What La Cross Dental does

La Cross Dental is a privately held Dental Support Organization (DSO) headquartered in Edwardsville, Illinois, that operates a network of 8 affiliated dental practice locations across Illinois. The company partners with independent dentists and dental teams to deliver patient-centered clinical care while providing centralized administrative, operational, and clinical support services. Its service portfolio spans four pillars: family dentistry (cleanings, exams, extractions, fillings, preventative care, root canals, teeth whitening), cosmetic dentistry (dentures, Invisalign, porcelain crowns, veneers), restorative dentistry (bridges, dental implants, inlays/onlays, full-mouth reconstruction), and a full suite of sedation dentistry options (deep sedation/general anesthesia, nitrous oxide, IV moderate sedation, oral sedation). The company serves two primary customer segments: individual and family dental patients receiving direct care, and independent dental professionals seeking DSO affiliation.

The technology platform is the company's main differentiator within its DSO peer set. It standardizes 9 advanced diagnostic and clinical tools across the network: three intraoral scanners (iTero Lumina Pro, Primescan, TRIOS), AI-powered Overjet Vision for X-ray analysis and Overjet Voice for clinical documentation, intraoral cameras, digital X-rays, CBCT 3D imaging, and electric whisper handpieces. Practice operations are supported via a CareStack partnership, and the company maintains formal vendor alliances with Align Technology (iTero/Invisalign), 3Shape, and Dentsply Sirona. A dedicated training facility hosts continuing education and team development.

La Cross Dental's revenue model combines two streams: managed services income from DSO support arrangements with affiliated practices, and direct professional-services revenue from patient dental care delivered through the 8 practice locations. Pricing is not publicly disclosed; patients and prospective affiliate dentists are directed to contact the company directly. The go-to-market is regional and field-based, targeting Illinois communities, with marketing executed through an SEO-optimized website, educational blog, Instagram, SMS appointment communications, and a referring-doctors referral program. The company is independently owned with no disclosed PE/VC backing, parent company, or leadership team beyond affiliated practicing dentists.

Name

La Cross Dental

Legal name

La Cross Dental

Website

https://lacrossdental.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

La Cross Dental is a privately held Dental Support Organization operating 8 affiliated dental practices across Illinois, providing comprehensive family, cosmetic, restorative, and sedation dentistry supported by AI-powered diagnostics and a centralized administrative platform for partner dentists.

Ownership category

akta.pro rank

Product category

Dental Support Organization (DSO) and multi-specialty dental services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Regional/Multi-Region DSO Platforms (Aggregators) (HLABAKAK)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)

Keywords

• Dental support organization
• Family dentistry services
• Cosmetic dental care
• Restorative dentistry
• Sedation dentistry

Headquarters

HQ city

Edwardsville

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. DSO Support Services: La Cross Dental provides comprehensive administrative and operational support to affiliated dental practices, including revenue from service arrangements with partner dental offices across their 8 practice locations
2. Patient Dental Services: Direct dental care services including family dentistry, cosmetic dentistry, restorative dentistry, and sedation dentistry provided through affiliated practice locations

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

La Cross Dental is an independently held Dental Support Organization (DSO) that partners with and supports 8 dental practices across Illinois. It provides comprehensive dental care to patients — covering family, cosmetic, restorative, sedation, and orthodontic services — while delivering centralized administrative, operational, technological, and clinical support to its affiliated dentists and practices.

