with a premium positioning across residential and commercial markets. Comparable to Rebstock as a supplier/peer in the higher-end flooring segment where both emphasize quality and design heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rebstock social profiles
Digital presenceRebstock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rebstock leadership team
Management profileNumber of profiles
Profiles9 records
Rebstock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rebstock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rebstock
What does Rebstock do?
Rebstock GmbH provides professional interior design and craft installation services for residential and commercial clients in the Stuttgart region. The company sells and installs floor coverings (solid and engineered parquet, vinyl, linoleum, carpet, cork), custom-made curtains and drapes, sun protection systems, acoustic solutions, wallpaper and wall coverings, awnings and insect protection, lighting, and seamless surfaces. It operates an in-house sewing atelier and upholstery workshop to produce bespoke window treatments and restore furniture, and delivers structured consulting packages (DIY Start, DIY Plus, Paket S, Paket L) for full room design. All services are executed by an in-house team of approximately 11 trained craftsmen (Raumausstatter, Parkettleger, Maler) without subcontracting.
Is Rebstock a public or private company?
Rebstock is a private company. It is classified as family owned and is currently operating.
When was Rebstock founded?
Rebstock was founded in 1950. It employs 11 to 50 people.
Where is Rebstock based?
Rebstock is headquartered in Ditzingen, Germany, in the Europe region.
How does Rebstock make money?
Four revenue lines are on record. Craft Services - Installation and Renovation is the primary driver. The others are E-commerce - Care Products and Remnants, event Venue Rental and room Concept Consulting Packages.
Who are Rebstock's main competitors?
Broad incumbents on record are Thonet GmbH, Manufactum GmbH, Butlers GmbH & Co. KG, DEPOT (Gries Deco Company GmbH), Hülsta-werke GmbH & Co. KG, Bretz Werke GmbH and Kettnaker GmbH. Bauwerk Group AG (Bauwerk Parkett) is listed as a regional player. Others are HARO (Hamberger Flooring GmbH & Co. KG) and Vorwerk & Co. Teppichwerke GmbH & Co. KG.
Does Rebstock have an API?
No public API is recorded for Rebstock.
What industry is Rebstock in?
Rebstock's product category is Interior Design Services and Flooring. Its primary akta.pro industry code is HSAPAFAD, Trim, Baseboards, Crown Molding & Finish Carpentry, with a secondary code of HSAPAAAD, Kitchen Flooring Installation & Refinishing. Its NAICS code is 811420.