Queensland Rural

What Queensland Rural does

Queensland Rural is a regional livestock marketing and rural property services firm headquartered in Charters Towers, Queensland, Australia, operating as a wholly-owned subsidiary of Nutrien Ag Solutions Limited (ABN 73 008 743 217). Founded in 2009, the company serves beef cattle producers, stud breeders, and rural property buyers and sellers across Northern and Western Queensland through approximately 18 full-time and part-time team members distributed across offices in Charters Towers and Atherton, with field agents in Cassowary Coast, Mareeba, and Emerald. The company is licensed to conduct livestock and property auctions and positions itself as one of the major suppliers of live export cattle out of Townsville, with a 17-year operational track record.

The core product offering consists of two lines: Livestock Services and Property Services. Livestock Services include weekly Prime & Store auctions at Charters Towers (Dalrymple Saleyards) and Mareeba (NQ Saleyards), periodic Special Store Sales at Malanda Showgrounds, AuctionsPlus listings, Stocklive-broadcast stud sales, live export orders, private treaty sales, feedlot placement, and slaughter cattle marketing, supported by two Cattle Tick Accredited Certifiers and integration with the eNVD livestock declaration system. Property Services span rural, lifestyle, and commercial real estate across Northern and Western Queensland, marketed through live auctions, online auctions, expressions of interest, and private treaty. Complementary products include the Digital Hub (client account management portal with CSV export), Online Clearing Sales via Bidsonline, Nutrien Finance and Nutrien Insurance referral arrangements, weekly market reports for seven selling centres, and joint listing partnerships with external specialists (Slaney & Co, Veivers Property, Colliers Cairns).

Revenue is generated through transaction-based commissions on livestock sales and property transactions, augmented by referral fees from Nutrien Finance and Nutrien Insurance. The go-to-market motion is sales-led, anchored by field agents and weekly saleyard auctions, supplemented by digital channels (website, mailing list, AuctionsPlus, Stocklive, Bidsonline) and event-driven stud sales. Pricing is not publicly disclosed; cattle listing examples range from $4.30/kg + GST for store cattle to POA for stud animals, and rural property listings span from lifestyle blocks at $400,000 to large-scale stations priced above $5M, indicating commission variability tied to transaction value.

Name

Queensland Rural

Legal name

Queensland Rural Pty Ltd

Website

https://qldrural.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Queensland Rural is a regional livestock marketing and rural real estate services firm headquartered in Charters Towers, Queensland, operating as a Nutrien Ag Solutions subsidiary serving cattle producers, stud breeders, and rural property buyers across Northern and Western Queensland with weekly saleyard auctions and multi-channel marketing services.

Ownership category

akta.pro rank

Product category

Livestock and Rural Real Estate Services

NAICS

Support Activities for Animal Production (115210), Livestock Merchant Wholesalers (424520)

SIC

Agricultural Services (700)

akta.pro primary industry

Ranches & Livestock Properties Brokerage (BPAJADAB)

akta.pro secondary industries

Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Animal Handling, Transport & Livestock Hauling Services (AFAEALAD), Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)

Keywords

• Livestock marketing services
• Rural property sales
• Saleyard auctions
• Live export cattle
• Agricultural real estate

Headquarters

HQ city

Charters Towers

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Livestock Sales Commission: Commission-based revenue from handling and marketing livestock to National and International Markets. Services include Live Export, Saleyards, AuctionsPlus, Private Treaty, Feedlot, and Slaughter. Queensland Rural is one of the major suppliers of live export cattle out of Townsville.
2. Rural Property Sales Commission: Commission from sale of rural, lifestyle, and commercial properties across Northern and Western Queensland. Services include Live and Online Auctions, Expressions of Interest, and Private Treaty sales methods.
3. Agistment/Leasing Services: Services facilitating agistment and leasing arrangements for livestock producers.
4. Finance Referral: Referral arrangements with Nutrien Finance for rural finance products including Flexi Saver and Livestock Finance. Nutrien Finance is a specialist financial solutions provider with expertise in rural finance market.
5. Insurance Referral: Referral arrangements with Nutrien Insurance broking team offering Farm Insurance, Motor Vehicle Insurance, Crop Insurance, Livestock and Equine Insurance, Business Insurance, Home & Contents Insurance, and other covers.
6. Online Clearing Auctions: Commission from online machinery and equipment clearing auctions via Bidsonline platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels11 records

Marketing channels6 records

Core offering

Queensland Rural provides livestock marketing services (Live Export, Saleyard auctions, AuctionsPlus listings, Private Treaty, Feedlot placement and Slaughter marketing) and rural, lifestyle and commercial property sales and leasing across Northern and Western Queensland. The company conducts weekly Prime & Store auctions at Charters Towers and Mareeba saleyards, facilitates stud cattle sales, and offers complementary Digital Hub account management, online clearing auctions, and referrals to Nutrien Finance and Insurance products.

Product overview

Queensland Rural operates as a livestock and rural property services company with a platform-plus-services model. The core offerings include Livestock Services (Live Export, Saleyard auctions, AuctionsPlus, Private Treaty, Feedlot, and Slaughter marketing) and Property Services (rural, lifestyle, and commercial property sales). These are supported by complementary services including Digital Hub (online account management), Online Clearing Sales (via BidsOnline), Nutrien Finance and Insurance products, Stud Sales facilitation, Market Reports, and Cattle Tick Clearing. The company conducts weekly auctions at Charters Towers and Mareeba saleyards with integration to national platforms like AuctionsPlus and StockLive.