Product overview

La Cross Dental is a Dental Support Organization (DSO) operating 8 affiliated dental practice locations across Illinois, offering a comprehensive portfolio of dental services supported by a unified technology platform. The core clinical offering spans four service categories: Family Dentistry (cleanings and exams, extractions, composite fillings, preventative dentistry, root canals, teeth whitening), Cosmetic Dentistry (dentures, Invisalign clear aligners, porcelain crowns, porcelain veneers), Restorative Dentistry (bridges, dental implants, inlays and onlays, total mouth reconstruction using AOX full arch rehabilitation and locator implant-retained dentures), and Sedation Dentistry (deep sedation and general anesthesia, inhaled minimal sedation/nitrous oxide, IV moderate sedation, oral sedation). The technology platform includes a suite of 9 advanced diagnostic tools: three intraoral scanners (iTero Lumina Pro, Primescan, TRIOS), two AI-powered tools (Overjet AI Vision for X-ray analysis and Overjet AI Voice for clinical note documentation), intraoral cameras, digital X-rays, CBCT 3D imaging, and electric whisper handpieces. Administrative and operational support is provided to affiliated practices through a centralized DSO model. The organization also maintains a dedicated training facility for continuing education and team development.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Dentistry — Cleanings and Exams Routine dental hygiene cleanings and comprehensive oral examinations for patients of all ages at La Cross Dental's affiliated practices.
• Family Dentistry — Extractions Tooth extraction procedures for damaged, decayed, or impacted teeth, including pediatric extractions as needed.
• Family Dentistry — Fillings Restorative dental fillings to repair teeth affected by cavities or minor damage.
• Family Dentistry — Preventative Dentistry Preventive dental care services aimed at maintaining oral health and preventing the onset of dental disease.
• Family Dentistry — Root Canals Endodontic root canal treatment to save and preserve infected or severely decayed teeth.
• Family Dentistry — Teeth Whitening Professional teeth whitening procedures to lighten and brighten stained or discolored teeth.
• Cosmetic Dentistry — Dentures Custom-fitted removable dentures to replace missing teeth and restore smile aesthetics and function.
• Cosmetic Dentistry — Invisalign Invisalign clear-aligner orthodontic treatment to straighten teeth and correct bite alignment discreetly.
• Cosmetic Dentistry — Porcelain Crowns Custom porcelain crowns to restore damaged teeth with natural-appearing, durable caps.
• Cosmetic Dentistry — Veneers Custom porcelain veneers applied to the front surface of teeth to improve shape, color, and overall smile appearance.
• Restorative Dentistry — Bridges Fixed dental bridges to replace one or more missing teeth by anchoring an artificial tooth to adjacent natural teeth.
• Restorative Dentistry — Dental Implants

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature9 records

Partnerships

Five partnerships are on record, tiered not disclosed and core.

• CareStacknot disclosedTechnology or IntegrationDental practice management software partnership for operational support across affiliated dental practices
• iTerocoreTechnology or IntegrationiTero Lumina Pro scanner technology for high-resolution 3D digital dental impressions across the practice network
• InvisaligncoreTechnology or IntegrationClear aligner therapy partnership providing orthodontic treatment options through affiliated dental practices
• 3Shapenot disclosedTechnology or IntegrationTRIOS scanner technology partnership for 3D color imaging and digital dental impressions
• Dentsply Sironanot disclosedTechnology or IntegrationDental equipment and technology partnership for imaging and clinical tools across the DSO network

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Smile Brands: Smile Brands is a PE-backed DSO supporting ~700 affiliated practices. It is a comparable DSO peer offering administrative support to general and specialty dental practices, with similar centralized services and multi-state coverage.
• Pacific Dental Services: PDS is a major PE-backed DSO supporting 900+ practices. It is directly comparable as a multi-specialty DSO platform with modern technology infrastructure, similar in DSO business model though at substantially larger scale than La Cross Dental.
• Aspen Dental: Aspen Dental operates a large branded DSO platform with 1,000+ locations across the US. It is a comparable DSO model with multi-state scale, focusing on general dentistry and dental implants, representing a relevant broad incumbent competitor to La Cross Dental.
• Heartland Dental: Heartland Dental is the largest US DSO with 1,700+ affiliated practices nationwide. It is comparable to La Cross Dental as the dominant incumbent in the same Dental Support Organization category, though operating at vastly greater scale and PE-backed.

Direct peers

• MB2 Dental Solutions: MB2 Dental is a dental partnership organization with 600+ affiliated practices. It is a direct DSO peer to La Cross Dental, with comparable partnership model targeting independent dentists seeking operational support while preserving clinical autonomy.
• Dental Care Alliance: Dental Care Alliance is a DSO platform supporting 400+ affiliated practices across the US. It is a direct peer to La Cross Dental in the DSO category with comparable service offerings (general, cosmetic, specialty) and similar affiliated-practice partnership model.
• Great Expressions Dental Centers: Great Expressions is a DSO operating 300+ affiliated practices with similar general/cosmetic/restorative service mix. It is a direct peer to La Cross Dental in the DSO category, though operating at larger scale across multiple states.
• US Dental Surgery Partners (Platinum Dental): Platinum Dental Management / US Dental Surgery Partners operates as a DSO supporting practices with general and specialty dentistry. It is a direct peer to La Cross Dental in the regional/multi-region DSO category with comparable size and partnership-driven growth model.

Emerging players

• Dental365: Dental365 is a growing DSO operating practices in the Northeast US. It is comparable to La Cross Dental as a multi-location DSO platform with similar modern technology stack, though operating in a different regional market.

Others

• Overjet: Overjet is the AI dental diagnostics and clinical documentation vendor whose technology La Cross Dental deploys. It is an ecosystem partner/enabler rather than a competitor, providing the AI Vision and AI Voice capabilities that differentiate La Cross's clinical workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LaCrossDental

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Cross Dental