Differentiator

Problem solved

Functional benefit

Products and services

• Livestock Services Comprehensive livestock marketing and handling services including Live Export, Saleyard auctions (Charters Towers, Mareeba, Malanda), AuctionsPlus listings, Private Treaty sales, Feedlot placement and Slaughter cattle marketing. Also includes Cattle Tick Clearing services. Target customers are beef cattle producers across Northern and Western Queensland.
• Property Services Rural, lifestyle, and commercial property sales and leasing services across Northern and Western Queensland via Live and Online Auctions, Expressions of Interest, and Private Treaty methods. Serves sellers and buyers of rural, lifestyle, and commercial/agribusiness properties.
• Online Clearing Sales Online platform for clearing auctions of livestock, machinery, equipment, trucks, trailers, and major machinery. Conducted through Bidsonline platform with vendor booking forms available.
• Stud Sales Facilitation Facilitates stud cattle sales for Brahman, Brangus and Ultrablack breeds via on-property and saleyard events broadcast on Stocklive and interfaced with CQLX Gracemere. Partners with producers like Elrose Brahmans, Lunar Brangus, Wilangi Brahmans, and Big Country sales.
• Cattle Tick Clearing Cattle tick dipping, scratching, and clearing services provided by Cattle Tick Accredited Certifiers located in Charters Towers, available to travel to surrounding areas.
• Agistment / Leasing Services Services facilitating agistment and leasing arrangements for livestock producers seeking grazing for livestock and rental of pastoral land.

Quantifiable outcome

• Weekly Prime & Store Auction Sales conducted at Charters Towers & Mareeba Saleyards
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Nutrien Ag SolutionscoreOthersParent company providing brand affiliation, business network access, and relationship with Grant Daniel & Long (GDL) for access to major selling centres including Longreach, Blackall, Roma, Dalby, Gracemere, Emerald, and Clermont. Queensland Rural is a subsidiary of Nutrien Ag Solutions Limited ABN 73 008 743 217.
• Grant Daniel & Long (GDL)minorChannel Partner/ Reseller/ DistributorThrough Nutrien Ag Solutions network, provides access to Central, Southern & Western Queensland major selling centres including Longreach, Blackall, Roma, and Dalby.
• AuctionsPluscoreChannel Partner/ Reseller/ DistributorNational cattle marketing platform. Queensland Rural has fully accredited staff to list and market cattle, providing access to national Australian buying panel.
• StocklivecoreTechnology or IntegrationLive auction broadcast platform used for stud cattle sales. Elrose, Big Country, and Wilangi Brahman sales are interfaced with Stocklive. CQLX Gracemere also interfaced for some events.
• Slaney & CominorChannel Partner/ Reseller/ DistributorJoint listing agent for property sales. Henry Slaney contact for conjunction marketing (e.g., Bumbleginny property).
• Veivers PropertyminorChannel Partner/ Reseller/ DistributorGrant Veivers from Veivers Property acts as joint agent for large-scale grazing properties including Strathalbyn and Tabletop Stations aggregation. Grant Veivers contact: 0429 844 585.
• David Buckley (External Rural Property Specialist)minorChannel Partner/ Reseller/ DistributorExternal Rural Property Specialist engaged for specific property listings such as Desmond Station Collinsville. Contact: 0448 010 162.
• Colliers CairnsminorChannel Partner/ Reseller/ DistributorCommercial real estate partner for ecotourism and specialty property listings. Stacey Quaid contact (0418 773 258) for Outstanding Ecotourism Opportunity at Butchers Creek.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Raine & Horne Rural: Raine & Horne operates a dedicated rural real estate network across regional Australia handling livestock properties, stations and lifestyle holdings. Direct peer in rural property brokerage, with overlapping client profiles (graziers, station owners, lifestyle buyers) in Queensland.
• Colliers Rural & Agribusiness: Colliers runs a Rural & Agribusiness team handling station, grazing and large-scale rural property transactions across Queensland (Cairns office already partners with Queensland Rural on ecotourism listings). Direct peer on the high-value rural property brokerage side.
• Ray White Rural: Ray White's rural division specialises in livestock, rural and lifestyle property sales across Australian regions. Comparable in that it competes for the same rural property listings and offers auction and private treaty sales methods analogous to Queensland Rural's property services.

Broad incumbents

• CBRE Agribusiness: CBRE's Agribusiness team transacts large-scale farmland and pastoral assets across Australia and globally. Comparable for institutional-grade rural property mandates of the type Queensland Rural handles (e.g., the 225,800 ha Mutton Hole/Oakland Park aggregation).
• Elders Limited: Elders is Australia's largest listed rural services and real estate agency with livestock marketing, rural property sales, finance and insurance offerings across the country. Comparable as a broad incumbent offering the same livestock + property + financial services bundle as Queensland Rural, but at national scale.
• Nutrien Ag Solutions (parent): Queensland Rural's parent company and the largest Australian rural services network, operating livestock marketing, property sales and farm supply across hundreds of branches. As the corporate parent it offers the same service mix at much greater scale, making it the closest comparable in scope.

Emerging players

• AuctionsPlus: AuctionsPlus is Australia's national online livestock marketing platform, used by Queensland Rural as a channel but also a competitive threat to traditional saleyard intermediation. Comparable as a livestock marketing channel with overlapping value proposition to Queensland Rural's saleyard and stud sale services.
• StockLive: StockLive is an online live-streaming auction platform for stud and commercial livestock sales. Used by Queensland Rural for stud sale broadcasts, but also a digitisation vector that could disintermediate traditional saleyard auctioneers in future.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/queenslandrural
• LinkedInlinkedin.com/company/queensland-rural-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queensland Rural